Mailing is defined as a marketing campaign that consists of sending mass emails to many people. In this way, you can give your products and services visibility, publicize a promotion or an offer, and, ultimately, create an audience to sell to.

How To Mail

Sending an email is very simple, and the complexity lies in preparing many emails and making them interesting for the user. But of course, it is practically impossible to spend all your time sending emails because your business has many other tasks to attend to.

The solution lies in the Mailrelay.com mailing marketing tool. Through the free account of this tool, you can send up to 80,000 emails per month and upload up to 20,000 contacts. In addition, it includes support and has no advertising or any daily shipping limitations.

Here, precisely, you can find a series of examples of newsletters that will help you. To do a mailing, you have to create a list of contacts interested in your products and services, define the objective of your campaign, and make your email so that it reaches your potential customers.

Three Advantages of Sending Mass Emails

Now that you know how to do a mailing, you must know some of the advantages that this campaign can bring you. In fact, for many businesses, email is one of the most effective communication channels to engage with customers. Here are three reasons you should be using this digital marketing technique now.

Significant Savings of Time And Money in Your Sales Strategy

Mailing is one of the cheapest digital marketing strategies, and it does not require a significant investment since you only have to dedicate yourself to sending mass emails to users. Therefore, it will allow you to save money when investing in marketing.

In addition, it is one of the most suitable options to reach your customers and sell your products and services. With a single click, you will be able to inform many people about the offers, promotions, and others you are carrying out in your business—quite a considerable time saver.

The Return on Investment is Higher Than With Other Strategies.

Return on investment is the metric that indicates whether the money invested in a strategy has generated the expected profit. Email is one of the direct marketing channels with the highest return on investment, especially if we compare it with other techniques.

The use of mailing as a digital marketing strategy will help you have a higher investment return. It will be much more comfortable and easy for you to send mass emails, and you will be able to make known more quickly what will impact the increase in sales for your business.

They Are a Direct Channel of Communication With The Client.

Finally, it should be noted that mailing is one of the best direct communication channels you have with your customers—the perfect formula to send them all the news about your business. But in addition, it is not only a sales channel, but it goes much further. It is also a means to strengthen ties and build trust with users and customers.

How to do mailing is one of the questions that many entrepreneurs ask themselves. You have just seen that it is not as complex a task as it may seem, but in which certain aspects must be taken into account. When sending mass emails, the advantages that you can obtain are more than evident for your business.

The post How To Do Mailing And Three Advantages of Sending Mass Emails appeared first on TechReviewsCorner.

The company’s online presence on social networks is not accessible, and it is necessary to pay attention to several factors. Let’s find out everything there is to know together.

Why Choose Social Networks For Companies?

Social networks were born mainly for leisure, making new friends and sharing passions. Their success has overwhelmed users worldwide, so much so that many have thought of applying the tools available to companies as well.

To exploit all this potential, a particular strategy must be built that considers several factors. First of all, it is impossible to be present on all available platforms, and a company should choose which ones to use.

But how do you understand which path to take? It is good to understand the target audience, the type of strategy you want to implement, and the social network that can give greater visibility to the brand. Not only that, control of competitors certainly helps to understand if the reference social network is the right one or not.

Instagram and Facebook are the most used, allowing you to interact with users and more tools/features continuously. A company that wants to aim for success will have to use the tools to carry out specific analyses that tell when – how much and where we talk about the subject and the type of product/service presented.

Communication must be adequate so that users can form a close-knit community.

To achieve all this, it is essential to contact an SEO consultant to find the right strategy for a successful online presence, thanks also to social networks.

Among the purposes of this collaboration is to intercept the target audience and study the sector in a precise manner. What are the tools to use? How to set up posts and stories? How to attract potential customers? This is why an expert can make a difference.

What Is Published On Social Networks For Companies?

The social networks used for companies should not be considered entertainment but have good contents that can intrigue, involve, and retain the customer. By the time you understand what users want and like, you’re halfway there.

In addition to advertising products and services on social networks, it is good to deal with coherent topics of various kinds related to your business. Content Marketing reflects on Social Networks: all articles or events published on the blog can be shared on social networks, creating a discussion and sharing that will bring a wider audience.

The fundamental concept remains to intercept the target audience’s needs and propose everything consistent with the brand. The contents must be original and updated, and treated in detail.

The post Successful Business Online Presence – How To Take Advantage Of Social Networks? appeared first on TechReviewsCorner.

Google is the most used search engine in the world, and for this reason, it is imperative to position yourself in the best possible way to be found by the most significant number of users who fall within your target.

So let’s see what Google Ads is and choose the best type of campaign to achieve your business goals.

