What Is Microtargeting?
Do you know what microtargeting is? Do the concepts micro-segmentation and Big Data sound familiar to you? Since the beginning of the online marketing of digital campaigns have sought to focus their communication efforts on niche markets that most interest them. In other words, the messages are focused on the brand’s target audience. But how […]
Clarifying The Concepts Of Various Technology Terms – Artificial Intelligence, Deep Learning, Machine Learning, Big Data, and Data Science
The world of technology, like any other, is not immune to fads. And these fads cause certain words and concepts to be used arbitrarily, like simple marketing hollow words, which in the end lose substance and validity from misusing them. So every time there is a technology on the rise, certain buzzwords are generated that […]