We have to be up to date with the latest trends in social media along with generation Z, so we need to know about all these acronyms and short forms that are used in the texts and hashtags. Here in this article let us discuss about What Does WSG Mean in texting.

What Does WSG Mean?

The most popular meaning of WSG in social media is what’s Good. Nowadays this phrase is used in the place of the What’s Up, How’s it going and How’s it going which were used formerly by most of the people in the texting. Now WSG has become an alternative for all these phrases. This phrase of what’s good is mainly popular among the black community.

Knowing the meaning of these types of acronyms is compulsory because if someone texts us suddenly using acronyms then we will be in a state of bother and do not know what to reply to their message. Through this article you have known What Does WSG Mean and in what situations it is used in the social media channels and other texting platforms.

Some Other Meanings And Phrases of WSG

Normally when two or more people are texting or messaging in some platform when they meeting after days or after a long period of time then they will have their conversation using WSG as follows

Person 1 (Jack):  Hey Peter, WSG?

Person 2 (Peter): Hi Jack, All cool here. WSG with you?

The two people in the above conversation used WSG, that means what’s good. Same here some people will use “How are you”, “What’s Up” and “How are you doing” etc. for these phrases also there are shortcuts like HAU, WU, HAYD. Here WSG is used as a conversation starter. Below are some more phrases where people WSG while texting or messaging.

• WSG with you Jack?
• WSG on the menu? 
• WSG at the Bakery? 

WSG at the Location?

• WSG at the Event?
• WSG at the Hotel?

More Meanings For WSG in Texting

Not only “what’s good” WSG also refers to other meanings and phrases, some of them are mentioned below.

• White Girl Status
• Word-Study Group
• Workstation Gateway
• With Special Guest
• Wrestling Sports and Games
• Web Standards Group
• Windows Socket Group
• Wireless Subscriber Gateway
• World Shadow Government
• Working Systems Group
• Wireless Services Gateway
• Web Services Gateway
• Water Sewer Gas
• Web Security Guard
• World Surfing Games
• World Geodetic System
• Wholesale Service Group

Some More Acronyms Used In Texting

For the people who are asking for What Does WSG Mean have to know some more similar acronyms that are used in snapchat. Twitter and Instagram platforms]

HIG (how’s it going?)

NFS [Not For Sale]

IMK [In My Knowledge]

IMMA (I’m going to)

FS [For Sale]

WAG (what’s going on?)

WLC [Welcome]

WGO (what’s going on?)

PMO [Put Me On]

WIGO (what is going on?)

WTM [what’s The Move]

WTHIGO (what the hell is going on?)

KMS [Kill Myself]

WUG (where you going?)

Conclusion

Now you know What Does WSG Mean? Due to digitalization and technology improvements people are using social channels more and messaging each other. Mainly gamers will use most of the short cuts with their gaming partners while they are playing games. So if you want to be updated in social media and gaming platforms you need to be aware of this acronyms to communicate with others.

Also Read: How To Unlock The Butterflies Lens On Snapchat?

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TB has several meanings, we have to analyze and understand the meaning on which basis the acronym is used in texting. Many people while using Instagram or other texting platforms  will use acronyms like TB as a part of their typing, but many people who are new to this field will not be able to understand these acronyms.

Today here in our article let us discuss about What Does TB Mean on Instagram and other texting platforms. We will explain it clearly so that every reader can understand the meaning.

What Does TB Mean on Instagram?

TB does not only mean for one thing this acronym has many meanings. Below are they

TB – Text Back

Text back is the major meaning for TB acronym. Many people will use TB to generate text back meaning in texting. About 80% of TB acronym means Text back by texting people across social media platforms. So for the people who want to know What Does TB Mean on Instagram, they can take this as a major answer.

TB – Throwback Thursday

TB hashtag also refers to Throw back thursday, it can also be written as TBT. if someone took pictures on thursday and share them on the instagram on saturday or sunday they will use this type of hashtag called #tb thursday or #TBT or #throwbackthursday to make the people clear that the photo or video is taken on thursday.

TB – To Be Continued

Tb hashtag is also used when some want to tell a phrase called To Be Continued. They uses as #TBcontinued #tobecontinued. This is used when someone wants to tell that the topic or content is not over yet it is to be continued in the coming period of time.

TB – Tagged By

#TB is used as an acronym to describe the term tagged by. When someone uploading the photo or a video in the instagram they can be used the hashtag #taggedby

More Meanings For TB on Instagram

Not only the above mentioned meanings Tb also redirects to various other phrases and meanings. 

Timehop Bestie, To be honest  – for these terms also the people while texting they will use the acronym TB. there are many other acronyms on instagram like TB, below we mentioned them

• TM – Too much, tomorrow

• YOLO – “You Only Live Once.”