What Is Google Ads, And How Does It Works

Google Ads is a tool made available by Google, allowing you to create different ad hoc advertising campaigns for your business.

It doesn’t matter if your business is purely online, offline or a combination of these because Google Ads can genuinely be adapted to any business reality.

The same thing also applies to the products you offer to your customers: whether you sell a physical product, an info product or a service, Google ads are for you!

A Google ads ad is shown to users, on Google itself or partner sites, when a user actively searches for a product or service or has shown interest in it, and appears right in the top search results with the wording “ad”.

To start a Google Ads campaign, you need to open a Google Ads account. Read this article to find out how to do it right away.

Also Read: What Are Google Ads?

Types of Campaigns Available In Google Ads

As we said earlier, Google ads offer different campaigns to create an ad suitable for the business and the target clientele you want to aim for.

Let’s see them together:

• search network campaign: text ads that appear to the user after they have performed a search;
• display campaign: image ads that appear on Google and partner sites;
• video campaign: to appear on YouTube;
• shopping campaign: create product sheets ideal for an ecommerce;
• app campaign: if you want to promote your app;
• local campaigns: to promote your business in your area.

For each type of campaign, you will have to set your goal, for example, sales or lead generation. This will depend on your marketing strategy.

You’ll also need to set the geographic region where you want ads to appear, especially for a local business.

And finally, you will define the budget you want to make available to Google to generate and optimize your advertising campaigns.

Which Google Ads Campaign Do You Choose Based On Your Goals

The choice of the type of campaign and objective must not be made superficially since each combination will lead you to be more or less successful on your target.

If your goal is to increase sales and lead generation, surely a campaign on the search network can be for you.

With the display campaign, on the other hand, you can capture attention in a short time with a single image, thus being able to increase your notoriety and traffic to your website.

The same thing goes for the video campaign, which, however, being a video, will appear on YouTube or partner sites that support this format.

If, on the other hand, you have an ecommerce or a physical store that sells goods, surely a Google Shopping campaign will help you increase your sales by showing users listings of your products.

If you own a local business, goods or services, the local countryside may be for you.

Finding the type of campaign with the right objectives takes time as you will have to test until you find the optimal combination for your business reality. For this reason, I recommend that you delve into this topic.

When To Hire a Google Ads Consultant

Improvising yourself as an advertiser is not the wisest choice, as you risk not getting the desired results and not optimizing your budget.

For this reason, if you cannot create a Google ads campaign, it is good to rely on an expert who, it is true that it will cost, but it is also true that it will allow you to reach your goals in the shortest possible time.

Suppose you don’t have the budget to invest in a consultant. In that case, I recommend that you study the subject thoroughly and test different types of campaigns with other objectives to avoid making mistakes in Google Ads.

Conclusion

We have seen that Google Ads allows you to create advertising campaigns published on the very famous search engine and its partner sites.

Remember to be careful when setting up a Google ads campaign to choose the best combination to get the desired results.

And don’t forget to test to outline the best marketing strategy for your business!

The post Find Out How To Use Google Ads To Achieve Your Business Goals appeared first on TechReviewsCorner.

Twitter Advertising

Advertising on Twitter is simple and intuitive, with several objectives adapted to any digital strategy: web traffic, conversions, brand recognition, …

Segmentation is very powerful, with many possibilities to reach your target audience. Another great advantage is the format of the ads, very similar to regular publications, so the ads will not be very intrusive.

Advantages of Twitter Ads

Twitter has more than 300 million users and more than 100 million daily tweets, and it does not reach the statistics of Facebook. Still, it is an exciting platform because its users are receptive, generating a lot of participation, being a good advertising proposal on the Internet.

Having seen what advertising is on Twitter, you assess its benefits:

• New contacts for your business.
• Increase in visits to your website.
• The price is low.
• Segmentation is effective.
• You can organize remarketing campaigns. 

Types of Advertising On Twitter

Evaluate the options you have in Twitter Ads:

Promoted Tweets

If you are looking to increase reach and improve your brand image, promoted tweets can be a good proposition. They are similar to regular publications, with a bidding system to encourage them. Twitter allows four promoted tweets per user per day, so it is not intrusive advertising, as is increasingly common on Facebook and Instagram.

Promoted Accounts

Perfect to increase your community, expanding the number of followers. Suggestions appear first to try that the user clicks on the follow button. Also, you can get app downloads or product purchases.

Promoted Trends

If you want to reach many users, increasing the reach, you can create a hashtag to turn it into a trend. The objective would be to achieve the Trending Topic, visible in a country or region. 

