What Makes a Content Strategy?

Most companies need help to grow successfully with content marketing. But that’s not because content marketing won’t work. Instead, many need a sustainable content strategy. Only about 8 to 16 percent of companies – depending on whether you look at B2C or B2B companies – devote more than 30 percent of their marketing budget to content marketing. A survey by Statista shows this. However, more than two-thirds of companies publish new content every week. The numbers show that content and content marketing still need to be in proportion in many places.
A content strategy can help. It ensures that content ends up appropriately on the website or social networks. Instead, as part of the marketing concept, it enables cross-channel and cross-departmental work. The content strategy allows content to be coordinated with one another so that it unfolds its full effect. This is what makes content marketing successful.

Requirements For Your Content Strategy

Before you get started, you need to meet a few requirements. These requirements are already part of your content strategy but are always upstream. They will help you later in the development of your content.

Set Goals

The first primary requirement for a content strategy is, of course, a goal. In most cases, this should be the strengthening of the brand or image. Statista states this is precisely the primary goal for 88 percent of companies. New customer acquisition (84 percent) and customer retention (74 percent) take second and third place.

The goal often goes hand in hand with the big company goal but can also differ. Especially for niche, still relatively unknown topics, it is worth formulating the goal of drawing attention to your content. On the other hand, many companies need to remember that content can also perform. Content can also be used to win leads and customers.

Target Audience and Channels

In addition to the goal, you must know which target group you want to reach via which channels. Why is that important? It has implications for the type of content you create later in your content strategy. You will likely attract a young target group via short videos on TikTok. In contrast, older target groups can be easily reached via SEO and informative texts on the website or even in magazines. Therefore, You should determine the target group and the channels before the content strategy.

Here We Go! The Most Critical Steps of The Content Strategy

Are the conditions in place? This lays the foundation for your content strategy. This consists of a content audit at the beginning, the definition of the content formats, the preparation of the content in terms of the content experience, and, finally, the automation. The last step depends on your goal. If you want to collect leads or win customers in particular, this point is essential and can ultimately determine the success or failure of the strategy.

Conduct a content audit.

A content audit ensures the analysis of the status quo and keyword research for the comparison. Why is that important? Before you start creating new content, you need to get this overview. What has worked well so far? Can I possibly recycle existing content and embed it in the new content strategy?

The best way to do this is to collect the interaction data from Google Analytics and the Search Console, as well as other metrics such as visibility, word length, media type, and age of the content. You use keyword research for the comparison. See if the existing content is helpful for your most important keywords – you should keep this content.

Identify content formats

The next step is to think about suitable formats. As a rule, you can distinguish between four types of content:

• Informative content
• Product-oriented content
• Social Content
• Other Content

It is best to assign your formats to precisely these types – this way, everything remains transparent. Incidentally, it doesn’t matter what content you will later write specifically. In this content strategy step, you only think about what is possible and what you want. Do you want more informative content because you have much in-house knowledge? Or do you want to reach out on social media through creative and viral content?

The decision-making process could look like this: Do you want to publish informative content to improve your expert status? Appropriate formats would be guidebooks, how-to videos, eBooks, and studies. On the other hand, is it important to you to write content related to your products because you keep getting customer feedback that the products could be easier to understand? Then you think about formats such as product demos, FAQs, and use cases for your products.

Also Read: Telecommuting – Metrics And Analytics

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Very Simple: Instead of Offering Your Product, Offer a Solution!

The conveying of context and valuable information is essential for content marketing. It’s about the benefit or the value perceived by the customer. If your content is valuable, it will be read, shared and resonated with your customers. Also, timing and targeting are crucial to get your audience interested in your product or service.

Content Marketing Allows Brands To Differentiate Themselves Through Storytelling.

As part of the noticeably increasing relevance of content marketing, more and more marketers are discussing terms such as storytelling, transmedia storytelling or visual storytelling. Storytelling is about the narrative method by which explicit and tacit knowledge is taken in and passed on as a metaphor. By involving the audience, the knowledge to be conveyed becomes easier to understand and internalize. This way, a story can be retold much more easily.

