To achieve the desired objectives as a company or entrepreneurship, it is essential to have a comprehensive vision that allows us to understand the needs, aspirations, and opinions of the target audience and a capacity to anticipate and adapt to unforeseen situations. Having clear objectives, researching the market, knowing the product, understanding the dimension of the competition and knowing how to communicate with the different types of clients are critical steps to making a realistic and achievable business projection.

In principle, it is essential to understand that commercial management is not a particular job but the collaboration of several sales teams with a common goal: customer satisfaction. For management to be effective and successfully sustained over time, it is essential to consider market research, product promotion, distribution channels, sales channels, the marketing plan, and knowledge of the competition. The link with the client and the tone and voice of the message, among other factors that generate trust when positioning the product or service.

Although making a successful sale is essential, the effort of commercial management does not end there. But it is necessary to have an after-sales team responsible for retaining customers so that they comment and recommend the product or service. Commercial management is not just about making a sale but about being aware of the entire business process, from planning and forecasting to negotiation, including internal team communication and clarity about the company’s values.

In a company, commercial management is central since it determines clear strategies, facilitates the fulfillment of financial objectives, structures production processes, increases competitiveness and establishes a healthy relationship with the client. Therefore, following a series of steps can help achieve business efficiency. You can achieve effective business management through seven simple tips that allow you to consolidate a business and move towards projected business progress.

Set Clear Goals

The first step to effective business management is setting clear goals. No plan can be carried out if you do not know where you want to go. For that, it is also essential to know where you start. Therefore, the objectives must be measurable, achievable, realistic, and cover a specific period. Clear goals help unify perspectives and clarify company values ​​from the start. In addition, they define the necessary resources for business projections, allowing an accurate view of whether a goal is attainable. Clear objectives reduce uncertainty in the work environment, allowing the sales team to work more safely and focused, knowing the path to take. Finally, a company with clear objectives is viewed favorably since it shows its ability to investigate, evaluate, project and plan its starting point and future.

Do a Market Study

Doing a market study is essential to meet the objectives set in the business projection. Knowing who the different types of customers and potential customers are, understanding how the competition works, being aware of how distributors and suppliers operate, learning the various aspects of the target audience and the ways to communicate with it through tone and a determined voice are some critical steps to move forward on the path of successful business management.

Suppose there is no market study before projecting itself as a company. In that case, the estimates may be wrong, and there is a risk of ignoring the needs of the target audience and the dimension of the competition. A good market study avoids excessive projections and helps to understand customers’ behavior, the relationship of forces with the competition and the scope that the product or service may have. Through surveys, focus groups, meetings and interviews with professionals in the sector, it is possible to have a comprehensive vision of the company’s possibilities to finally achieve effective commercial management that allows the company to be positioned and competitive.

Know The Product

Knowing the product you want to sell implies knowing what its properties, characteristics, and functionalities are and being clear about why that product is the best option for the actual or potential customer. When someone buys a consequence, he does not accept the product itself but everything that it represents or means for the person making the purchase. The advantages, solutions, and benefits that the product or service brings to improve the client’s quality of life. The buyer seeks to satisfy a specific need. Therefore, it is essential to know, listen and interview the different types of customers to have a clear idea of ​​what they are looking for when choosing that product or service. With a comprehensive vision of the target audience’s expectations, it is possible to work on each aspect of the product offered. In this way, establishing a personal relationship with the target audience will be an accomplished goal that will help the company’s commercial management effectiveness.

Also Read: ERP – The Advantages Of ERP In Business Management

Have a Better Marketing Plan

In the era of social networks, online commerce and internet shopping, the marketing strategy is key to positioning a product or service and generating the attention of actual and potential customers. A good marketing strategy allows the company to use available resources to increase sales effectively. The information, communication and advertising of the product or service must be part of a plan with clear sales objectives and knowledge of what is to be sold. Without a clear strategy, getting the message across and reaching new customers isn’t easy. In this sense, defining the brand, the identity, the tone, and the voice of the product or service is essential to trace a stable and coherent path in the product’s sales.

