google Archives - TechReviewsCorner Corner For All Technology News & Updates Wed, 05 Jul 2023 10:38:57 +0000 en-US hourly 1 https://wordpress.org/?v=6.3.2 https://www.techreviewscorner.com/wp-content/uploads/2020/05/TRC3.jpg google Archives - TechReviewsCorner 32 32 Affiliate Marketing – But Why? https://www.techreviewscorner.com/affiliate-marketing-but-why/ https://www.techreviewscorner.com/affiliate-marketing-but-why/#respond Wed, 29 Jun 2022 07:45:36 +0000 https://www.techreviewscorner.com/?p=4147 Affiliate marketing as a sales strategy, but why? Affiliate marketing is more than the cooperation between a seller and a website operator on the Internet. In this cooperation, the seller can use links to place his product as an advertising opportunity on the website operator’s website and thus generate clicks and sales figures. What Is […]

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Affiliate marketing as a sales strategy, but why?

Affiliate marketing is more than the cooperation between a seller and a website operator on the Internet. In this cooperation, the seller can use links to place his product as an advertising opportunity on the website operator’s website and thus generate clicks and sales figures.

What Is Affiliate Marketing?

If a company is still in the growth phase, so-called affiliate marketing is one of the best ways to increase brand awareness. This is done through a target group analysis and the associated targeted use of new target groups. This ensures that the products reach a target group that has never heard of them, is interested in them and would like to buy them. The goal of this process is to increase sales. The activities of the affiliate marketing manager are used in special affiliate marketing agencies or purely online performance marketing agencies.

An affiliate manager also generates voucher codes, enters them into the existing websites and checks whether they work. This ensures that the number of clicks is checked, as well as the target groups’ appraisal and the associated purchasing behavior. In addition, the activity of affiliate marketing is a pure instrument, which is reflected in performance marketing. This is nothing more than data-protected marketing.

So-called merchants are specifically used as marketers of such a service. These are people or affiliate marketing partners who process the order and pay for it with the help of a sales partner who bears the name Affiliate Marketing. Payment for this service is on a commission basis.

How Do You Make Money With Affiliate Marketing?

Affiliate marketing is commission-based work that can be used to earn money in various ways. In the affiliate area, a wide variety of partner networks and programs are included in this work. These can, for example:

  • Google Adsense
  • Social networks like Instagram
  • websites
  • Blogs without your website

Be. It doesn’t matter on which platform, which way or which online agency, the work of an affiliate marketing manager is done because the effect and the goal remain the same. The activity is always carried out on the so-called sale. This works when a user who visits the website clicks on the stored affiliate link and buys something via the linked shop.

20 Reasons For Affiliate Marketing

  • increase in notoriety
  • Choice of your partners
  • Targeted Traffic
  • Payment for performance and turnover
  • Small risk
  • Limited start-up costs
  • Increase in brand awareness
  • Improving SEO
  • Detailed statistics and data
  • Time savings in marketing
  • Build valuable partnerships
  • Another source of income
  • Scale your business
  • Consumers trust their brand ambassadors
  • Access to foreign markets
  • Predetermined costs
  • You are in control of the incentives
  • Use of different qualifications
  • Semi autopilot
  • A large pool of affiliate marketers

The Activity As Such

The activity as such is varied because his area of ​​responsibility includes:

  • Support of the partner programs
  • Campaign planning
  • budget management
  • Acquisition of new publishers
  • Linking of affiliates and merchants

What Are Affiliate Systems?

The term system is often called affiliate marketing networks, and the interfaces between the merchants and the affiliates are referred to as a so-called network. Affiliate marketing networks serve the purpose of selecting and increasing sales and awareness of a brand, event or a special day, such as Black Friday or Cyber ​​Monday.

The Beginning of Affiliate Marketing

  • Decide on a platform
  • Choose your niche
  • Find affiliate programs to join
  • Create great content
  • Drive traffic to your affiliate website
  • Get clicks on your affiliate links
  • Convert clicks into sales

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Search Engine Optimization – These Factors You Should Know https://www.techreviewscorner.com/search-engine-optimization-these-factors-you-should-know/ https://www.techreviewscorner.com/search-engine-optimization-these-factors-you-should-know/#respond Thu, 28 Oct 2021 07:07:43 +0000 https://www.techreviewscorner.com/?p=2845 This is how our SEO expert describes the topic of search engine optimization. And if you start to deal with the topic, it quickly becomes clear: He is right! As soon as you think there is nothing left to optimize, Google changes its algorithm and the associated ranking factors again. In the following article, we […]

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This is how our SEO expert describes the topic of search engine optimization. And if you start to deal with the topic, it quickly becomes clear: He is right! As soon as you think there is nothing left to optimize, Google changes its algorithm and the associated ranking factors again. In the following article, we explain the basic technical aspects on and outside of your website.