How To Advertise On Twitter

Before we get down to work, know the requirements to organize your ad campaign:

• It would help if you had a profile on Twitter.
• Add image and header to your account.
• Include the URL of your business.
• Your tweets must be public.
• Your account will not be penalized, having a history.
• Your profile must comply with the policies and rules of Twitter.

Create Your ad Account in Twitter Ads

If you haven’t advertised on Twitter, you need to create your ad account. Log in to your account, go to Twitter Ads, add your country, time zone, and billing information, and launch your new campaign.

Select Your Goal

Twitter ads are focused on specific objectives, so you should think very well about how to develop your campaign:

• Recognition: promote your tweet to reach the maximum number of people.
• Interaction: achieve the maximum number of interactions with your promoted tweet. You will pay for each exchange earned.
• Followers: increase the number of your community
• Website conversions or clicks: You pay per click to increase visits.
• App download: cost per download to install your application.
• Re-interactions of apps: intended for users who have your application to increase their use.
• Promoted Video Views: Increase the number of views by paying per view.
• In-stream video views: Add your short video to start high-quality videos from creators, paying per video.

Campaign Settings

Add the name of your campaign, payment method, daily budget, start and end date. In addition, it includes disseminating the ads: standard (throughout the day) or accelerated (spending the budget as soon as possible).

Ad Group Settings

Include the name, start and end date, budget, and type of bids:

• Automatic bidding: get more interaction at the lowest cost.
• Target cost: you will pay the average price for each conversion or click, valuing the average of the rest of the advertisers
• Maximum bid: define the maximum you want to pay for each interaction.

Audience Segmentation

Select the users who will view your ads, segmenting with several criteria: gender, age, geographic location, and language.

On the other hand, you can narrow and segment in a more specific way:

• Types of devices, operating systems, operators, and models of smartphones. 
• By events.
• Interests.
• Conversation topics.
• Similar users.
• Keywords.
• TV shows and movies. 

Ad Placement

You have three options: user timeline, profiles, pages, and search results. On the other hand, you can use Twitter contributors to position your ads on a network outside the application platform and web pages with the Twitter Audience Platform.

Design Your Ad

Try to convey your message effectively; you can add cards or cards to your ad campaign, including the link of your landing page, to get more interaction, achieving more significant visual impact. 

Tips For Organizing Your Ad Campaign In Twitter Ads

Before launching your advertising on Twitter, use these tips:

• Communicate your message directly.
• Increase creativity by including emojis.
• Add attractive images related to your business.
• Take advantage of cards to increase user response. 
• Add a call to action.
• Highlight your prices, offers, and promotions.
• Create the Twitter pixel for remarketing campaigns. 

Also Read: Twitter And The Benefits It Brings to E-commerce

The post Twitter Advertising – Create Your Ads appeared first on TechReviewsCorner.

Hashtags are an essential feature on Instagram that you can use to increase your reach significantly. Even if they have lost some of their importance in recent years due to a change in the algorithm, Instagram hashtags in 2021 are still a decisive factor in building a large community on Instagram.

Why Are Instagram Hashtags So Important?

Hashtags can significantly increase your visibility on Instagram. Hashtags allow users to search for the content they are interested in. If you use frequently used hashtags with your Instagram account, other users can find you. The result: you can generate new followers. This is why small and medium-sized funds in particular benefit from the correct use of hashtags. Large accounts with six-digit follower numbers are successful even without Instagram hashtags in 2021. Hashtags are essential but by no means the only cornerstone of your success. In other words: Even the perfect hashtags are of no use to you if you don’t address your community for them or if your images are of poor quality.

Find The Best Instagram Hashtags For Your Account.

Not all hashtags work equally well for every account and every image. Of course, some hashtags are searched a lot and therefore work well. However, you have to differentiate here whether these hashtags match your pictures. If a user searches for the #cat and then comes up with a picture of a dog, they will very likely be disappointed. With this, you achieve the opposite effect.

To use the right hashtags for your account, it is advisable to carefully analyze the hashtags that are relevant to your target group. So first think about: Who do you want to reach with your pictures? What are your target group’s interests? Which hashtags will they use to find the content that interests them?

Competitive analysis can also be constructive. If you analyze the competition, you will understand how high the interaction rate is for different hashtags. Here you can orientate yourself well to the big brands and people who also serve your target group. However, that doesn’t mean you should only use the most popular hashtags. It can often be worthwhile to use less-known hashtags to achieve a higher interaction rate.

Will The Instagram Hashtags Still Work In 2021?

After the algorithm changes, it quickly became known that Instagram had virtually destroyed the hashtags. This is, of course, not the case. They don’t work the way they used to. However, it is no secret that social networks are constantly changing and adapting. We have seen a similar development at Google in recent years: While it was enough to cram a website with keywords in the early days of the Internet, today, a much more sophisticated strategy is required to land on page one of the search results.