• TTYL – Talk to you later

• OOTD – “Outfit of the Day.”

• LOL – Laughing out loud

• SFS – “Shoutout for Shoutout.”
• WTW – What’s the word

Final Say

By the above explanation now you will know What Does TB Mean on Instagram and other texting platforms. We cannot say directly that TB means this or that by seeing the circumstances we can confirm the full form of TB and for what it is mentioned by the user. We need to know about these acronyms if we are regular users of social media and if you are more into texting then you need to compulsory know all these meanings of different acronyms.

Also Read: The Six Factors For More Reach On Instagram

The post What Does TB Mean On Instagram And Other Texting? appeared first on TechReviewsCorner.

• interest

• timeliness

• relationship/interaction

• frequency

• followers

• use

It is important to know that the factors of interests, topicality and relationship/interaction are classified as particularly relevant by the new algorithm. This is mainly because Instagram tries to personalize content and display it according to user preferences. The interest of the respective users is particularly important. In addition, the content should, of course, be fresh. Since Instagram is a social media app, interpersonal relationships are important because many people use the app to stay in touch with friends or to follow influencers.

Instagram introduced the change in its algorithm to keep users in the app longer. While a chronological timeline may not have shown anything interesting or exciting, and users have closed the app again, the algorithm constantly offers contributions worth seeing and matching your interests. This keeps users in the app longer. In addition, the algorithm now ensures that the timeline ends slowly. This effectively allowed Instagram to increase the time people use the app, so more ads are consumed. The longer users use the app, the more ads they see and the more money Instagram makes.

The Six Factors For Organic Reach on Instagram

Based on these factors, the algorithm only shows users content that suits them perfectly. One part of the algorithm is what is known as machine learning. It ensures that Instagram shows its members the right content more precisely the longer they are used. The algorithm gets to know its users and constantly analyzes in the background what the person particularly likes. It is therefore not only able to display suitable content in a targeted manner but also recognizes trends or changes in personal taste and adjusts the timeline accordingly.

However, this also means that this knowledge can be used to improve the performance of your own Instagram presence. The algorithm also allows smaller Instagramers to reach many people if they play the cards cleverly. Following the detailed explanation, we reveal a few simple tips & tricks to increase the range with the help of the algorithm.

Interest

Instagram evaluates in advance how interesting a post will be for the respective user. But how does Instagram do that? Relatively simple: Instagram compares the content with users’ past behaviour. For example, if you have liked photos of small puppies particularly often, you will also see more of these photos in your news feed.

Instagram also measures the time users spend on a post. If a post has been viewed long, it seems relevant and interesting to users.

This factor is the most important and counts because Instagram thrives on users being shown content they like.

Timeliness

Instagram is a very current and incredibly fast-medium. New posts are given priority, so the anger of many users about the end of the chronological timeline is exaggerated. As a result, newer content tends to be higher up. However, this factor depends heavily on the usage time of the individual user. 

The good thing about this factor is that a post with few likes can still reach more people. So likes may still be given to two or three days old pictures. Missing the perfect time to post no longer means the end of the world, and wasted time for the effort expended as the post can still appear in timelines hours and days later.

It’s also reassuring that real fans are likelier to see the post and not miss anything. This means that influencers and companies keep in contact with their best followers because Instagram knows: Even if the post is no longer up-to-date, these users want to see it.

Relationship / Interaction

The relationship between recipient and sender is one of Instagram’s three most important factors. All interactions play a crucial role. The algorithm determines which images are liked, but comments or the activation of messages are also measured for this factor.

Since Instagram remains a social media platform people use to nurture interpersonal relationships, the “connectedness value” must also be noted. It stores how frequently DMs are written back and forth between people. The tagging of users also counts in this category. Unfortunately, Instagram has not yet revealed which of these values ​​is most important. It must therefore be assumed at the moment that they are all equivalent.

The developers of Instagram even claim that the algorithm allows users to see almost 90% of their friends and family’s posts. On the other hand, users missed 50% of their friends and family’s posts in the chronological timeline. Whether and to what extent these values ​​are correct cannot be said.

Frequency

In its algorithm, Instagram considers how often users use the app. If you open Instagram 30 times a day, you will mostly see a few minutes old posts. However, if you only open the app once daily, you will see the best and most interesting posts posted since your last visit, even if they are a few hours old.

This also shows again that the chronological timeline no longer exists on paper but is more or less still available for active Instagram users.

Following

This factor is self-explanatory: The number of accounts a user follows is decisive for the strength of the selection. As a result, the algorithm works more efficiently when users follow many people on Instagram. Because with 100 followed accounts, much more content has to be sorted out than if a user only follows ten accounts. Above all, the first three factors, interest, topicality and relationship, are weighted more heavily the more accounts are followed.