The Most Important On-Page Criteria (What You Should Optimize on Your Website)

The first question in search engine optimization should be: Does Google even index my website? If not, it cannot be found by Google. The following tips can make things easier for Google:

  • Sitemap.txt: This file is a kind of table of contents for your website for Google.
  • Robots.txt: This text file is used by Google as an instruction on which pages should be crawled. Important: Link it to the Sitemap.xml.
  • Meta Robots: Here, you can define which pages should be indexed by Google and which should not 
  • Google Search Console: This free Google tool helps you keep an eye on important key figures for your website. Here you can also see, for example, which Google is already crawling subpages.

If Google already indexes your website, check it, including all subpages, for the following criteria:

Page Title

The page title appears when you move the mouse over the tab of your browser.

  • The page title should be between 55-60 characters. Caution: The decisive factor is not the number of characters but the pixel width (the page title).
  • The page title is ultimately important for SEO. Relevant terms should be in front (e.g., the important keyword, the brand name in the back).
  • Tip: Every single page needs an individual page title!

Description

Google uses the Description for the search results. The Description is not a ranking factor, but of course, triggers the click incentive for the user.

  • The Description should be around 139 characters (one SMS) long.
  • Complete the Description with emojis, calls to action, and important keywords
  • Tip: Every single page needs an individual descriptive text!

Page Structure

A good page structure makes it easier for the search engine to recognize what your website is about or what topic you are an expert on.

  • Use H1, H2, and H3 headings to define whether they are main headings or subheadings.
  • Every page needs an H1 – this heading tells not only your reader but, above all, the search engines what this page is about.
  • In the future, users will talk to their devices more and more. This is also the reason why FAQ areas are again rated very positively by Google. What this means for you is that you formulate headings as the user asks their question, for example, “What are the most common SEO mistakes?”
  • Tip: Page title + Description + H1 should be in a coherent context.

Texts

Visitors to your website expect texts. But the crawler also needs texts to understand what your website is about.

  • Use bold letters, bullets, and, as mentioned, headings and sub-headings to structure your text.
  • What about a text that can be opened? This function is pleasant for the reader because he is not overwhelmed by the content. However, you are also forcing him to interact (he has to open the text). However, from a technical point of view, the crawler cannot open the text and, therefore, has difficulties optimally capturing your content from an SEO point of view. Therefore use it sparingly.
  • Tip: The text/code ratio also plays a role. WordPress themes, in particular, have many, sometimes unnecessary, plugins that not only affect your loading time but also reduce their text/code ratio with unnecessary source code. So take a close look at which plugins are loaded and which you need. A good value is around 25% text.

Keywords

If you use the right terms on your website, you are more likely to find your topics on Google. Ask yourself the following:

  • Which terms and words do your customers use? Companies and customers do not always speak the same language!
  • There is no upper limit to the keywords used on a website, but the ratio of keywords to content has to be right. The more content your website has, the more keywords you can, of course, put on it.
  • Make sure, however, that your website does not become too broad in terms of content to use more keywords. The rule here is class before mass!
  • The following rule applies one relevant keyword per subpage.
  • Tip: Google also recognizes synonyms. So you don’t always have to use the same terms. On the contrary: Google rates too high a keyword density negatively (“keyword stuffing”).

Pictures

They not only reinforce the statements of your texts, but pictures are also a visual anchor for your readers and loosen up your texts. The search engine cannot see your images, but image SEO plays an increasingly important role in invisibility.

  • The number of images: A website with images is generally perceived positively by Google because it is more pleasant for the visitor than a pure text desert.
  • Use metadata such as alt attributes and alternative texts: this data is important for the search engine and visually impaired people to understand what is shown in an image.
  • Filename: You can optimize your images when you save an image on your PC. Use important keywords for the file name if you like several, which you can separate with hyphens.
  • Tip: Pay attention to the size of your pictures! Images, in particular, are often the cause of poor loading times. With open-source programs such as Gimp, you can compress the image size without losing quality.

Videos

  • Technically, Google does not understand the content of your videos. However, it is crucial that users like to watch videos and that videos can increase the length of stay of your visitors. Conversely, this reduces your bounce rate. Google understands these signals and rates them positively.
  • Tip: Host your videos on YouTube or Vimeo so as not to affect the loading time of your website, and then embed the videos on your website.

User Experience

An important criterion that Google uses to evaluate your website is related to the user experience. Google rates them primarily based on the following points:

  • Pagespeed: how fast is your website? You can test it here.
  • Core Web Vitals: They consist of three values ​​with which your users’ experience with the website is measured. The three values ​​are LCP, FID, and CLS.
  • Mobile-Friendly: How mobile-friendly is your website? You should take a critical look at older websites in particular.

Also Read: Important Points To Improve The SEO Of Your Blog

Offpage Optimization (What You Need To Optimize Outside Of Your Website)

Backlinks

Backlinks are links from other websites that link to your website. Search engines perceive these links as a kind of “recommendation,” depending on which website these links came from.