The user’s need for high-quality content is now clearly in the foreground. Platforms that do not comply with this will not be able to hold up in the long term. Therefore, it was to be expected that the effect of hashtags would change. However, that does not mean that Instagram hashtags in 2021 are ineffective or harmful, but you only have to adjust your strategy and avoid classic mistakes.

4 Mistakes That Cost You Reach

There are many “insider tips” that are supposed to increase your reach on Instagram. These tips are very persistent, but they are by no means all recommendable. On the contrary: many of them turn out to be errors when used, often causing more damage than good.

You should therefore avoid these 4 mistakes:

MISTAKE # 1: USE AS MANY HASHTAGS AS POSSIBLE.

In the past, the motto “a lot helps a lot” actually worked. Anyone who did not exhaust the 30 possible hashtags was a preceding reach. In the meantime, this has been reversed. A general statement that applies to all accounts cannot be made. You shouldn’t use as many hashtags as possible if they don’t fit. It’s better to choose a few hashtags that describe the picture appropriately. This increases the chance of generating followers who are interested in you and your account.

MISTAKE # 2: ALWAYS USE THE SAME HASHTAGS

Because for the Instagram algorithm, this looks like automation. It will only damage yourself as convenient as using the tried and tested hashtag block via copy & paste. This is punished with a loss of range. In addition, it can happen so quickly that you adopt inappropriate terms, such as the year 2019.

MISTAKE # 3: INAPPROPRIATE HASHTAGS WITH LONG REACH

Of course, it’s tempting to use hashtags that are doing well right now. But if they don’t match your content, you should stay away from them. You generate short-term reach and get a few likes, but you certainly don’t build a community in this way. It also quickly looks desperate trying to get attention like this. Orientate yourself to the interests of your target group and use the hashtags that specifically address them.

MISTAKE # 4 USING BLOCKED HASHTAGS

They exist, the hashtags that no longer work. Instagram takes action against abuse if z. For example, there were more reports about content that used a specific term. Many hashtags are only temporarily blocked, but some are permanently blocked. Since these are of no use to you, you should check your hashtags regularly.

Conclusion

It’s hard to tell which hashtags you need to use on Instagram to be successful and generate reach. Because you can, of course, use the classic hashtags that everyone uses. The question is whether you will then really contact the target group you want on your Instagram page. So it would be better to research the keywords that might not have that much competition but that fit your target group exactly. In addition, you don’t have to overload your pictures with hashtags. Use the hashtags that best describe your vision. This way, users will find exactly what they were looking for and are more likely to get stuck on your Instagram account.

Also Read: Instagram Marketing – 5 Tips for SMEs

The post Instagram Hashtags 2021: Why They Have The Most Significant Reach appeared first on TechReviewsCorner.

“Last online at 12:23 pm. Hm, I wrote at midnight. Okay, there aren’t any blue heels. But why doesn’t he write?” Such thoughts are only possible in the age of Whatsapp. The messenger service is by far one of the most popular apps globally, and most people use it several times a day. If a person does not write back, one quickly becomes suspicious.

There Can Be Reasons For Not Writing.

Of course, there are often reasons why a person doesn’t reply to a message. No time, no desire or also very popular: “I didn’t answer you? Oh sorry. Then I just did it in my mind … “. However, sometimes it is also possible that someone has just blocked you for whatever reason.

There is no direct reference to this. But: some signs that make it very likely.

Sign One: The Timestamp

The timestamp indicates when your contact was last online. However, since this function can also be hidden, it is more of a first clue. However, you could be blocked if you could always see the “last online” message in the past and not now.

Sign Two: Write a Message

If you want to be sure whether you have been blocked or not, then you should write to your contact directly. You should generally see two ticks once your message has been sent (“message delivered”). If you only see a single one (“Message sent”), you could have landed on the block list. And another indication: of course, you will not get an answerback.

Sign Three: The Profile Picture

If a user has blocked you, you can no longer see their current profile picture. Instead, a placeholder image appears with a white silhouette on a gray background. This is a clear indication that you have been blocked.

Sign Four: Group Invitations

To do this, you have to create a group and invite your contact to join it. If that works, everything is fine – all you have to do is explain why you started the group. But if the group does not work and an error message appears stating that you do not have the right to add the relevant contact to the group, he has probably blocked you. Again, you can use this method to check whether or not you have been blocked.

Sign five: the Whatsapp call

You can also use the Whatsapp phone function to check whether you have been blocked. All you have to do is start a Whatsapp call with the relevant contact. If the connection is not established, you have your answer.

So: You suspect that contact is blocking you? Then check these five signs to be sure.