Instagram users with a small number of followed accounts can tend to get the chronological timeline back. Because with fewer accounts, less is posted, the algorithm has no choice but to display the postings chronologically.

App Usage

Instagram analyzes the type of use. Are frequent and short trips made to Instagram, or is the news feed scrolled for minutes? Do you prefer to look at pictures or videos? Instagram uses this data to generate a news feed tailored to users.

This allows Instagram to respond even better to the interests of its users. Because with the interest of “puppies”, the algorithm knows what content the users like, but not whether they would rather see videos, pictures, or exciting stories with puppies.

Differences To The Facebook Algorithm

As is well known, Instagram belongs to Facebook. It is reasonable to assume that the two platforms use the same algorithm to provide users with the best unique content. However, the social media giants don’t use the same algorithm!
While there are similarities and the two algorithms will likely share some factors, there is one major difference: On Instagram, users only see posts from people they follow. On the other hand, posts from accounts that are not followed can also be seen on Facebook. On Facebook, posts with which friends have interacted appear in the news feed because the Facebook algorithm thinks this post could also be of interest to users who are friends. On Instagram, on the other hand, users have more control over their feeds and only see posts from accounts they follow.

Also Read: 6 Things To Consider When Choosing Instagram Growth Services

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The Importance Of Social Media In Our Society

Social media allows people to communicate, build networks, and share information. They allow us to connect with people worldwide, share the same interests, and open up new ways for us to receive and share information.
Social networks such as Facebook, Twitter, and Instagram have played an important role in global society. They have allowed people to stay in touch and share information regardless of time or place. Today, by using social media, we can be part of a global community and get real-time updates on everything happening around us.

How Social Media Is Changing The Way We Communicate

Social media has profoundly changed how we communicate, especially in terms of the speed and efficiency of communication. In the past, we had to write letters or speak face-to-face to share information. Today, with a simple message, we can communicate in real time with our friends, family members, or business associates anywhere in the world.
Social media has also meant that we can be reached anytime, anywhere. We can receive and reply to messages on our smartphones no matter where we are. This has given us enormous freedom and presented new challenges in handling these new technologies.

The Consequences And Effects of Social Media On Our Interpersonal Relationships

Social media has not only changed the way we communicate with each other but also influenced our interpersonal relationships. On the one hand, they have allowed us to connect with people worldwide and form friendships that we could never have imagined before.
On the other hand, social media also hurts our interpersonal relationships in certain cases. For example, the constant pressure to be perfect on social media and to seek approval from others can lead to feelings of isolation or even depression. The endless choice of information and news can also make us feel overwhelmed and unable to focus on what is important.

The Role of Social Media in Business Communication

Social media also plays an important role in business communication. Today’s Businesses use social media to acquire and retain customers, increase brand awareness, and share news and updates with their followers. By using social media, businesses can also run highly targeted advertising campaigns and reach their target audience accurately.
Social media also allows small businesses and startups to compete with competitors in the industry in which they operate. Social networks also offer a cheap and fast way for companies to promote their products and services and to attract customers.

How Social Media Influences Political Communication

Social media also has a major impact on political communication in our society. They allow politicians to communicate more directly with their supporters and the wider population and allow citizens to become more involved in political discussions.
Social media has also helped opinions and information to spread faster and more widely. This has led to the spread of opinions and news that are not based on facts. Engaging in political discussions on social media also allows citizens, politicians, and organizations to quickly spread their opinions and concerns and find support for their positions.

The Challenges And Risks Of Using Social Media For Communication

Using social media for communication also brings challenges and risks that should be addressed. Many people today use social media as their primary means of communication and rely heavily on this technology to keep in touch with others.
However, the flip side of this coin is that using social media can also lead to addiction, hurting our mental health. Also, misuse of social media can lead to our privacy being violated or personal data being misused.

The Influence Of Social Networks on Our Mental Health

Social media can also have an impact on our mental health. In particular, the fact that social media allows users to showcase their lives and experiences can make us feel pressured to compare and compete with others constantly.
Constantly scrolling through perfectly staged photos and life on Instagram and Facebook can also make us dissatisfied with our lives. We must be aware of how we use social media and how it can affect our mental health.

What Companies Should Know About Using Social Media In Communication?

Businesses must understand how to use social media to reach their target audience effectively. Businesses should develop a strategy for using social media and ensure they create content tailored to their target audience.
The use of social media also requires a certain professionalism and seriousness. Companies should maintain their competence and reputation and not get involved in controversial discussions and issues that could harm them.

Social Media As a Tool For Self-Marketing – Opportunities And Dangers

Social media has also helped many people to market themselves and present themselves as a brand. For influencers and bloggers, in particular, social media has provided an opportunity to increase their reach and awareness and build their brand.
However, using social media for self-promotion can also entail risks and dangers. For young people, in particular, the pressure to stage themselves and present themselves as perfect can lead to dissatisfaction and depression. We must be aware of how we use social media and how it can affect us as individuals.