  • When building backlinks, watch out for slow, normal behavior. Avoid links from link farms or bought backlinks. The sudden growth of links has an unnatural effect on Google and is punished. Backlink building is, therefore, a very long-term thing.
  • Check your backlinks regularly, as there are also toxic links that can negatively affect the ranking of your website.
  • Tip: Make sure that links come from different domains and that the links do not only lead to your home page. At best, they refer to various subpages (so-called deep links).

Social Signals

  • Use social media to increase the reach of your website. Unfortunately, Google does not reveal to what extent these social signals are included in the ranking.
  • However, the fact is that more and more content from social networks is shown in search results. Recently, tweets from Twitter have even been indexed by Google again.
  • Use the Open Graph on your website: This is used to share your content on social media as easily and optimally as possible. For example, Facebook automatically pulls the stored preview image + the defined teaser text when specifying a website link.
  • Tip: Use the Facebook Debugger to test the preview of your links.

Optimizing SEO Ranking – What Are The Next Steps?

Have you now viewed your website critically and reworked a few things? Well! Because all of these factors have an impact on your ranking. But how do you proceed now?

  • Our tip: Examine your website and find out which ranking positions your website already holds.
  • Identify subpages that have already made it into the top 10. This gives you a good indication of where “low-hanging fruits” might be lurking because it is often easier to get a page that is already well-ranked on page 1 than to optimize a page without a ranking from the beginning.
  • Make sure that ranked pages are also relevant to you (pages you want to be found). Unfortunately, experience shows that desire and reality do not always match.
  • Tip: If you are not found for your relevant keywords, the only thing that helps is building up content and observing the criteria mentioned above.

Also Read: How Good Quality Content Is Vital For SEO Ranking?

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Apple vs. Samsung vs. Google – Three Heavyweights Meet https://www.techreviewscorner.com/apple-vs-samsung-vs-google-three-heavyweights-meet/ https://www.techreviewscorner.com/apple-vs-samsung-vs-google-three-heavyweights-meet/#respond Tue, 19 Oct 2021 06:24:08 +0000 https://www.techreviewscorner.com/?p=2819 Get the popcorn out: The coming week will be a festival for tech enthusiasts like us. Because with Apple, Samsung, and Google, three massive names meet with their events. Something like this happens very rarely: three tech giants vie for your attention simultaneously and hold events on consecutive days. So that you can prepare yourself […]

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Get the popcorn out: The coming week will be a festival for tech enthusiasts like us. Because with Apple, Samsung, and Google, three massive names meet with their events.

Something like this happens very rarely: three tech giants vie for your attention simultaneously and hold events on consecutive days. So that you can prepare yourself for the exciting next week, we have created a small overview for you.

Apple Makes The Start

It starts on October 18 with the Apple event, which has been official since yesterday. The new iPhones are long out of the bag, but one or the other ace is still up to your sleeve in California. According to experts, we can expect, among other things, a completely redesigned MacBook Pro, which should come up with a super chip, a 120 Hz display, and a diagonal screen that is new for Apple.
While the MacBook Pro (here with a contract) is currently available in 13 and 16 inches, from now on, there will also be a 14-inch version. In addition, the AirPods 3 could be seen at the Apple event.

Google’s New Smartphones Are Coming.

One day after Apple, Google will do the honors. The focus here is also an open secret: The search engine giant is finally introducing its new smartphones. The company has already anticipated one of the most important details: what the devices will look like. The manufacturer has long since revealed that.

From this video, among other things, we know that the Google Pixel 6 and Pixel 6 Pro will attract attention with an unusual camera design. What remains to be seen so far is what smartphones will offer under the hood and what they will cost. Rumor has it that the standard model goes on sale at an attractive price. The Google Pixel 6 Pro, on the other hand, should be significantly more expensive but also offer a lot more.

What Is Samsung Up to?

While we have relatively good ideas about what Apple and Google are planning, we’re not quite as sure about Samsung. The hottest candidate among the Samsung smartphones expected shortly is the Galaxy S21 FE. Which the Samsung event (October 20) for possibly something comes too early. The premiere of the Galaxy S22, which the manufacturer should not present before December at the earliest, is even less likely.

Samsung calls the event “Galaxy Unpacked Part 2,” which could mean that the South Koreans would instead submit something later than present it entirely from scratch. A theory circulating on the net: You may be able to design the Galaxy Z Flip 3 and Z Fold 3 according to your ideas when you buy them. For example, it should be possible to choose different colors for the front and back.

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The Google Sandbox – Does It Exist? https://www.techreviewscorner.com/google-sandbox/ https://www.techreviewscorner.com/google-sandbox/#respond Mon, 11 Oct 2021 07:12:39 +0000 https://www.techreviewscorner.com/?p=2790 Today I want to share my opinion about the Google Sandbox. First of all, I am very reluctant to use this term in connection with a search engine. Before I started working as SEO, I only knew the term connected with test platforms for web developers. For example, eBay uses a sandbox to offer API […]

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Today I want to share my opinion about the Google Sandbox.