Why Is Content Marketing So Important?

The importance of content marketing in digital marketing is demonstrated by its ability to increase the quality of traffic to your website. When it comes to attracting attention and generating high-quality leads that support healthy sales growth, content is the key to success.
Unique content sets you apart from your competitors. Your company establishes itself as the leading authority in the industry, and you show your customers that you know your stuff.
The most effective way to drive traffic to your website is through the content you develop for your blog, SEO, and social media marketing. While many important elements fall under these categories, it all boils down to the quality of your content.
The higher the quality of content, the more valuable it is to your audience and the more likely they are to engage with your business. The more they engage with your business and spend time on your website, the more likely they will develop trust in your brand and convert them into prospects and customers.

What Forms of Content Marketing Are There?

There are different forms of content marketing. Here are the most important ones:

Texts – In all areas of content marketing, the text plays an important role. For example, even if a video is the landing page’s focus, it is usually framed with text. Depending on the service or product, different text formats are suitable: blog posts, media releases, newsletters, case studies or even recipes. The types of text can also be differentiated: storytelling, portraits, checklists, listicles, news reports, customer feedback or field reports.

Videos – Videos are also playing an increasingly important role in content marketing. Why actually? Emotions can be shown with videos. A majority of customers prefer video messages to text. As with text, videos come in a variety of formats and content. This includes, for example, corporate videos, branding videos, product videos, commercials, animated videos, tutorials and webinars.

E-mails/newsletters – A regular newsletter can be used to maintain and strengthen customer loyalty. Newsletter marketing keeps customers informed about new products, services and promotions. Insights behind the scenes of a company increase acceptance and sympathy among customers. In addition, targeted queries offer the opportunity to make purchases that have not yet been made. When it comes to newsletters, less is more. Simply designed newsletters without attachments often work better than complex content that sometimes cannot even be opened in the inbox.

Pictures – A good picture says more than a thousand words. This also applies to content marketing. Images can loosen up texts or clarify more complex text passages. Infographics, animated images, image galleries or virtual tours can add additional value.

Content Marketing and SEO – What’s The Difference?

SEO (Search Engine Optimization) refers to the technical processes (on-page optimization) and marketing measures (off-page optimization) to improve visibility within the organic search results and thus increase traffic on a website or blog.
Content marketing is a communication and business strategy to publicize and promote a company or brand based on providing valuable content in corporate communications. Content marketing focuses on creating genuinely interesting content that is useful and helpful to a target audience, such as B. Tips, how-tos, industry information, storytelling, and user-generated content.
A successful content marketing strategy is based on close observation and dialogue with the target group. Feedback from comments, social media discussions, and customer service serves as the basis for creating content that addresses current challenges and issues.

No SEO Without Content Marketing

Successful online business strategies combine content marketing and SEO. Today, SEO is all about content and social engagement. This is where a content marketing strategy comes in. However, marketing content must be created and advertised according to SEO aspects such as search relevance, keywords, linking and cross-media promotion (off-page SEO). Of course, you’ll have to rely on working agencies specialized for your industry. If you’re in the SaaS industry, then you’ll have to work with an SEO agency for SaaS because they have the necessary industry understanding, know what SEO strategies work best for SaaS companies, and have the content knowledge required for boosting your site’s performance.

SEO is no longer just a technical task for a webmaster. At the same time, a few basic technical things to consider in technical SEO make it easier for search engines to index a website, such as meta tags, keywords, responsiveness, page speed, etc. (on-page SEO). But none of this is good for SEO alone if you don’t also provide the right content that customers are looking for. Because only what is sought can also be found.

The Perfect Content Marketing Strategy

A content marketing strategy can be used, for example, to win new customers in a targeted manner, improve/change the company’s image or increase awareness of a brand, product or person.

Only when you know what content the respective target group needs and how often, what types of content are suitable and through which channels this target group can best be reached can content marketing achieve what many hope for.