Conclusion

Social media have opened up new ways of communicating for us and have had a major impact on our lives and society. In this article, we’ve looked at how they’ve changed how we communicate, their impact on our human relationships, their use in business communications, their impact on political communications, and challenges, risks, and dangers.
We must be aware of how we use social media and how it affects us as individuals and as a society. Only then can we effectively leverage the benefits of this new technology and minimize the risks.

The post Social Media – The New Possibilities of Communication appeared first on TechReviewsCorner.

LinkedIn – A Trendsetter For More Than 10 Years

One of the oldest platforms, yet a lively and fresh social network.

What distinguishes LinkedIn’s style is its unconditional focus on user needs. This generates a continuous development and adaptation of useful, freely accessible functions.

The use of #hashtags at #LinkedIn has always been based on user behaviour: their use has been promoted again for several years, and niche, branded, trending, community and weekly hashtags are recommended. True to the motto: Less is more. At most, five hashtags per post are the official recommendation, and companies should also heed the tip to combine specific hashtags with stronger, non-specific hashtags.

LinkedIn’s digital growth and adulthood without losing its identity as a network is a background to its success. It also shows that digital success requires proximity to the customer, which is rewarded in the long term.

Read More: Content Marketing on LinkedIn For Branding and Customer Acquisition

Use LinkedIn For Lead Generation

This title sticks to the network as one of the most popular social platforms in the business. As early as 2015, it had risen to 3rd place in popularity among business leaders in a general comparison of social networks.

The connection between the profiles of individuals and companies, the transparency of individual competencies and career steps make LinkedIn draw from this popularity. What endures on LinkedIn apply?

Researchers have proven that traffic generated via LinkedIn has the best and highest visitor-to-lead conversion rate among the various social networking platforms. Effectively, the numbers are higher than on Facebook and Twitter. The reason for this is the excellent reputation. The conclusion is that LinkedIn will continue to generate leads for companies in the B2B sector increasingly.

Act As An Opinion Leader In The Industry

If you want to present yourself as a brand, LinkedIn is one of the most effective channels. Because how does a name, a contribution, or a novelty establish itself? – Talking!

The professional distribution of content on LinkedIn means direct contributions to an industry’s discourse. One contributes to public exchange and thus also becomes a conversation.

Cleverly used, the social network helps to establish a brand as an industry leader. Of course, through contributions (in all format versions), comments and events.

Since the platform has looked closely at user behaviour and considered user needs, it also enables your company to join groups, form forums, and network with key people and opinion leaders in your industry.

Distributing your content and interacting with relevant stakeholders (and their content) helps companies strategically position themselves as key influencers in the industry. The result is that your sales team is also operating from an unexpectedly advantageous position.

Give The Company Personality

Any social network that works improves human-to-human relationships. This is what makes an open, democratic, respectful exchange possible. As a platform for business relationships, LinkedIn stands for exactly that.

It could be because this network works excellently as a recruiting platform. Seventy-five of the Fortune 100 companies find their staff here.

The many profitable collaborations that LinkedIn has established maintain a positive image. In times of transformation in the labour market, companies and employees find each other here faster, better and more than ever.

4 Steps To Make Your Best Impression On LinkedIn

Establishing a professional profile Completeness and fulfillment of the basic requirements are the top priority for the company profile. Use descriptive formulations in the benefits presentation and positioning of your company. Maintaining your profile is a task for the whole company. Encourage employees to interact. Assign important admins and delegate tasks, from the editorial plan to landing pages, focus pages or company posts, including hashtags.

Provide Opportunities with Relevant Content A LinkedIn Company Page needs a clear purpose. Would you like to discuss relevant developments? Represent your corporate culture? Or become the source of industry news? – Depending on the objective, you should create a persona. Which personality is it that you want to address optimally here? – This is the only way to plan the form and content of your contributions meaningfully. Offer your personal inspiration, experience, and help in the form they expect.  

Cultivate relationships: Posts with pictures, videos, articles, events, and job offers – all publications on LinkedIn are offers for interaction. Every interaction is worth noting. 

First, use the potential of your employees. Network with industry giants. Cooperate! And communicate directly and in suitable groups that use your personas to round off your opinion. 

Be Reliable: Whatever you do on and with LinkedIn, always ensure factual and conventional stability regarding your appearance. Only publish what your company stands for.

This starts with authenticity, brand loyalty, and the uniqueness of your presentation and leads to regular contributions, presence in relevant forums and proactive strategies to meet new customers and partners. All of this takes planning and attention. The best way to recognize your reliability is to take the voices of your network seriously.

Also Read: What Are The Types Of LinkedIn Advertising And How It Works

The post Social Media – How LinkedIn Works For Businesses appeared first on TechReviewsCorner.