First of all, I am very reluctant to use this term in connection with a search engine. Before I started working as SEO, I only knew the term connected with test platforms for web developers. For example, eBay uses a sandbox to offer API developers the opportunity to create test accounts and test auctions without appearing.

SEO is often understood to mean a devaluation of pages with the sandbox. If pages with specific keywords appear further in the results than before, this is often referred to as a sandbox, especially for new pages.

Incidentally, Google Itself Has Always Denied The Existence of a Sandbox.

But what would be the use of a sandbox for Google? Here one could assume that a new page first has to prove spam-free before it appears far up in the SERPS. This would also make sense as the real spammers wouldn’t get the traffic from Google right away. Here, however, the problem of recognizing a spam page reappears. By the way, by spam pages, I mainly mean pages that try to get links quickly using SEO spam methods, for example, using particular bots.

If You Dig a Little Deeper, However, You Can Guess The Sandbox.

For example, if you follow the Twitter statements of the well-known Google’s a little closer:

My answer is not to worry that much. The difference between a domain that’s six months old verses one year senior is not that big at all. So as long as you’ve been around for a least a couple of months, a few months, you should be able to make sure that you’re able to show up in the search results. – John Mueller, Webmaster Trends Analyst at Google

Be Careful With Building Links on New Websites.

So imagine such an aside. As an example, let’s take a serious page on the subject of “private health insurance.” (Incidentally, a popular topic for AdSense sites, as the click prices are very high). Now the operator of this site uses a bot that surfs across the Internet and leaves a link to the site on every web form. The bot even uses different link texts and sets 100 links in one day.

Let’s say this page ends up in the Google sandbox. However, this gives her the same chance of getting out of the sandbox as any other. How does Google know that it is a spam site?

On the one hand, one could mention the quick link building here. In my opinion, however, you cannot identify a spam page from a fast link building. The Google Bot does not visit every page on the same day, so the bot does not know when the link was set. Assuming that each page is visited on average once a week (this means sub-pages), the 100 links from the example were set for Google within 14 days. And in my opinion, this is not very unusual and not an indication of a spam site. A well-done Nike microsite would likely get many more natural links in the same amount of time.

The fast link building does not have to be an indication of a spam site. But how is Google supposed to recognize this page as spam? Probably not at all. I haven’t made excessive use of such practices yet, but I would be very interested to see whether such sites make it up in the SERPS.

But Now, Back To The Google Sandbox.

My own experience shows that new pages often appear at the front after indexing and fall far back after a few days/weeks. After a specific time (usually several months), these pages all come back and appear again at the front.

Also Read: Content Marketing on LinkedIn For Branding and Customer Acquisition

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The Best Tools For Teleworking https://www.techreviewscorner.com/the-best-tools-for-teleworking/ https://www.techreviewscorner.com/the-best-tools-for-teleworking/#respond Wed, 21 Jul 2021 10:38:22 +0000 https://www.techreviewscorner.com/?p=2397 The best tools for teleworking can make this new phase as productive as working in the office. Knowing how to organize well with the right tools will allow better management of tasks without endangering the safety of workers. Whether with the adoption of prevention measures for the coronavirus or with the establishment of teleworking, what […]

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The best tools for teleworking can make this new phase as productive as working in the office. Knowing how to organize well with the right tools will allow better management of tasks without endangering the safety of workers.

Whether with the adoption of prevention measures for the coronavirus or with the establishment of teleworking, what is clear is that nothing will ever be the same. We have already talked about the advantages and disadvantages of teleworking, but sometimes they cannot even be valued.

Any company, whether or not they have opted for this solution, should prepare. It is not just that it is one of the trends in human resources for 2021, it is that while there is no vaccine against COVID-19, there may be new measures that force teleworking.

Learning to hold online meetings and use tools for teleworking will allow the company to continue its course, whatever happens. It is also a way of end marketing and improving the employee experience.

With this situation, most of them prefer telework, and we already know that happier workers are also more productive employees.

Therefore, we have selected the ten most useful teleworking tools so that employees and employers are comfortable in the new situation.

Top Telecommuting Tools

Slack

The most important thing when teleworking is to maintain communication as if we were in the office. Of all the options, perhaps the most interesting is Slack.

Slack is a group chat, but it stands out among other options for its classification ways. We can have different chat groups to work with our co-workers in real-time comfortably.

In this sense, you can make a specific chat for a department, another for a project, for workgroups, etc … A way that all the information that interests a certain group of people is in that group quickly and comfortably.

A smartphone application can also be used from a desktop, with easy and simple operation thanks to its labeling.

Slack’s biggest advantage over other options is its different integration options. For example, it can be seamlessly integrated into Skype, Google Drive, HubSpot, or Dropbox.