The following questions are particularly important when strategically planning content:

• What do you want to achieve with your content?
• Who do you want to reach with your content?
• When and where do you want to publish your content?
• What are you willing to invest in your content?
• How do you check the achievement of the goals?

Conclusion

Content marketing is an online trend and SEO hype, but its concept has been established for decades and has proven its sales-promoting effect. It is not for nothing that a comprehensive content marketing strategy has become an integral part of today’s SEO concepts. The increasing customer orientation in recent years has left lasting marks on both the search engine algorithm and the SEO scene. And that’s just as well.

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Find out in this post why you should regularly display content on LinkedIn and how you can achieve success with it. Get tips on how to create successful posts that will bring you the reach you want. You learn to select topics with relevant keywords for your posts.

Why Content Marketing on LinkedIn?

You’re guaranteed to find your target group on LinkedIn! LinkedIn has 16 million members in the DACH region. B2B contacts, in particular, can be reached as it functions as a business network.

Potential customers, employees or partners will become aware of your content via LinkedIn content. In this way, you convey trust because you provide your expertise in the form of specialist articles free of charge. This will help you build your network on LinkedIn with potential customers. Your desired customers will then automatically come to you or be better addressed by you as warm contacts. So you get more leads and generate new customers and sales by posting regularly on LinkedIn.

How Does Triumphant Content Marketing Succeed?

Our customers often have the problem of not having enough human resources. Usually, one person does all of the content marketing alone. There is no strategic approach here—every time new content is created, which requires a lot of effort but fails. The person responsible for content marketing is dissatisfied, content marketing is abandoned in case of doubt.

It doesn’t have to be the case once you systematically build up your content marketing process. It would help if you had defined budgets and specify a time frame and those responsible. With marketing automation and a strategic approach, you save yourself a lot of effort and mistakes.

For your content marketing success on LinkedIn, you, therefore, need a content marketing strategy. Because effective content that is tailored to your target group and brings you leads can only be created through a strategic approach. Otherwise, your content marketing on LinkedIn is only done through sheer actionism. It would help if you had defined target groups and goals, analyzed and measured success with tools.

We are happy to help you with your content marketing strategy! This will reduce your efforts, and finally, have fun with content marketing! In the post, you will get further tips on how you can create operationally successful content.

What is The Content Shock?

Content shock is the exponential increase in online content that exceeds our limited human ability to consume media. As a result, users can no longer read the content correctly or cannot even perceive it. This reduces the reach of content creators. So invest more resources (time and money) to keep reaching your target group and attracting their attention!

You need the best content in your industry NOW! Become an indispensable part of your target group. Otherwise, someone else will do it. Therefore, regularly produce new content to stay current, relevant and the best in your niche. Alternatively, you can find a thematic place with so much relevant content that you’ll win the SEO competition anyway. However, this isn’t easy. Ultimately, it would help if you had top positioning and defined budgets and resources. That is why a strategic approach with appropriate analyzes is so essential!

What Does a Successful LinkedIn Post Need?

To avoid content shock, you need effective and engaging content!

A successful LinkedIn post needs one thing above all: your expertise. So write about something you are very familiar with and what you can pass on to your potential customers as added value. Start your LinkedIn posts with a good hook, structure your post in paragraphs and close it with a call to action! You can also use storytelling and write in the activating language to create lively stories and thus generate enthusiasm among your customers.

Finally, always use hashtags that are relevant to the topic, generate a greater reach, and underline your positioning. Whenever it suits us, we recommend including other members in a post and linking them—questions at the end of a post-work particularly well to further stimulate commitment. If you want to include a link, write it as a comment on your post.

Also Read: LinkedIn Now Performs More Relevant Searches

How do I Find a Topic For My LinkedIn Content?