A coherent marketing strategy is essential to achieve the expected commercial management from the creative to the financial aspect. Content marketing, email marketing, social media marketing, and storytelling are examples of business strategies that attract, question, and seduce the target audience.

Being Part of The Internet

More than a tool, the internet has become an unavoidable place when thinking about selling a product or service. Potential customers browse the web looking for offers of various kinds and depend on the company’s strategies to capture their attention. Nowadays, it is not simply a question of having a website or an online presence on social networks but of applying online marketing techniques such as SEO copywriting, SEM, creating an exclusive online channel for sales, designing an attractive site that is easy to visit, not invading the user with unwanted advertising, maintaining a balance between commercial language and familiar language, and knowing how to question emotionally from the visual plane so that the potential customer wants to visit the channel or the virtual store again.

When it comes to positioning the presence of a business on the internet, design is not the only thing that matters. To establish a fluid dynamic, it is essential to consider the tools and resources of UX design and writing. The UX (User Experience) or User Experience is the set of elements related to the user’s interaction with the environment. This experience can be positive or negative, depending on the design and language that the web device displays and its ease of access, simplicity and attractiveness. It is essential to have professionals in the field of UX when designing a website since their function is to facilitate the interaction of the user (potential client) with the site where the product or service is displayed. Effective business management.

Satisfy The Customer

Customer satisfaction is the central objective of business management. Marketing strategies must lead the customer to feel satisfied with the product or service and retain it in his memory, recommend it to other potential customers, and incorporate it as part of his life. To achieve this goal, it is essential to know the different opinions of the target audience in depth. A vital resource for gathering customer feedback on the product is reviews or opinions on the web. When criticism or negative observation is repeated, it is essential to look for ways to improve the product and reformulate what is necessary. On the contrary, when the customer experience is positive, we must tend to deepen what stands out in the product.

Suppose the needs, desires and aspirations of the various customers are not considered. In that case, it will be challenging to offer a quality product or service that lives up to their expectations. Finally, the quality of a business is subject to the vision of the actual or potential client. Having a satisfied customer is just as important as having a good marketing strategy. More than the product itself, the customer is looking for a solution or benefit to improve their quality of life. Therefore, it is vital to listen to everything the client has to say to achieve practical commercial management.

Get Paid on Time

Specifying the payment of a sale is crucial for commercial management to be successful. Although this seems obvious, marketing strategies often work until it is time to collect a deal. A pronounced and sustained lack of payment over time can lead to the failure of a business and even the closure of a business venture. Therefore, it is essential to make the terms and conditions of the company clear before you start negotiating. Requiring a portion of the payment before embarking on a project is a common way to cover costs and ensure a healthy bond with the client or prospect.

In this sense, it is essential to offer different customer means of payment and to have a simple interface such as accounts payable tools that allows, in the case of online sales, to pay quickly. UX writing is essential for smooth customer interaction with the call to action or sale buttons. Just as knowing the product offered and the different needs of the target audience are necessary to make a sale, monitoring and controlling payments contributes to the effectiveness of commercial management.

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This is because both the commitment and the permanence of employees within the company are directly reflected in monetary gains or losses, according to said research.

Leadership is understood as influencing a group of people to work as a team and around a purpose.

Therefore, having the principles of the organization clear makes it possible to focus on the quality processes for the fulfillment of goals.

The leadership process requires the leader’s ability to influence people by directing their efforts towards achieving results through accompaniment that guides a single group in the right direction.

Four principles allow leadership to help achieve better business results.