Another option that should not be ruled out is WhatsApp. The advantage of WhatsApp is that everyone has it, and you will not need to have a different application. Also, it is usually the most common way to talk to customers. If you don’t need many groups or share documents, it can also be used perfectly.

Less popular and as useful as Slack, we can find other applications such as Spike, Microsoft Teams, Yac, and Rocket Chat.

Trello

Trello has been one of the most popular telecommuting tools for years. We are facing a task organizer for the members of a work team.

It works in a very intuitive way and allows you to classify projects with different labels. These labels will differ depending on the importance of the tasks or equipment. Likewise, files, links, expiration dates, and other data can be attached to each one.

Likewise, it allows you to see at a glance how a project is doing if a task is in process, if it has been completed, if it needs to be reviewed or if, on the contrary, it has not yet been started with it.

It is a very flexible and visual application. In addition, it has a robot called Butler that automates workflows, saving time and increasing productivity.

As in the case of Slack, Trello can be integrated with other applications. Some of them are the same Slack, Dropbox, Invision, Zapier, or Google Drive.

Skype

teleworking-skype

Having a chat or a project management program is great, but it is often better to talk things face to face. For this, we can use different video conferencing programs. In this case, we recommend Skype as it is the most popular. What to say about Skype that hasn’t already been said?

With a free option and a professional version, it is not only a video program, but you can also share documents with Google Docs or share a screen, highly recommended if we are going to make a presentation.

In addition, the business version has integration with Microsoft Office, having many more options available.

If we use Google Drive or other Google tools regularly, instead of Skype, we are interested in Google Meet, which allows meetings of up to 50 people with high quality. People who do not have a Google account can even attend the meeting by accessing through a link.

Loomio

Loomio is another of the most interesting teleworking tools. In this case, it is a tool intended only for the field of decision-making.

To use it, you have to invite different users to the tool and create a debate or discussion. There each one can present their points of view and can finally make decisions about it.

One of the advantages is that everyone doesn’t need to be online at the same time. Different users can enter whenever they want and participate. Considering that among the benefits for teleworking employees is flexible hours, it makes this not a problem in decision making.
Depending on how we configure each debate, the user will be able to respond to the proposals in different ways, adding an option to block them. In addition, you can accept, reject or abstain from the vote.

In this way, democratic or consensual decisions can continue to be made when required without the different working hours posing any problem. It is also very useful for work teams relocated or located in other countries.

Another similar but much simpler option is Doodle.

Toggl

While we are used to having certain routines in the office, doing it at home is more complicated. We can waste more time on other tasks and not control how much we dedicate to each project.

To solve this problem, Toggl was born. This teleworking tool allows you to control the time you dedicate to each task or project in a very simple way. We start counting when we begin with the job and stop when we finish or move on to another.

In this way, it is very easy to find out, for example, how much daily work we have to answer emails or what aspects take us longer, allowing us to organize it much better. It is a very simple tool, and it is also key to improving productivity.

Designed in Estonia, the leading country in teleworking, it is perfect for teams that work remotely and see how much time each member spends on a common project.

Another very similar option is RescueTime.

Also Read: Five Tips That Enhance The Advantages Of Teleworking

Sesame

If Toggl was the perfect tool for workers to organize their work and control their hours, Sesame is ideal for those controlling bosses. The latter is not yet convinced of the benefits of teleworking and believes that their employees will do other things during working hours.

It is a tool designed to control the schedule of the working day. By working through geolocation, you can check that the employee is in his teleworking position for the hours they must dedicate.

In this way, you will have the certainty that they have been in their position and have not gone to the hairdresser, the bar, or the supermarket.

It is highly recommended in cases where workers have work flexibility and make different schedules. This way, you will check whether they are dedicating the required time to the company despite the programs.

Sesame has different systems for signing, controlling overtime, and planning and preparing shifts, which are also very useful for the Human Resources department.

Muzzleapp

Generally, if we use these tools for teleworking, we will have many notifications on our computers. A new chat on Slack, a call on Google Meet, a FaceTime request, etc …

However, if we are in an online meeting or need to concentrate 100% on the task we are doing, these notifications can be a real headache.

To fix it, Muzzleapp appeared. With this tool, you will not have any interruption while sharing the screen. You can set it to view yourself, but other people who are viewing your presentation will not.

This is especially useful if you have a meeting with a client and a colleague wants to give you some advice or correction. You will see it but not the client, with which you can avoid looking bad.

There is only a version for Apple, and it is not compatible with Skype. If it is with Slack, FaceTime, Google Meet, bluejeans, Google Hangouts

Asana

Going back to project management, we have to talk about Asana. One of the most popular teleworking tools with Trello, which we told you about in point 2.

Although it shares functionalities with Trello, it differs by its design, is less basic than Trello, and is much more visual. In addition, it also has a completely free version, useful for almost any company.

You can assign tasks, tag them, set deadlines, attach files, and place them in the different stages.