Also Read: WhatsApp Will Also Allow You To Convert Voice Notes To Text.

The post Five Signs That You Have Been Blocked On Whatsapp appeared first on TechReviewsCorner.

The ability to speak from the computer has always been one of the most significant shortcomings of this program. However, it has evolved and managed to overcome this problem by becoming a full competitor of the much-used Skype and Zoom. The new feature allows you to use WhatsApp even professionally since now you can create a web meeting and video conference from your PC.

So you no longer have to take your cell phone and try in a thousand ways to make it sit still in a position that resumes well or build improvised supports with books, sheets, etc., to have a decent shot.

Are you excited about this new addition? In today’s tutorial, you will see how it works and how to make the most of it on both Mac and PC.

How To Make Video Calls With Whatsapp To Mobile Phones

If you’re ready to find out how-to, let’s start with some preliminary information. You must have the instant messenger program on your computer. If you don’t have it yet and don’t know how to get it, you can follow the tutorial installing Whatsapp on PC and Mac.

If you have installed the software because you already used it, please keep in mind that, since the video call was only introduced in the new update, you will not be able to use the latest version of the WhatsApp client that uses the function. In this case, be sure to update before moving on.

On a Mac, you need to access the App Store and update the app, while on a PC, it should ask you to update automatically, or you have to search for it in the settings.

Once all is done (you will see that it only takes a few minutes), we are ready to proceed. Keep your mobile at hand, and let’s see how to make a Whatsapp video call from a PC.

Also Read: Whatsapp In The Contact Center As a Communication Channel With The Clients

Video Calls With Whatsapp From PC To Mobile

Let’s start by seeing how to do it on Windows, which is still the most popular operating system. Therefore, it is also the one with the most significant number of users.

Once you have installed and updated the program, you have to open it. The first screen will ask you to frame the QR code with your mobile phone camera. Take your phone, open Whatsapp and go to settings: to do this, select the icon with the 3 dots, then the gear wheel. Here select the Whatsapp Web entry and if it asks you, give the app permission to access your camera. Now scan the QR code, and you will see that all your messages will appear on the program installed on your computer.

We are practically ready: to make a video call, select the contact to call and choose the video camera icon at the top right. Wait a few seconds for both audio and video connections to be established, and communication will begin. Even on a PC, you can only switch to the voice call without transmitting your image by clicking on the camera icon. To end the call, click on the red handset.

Video Calling From Mac

As mentioned above, you cannot make a video call with Whatsapp Web, but you have to use the client. If you have an Apple computer, use the App Store to find the app, download and install it in a few seconds.

Once the installation is complete open the app, and you will see a splash screen where there are also instructions on what to do. They usually are in Italian, but if they appear in English and you don’t understand them very well, just open WhatsApp on your phone again, tap on settings (the gear icon ), select the Whatsapp Web / Desktop item, tap on the add device button and scan the QR code.

You will immediately see that the program on your Mac will change its face, and the WhatsApp Desktop window will open with your latest chats on the left and the messages exchanged with the selected contact on the right. At the top right, as you can see in the screenshot taken on the Mac above, by selecting one of your contacts, the icon of the video camera and the handset will also appear.

With the first, you can make video calls with Whatsapp from Mac to other smartphones or even other computers, with the handset only voice calls, without image. I remind you that if you don’t see it, you probably don’t have the latest version of the app, and you need to update it first.

Video Calling With Linux

If you have Linux, you know that, unfortunately, the Whatsapp client cannot be installed, and you can only use the Web version, which, as already mentioned, does not allow video calls. Before losing hope, however, it must be said that, in reality, there is one way, or rather two.

The first is to use an unofficial client like WhatsDesk, which takes advantage of your whatsapp account and looks pretty much the same program. Now here comes the doubts about unofficial clients and their security that worries many.

The second is to install the Android app on your computer. Of course, everyone knows that Linux does not support smartphone operating system apps, but it is possible to use an emulator.

The procedure, however, is not at all easy, and I do not recommend it to those who do not get along with the computer. Fortunately, those with Linux usually don’t hold back when it comes to fiddling with the pc and might want to try.

The operation is, in theory, quite simple: emulate Android on a virtual smartphone, install the WhatsApp app by downloading it from the official website and use it as if it were a phone. In practice, however, not always everything goes smoothly. In the following paragraph, we will see the procedure and the recommended emulators.

Emulate The App

It may happen that you cannot install Whatsapp on your computer. Whether it is for compatibility problems, Linux, or other reasons still here, the mission becomes much more difficult to make video calls with this program, but not impossible.