• Leadership must consider the business model of the organization: regardless of the type of leadership that is decided to exercise, leaders must take into account the culture of each organization, as well as the techniques, tools, and concepts to apply depending on the reality of each business.
• Leadership is demonstrated by taking advantage of critical moments. While all moments are essential for a company, a leader must know how to take advantage of critical moments to guide the company and his team. A leader must be able to identify turning points and act with a mind to make a difference, especially by giving feedback so that the people who work with them know which direction to move in.
• To adopt or change a behavior, it is essential to understand the underlying mindset that causes it. If a leader does not know how to identify the underlying philosophies, it will be challenging to achieve a behavior change. It is also essential for the leader to remember her mindset and determine if changes are needed to enable her to achieve better results.
• People learn better from and with other people. This statement comes from the effects of various scientific investigations. Amid an increasingly digital and remote work environment, it is essential to remember that human contact is necessary. This means that companies must think of hybrid schemes where digital elements are integrated and face-to-face that generate a positive impact among the company’s collaborators.

What Types of Leadership Exist?

Leaders are essential to achieve good results in a company, but what types of leadership exist?

According to the leadership literature, there are at least eight types of leaders:

• The democratic leader: As its name indicates, it refers to a leader who makes his decisions based on each team member’s opinions and points of view. While the final decision rests with them, their team often backs them because they feel involved. Business experts point it out as one of the most effective.
• The autocratic leader exercises a leadership style opposite to the democratic one since the leader makes decisions in a unidirectional way and without taking into account the contributions of his team members. It is believed that he is one of the least effective because not being involved in decision-making makes employees feel excluded by their leader and show less involvement in achieving the goals set.
• The Laissez-Faire leader: As its name indicates, it is a leadership style where team members are allowed to “let it go” and make decisions with a minimum level of involvement on the part of the leader. While this type of leadership can help empower employees, it has the downside that it can limit their development and miss growth opportunities for the company. Although it can be effective for certain types of companies, it is recommended to keep this leadership style under control.
• The strategic leader: is a type of balanced leader who takes executive interests into account, but without abandoning the points of view of the team members, in search of stable working conditions for the majority. Although it is a leadership style that is generally considered desirable, it must be regarded as a limit to the number of people that can be taken into account.
• The transformational leader is the type of leader who is always looking to improve and transform the company and how things are done. This leader wants the team he leads to constantly get out of his comfort zone to achieve new goals. This type of leadership is highly promoted among companies with a growth mindset. You run the risk of ignoring employee learning curves.
• The transactional leader is the type of leader who rewards their employees for their work. This often implies that employees have an incentive plan indicating what they will receive to reach specific goals. While this type of leadership can help establish roles, responsibilities, and expectations, it can also discourage employees from taking actions beyond what is contemplated in the incentive plan.
• The coaching leader: This type of leader is dedicated to identifying and developing the individual strengths of each member of his team and designing strategies so that his team works in the best possible way. Although it has many points in common with the strategic and democratic styles, the emphasis is on the growth and success of each of the team members.
• The bureaucratic leader: This leader almost blindly follows the company’s rules. Although he is open to hearing opinions and points of view from his team members, unlike an autocratic leader, if they go against company guidelines or policies, he dismisses them immediately. They are usually found more in large, old, or traditional companies. This type of leadership is often promoted due to past positive experiences for the company. Due to the little flexibility that he can show, he closes the doors to innovation and creativity.

What Skills Should a Leader Have?

Regardless of the type of leadership exercised, a leader must practice three types of general skills:

• Technical Skills: You must be knowledgeable about any procedures or techniques related to the operational work you do and the strategic work you need to implement.
• Human skills: You must have the ability to formwork teams and cooperate efficiently and successfully with people.
• Conceptual skills: Relates to ideas and the ability to develop referential thoughts and relationships.

Communication

The agency considers it one of the most important for a leader. If someone wants to stand out as a leader, they must learn how to listen to their team and transmit information clearly and precisely to achieve a greater degree of involvement and commitment on the part of the employees.

Creativity

If leaders want to develop a project authentically and successfully, they must be creative and propose innovative solutions to setbacks that the company or the area they lead may have.

Emotional Intelligence and Empathy

One of the essential skills of a leader is putting yourself in the shoes of others, especially your team members, to understand their needs and concerns. This will allow you to gain the trust of your employees and develop a tailored career plan for each one.

