Good Communication Means Customer Satisfaction

The fast, simple and personalized communication’s influence on customer loyalty and acquisition should not be underestimated. Unlike the underlying product or service, communication is less of a basic customer requirement and more often a performance or excitement factor.

High Customer Satisfaction Means Economic Success

The satisfaction of the customer results from the comparison of his expectations with the performance of the company. It has a far-reaching influence on the recommendation, repeat purchase and cross-buying behavior, and the willingness to pay a higher price. But what are the expectations of customer communication? And what options do companies have to improve their communication?

“It Works Elsewhere Too – Why Can’t They Do It Yet?”

Today, people organize a large part of their private life via smartphones. Digital applications characterize the image of your home screen; everything is done with a swipe of your finger. If they are stuck in a telephone queue when communicating with a company, have to navigate through a complicated customer portal in search of information or apply for the “A38 pass” by post, this represents a breach of reality for them. It is particularly important to meet today’s expectations with today’s service.

Improving Customer Communication – Tips

Put Yourself In Your Customers’ Shoes.

What does an ordinary day in your life look like? How do they communicate, which channels do they use, how much time do they have available and when? How can you make communication with him as comfortable as possible? Use these criteria to select the ideal channel for the respective communication task.

Keep It Personal.

A not entirely new finding in marketing is that people want to be addressed personally and want to feel that their needs and past interactions are known and that a single point of contact is taking care of them. Design the communication in your company’s design and use your signature.

Keep It Simple And Intuitive.

Offer direct access and communicate clearly, understandably and concisely. Keep the structure clear and understandable. Give simple, step-by-step tasks. Long telephone queues, cumbersome customer portals or letterhead that has to be filled out can be replaced by digital services.

Keep It Fast.

The path from problem to solution should be as short as talking personally to a friend who organizes everything necessary. Multi-level processes for issues such as signatures, verifications, sending in evidence, etc., can be digitized.

Stay In Touch.

The probability that your customer will be able to take care of his request outside your business hours is relatively high. Your service should therefore be available around the clock and every day of the week – at least in such a way that the customer can “get the ball rolling”.

Think About Your Employees.

Even if the satisfaction of your customers is the highest priority, your employees are an important part of the communication process and have needs and expectations. So ask yourself: Which tools are useful, save time and help make customer communication easier and more successful.

Also Read: Why Is Social Listening Very Important For Understanding Your Customers?

The post How To Improve Your Customer Communication – Simple Tricks appeared first on TechReviewsCorner.

Hold Regular Meetings

In the day to day of a company, the most common thing is that we communicate with other colleagues or with our managers through written messages. However, this is not enough when seeking to strengthen internal communication since it is necessary to interact in person to get to know others. The objective of these assemblies is to share information jointly so that everyone can be updated and contribute their opinions, promote team cohesion and listen to the considerations of the staff.

Deliver a Welcome Manual

When a person joins to work in an organization, it is essential to transmit all relevant aspects of the company, such as, for example, what is the company’s mission, vision and values, its organization chart, its policy, the rules to follow and specific basic procedures. By carrying out this action, the new worker will obtain valuable information for their daily work. It will be easier for them to familiarize themselves with the environment, and they will feel more involved when they understand how they can add value.

If the company is going to prepare a welcome manual for the first time, it would be convenient if it were given to the recruits and the rest of the staff. In this way, your understanding of how the company works will increase.

Be Transparent

How those responsible for departments and projects communicate with their teams must be clear and direct. This will help speed up processes and increase the confidence that workers deposit with their superiors. In this sense, it is essential to communicate any news that may have arisen, whether negative or positive.

Send Newsletters And Internal Circulars.

An effective way of transmitting current news related to the company to the workforce is to send informative emails and documents that collect relevant information for workers.

The sending of internal newsletters is usually carried out every month, while, in general, the circulars are sent weekly. In the first case, the information shared usually includes content that is not related to the day-to-day running of the company, such as blog posts, success stories, employee interviews and events; In the second case, the usual thing is to incorporate those issues such as, for example, employee vacations, new hires and extraordinary situations that do influence daily operations. By making this type of mailing, workers will be able to have this news in writing, accessing it at any time.

Organize Events

An excellent way to encourage rapprochement and coexistence between the different employees of a company is by organizing parties, meals, celebrations or any other similar event. By meeting workers outside the work environment, they will feel freer to share and communicate in a relaxed way, which will help strengthen ties between staff members.

Also Read: Communication Strategies – Definition, Types And Real Examples

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