We often come across the question, “Help, what should I post?” There are many different ways to find exciting and relevant topics, content and questions for your LinkedIn posts:

1. Gathering inspiration: See what your competition is doing, what is doing well and what they are talking about and how. It stands to reason that this will work for your target audience as well. Of course, it remains essential that you still write your contributions and not copy too much. You can also gather inspiration by looking for hashtags and keywords on LinkedIn that you also use regularly.
2. Evaluate old posts: Which posts were particularly popular with your LinkedIn followers? Always measure the success of your old posts. What can you learn from, and what can you benefit from? Use it to create your recipe for success. What can you keep doing to make a successful LinkedIn post? You can then use this recipe to only successful post posts on LinkedIn. Learn how to do it in this post: LinkedIn: How Users Can Measure Success.
3. Use tools:  Use tools to enter one of your focus areas or services as keywords. The agency then tells you which W-questions or contexts are relevant in this regard and which are searched for on Google. We can recommend Hypersuggest for this. Here you can also filter by language and country and see the results based on the search volume.
4. Ask Google: If you want to get quick and budget-friendly answers to your key areas, entering one of these critical areas in the Google search is worth it simply. Google tells you what people often search for in this context. This gives you an incentive about what is being asked for and what to include as keywords.
5. Picking up on trends:  Which topics are currently relevant and fit with your positioning, your services, your priorities? As a pioneer, be the first to write about new developments or show them when you have new knowledge. This is an excellent way of showing how strong you are in the subjects and being trusted in this regard.
6. Reactivate content: Not all posts are read by everyone at all times. So feel free to post old content again, maybe in a modified form. Also, use content that you play out in other ways (other social media, blog, whitepaper or newsletter, for example). This makes posting LinkedIn posts resource-saving and efficient.
7. Ask your audience what they want to hear, read, and see. Content is only effective if it hits the pain of your target group! Accordingly, you should create content that is read and that covers and solves their interests and problems.

How Long Should a LinkedIn Post Be?

A post on LinkedIn can contain 1,300 characters on your private profile and the company page. Take into account that a link and an image also cost characters, and you also need space for your hashtags.

The general rule is: the flavour lies in brevity. So make the key messages and don’t bore your target group with irrelevant paraphrases. You can write links (to your website, an exciting article or a book, for example) or other statements in the comments, thus stimulating and promoting engagement.

When Should The Post be Published?

The best engagement is achieved on Tuesdays, Wednesdays and Thursdays. During the week, most people are active on LinkedIn and less occupied with private and leisure topics.

The times 7 a.m. to 8 a.m., 12 p.m. and 5 p.m. to 6 p.m. work best. Then you meet the LinkedIn members in a professional context, for example, on the train ride to/from work or during the lunch break.

How Can I Learn How to Create Great Content?

In this post, you have already learned a lot about creating content for your LinkedIn network. You now know why content marketing is essential. The creation of your content and formats must be strategic so that you build your community and receive interactions that have a long-term and sustainable effect on your business goals. We have given you a few tips. You and your employees need a teaser and copywriting skills to create content. This will help you avoid the content shock and create appealing content that will resonate with your target group! We are happy to offer you individual projects, coaching, courses and seminars and train your employees with all the necessary know-how, to create compelling content for your website and social media like LinkedIn! Interesting for you?

Conclusion: Create content for LinkedIn

You must trust the topic of content marketing on LinkedIn. Use the opportunity to play out LinkedIn posts. However, remember to do this strategically and regularly to reach your dream customers and meet your business goals.

The post Content Marketing on LinkedIn For Branding and Customer Acquisition appeared first on TechReviewsCorner.

Always Write For Your Audience

Always write for your audience. So, write content according to your audience’s interests and provide useful information. Not all blogs or articles need to be about your product or service. Sometimes random articles are necessary. So, it is necessary to write SEO friendly content which is interesting yet informative. One thing to keep in mind before writing an article, analyze all the competitor’s blogs and see which information they are providing to their target audience, and then create a strategy for your company.

Make Headline That Pack A Punch

Do you know headlines are the main part of any content? So, it is necessary to write an eye-catching headline that attracts everyone’s attention. Many people did the mistake to write big headlines and forget to follow the rule of SEO. Always prefer to write short headlines that give a good impression to your target audience. And we all know that don’t underestimate the power of an eye-catching headline. Write headlines that are short, interesting, clear, and don’t forget to use rich keywords. One most important thing to keep in mind that write a Meta description that describes your topic very well.

