Gmail Ads

Gmail Ads are displayed through email, shown at the top of users’ inboxes. Some formats are expandable when you click on the ad, supporting video and images, different from Google Ads ads.

This type of ad has several advantages:

• Economic click price
• Bypass the spam filter of the prospect’s inbox
• Flexibility in segmentation

Gmail Ads Campaign

We are going to assess how to create an ad campaign easily:

Please create a new campaign within Google Ads and select an objective. However, I usually leave it blank to have more variables when configuring the ad campaigns. I think you are doing a display campaign. Therefore, select, display, and Gmail.

Complete the standard settings in Google ad campaigns: ad location (country, province, city), language, daily budget, and bid. In addition, you can include:

• The ad scheduling by days and hours.
• Duration of the campaign.
• Devices where the ads will be seen. 

By creating ad groups, segment according to your interests to reach your potential customers. You can do it by audiences, remarketing, keywords or demographics. Ideally, create three ad groups and avoid automatic targeting to succeed with your ads. In addition, you can target your ads by audiences:

• Segmentation audiences by customer list with emails. 
• Segment by similar audiences, taking the customer list as a reference.

Gmail Ads

You have two options to create your ads:

• Designing your ads and uploading them to the platform
• Create them through Google Ads

The best option is to create them within Google Ads because you will avoid display problems to be displayed in all available formats.

Select the option from the drop-down menu and fill in the fields to create the ads. Try to attract the user’s attention with attractive images, calls to action, and offers or promotions to attract them to your business. 

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Email Remains a Channel Not To Be Overlooked

One of the main lessons of the study is the importance given to email in communicating with brands.
67.1% of people surveyed claim to have more than one personal email address, and nearly a third of users confirm that they have a lesson dedicated to promotional emails (30.8%).

Proof that email remains an important communication channel, 60.2% of French respondents say they consult their primary personal mailbox more than twice a day.

Among respondents who have an address dedicated to promotional emails, more than half say they look at it every day (56.1%).

Consumers Expect More Contact With Brands.

Overall, consumers are looking to establish more frequent but above all closer and more personal connections with businesses, particularly by focusing on social networks and email.

Therefore, they must ensure that they stand out within these overcrowded inboxes to create the contact expected by consumers.

Even as inboxes are increasingly crowded, we are seeing a strong need for a personal connection between the customer and the brand, which the isolation and social distancing can explain that consumers currently face.”

Adapt Your Email Communication To The Current Context

In recent months, brands have relied heavily on email to stay in touch with their customers during a time of unprecedented challenges and uncertainty.

During the first containment, the number of emails sent by brands increased by 30%.

Under these conditions, guaranteeing good levels of engagement with its contacts requires special monitoring and attention.

Brands must therefore take advantage of tools such as the segmentation of contact lists or dynamic sections to offer targeted and personalized emails according to the characteristics and preferences of each recipient.

In addition, consumers are showing themselves more and more sensitive to the personality of companies. The latter must more than ever show empathy and humanity through their communications.

Finally, good deliverability practices must also be applied, in particular with the definition of a recognizable sender name, as much as to strengthen the confidence of contacts and to ensure the arrival of messages in the inbox.

Also Read: Email Fraud Is The Most Significant Business Loss

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