Customer Service of The Future

Many companies are already using their social media channels as their primary customer service tool. Since customers often initiate contact with brands on social networks, this step seems only logical. Possibly other ways of making contact have already been tried and, in the worst case, ignored – this is where chatbots come into play as a sensible solution. They help you to answer direct inquiries faster and more conveniently, are available to advise customers and can therefore simplify their purchasing decisions. A study on the subject predicts that by 2023, 60% of all customer inquiries will be made via digital channels. Create ready-made templates for FAQs or invest in chatbots,

Content Commerce Expansion

Content marketing is effective when the strategy is right. However, that does not change the enormous effort that successful content marketing requires. After all, you have to use various channels, platforms, and tools to offer a consistent customer experience – “Content Commerce” appearance, the integration of selected content embedded in the entire shopping process. The seamless linking of content and shopping experience not only benefits consumers by purchasing products that are precisely tailored to their needs. Thanks to content commerce, they are informed, inspired, and entertained throughout the buying process. This creates an excellent digital customer experience that sets your company apart from the competition and strengthens customer loyalty.

Social Media Has Become Social Commerce.

The restrictions of the pandemic and the associated increased media use to provide the ideal basis for social media shopping (social commerce) – a trend that is already normal for many. Ecommerce experts predict that the social commerce market will continue to grow and be worth $80 billion by 2025. As a result, many companies have realized that it makes sense to give users the ability to make purchasing decisions and checkout without leaving the app. The extra step of going to a website is another potential breaking point in your conversion funnel. Since mobile has been shown to have an exceptionally high abandonment rate, removing as many roadblocks as possible is essential. Most social networks now offer in-app shopping solutions, including live video, and are working hard to provide new features to meet the increasing demand. Instagram, Facebook and Pinterest have been among the pioneers so far, with TikTok, Twitter and YouTube already ranking close behind.

Tiktok is Growing And Setting The Tone.

While Instagram has become the platform of choice for most social media marketers over the past few years, TikTok is already hot on its heels. In September 2021, TikTok will have one billion users. It rose to number seven in the list of the world’s most popular social media networks. The short video platform has broken download records and has quickly become the most popular app to connect with current and future customers. TikTok can help brands reach and engage with qualified, engaged audiences with a highly personalized content recommendation system. The app plans to introduce an e-commerce aspect and a monetization model. Companies whose target group is represented on TikTok should therefore be well versed in TikTok marketing to use the channel cleverly and optimally develop its potential.

Showing Attitude Pays Off.

In 2020, some companies positioned themselves more politically and gave the topic of Corporate Social Responsibility (CSR) a new direction. This tendency was also present in 2021 and will remain so for 2022. Businesses should now focus on credible CSR engagement by addressing and acting on the social issues that matter most to their audience. Beware of “performative activism” (performative alliance building) because empty promises or one-off fundraisers without context damage your image and dilute your credibility. Generation Z, in particular, has high expectations and prefers brands that take the initiative to connect with their audience and bring people with different opinions together. So companies need to thoroughly analyze their actions and culture and align them to stay ahead in 2022. The most relevant socio-political issues include (anti)racism, animal welfare, climate change, equal rights, physical health, labor law, education, mental health, sexism, migration and religious rights.

Communities Are Becoming More Influential.

Your social media presence is only as strong as the community behind you. To build strong communities, companies need to be more strategic and align their content with consumers – this is the only way to build loyal and engaged communities. However, keep in mind that you are not always controlling these communities. Because social media makes it possible to establish oneself outside of the brand bubble – and 2021 has already shown how strong these communities are as they disrupted several markets. Strategic planning of digital infrastructures and collective spaces is critical, with the empowerment of these online communities remaining a priority in 2022.

The post The Six Most Important Social Media Trends For 2022 appeared first on TechReviewsCorner.

In reality, social media is far from being a fad. Its number of users is constantly growing. Today, they are the most frequent means of interaction between people, thanks, among other things, to the capacity of mobile connections. Starting from this initial purpose, many companies soon took advantage of Facebook, Twitter, and Instagram to stay in communication with their customers and target audience.

You can also apply social selling to enhance your brand, get closer to your buyer personas, and increase sales! Below, we offer you relevant recommendations to do it efficiently.

What Is Social Selling?

Social selling is a procedure based on social networks to establish business relationships and sell goods and services. This technique takes advantage of the interactive nature of the RRSS to establish and maintain communication with current and potential clients. In this way, companies make known the knowledge and experience they have in their business area. But they also track who shows interest in the offer through their commercials.

Company salespeople went door-to-door during the past century, offering products and services not usually bought in supermarkets or stores. They were seldom welcome and had to lug around a product sample or a stack of explanatory brochures in their briefcase. In a few minutes, they had to deliver their pitch before the potential client rejected their offer and sometimes slammed the door in their faces.