On the other hand, it places the tasks you have to do so that as soon as you enter, you can see what your priorities are for that day, warning you if the deadline is approaching. Its use of colors makes it more dynamic than other options, generating greater user satisfaction.

Other options for project management are Todoist, Google Task, or Taskify

Google Drive

Finally, we have to talk about Google Drive. This cloud tool allows you to share files and folders from any device with the entire work team.

This allows, for example, two people to be working on the same text document or spreadsheet at the same time also that a very large file can be shared in a moment, which could not be sent by email.

Likewise, it allows the invitation to people outside your organization to edit or view a specific document or folder without giving them access to the rest.

Although the paid version has more space, with the free version, you get 15GB of space at no cost, which may be more than enough for many employees.

Other similar options are Dropbox, OneDrive, or WeTransfer to send files.

Also Read: Massive Use Of Teleworking For IT Professions In 2021

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Tips For Successful App Marketing In The Google Play Store https://www.techreviewscorner.com/tips-for-successful-app-marketing-in-the-google-play-store/ https://www.techreviewscorner.com/tips-for-successful-app-marketing-in-the-google-play-store/#respond Fri, 09 Jul 2021 11:17:25 +0000 https://www.techreviewscorner.com/?p=2346 Have you developed an Android app and want to advertise it in the best possible way in the Google Play Store? Your app is innovative and new but is not reaching the number of downloads you were hoping for? A revision of the marketing concept in the Google Play Store can work wonders. In this […]

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Have you developed an Android app and want to advertise it in the best possible way in the Google Play Store? Your app is innovative and new but is not reaching the number of downloads you were hoping for? A revision of the marketing concept in the Google Play Store can work wonders. In this blog post, you will find some valuable tips for successful app marketing in the Google Play Store.

Recognize And Interpret User Requests

Knowing what users want is essential for the successful marketing of your app. Above all, why they download a specific app and what they hope for from the app. These insights should be instrumental in the development and marketing of your app. Based on the results of your research, you can apply app marketing in a more targeted manner and thus increase the app’s success.

Monetize Your App

For good marketing, it is essential to think about monetization early on. There is no general rule here. For each app, it is essential to find out the best form of monetization. Some apps are most likely to be marketed with ads turned on. However, some apps don’t either. A preliminary survey of the target group helps to find a suitable form. If you decide to market a paid app, Google advises you to start with a higher price. That way, you can always reduce your price and offer discounts later. Another suitable method is, for example, a hybrid model. This means a variant with different forms of monetization. For example, with advertisements and in-app purchases.

Create a Brilliant Marketing Plan

Google’s first tip is banal but essential: “Don’t invest in a weak product”. In the Google Play Store, you can tell users what your app has to offer in a nutshell. You can work with both images and texts. It is essential to recognize in which form of the app description your app has the most downloads. In this way, you can constantly adjust your marketing strategy.

Google gives a marketing plan in four steps. The individual steps are:

  • Awareness
  • Trial
  • Purchase
  • Repeat

Awareness refers to drawing attention to your app. Here, for example, advertisements and social networks play an essential role. Trial means letting the user test the app. This can be guaranteed with a free trial version. If this convinces the user, the next phase of the so-called “purchase” follows. If this step is successful, try to bind the user with updates, notifications, etc. (“repeats”).

Presentation of Your App in The Google Play Store

Various points must be observed for a successful presentation of your app in the Google Play Store:

  • Offer the user meaningful screenshots and videos
  • Label the screenshots – pure screenshots are out
  • Depending on the supported device (smartphone, tablet), screenshots must be offered
  • The title of the app should be self-explanatory
  • A detailed description of your app helps the user and the ranking of your app
  • Select the correct category for your app
  • Focus on one keyword

An example of a successful Google Play Store entry is the presentation of the WhatsApp app. Do you like this entry? We are happy to help you with the creation of an app marketing concept. Contact us today and find out more.

Also Read: Technologies That Are Needed To Transform The Workplace

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Google Tricks: The Search Engine Is Fun With These Cool Google Tricks https://www.techreviewscorner.com/google-tricks-the-search-engine-is-fun-with-these-cool-google-tricks/ https://www.techreviewscorner.com/google-tricks-the-search-engine-is-fun-with-these-cool-google-tricks/#respond Sat, 22 May 2021 15:27:37 +0000 https://www.techreviewscorner.com/?p=2106 The Google search engine has some fun and useful Google tricks that you may not even know. If you enter specific commands, you trigger some tricks. For example, if Google turns in a circle, displays the results crookedly or calls up a video game. We’ll show you ten cool tricks for Google. Google is probably […]

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The Google search engine has some fun and useful Google tricks that you may not even know. If you enter specific commands, you trigger some tricks. For example, if Google turns in a circle, displays the results crookedly or calls up a video game. We’ll show you ten cool tricks for Google.