Who has Windows or Mac is easy enough, but it might be time to resign themselves to just using the phone for Linux owners. If, however, you want at all costs to be able to video call with Whatsapp from your PC to mobile phones and at least try your hand at the enterprise before giving up, then let’s see how to do it.

The trick succeeds thanks to an Android emulator that you can install on your computer and, in fact, emulate the operating system of smartphones. By recreating a virtual phone on your computer, you can download and install the Whatsapp app and use it just as if it were on your smartphone.

If you have Windows or Mac, you is much easier because you can use Bluestack, making your life easier. However, if you have Linux, the emulator that I most recommend is GenyMotion which is made exceptionally well. By the way, it is also available on Mac and Windows and Linux, but BlueStack is better. In addition, GenyMotion also requires the installation of Virtual Box.

Once you have installed the emulator and started the emulation of a phone, access the Google Play Store, download and install Whatsapp. If it is not possible to download it from there, go directly to the official website, where you can download the .apk package from this page.

Install the app and, if everything goes smoothly, in a few seconds, you can use Whatsapp as if it were on your phone and make video calls. There can be problems and not a few! If you find any, leave a comment, and we will try to help you solve it.

Whatsapp Web Video Calls: We Will Still Have To Wait

As you well know, you can use Whatsapp Web to chat from your computer without downloading any program. This is very convenient if you are not using your computer and cannot install the programs on it, or you do not want the PC to remain connected for some reason, even when you close the conversation.

Although they have been introduced in the desktop version, if one wants to use only the browser, it is impossible to make Whatsapp Web video calls from PC and Mac to mobile phones.

Whether it is for technical difficulties or security problems – giving a site the possibility to access the PC camera is not safe – it is not known if a web version will ever arrive with which to video call. Therefore, we must be satisfied with the client for Windows and Mac, or at most emulate the app.

Also Read: Is WhatsApp Really The Best Messaging App On Android?

The post How To Make a WhatsApp Video Call From PC And Mac To Mobile appeared first on TechReviewsCorner.

The central result of the Marketing Automation Report 2021 is: For B2B companies, it is essential to make better use of digital channels and automate marketing processes to establish successful marketing solutions for online sales.

The survey was carried out with around a hundred specialists and decision-makers from marketing, sales, CRM and IT from B2B companies. The results of the study were published in the Marketing Automation Report 2021.

Digital Marketing Automation B2B Report 2021

The results at a glance

• Content Marketing g is the top topic in 2021 but continues to prioritize optimizing marketing and sales processes and lead management.
• Changes in marketing in 2021 are primarily online marketing and online events instead of on-site events and the digitization of marketing & sales.
• Another important topic in 2021 is marketing automation. Overall, however, only 58% of the companies surveyed currently use automation software.
• Conversion rate and generated leads are still the most important key figures for measuring the success of marketing automation.
• The topic of AI in Marketing & Sales is rarely on the agenda at the moment. Only 9% have either started or already completed a project.
• The biggest challenges in 2021 are content production, acceptance of modern approaches in your organization and collaboration between marketing and sales.
• Performance marketing, tracking & reporting, and customer analytics/data science are the employee skills that will be required in the future for the transition to data-driven marketing.
• Increasing lead generation and making marketing activities measurable are the primary goals of marketing automation.

Marketing Automation For B2B Companies

Many B2B companies focus on marketing automation to optimize marketing and sales processes, social media marketing and digital awareness generation. Most B2B companies (78 per cent) have recognized the advantages of a marketing automation solution, are planning or implementing the implementation or have even completed it.

Through marketing automation, B2B companies hope to increase their lead generation, make their lead nurturing more targeted, and create transparency about their marketing activities or make them measurable. Performance plays an essential role for them. Analytics and reporting are classified as very important. But this shows deficits in the skills of the employees. It is, therefore, all the more likely that B2B companies will plan to exploit all potential in this area this year.

The Four Most Significant Challenges for B2B Companies in 2021 at a Glance

• Content production
• Acceptance in your organization for modern marketing and sales approaches
• Marketing & sales collaboration
• 360 ° view of the customer 360 ° view of the customer

Also Read: Use Of Display Marketing And Programmatic Advertising

Solution Approaches for B2B Digital Marketing.

To solve the increasing challenges in marketing, marketing managers rely on increasing media budgets to expand awareness (generation of attention) via digital channels (e.g. social media, SEO, SEA) and modern content formats (video, online -Events etc.).

You involve the entire organization or all experts in the content production or get external support. The majority of the experts questioned have recognized the relevance of lead management and intensify the collaboration between Marketing & Sales.

These processes and the automation of marketing are technically supported by the introduction of marketing technologies and integrated systems (CRM, Marketing Automation) and the qualification of employees and the expansion of resources.