Also Read: How to improve your SEO using content authoring

Use Keyword-Rich Phrases

Keyword research is important so always use the appropriate keyword-rich phrases in your headlines. Not only headlines use the keywords in your entire content. It will be good for both readers and search engines because they will know about your post. By using too much keyword it will affect your SEO because search engines will understand that you are doing keyword stuffing. Also, it will turn off your readers. Use keywords that make your blog post-natural.

Structure Your Posts

Did you know every blog post structure is important? When you published something online, your format matters a lot. Divide your content into small paragraphs with good eye-catching headlines. With this strategy, it will keep your readers engaged and search engines also like this strategy. So use the H1 headline for the first title and then use the H2 or H3 headline.

Images Are Important

Add some images to your blog post because in this modern era people like visual things. Always post your blog on various social media platforms with good images. In this way, you will get more traffic or engagements.

Keep It All Under The Same Roof

When you published original content under your own domain name, this will helps to get traffic directly into your site. Make sure that you are writing blogs or articles related to your domain name because a domain name talks about the entire website niche.

Drive Content With Social Media

As we all know social media is a great powerful tool to increase the reach of your content and promote your sharing through various social media platforms. So post your new content on various social media sites and also in forums with a good description. Make sure that you share buttons on each of your article posts.

Promote Natural Link Building

Do you know Link building is an important factor for SEO? So link your article or blog posts to various sites. This strategy will help to grow your traffic. If you add infographics or videos in your blog, make sure that you embed code on your site that helps to promote content sharing. Creating awesome content increases the chance of ranking on Google’s first page.

Monitor Your Activity

Track your page views and social media activity with Google analytics. Check your top pages and keywords that what your target audience is looking for? Also check the shares, likes, and social interactions. Analyze your all social media activity to improve your content or website SEO.

Implement Google Authorship

Google Authorship is a speedy and simple approach to attach content to a specific creator, all you require is a Google+ account. Subsequently, your articles come up as rich snippets in the indexed lists highlighting the writer’s photograph alongside the article title. Google Authorship is incredible for individual advancement yet can likewise expand the active clicking factor to your articles. In case you’re a creator, figure out how to set up Authorship for your site.

Also Read: Advantages And Benefits Of Youtube For Companies & Business

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How to choose themes for your blog

The first thing you should do is be clear about who your buyer person is, that is, who you are addressing. You should never forget that your blog has to be a key tool in your business to attract potential customers, that is, you must create content of interest to attract these potential customers and hook them from the first moment and make them fall in love with your brand.

Once you have this part clear, I recommend that you make a list of main topics or themes adapted to that target audience. A little further down I will give you 10 topics that can be used for almost any type of business, but first I recommend that you use these tools to find the keywords for your business and, in this way, you can adapt the rest of the topics for the blog.

Some ideas to help you in your search:

• Google Ads Keyword Planner to find out the most frequent search terms and their bid price.
• Google Trends to view and analyze search trends.
• Answer The Public to get headline ideas from a keyword. 
• Ubbersuggest to see keyword suggestions and your SEO competition.
• Keyword Tool to search for key terms on Google, Instagram and other social networks.

Nor should you forget that if you create perennial content (that does not expire) it is much more useful because it will have a much longer life within your blog.

content ideas for your blog

And now yes, finally we tell you what 10 ideas can help you overcome the syndrome of the blank sheet and start writing a post for your blog today. But never forget the intention that should go behind each post!

Step-by-step tutorials

Creating tutorials or guides on how to solve a certain problem is very useful, practical and highly valuable content . In addition, articles like these allow you to make different posts on the same topic in parts, if there is enough content to be able to divide it.

Consequently, you can currently find two guides in various fascicles ( how to go to press and how to create your website ). This type of content for the blog I do not recommend that you do it regularly since it can take a long time, and you should never forget that it is free content, information pills to get the reader’s attention and that they can hire your services or request more information.