Google is probably your “everyday companion” on the Internet. You can use the search engine to find the information you need. It often goes unnoticed that you can call up funny tricks and valuable functions on Google. For example, you can have the search results displayed in a Star Wars look, or you can get that Super Mario feeling into the search engine. On the following pages, you will learn ten cool Google tricks that might surprise you.

Top Most Cool Google Tricks

  • Play a game of Pac-Man on Google. All you have to do is enter “PacMan” (without quotation marks) in the search engine, and the game will appear in a small window. You control Pac-Man with the arrow keys on your keyboard.
  • Turns Google upside down. Enter the command “do a barrel roll” (without quotation marks) in the search field and confirm with the Enter key. The search engine plays a complete role. Just try it.
  • If a role on Google is too hectic for you, you can have the search results displayed crooked. Write the command “askew” (without quotation marks) in the Google search field and confirm the search. Lo and behold: Google is crooked.
  • Are you looking for books but only know the author’s name? No problem. On Google, you can call up several publications by an author, including the book covers, in an overview. In the Google search field, you write “books by” (without quotation marks) and then enter the desired author name. Confirm the search, and you will receive several books in the picture above.
  • You can also change the language options when doing a Google search. Whether German, English or Spanish – there are many languages ​​to choose from. However, you can also set Klingon.
  • If the Google view is too dull for you, you should try this alternative. You can run the results like the famous intro from Star Wars on the screen. To do this, enter the following sentence in the search field and confirm: It was a long time ago in a galaxy far, far away.
  • Are you fans of the famous Nintendo plumber Mario? Then you should enter “super Mario bros” on Google. On the right side, you can not only see information about the game, but you can also click on the question mark block on the right in the picture. A score will appear, and you will hear a familiar sound from the game. You can also click on it in quick succession.
  • If you have set the language settings to English on Google, you can also flip a coin. You may not always have cash with you. Enter “flip a coin,” and you will get the result: heads or tails. Tis is one of the fun google trick.
  • As an alternative to tossing a coin, you throw dice (also with the English language setting). To do this, give the commands “roll a die” or “roll dice,” and press Enter. You now see the result of a six-sided die.

Also Read: How Does Google Make Money?

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Top Free Tools From Chrome Every Entrepreneur Should Know https://www.techreviewscorner.com/top-free-tools-from-chrome-every-entrepreneur-should-know/ https://www.techreviewscorner.com/top-free-tools-from-chrome-every-entrepreneur-should-know/#respond Thu, 29 Oct 2020 08:30:14 +0000 https://www.techreviewscorner.com/?p=1417 The massive majority of us who use the Internet do so thru Google Chrome – exactly, 71% of the customers on the Internet-, a browser developed by means of the American massive that combines all the aspects of Google. Beyond the alternatives provided by means of any browser, it permits you to translate entire web […]

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The massive majority of us who use the Internet do so thru Google Chrome – exactly, 71% of the customers on the Internet-, a browser developed by means of the American massive that combines all the aspects of Google.

Beyond the alternatives provided by means of any browser, it permits you to translate entire web sites and ship movies to your Smart TV via Chromecast. Although the fantastic factor about this software is, barring a doubt, that it has 150,000 extensions with which to personalize your way of browsing. They are normally free and function features that pace up the use of the Internet.

These equipment are beneficial at any scale, however, in this case, we have made a determination of the fine for entrepreneurs due to their effectiveness and what they can make contributions to the proprietors of any company.

Save to Pocket

Thanks to this extension it is viable to store these articles that you have located fascinating however that at that second you have now not had adequate time to study them. It is very frequent to see a file with treasured facts and then get misplaced amongst the giant range of duties and web sites that we visit. With Save Pocket you can accumulate them all and devote the crucial time when you can.

Grammarly

Writing efficiently is a should in the enterprise world. Grammarly evaluations all your texts in English so that you have proper use of this language, from your emails to any tweet. In addition, it offers you statistics about precise grammar use in the margins.

Streak CRM

This device brings lots of greater fees to your Gmail email. With it, you can create contact lists and save e-mail templates. In addition, you can comprehend if your emails have been opened and study by means of the recipients.

Buffer

The Chrome extension of the well-known software gives the choice to submit the equal content material on all your social networks – Instagram, Twitter, Facebook, LinkedIn, etc. – at the moment, as a result assisting to hold in contact with your audience.

Momentum

Opening a new browser tab the place you can see all the pending duties that you have to do can assist your focal point greater on it. With this extension, each time you open a new window or tab in the browser, you will be in a position to remain productive due to the records it provides: modern time, to-do list, a lovely image, an inspiring phrase, and your purpose for the day.