B2B Digital Marketing Solutions at a Glance

• Increasing the online media budget to increase awareness: social media, SEO, SEA
• Intensive interface management between marketing and sales
• Inbound marketing and modern content formats: webinars, video, etc.
• Involvement of the entire organization in content production
• Introduction of technologies and integrated systems: CRM, marketing automation
• External support from specialists and agencies
• Employee qualification and expansion of resources
• Clear process definition: lead management
• Target definition in marketing: reporting based on defined KPIs

Digital B2B Growth Strategy For More Success!

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• Who are you as a brand? . When we define brand values, archetypes and personality.

• Who do you say you are? . How we communicate the message to our audience

• What do people say you are? . How the audience receives the message and interprets and interacts with it.

In the connection and homogeneity of these three strategic questions we build the reputation of the brand or company, not only in the digital environment but also in the physical one. Therefore, brands leave in the hands of people any type of evaluation, positive or negative, about everything that the brand builds, communicates, sells or does in any field, from a social profile to a billboard or an event.

In this context, social profiles are one of the most important communicational elements for brands to connect with the audience and therefore with buyer personas and “fan lovers”. But it is a two-way and free channel where any anonymous profile without having anything to do with it, can interact and express their free impression.

It is at this point where crises arise in social networks. An open and volatile scenario where any brand can be attacked within its own profile or be mentioned publicly and that communication or digital publication transcends and be viral. Examples of recognized brands are thousands.

Are we talking about controlling the uncontrollable? , of worrying about what may happen, but that we hope never happens. Herein lies the main fear.

In this context, a dissatisfied customer, a troll, a bot, your own competition or an unknown user can be the cause of origin. They usually originate as a criticism or negative comment towards the brand that, if it also carries some type of emotional factor, exponentially increases virality. This fact causes it to spread rapidly through the interaction of the rest of the social community. The more relevant the brand, the faster it goes viral . 

But don’t worry, there are professional tools and methodologies to prevent, attack and emerge stronger from a crisis in social networks. 

Why Do Crises Arise In Social Networks

As we have seen previously, a crisis in social networks is something natural and innate that goes hand in hand with the growth of the brand’s social profiles in the digital world.

Positive, neutral and negative comments will always appear; and as professionals we must make the balance between positive and negative comments the most beneficial for the brand.

Reasons Why Crises Often Arise in Social Networks

Bad Brand Management

In this sense, an unfortunate comment from the brand can cause a digital tsunami if we do not control the message. A well-known example that happened to:

A bad experience of a real customer in the consumption or enjoyment of the product or service, generally accompanied by poor customer service.

The good thing about this point is that we can avoid it with efficient communication management, a well-worked publication calendar, a good practices manual, an anti-crisis plan, an action protocol in social networks….

An Attack From The Competition

This type of “unethical” actions by competitors is becoming more and more frequent, and depending on the sector, they are even becoming normalized. We do not share this type of practice and we are committed to healthy and enriching competition as in this example:

For this type of case we must protocolize how to act.

A Troll or Bot Attack

In this case, a troll is a person or social profile who continually and intentionally seek to provoke, generate controversy in order to have fun and / or generate conflict, leading to the use of insults, disrespect and offensive messages.

In this case, we must act forcefully and have a well-defined action protocol based on the level of alarm generated by the attack.

The best recommendation is not to start the conversation, monitor what he says and act only if we see that the crisis is getting worse. Always responding in a positive and neutral way.

How We Can Avoid It in a Professional Way

As digital professionals we cannot fear a crisis, it is something that will happen sooner or later and for which we must be prepared. As Salvador Dalí said: “Whether they speak well or badly, the important thing is that they speak about me, although I confess that I like it when they speak badly because that means that things are going very well. Nobody talks about the mediocre, and when they speak they only say wonders ”.

In this case, the best medicine is to have action protocols designed according to the degree of impact of the attack or crisis. So it is important as step one to define how we are going to measure the impact of the crisis.

Monitor The Brand, or Active Listening

Essential to have contextual information on the impact of your brand, your audience and your competitors. It is responsible for detecting a crisis in the first minute because the speed of response is the main factor in putting out a “digital fire”.

Fake News Detection System

It complements the active listening system and helps us in the face of the large volume of “infoxication” that we experience in the digital environment. Every day thousands of fakes and false news are published on social networks, already jumping to users’ WhatsApp. The problem is the speed with which they spread.

As a brand, if we operate in a sector where this type of information is common, we must from time to time publish publications denying false news, even if they do not impact our brand directly. In this way we will be working on trust and honesty , positioning ourselves as references and giving a serious warning to possible attacks.