Commitment

A good leader must believe and trust his team and commit not only to the company’s objectives but also to the people who work in it, when employees recognize the leader’s commitment to them, the level of loyalty they have to the company increases.

Teamwork

Leading requires knowing how to work as a team since coordination and collaboration lead teams to be more productive and innovative. This also helps the leader have visibility over the tasks carried out by each of the team members and contributes to their having the same vision and values.

Management Capacity

A leader must be able to let his team know where they are going through the dissemination of objectives, values ​​, and priorities. He must know well all the jobs and the functions that each performs to coordinate and manage the employees properly.

Resilience and Adaptation

A leader must know how to recover from adverse moments and assume and manage the actions carried out to get ahead and observe the generated consequences.

Know How To Motivate

A good leader must motivate his team to come to work with the best attitude and thus obtain the best possible results. Ideally, he should become a reference and an example to follow.

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Corporate sustainability is vital for turning a business into an actual change agent. Its objective is to minimize the adverse effects on ecology, demography, and finances that our economic activity may cause.

What Is Business Sustainability?

The definition of sustainability refers to implementing a business model that does not harm future generations through its activity. In business, this definition applies to expense management and company policy focuses on reducing “collateral damage.”

Organizations of all kinds and from various industries often generate more harmful effects on communities and the ecosystem than the solutions they can provide through their products or services. However, thanks to the generational change of recent decades, more and more users and customers are demanding greater awareness from companies, which is why businesses have been integrating the concept of sustainability into their strategies.

Sustainability In Companies

Consequently, there is an increasing need for organizations to align their values ​​and culture with the new priorities of the vast majority of the population. The type of sustainability that is defended can range from social to financial and environmental.

Such is the importance of this concept within business news that, according to Forbes magazine in 2018, more than 80% of consumers positively value brands committed to sustainability. Those that contribute or are concerned with reducing the environmental impact of their operations.

Innovation And Pandemic

The global impact of COVID-19 forced several companies to resort to innovation in terms of sourcing materials. This is primarily due to the sudden closure of borders and the difficulty of accessing specific material distribution flows. Although before the pandemic, the main focus was on efficiency today, and due to the months of the pandemic, it is focused on diversity and redundancy.

The COVID-19 crisis has also rethought the role of companies in society in terms of responsibility and as a critical agent in ensuring an inclusive recovery in a post-COVID-19 context, says the entity in the report concerning sustainability in business.

Steps Towards Business Sustainability

Build and Strengthen Trust

More than a trend, a reality. Directive 2014/95 already provided a future obligation in the transparency of our business activity concerning sustainability. 

Non-financial disclosure is essential to managing the transition to a sustainable global economy that combines long-term profitability with social justice and environmental protection.

Especially in what refers to the field of Human Resources, since building a solid base of arguments will strengthen our brand quality in the face of the employee. Working on trust is essential, and teaching, in which we beat a strategy focused only on saying what we do.

Focus on Climate Concerns

Climate risk is one of the leading global challenges this year. According to the United Nations, this year will be essential to set the foundations to follow in the fight against climate change. After the celebration of the COPE26 (UN Climate Change Conference) in Glasgow, this year will be full of events that will define the companies’ strategy for the following years.

Integrate Innovation Into Your Strategy

Once the two previous points are clear, it is time to think about strategies that respect them. On the one hand, emphasis can be placed on the source of resources, opting for renewable energy sources until achieving carbon neutrality. However, a business’s relationship with its surroundings is also meaningful. This is transmitted through improving the living conditions of its workers and, therefore, of its community through fair wages.

On the other hand, integrating a circular economy model makes it possible to reduce the consumption of natural resources and waste production. For example, working with recycled materials or materials with a minimal pollution footprint.

Benefits of Sustainability

If we conceive the business reality as an activity directed towards efficiency, it isn’t easy to find a place for sustainability. However, the benefits provided by a strategy focused on business sustainability can mark a before and after in our business.

However, a sustainability strategy adds exceptional value to our business. In this way, a company that cares about this strategy will have a series of economic, social, and environmental assets that others will not have.