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What Are Google Ads? https://www.techreviewscorner.com/google-ads/ https://www.techreviewscorner.com/google-ads/#respond Fri, 19 Jun 2020 05:27:54 +0000 https://www.techreviewscorner.com/?p=784 If you want to make money on the Internet, you should definitely know Google Ads. Because Google Ads, which was also known in the past as Google AdWords, is the advertising program of Google, the largest search engine in the world. Every user of the Internet almost inevitably comes across the relevant ads, even if […]

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If you want to make money on the Internet, you should definitely know Google Ads. Because Google Ads, which was also known in the past as Google AdWords, is the advertising program of Google, the largest search engine in the world. Every user of the Internet almost inevitably comes across the relevant ads, even if they use another search engine. The reason: Google Ads offers the option that the ads also appear on other websites. However, there are different networks.

On the one hand, there is the so-called search network, in which the ads can be booked. Google occupies an outstanding position here due to its high market share. There are also other websites on which you can place your advertising. These pages can be private pages as well as large portals that are referred to as the display advertising network. If the operators want to allow the display of advertisements, they only have to participate in the AdSense program.

This is how Google Ads was created

Google announced on October 23, 2000, that the Google AdWords service would be started, two years after the company Google inc. was founded. Google Ads started in beta with around 350 advertisers. However, Google has always been heavily criticized. Among other things, because the payment terms for the integration of AdWords AP in their own applications were perceived as too complicated by many users after this option became chargeable in 2006.

From the start, the advertising spaces were auctioned off and pay-per-click billed. However, the application was continuously expanded in the following years. How the ad was positioned from 2008 also depended, among other things, on the loading time. After Google Ads was expanded to YouTube in 2012, users were also able to add audiovisual content to their advertising. The renaming of Google AdWords to Google Ads took place in 2018 for a good reason: Because words now only make up a small part of the advertising message.

However, the functions were further refined. It is now possible to place a third heading in the ad and add a second description. This increases the chance that users will notice the ad.

The functions of Google Ads

The most important element in Google Ads is the keywords. If you want to advertise, you can use the keywords to determine in advance which thematically suitable pages and search terms the ad should appear on. The background: The scatter losses should be reduced to a minimum.

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Google Chrome Now Without WWW and HTTPS https://www.techreviewscorner.com/google-chrome-now-without-www-and-https/ https://www.techreviewscorner.com/google-chrome-now-without-www-and-https/#respond Mon, 15 Jun 2020 10:05:44 +0000 https://www.techreviewscorner.com/?p=752 The Google Chrome browser has been very popular for years. He is the absolute number one and has no serious competition at the moment. Firefox is still one of the worst rivals, and in the future, this may also apply to the Microsoft Edge with Chrome base. At the end of July 2019, the browser […]

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The Google Chrome browser has been very popular for years. He is the absolute number one and has no serious competition at the moment. Firefox is still one of the worst rivals, and in the future, this may also apply to the Microsoft Edge with Chrome base. At the end of July 2019, the browser appeared in version 76 and brought interesting innovations. For example, the dark mode has been expanded and flash is almost no longer an issue. In the course of the new edition, however, a change is introduced that is criticized by both users and security experts. This is about the URL that will be shortened. More specifically, the WWW and HTTPS components are hidden and are no longer visible by default. The new feature was introduced shortly after version 76 was released, which happened with a server-side update. But what does this mean for users?

The concerns

Internet addresses without these components primarily look unusual. In addition, you could use “http: //” or “https: //” to see directly whether a website was secure. This point is no longer a disadvantage, however, because a lock symbol in the bar takes over this task. However, it becomes more difficult to recognize which side you are on. As some probably do not know, there are websites with and without “www.”. That means you see something different under ” domain.com ” then under ” www.domain.com “. That doesn’t happen often, but exceptions confirm the rule. Security is also an issue because it would at least be conceivable that criminals would somehow take advantage of the elimination of the components.

The bottom line is that worries are not quite as dramatic as many think. It is rather the changeover since “www” was there from the start. The criticism will probably also subside over time and you will get used to it.

Google has taken this step before

The search engine giant already took this step in 2018. After massive criticism, the group gave up and the change was withdrawn. However, it was already clear at the time that the update would come sometime. Version 76 is now ready and Google is unlikely to withdraw it this time. A risk, because after all, it is the dominant web browser par excellence. Of course, you want to try new things, but the responsibility should not be forgotten.

Also Read: Big Data And AI Are Transforming The Customer Experience

Show the URL anyway

If you click on the URL, it will be marked. If you double-tap it, it will appear completely. Although this scenario only lasts until the next click of the mouse, the company has left a back door open so that the Internet address can be displayed in full. Another option would be to install a suitable extension.

A look into the future

Google’s long-term plan is clear, the URL should be gone completely. The reason: According to the search engine giant, the address bar is not given much attention, and the trend is increasingly towards web apps. It is a clear judgment for the users and it can be assumed that Google Chrome will actually no longer have a URL at some point. At least not in the near future, but you should get used to it.

Also Read: HOW ARTIFICIAL INTELLIGENCE IS CHANGING COMMUNICATION WITH CUSTOMERS

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