With the advent of the telephone, visiting was replaced by calls supported by a phone book or list. A technique that is still valid today. Later, when we already had the Internet, we saw our email boxes invaded by offers and advertisements that we had not requested: the classic spam.

What Is The Difference Between Social Networks?

Users are in communication mode when they enter these social media and seem more willing to see what brands share. If they are interested, the feedback is immediate, and they open the opportunity to interact with the company. Indeed, the availability of visual and audiovisual content facilitates the attraction of potential customers and motivates access to links to search for more information.

From that moment, as we said, the commercials can communicate with the interested party through the same platform to follow up and finalize the sale. They can even participate in social conversation to offer solutions related to their offer to problems raised in the interactions. Thus the “cold door” from house to house, the calls hanging from the telemarketing, and the spam emails became history.

To give us an idea of ​​the scope of social networks in the field of business, some surveys provide data such as the following:

• 91% of purchase decision-makers in B2B companies are active and involved in social networks, and these channels influence 75%.
• 84% of senior executives use social media to support their purchasing decisions.

Build Relationships Through Social Selling

Social selling offers the opportunity to build relationships: the basic strategy of a successful sales professional. This technique is not satisfied with access to customer data. It is also about getting to know the prospects to the extent that interaction through social networks allows it.

As we will see later, LinkedIn transcended its initial condition as a channel for job searches and has become the professional network of reference for businesses. But not all companies should look for their clients in a network for professionals like this one. Depending on the profile of your buyer persona, you can make social sales on Instagram, Twitter, Facebook, or WhatsApp. Although the latter is a messaging application, it has become just another social media environment and has outstanding features for the purpose at hand.

Define Your Buyer Persona And Select The Appropriate Networks

First of all, it is essential to establish an accurate description of your buyer persona or an example of your ideal buyer. Apart from being necessary for any marketing and sales strategy, a complete profile of your client will allow you to know which social networks they interact with.

For example, if your buyer persona is a manager and business decision-maker, LinkedIn is the best option since part of their orientation is towards networking and B2B business. But it is also feasible to join specific WhatsApp groups.

In the case of a women’s clothing ecommerce, through Instagram and Pinterest, you can target women identified with different clothing styles.

Take Advantage of The Versatility of Social Selling.

A characteristic of social selling is the necessary application of two inbound marketing techniques in its processes: social media marketing and content marketing. Consequently, generating and sharing content, monitoring followers’ reactions, practicing social listening, and participating in conversations are necessary actions.

Usually, commercials used in this practice can act as community managers to follow up on the brand’s publications. Similarly, to respond to the interaction of customers and potential customers.

Share Quality Content

It is recommended that the material you post is not overtly promotional about sharing content. Regardless of your sales goals, your articles, videos, infographics, and podcasts should answer specific questions and issues from your buyer personas. Through these, you can demonstrate the knowledge and experience of your company in matters related to your business model. Otherwise, the potential client could perceive your content as invasive marketing.

On the other hand, it is essential to take care of the production of the material through impeccable writing and balanced designs, and vision care. In the case of podcasts and videos, it is essential to ensure the quality of the images, recordings, and editing.

Consider Omnichannel Marketing in Your Social Selling Strategy.

The user experience makes a difference in a market saturated with standardized products. A customer can interact with your brand through online and offline channels until completing the buyer journey with a purchase, which generates satisfaction. And therefore, the intention is to repeat the experience.

Empathy And Emotional Intelligence

And while we’re talking about engaging in conversation and practicing social listening, it’s vital to exercise empathy and emotional intelligence. Remember that you are publicly dealing with people who have very different ways of thinking and acting. In this sense, you will come across complaints, negative comments, and even malicious questions of any nature during any interaction.

Understanding the point of view of your interlocutor without necessarily agreeing is a starting point to positively interacting with him. While changing habitual emotional responses to harmful stimuli, allow your answers to be geared towards solving the follower’s problem or doubt.

The post Social Selling or How To Use Social Networks To Sell More appeared first on TechReviewsCorner.

Twitter Advertising

Advertising on Twitter is simple and intuitive, with several objectives adapted to any digital strategy: web traffic, conversions, brand recognition, …

Segmentation is very powerful, with many possibilities to reach your target audience. Another great advantage is the format of the ads, very similar to regular publications, so the ads will not be very intrusive.

Advantages of Twitter Ads

Twitter has more than 300 million users and more than 100 million daily tweets, and it does not reach the statistics of Facebook. Still, it is an exciting platform because its users are receptive, generating a lot of participation, being a good advertising proposal on the Internet.

Having seen what advertising is on Twitter, you assess its benefits:

• New contacts for your business.
• Increase in visits to your website.
• The price is low.
• Segmentation is effective.
• You can organize remarketing campaigns. 