Crisis Plan: The Best Way to Prevent Catastrophe on Social Networks

The Crisis Plan is the strategic document where we must work and design the scenarios in which the brand can be involved to establish a:

• An anti-crisis team: it must be made up of a multidisciplinary team, for example the Community Manager, the CMO, financier, management, communication team … depending on the organization chart and team of each company.
• Design plausible crisis scenarios : in an anti-crisis plan it is essential to design real scenarios that could happen and analyze and establish how the brand would act in each of them. The best thing is to never have to use them but if the crisis arises we will be prepared.
• Communication action protocol : never improvise decision-making, understand that in crisis situations we must remain calm, think before acting and not take a wrong step. A protocol meets all of these rules.
• Measurement and feedback : without measurement we are lost. It is necessary to measure the impact of each response, of each interaction of both the brand and the community that participates in the crisis.

Specific Communication Protocols for Social Networks

The Anti-crisis Communication plan includes all brand communication through all channels and all touch points or points of contact with the customer. That is why it is highly recommended to design a specific protocol also for each social network, because each network has its own particularities, Facebook is not the same as Instagram or Tik Tok

Tools That Will Make Our Lives Easier

Like any digital area, we have to accompany the methodology and professional processes with professional tools that make our lives easier. There are many, paid, free, with greater or less scope.

Here we leave you only 5 platforms , from the free one to one of the most professional and expensive on the market. Everything will depend on the type of brand we are, the resources and how strategic the brand reputation is within the business.

• Google Alerts: free and from Google what else to say; it would be the minimum level of monitoring possible. At least work the alerts with the name of the brand and those keywords that are strategic.
• Social mention: it is free, basic and easy to use also to complement with Google. It allows us to analyze the reach of the brand in the environment of social networks.
• Buzzmonitor: we can try it in its free version and if it convinces us to go to the paid version. It allows you to monitor your own brand and the competition, generates brand reports and trends in social networks.
• Brandwatch: it is paid but with adjustable rates. They also have a relevant influencer marketing platform. It has a database for measurement, from websites, forums, social profiles … it generates reports on brand sentiment and trends.
• Radian 6: one of the most expensive and complete on the market, with more than 150 million sources in its database. Custom reports, advanced search filters … recommended for brands where the brand reputation is of high impact and strategic in the business.

What KPIs Should We Have Controlled

We could not finish this post without giving you 4 KPIs to help us control and measure the brand reputation and therefore help us in the face of a possible crisis in social networks.

• Volume of mentions: it would be the number of times your brand is named in conversations on social networks.
• Share of voice: the level of user participation according to the distribution of total mentions.
• Scope of mentions: total users reached by mentions.
• Sentiment of the interactions: the evaluation of the mentions based on three registers: positive, neutral and negative.

Also Read: How to know and take advantage of what users say about your business and your competition on social networks

The post How To Manage a Crisis in Social Networks – Every Company Has One From Time To Time appeared first on TechReviewsCorner.

As you will see, the method to use will be different if you have an Android mobile or an iPhone. But in both cases … super easy!

How To Download Twitter Videos on Android Phone

We always tell you, Android leaves more freedom to its programmers when creating applications. So the first method that we propose is to use an app that downloads videos from Twitter.

It works pretty well, and the method is the same as that used by most applications of this type. As you will see, it is straightforward.

The first thing you have to do is open Twitter and, when you are in the tweet with the video, click on the arrow on the top right to display its options.

Among those that come out, choose the first one: “Copy the link of the tweet. ” If you open the Video Downloader application for Twitter that you have installed, you will see the video appear and a download button shaped like an orange cloud and a white arrow.

You press it, and it will download to your phone. The app always reads your mobile clipboard, so when you open it, if what is copied is a link to a Twitter video, it shows it to you to download.

You have other app options that do the same, but this is the easiest way to download Twitter videos on Android.

How To download Twitter Videos On iOS

Apple doesn’t like programmers fiddling with out-of-the-box options, so you won’t have an app to download Twitter videos on your iPhone. However, you can do it without a problem, and, in addition, this method also works for Android.

It is effortless, and we have to start in the same way as before. When we are in the tweet from which we want to download the video, we display the options arrow and choose to copy the tweet’s link.

With that, we open the web browser of our phone and go to this address:

https://www.downloadtwittervideo.com/

There we will see a web page to download Twitter videos, with an address bar that says: «Enter the URL of the Twitter video you want to download.»

We paste the link that we have copied there, and it will immediately offer us several download options for that video. We can do it in mp4 format, in mp4 HD format, and even in mp3 format, with which we will only download an audio file.

Although this social network does not let you download videos directly, you have already seen that it is sooo easy. With everything we have taught you, you can be the first to share the funniest and most fashionable videos with your friends. What are you waiting for?

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