Positively Impact Sales

Users are increasingly demanding, thanks to the wide variety of offers depending on which products. Therefore, a sustainability strategy can directly impact sales, mainly thanks to the brand reputation it builds. On the other hand, a study by Harvard University states that the sales of sustainable products increase six times more than those of a traditional company.

Improve Employer Branding

Committing to waste reduction and being transparent about progress helps build credibility and trust-based relationships with customers, partners, and employees. Sustainability in business is a source of values ​​and, therefore, of competitive advantage when it comes to standing out among the companies in the sector.

On the other hand, in the current era, and in the same way with Corporate Social Responsibility, a sustainability strategy is vital for clients.

Avoid Legal Hassles

Opting for environmentally responsible practices helps companies anticipate possible future legal regulations. With more and more countries and regions pushing new environmentally friendly restrictions, this reduces operational risks and can translate into a competitive advantage.

Types of Business Sustainability

The three types of sustainability in business, or the three pillars of sustainability, ultimately make up the so-called “triple impact companies.”

Not all projects have models likely to fall into this category. However, private organizations can rely on at least one of these concepts to optimize their operations and contribute positively to the well-being of workers, consumers, and the environment.

Environmental Sustainability

This type of methodology is undoubtedly the best known. It refers to the responsible interaction between companies with the environment to avoid the depletion or degradation of natural resources. All this is to preserve the environment in the long term.

Its objective is to promote and guarantee economic growth without its activity having repercussions on the ecosystem in which it operates. Innovation is a fundamental element of this strategy.

Social Sustainability

The concept of business sustainability-oriented to the social is accepted and conceptualized by the United Nations Organization as the ability to identify and manage the effects of private activity (whether positive or negative) on people.

Directly or indirectly, private activities impact what happens to workers, clients, and local communities.

Economic Sustainability

It is possible to define economic sustainability as the ability of companies to start, develop and maintain their operations within a range of stability in the medium and long term. When we refer to human resources, this means having a low turnover rate, a high ROI, and the highest possible productivity.

We understand economic sustainability as a balance between the needs of the human being and how he satisfies them and achieves his business objectives without damaging the ecosystem.

Also Read: Four Types Of Employees In Every Office

Objectives of Sustainable Companies

There are several ways to apply this element within companies. One example of sustainability is the search for or creation of alternative mechanisms that reduce the generation of rights in the production chain.

With the rise of this movement, in 2015, the United Nations Organization adopted a set of objectives to be met globally. Each of these goals has its particular purposes, and the year 2030 is the deadline to be achieved.