Types of Advertising On Twitter

Evaluate the options you have in Twitter Ads:

Promoted Tweets

If you are looking to increase reach and improve your brand image, promoted tweets can be a good proposition. They are similar to regular publications, with a bidding system to encourage them. Twitter allows four promoted tweets per user per day, so it is not intrusive advertising, as is increasingly common on Facebook and Instagram.

Promoted Accounts

Perfect to increase your community, expanding the number of followers. Suggestions appear first to try that the user clicks on the follow button. Also, you can get app downloads or product purchases.

Promoted Trends

If you want to reach many users, increasing the reach, you can create a hashtag to turn it into a trend. The objective would be to achieve the Trending Topic, visible in a country or region. 

How To Advertise On Twitter

Before we get down to work, know the requirements to organize your ad campaign:

• It would help if you had a profile on Twitter.
• Add image and header to your account.
• Include the URL of your business.
• Your tweets must be public.
• Your account will not be penalized, having a history.
• Your profile must comply with the policies and rules of Twitter.

Create Your ad Account in Twitter Ads

If you haven’t advertised on Twitter, you need to create your ad account. Log in to your account, go to Twitter Ads, add your country, time zone, and billing information, and launch your new campaign.

Select Your Goal

Twitter ads are focused on specific objectives, so you should think very well about how to develop your campaign:

• Recognition: promote your tweet to reach the maximum number of people.
• Interaction: achieve the maximum number of interactions with your promoted tweet. You will pay for each exchange earned.
• Followers: increase the number of your community
• Website conversions or clicks: You pay per click to increase visits.
• App download: cost per download to install your application.
• Re-interactions of apps: intended for users who have your application to increase their use.
• Promoted Video Views: Increase the number of views by paying per view.
• In-stream video views: Add your short video to start high-quality videos from creators, paying per video.

Campaign Settings

Add the name of your campaign, payment method, daily budget, start and end date. In addition, it includes disseminating the ads: standard (throughout the day) or accelerated (spending the budget as soon as possible).

Ad Group Settings

Include the name, start and end date, budget, and type of bids:

• Automatic bidding: get more interaction at the lowest cost.
• Target cost: you will pay the average price for each conversion or click, valuing the average of the rest of the advertisers
• Maximum bid: define the maximum you want to pay for each interaction.

Audience Segmentation

Select the users who will view your ads, segmenting with several criteria: gender, age, geographic location, and language.

On the other hand, you can narrow and segment in a more specific way:

• Types of devices, operating systems, operators, and models of smartphones. 
• By events.
• Interests.
• Conversation topics.
• Similar users.
• Keywords.
• TV shows and movies. 

Ad Placement

You have three options: user timeline, profiles, pages, and search results. On the other hand, you can use Twitter contributors to position your ads on a network outside the application platform and web pages with the Twitter Audience Platform.

Design Your Ad

Try to convey your message effectively; you can add cards or cards to your ad campaign, including the link of your landing page, to get more interaction, achieving more significant visual impact. 

Tips For Organizing Your Ad Campaign In Twitter Ads

Before launching your advertising on Twitter, use these tips:

• Communicate your message directly.
• Increase creativity by including emojis.
• Add attractive images related to your business.
• Take advantage of cards to increase user response. 
• Add a call to action.
• Highlight your prices, offers, and promotions.
• Create the Twitter pixel for remarketing campaigns. 

Also Read: Twitter And The Benefits It Brings to E-commerce

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What does social listening mean?

I’ve already mentioned conversations. In the simplest terms, social listening is about keeping your ear out to catch what they’re saying. It’s the same as if you overhear customers speak about your brick-and-mortar shop or food stand within earshot. However, it’s the Internet and you’re going through all possible online hangouts to hear what they’re saying about you.

As a process, social listening follows three major steps. First you need to track social mentions by using keywords, both branded and non-branded, to find out where these conversations are taking place. Then you proceed with an analysis. What’s the sentiment? Are they satisfied? What are the things they love? Lastly, adapt to the feedback and most importantly, respond to conversations!

Why is it important to understand your customers?

Helps you identify their needs

Listen to your customers and you’ll soon know well enough what they want and what they need. It’s like having a focus group sit down and have discussions about a new product, but in a way more organic manner.

If you’re able to find any unboxing or non-sponsored review on YouTube, that’s one way to get valuable insight. What works? What doesn’t? What can be better? What should be a feature?

Helps you track what people talk about

Aside from their direct needs as they relate to the product, social listening identifies what makes your audience tick. What are the topics that interest them? What are their values?

We’re in the age of corporate social responsibility. Brands are aligning themselves with positions regarding what’s going on in society and social causes. It’s not only a meaningful way to engage with socially conscious customers, but also brings to the foreground what sort of content would do well with your target audience.