This type of content can also be used to create downloadable resources, in this way you already make sure you get a lead.

Educational posts about your area

Producing educational / informative articles can help you to demonstrate your expertise but also to educate your clients.

For example, if we work with a client who is a printer, we can develop a blog post on how to send files to the printer. In this way, in addition to positioning ourselves in Google with this post, when a client does not know how to send you the file or does it incorrectly, you can redirect to the blog post and in this way learn more about your company, but most importantly, save time explaining it from 0.

Also Read: How Good Quality Content Is Vital for SEO Ranking?

Expert interviews

When you lack topics or want to have a periodic section, you can make use of the interview with other professionals in your sector , for example, every first Monday of each month: new interview.

These types of articles can save you a lot of time in writing, since it may be enough to have a question template and update each interviewee with a specific question for that person.

Of course, you must not forget that you will have to “give something in return”, usually a link to their website or social networks, so try to make them professionals who complement your activities and not so much direct competition.

You should also bear in mind that even if you save time in writing, you will have to invest time in looking for these professionals, contacting them, reviewing their texts, publishing the posts on the blog and disseminating them … It was not going to be that easy!

Infographics

Infographics or images that provide valuable information is content that can work great on your blog, but most importantly: you can reuse it for other platforms such as social networks, and you will also have very useful content to upload to Pinterest and redirect traffic to your blog.

The important thing about infographics is that in addition to providing valuable content, they are easy to understand and explanatory. It’s the perfect type of material to download and save on your computer for occasional reference or even print. Is there anything better than having your brand seen every day?

Accordingly, one of the infographics that has worked best on Pinterest is the meaning of colors.

Experiences or learnings

Talking about your own experiences or learning, always related to your sector, can be a good way to create content that is “easy for you” and that can help others.

These types of posts help a lot since we all like to read the experiences of others to learn from their mistakes and their successes. One piece of advice is that you try to talk about your own experiences, but within the professional and not so much of the personal, because you must not forget that it is a client-supplier relationship, that is, professional.

Take advantage of membership

Do not hesitate to take advantage of the affiliate links on your blog so that in this way, in addition to adding value, you can generate passive income.

Of course, the important thing is to focus on giving value, so for example, if you are affiliated with Metricool, you can create a post about “3 necessary tools to manage Social Networks” and name Metricool with its link (which by the way, in a meaningful way is our favorite tool) or if you are talking about web pages.

These types of posts can be very interesting for the user, as long as you make an effort to create the content that the user needs.

Latest trends / news

Producing novel articles about trends or news can help you position your brand very well and quickly in certain keywords, but you must bear in mind that they will be posts that “die” after a few days or months, which will not serve to position you forever.

I recommend that you make publications of this type, especially if you find out about something new before anyone else, but that it is not the only source of inspiration for your posts.

Some types of content that work very well in the area of ​​marketing are:

• Image sizes Social Networks – June 2020 update. You can try to reuse this type of post and try to adapt it with each new feature, only changing the sizes that are modified.
• Instagram news 2020
• Marketing trends 2021
• Ecommerce trends due to Covid-19

Use the multimedia format (images, infographics, videos, podcasts …)

One way to create more valuable content with less effort is to use the multimedia format, that is, to take advantage of the content of a blog post to complement it with an infographic, a video showing how to do it, an image or infographic with the summary … You can also connect them to each other and redirect traffic from one place to another.

Another option, as we do accordingly, is to adapt the content of some blog posts to create carousels for Instagram . Have you thought about it?

Guest Authors / Contributors / Guest Posts

Finally, you should know that working with guest posts or guest authors is a fantastic strategy for your blog. The operation (and effort) is similar to the interviews of professionals, but in this way, you can also exchange posts and thus generate link building on other websites in the sector.

It is important that you have a style book for the guest authors and that you pass some recommendations so that they “do not clash” on your blog. You must also regulate what types of links can be added in your post, how many words or extension they must have, how the structure should be …

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