Sustainable Development Goals

• End of poverty SDG:  It is the main objective of the Sustainable Development program. It aims to put an end to it. Poverty in all its forms around the world.
• Zero Hunger SDG:  Almost 10% of the world’s population suffers from hunger, about 10 million people in one year and about 60 million in five years. If estimates continue, the number will exceed 840 million people by 2030.
• Health and well-being SDG:  After the COVID-19 health crisis, the world’s governments are focusing on guaranteeing a healthy life and promoting well-being for all ages.
• Quality Education SDG:  This sustainable development goal focuses, above all, on ensuring inclusive, equitable, and quality education throughout life and for all. It also places particular emphasis on equal learning opportunities.
• SDG on Gender Equality:  The fifth sustainable development goal focused on achieving equality between all genders and the empowerment of women and girls.
• Clean Water and Sanitation SDG:  One out of every three people does not have access to safe drinking water. Therefore, one of the sustainable development goals for this decade is to guarantee the availability of water and its sustainable management and sanitation for all.
• Affordable and clean energy SDG:  Energy sources are increasingly accessible and sustainable. Although access to electricity in the poorest countries is accelerating and renewable energy is doing very well, there are still 3 billion people who need access to clean and safe energy sources.
• SDGs on Decent Work and Economic Growth: Before the pandemic, one in five countries was already expected to see their per capita income decline or stagnate. For this reason, after the passage of COVID-19, it is a priority to promote inclusive economic growth and, above all, employment and decent work for all. In this way, business sustainability becomes a key element to take care of.
• SDG on Water, industry, innovation, and infrastructure: It is essential to introduce and promote new technologies focused on innovation and sustainability to efficiently allow international trade and production to use the resources within their reach.
• SDG to Reduce Inequalities:  There is a plan to achieve the sustainable development goals, but it is also a priority to ensure that no country or population is left behind on the path to a more sustainable world. Therefore, this section is intended to assist those vulnerable countries that need help to respond to the impact and consequences of COVID-19.
• SDG of Sustainable Cities and Communities:  The role of cities in the new world order is unquestionable. By 2030, 60% of the population will reside in cities. Cities account for 70% of CO2 emissions, so it is vital to set an urbanization plan that is inclusive, safe, resilient, and respectful of the surrounding ecosystem as a sustainable development objective.
• SDG on Responsible Production and Consumption:  Countries must find a way to ensure that the production of food and products meets the minimum standards of business sustainability. This means doing more and doing better but using fewer resources. For this reason, it is an objective of sustainable development to decouple the economic growth of a country or a company at the cost of environmental degradation.
• Climate Action SDG: Adopting urgent measures to combat climate change is also one of the priorities in the 2030 plan. The effects of this phenomenon have already been seen in recent years since this decade has been the hottest registered.
• Underwater Life SDG:  Another sustainable development goal is to respect and understand that the ocean is a source of life for human beings. Therefore, correctly and sustainably managing this resource is vital in this new decade.
• SDG of Life of terrestrial ecosystems:  Another of the main objectives in the plan for sustainable development is to stop and reverse the degradation of terrestrial biodiversity. Therefore, one of the world’s concerns is achieving sustainable management of forests, combating desertification, and preventing the deterioration of the planet’s biodiversity.
• Peace, Justice, and Strong Institutions SDG:  Over the years, the number of conflicts has increased, as has the reputation of government institutions. But on the other hand, more than 70 million people worldwide have had to move from their homes, fleeing due to wars or other armed and political conflicts.
•  SDG of Partnerships to achieve the goals:  All these sustainable development goals can be achieved through international cooperation. For this reason, having a solid alliance is vital for many countries to recover from the passage of COVID-19 and even from their situation before the pandemic.

Business Sustainability Indicators

As we have seen in previous articles, KPIs (key performance indicators) or key indicators are valuable instruments in human resources that, among other things, help us measure the performance of employees and are vital in performance evaluations.

But in addition to this crucial role, KPIs are also essential when implementing a sustainability plan. If you are considering implementing resource conservation strategies and do not know where to start, you can start by considering these indicators:

Environmental Sustainability Indicators

• Effective use of natural resources.

• Measurement of the depletion of resources and raw materials.

• Minimize the use of materials and products that are harmful to the environment.

• Prevention of negative impacts on ecosystems.

• Production and use of environmentally friendly products.

Social Sustainability Indicators

• Percentage of employees who consider that the company acts responsibly.

• Several full-time employees are dedicated to social investment projects.

• Humanitarian and nonprofit organizations raised funds.

• Percentage of operating income dedicated to social contribution.

• Salaries, contracts, and benefits for employees.

• Donations and other social expenses.

• Total investment in the community.

• Satisfaction, retention, customer loyalty.

• Employee satisfaction, competence, and commitment.

Financial Sustainability Indicators

• Company balance sheet.

• Stock prices.

• Occupational risk management.

• Accounting policies.

• Passive and active expenses.

• Budget evaluation.

Corporate sustainability is vital to contribute to the preservation of the environment and the communities where the organizations are inserted. It is also a fundamental arm for the health of companies, the improvement of the professional life of employees, and, in addition, it brings significant benefits to the relationship with consumers and users.