Helps you keep track of your performance

Social listening works with data – social mentions being a big part. As a result, it becomes really hard to draw your conclusions about how you’re performing online. Although it’s a bit tricky to gage accurately overall, this comes in handy when you apply it to short-term campaigns. You can easily capture quantitative metrics – how many times you’re tagged, how many people use your hashtag and how many people mention your product.

These then become your benchmarks for future campaigns. Find out what works and what leaves you alone in a field hearing crickets. My general advice is to also find out the days with the biggest spike in social interactions and identify what generated the buzz. 

Helps you identify trends

Social listening as a whole is about zooming out and seeing the bigger picture. Things become a lot clearer, when you put some distance, and notice the patterns. You’ll see this is the way people talk about your niche as well as what journalists discuss in trade publications. You can see how a certain new market segment forms and those with enough of a sense to move with the times can get in on early. Just take a look at how quickly businesses and book publishers have taken to using TikTok as a vehicle to sell products.

What tools to use for social listening?

There’s a whole genre for applications and services, which handle social media listening. They’re built for the purpose of scanning high and low for social mentions of your brand as well as keep an eye out on general trends within your industry. They’re specialized, professional and used by bigger companies to meet their needs, which is another stamp of approval.

Falcon is one of the top examples on the market. Its main appeal is the fact that it handles every single process – social media listening, publishing, advertising, measurement, and customer data analysis. What’s truly impressive about Falcon is that it has the capability to understand multiple languages and then break down social sentiment into positive, neutral and negative. Kind of like a barometer.

Another popular choice is Sprout Social, because it combines social CRM tools and social media listening with social media management and optimization. It becomes increasingly easy to get your social media strategy off the ground. The dashboard is user friendly and also uses algorithms to make suggestions on what you should do next. Perhaps one of its most cherished features is its Smart Inbox, which allows you to run all correspondence on social media through a single place.

However, professional social listening tools are a bit pricey. If you’re new and don’t have the budget for it, paying roughly $100 per month (average plan) might be out of the question. Brand24 is an exception as it’s created a package especially for smaller businesses, which costs $49 per month.

On the more affordable side, you have RSS feed readers. Yes, RSS feed readers have made the big jump into professional business tools and are just as adept at handling social media listening. The top readers Feedly, Inoreader, Netvibes, ReviewTrackers and Feeder all have business capabilities that allow you to listen to what’s being said about you online, do research and organize your digital sources.

Take for example Inoreader. It’s one of the RSS feed readers with the most features ranging from a well-developed content discovery zone and a well-rounded Chrome extension to integration with IFTTT and one of the best filters on the market today. With a little bit of setting up and creativity, it can perform just as well as one of the social media listening tools.

Also Read: Why A Zero Trust Security Platform Is The Best Way To Protect Your Data

The post Why Is Social Listening Very Important For Understanding Your Customers? appeared first on TechReviewsCorner.

As you will see, the method to use will be different if you have an Android mobile or an iPhone. But in both cases … super easy!

How To Download Twitter Videos on Android Phone

We always tell you, Android leaves more freedom to its programmers when creating applications. So the first method that we propose is to use an app that downloads videos from Twitter.

It works pretty well, and the method is the same as that used by most applications of this type. As you will see, it is straightforward.

The first thing you have to do is open Twitter and, when you are in the tweet with the video, click on the arrow on the top right to display its options.

Among those that come out, choose the first one: “Copy the link of the tweet. ” If you open the Video Downloader application for Twitter that you have installed, you will see the video appear and a download button shaped like an orange cloud and a white arrow.

You press it, and it will download to your phone. The app always reads your mobile clipboard, so when you open it, if what is copied is a link to a Twitter video, it shows it to you to download.

You have other app options that do the same, but this is the easiest way to download Twitter videos on Android.

How To download Twitter Videos On iOS

Apple doesn’t like programmers fiddling with out-of-the-box options, so you won’t have an app to download Twitter videos on your iPhone. However, you can do it without a problem, and, in addition, this method also works for Android.

It is effortless, and we have to start in the same way as before. When we are in the tweet from which we want to download the video, we display the options arrow and choose to copy the tweet’s link.

With that, we open the web browser of our phone and go to this address:

https://www.downloadtwittervideo.com/

There we will see a web page to download Twitter videos, with an address bar that says: «Enter the URL of the Twitter video you want to download.»

We paste the link that we have copied there, and it will immediately offer us several download options for that video. We can do it in mp4 format, in mp4 HD format, and even in mp3 format, with which we will only download an audio file.

Although this social network does not let you download videos directly, you have already seen that it is sooo easy. With everything we have taught you, you can be the first to share the funniest and most fashionable videos with your friends. What are you waiting for?

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