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One thing that discourages many people from doing business is the fear that they will have to sell. This is also because the trader profession has a tarnished reputation among people, thanks to some sales and marketing systems. Fortunately, the notion that you are forced to use aggressive and manipulative sales techniques to make a living is neither correct nor accurate. After all, most of your purchases lately have certainly not been accompanied by a relentless merchant. The right sales are especially about listening and conversing with your customers. The sooner you learn this art, the faster your business will grow. After all, every business lives on the sale of goods, products, or services that it produces or buys. Managing sales means mastering systematic work, the content of which we have summarized in a few basic recommendations.

Learn The Art of Sales – Listen To Your Customer’s Needs

The first and most crucial step to a successful sale is to be able to listen. If you are offering a product or service for sale, after a brief and concise presentation of the benefits, you should stop listening more to what your customer is saying than speak proactively. And speaking of which, that should be the point. You should respond constructively to the customer’s questions and, if necessary, try to ask them additional questions to help determine precisely what they need. It is recommended to apply this principle both in the personal sale of physical goods and in the sale of goods or services via the Internet. Of course, the form of communication will be different.

It is your job as an entrepreneur to make sure that the sale of your product takes place so naturally that the customer does not even notice that he is buying something from you. Remember, the purpose of the deal is not to sell the most expensive product with the highest margin but to sell what will suit the customer the most. Regardless of whether or not the result of your conversation with a customer is a sale, it would help if you always tried to make a positive impression.

Know The Value of Your Product

Knowing your product is perfect for a successful sale is not enough. Of course, you should also know the competing product to be able to evaluate and compare the strengths and weaknesses of your offer. Before you choose to reach your customers, buy a competing product or service and try it for yourself, such a personal experience will come in handy.

There is no magic word that would open the customer’s wallet. As we have said, the key to success is to be interested in what customers are saying and answer their questions constructively. At the same time, this conversation gives you room for natural enthusiasm. After all, who should be more excited about your product if you are not alone? When you sell, you must feel that you believe what you sell.

Build Long-Term Relationships With Customers

The best customer is a loyal customer. Successful companies know that it is much cheaper to offer an existing customer a gift, discount, or benefit than to gain new customers through costly marketing. It is also prudent if you are trying to meet your customers’ needs, even in the case of complaints. Unfortunately, a bad reputation spreads much faster than praise.

• bring new ideas to the customer or educate him about new perspectives,
• cooperate with the customer and bring him the added value,
• convince the customer that by working together, they can achieve higher goals and are the best of the available alternatives,
• listen to the customer and communicate with him in person and regularly,
• understand the needs of the customer and propose exciting and valuable solutions,
• help the customer to avoid mistakes thanks to their own experience and know-how,
• They are proactive, easy to reach, and reliable throughout the sales process.

Respond To Customer Inquiries As Soon As Possible

Today, when your competition is not just two clicks away in search engines, it wants those who are fast and flexible enough. A study published in the Harvard Business Review confirmed that companies that contacted leads within an hour of leaving them a message had seven times more meaningful customer conversations than companies that got tips, even an hour later. In addition, insidesales.com claims, based on its research, that those suppliers who respond first to customer demand usually receive up to 35% -50% of total sales. That’s a pretty good argument for why reaction speed is so important.

Don’t Rely On Just One Sales Channel.

Internet sales have been gaining momentum in recent years and are becoming a necessity for traditional businesses. If you sell products exclusively through a local store, you should consider setting up your online store or your presence on online markets. Registering for such portals is usually free, and if the target group of customers in these markets is close to your business, it’s a great way to promote and gain more customers.

These marketplaces are not suitable for every type of product. Still, if you decide to offer your products on these platforms and have your online store, we recommend that you consider the SEO implications of this decision for your online store. This is because these platforms are very likely to overtake your online store over time in key search engine phrases, ultimately creating competition. We recommend consulting an SEO specialist on these issues.

If you already run your online store, actively focus on its development. Stores with 30 to 40 landing pages have up to seven times more customer queries than online stores with 1 to 5 pages.

Establish Meaningful Partnerships

You may feel that you will succeed when your competition stops thriving. In practice, however, this is not so clear-cut. By partnering with other entrepreneurs – even with your competitors – you can strengthen your business. Many entrepreneurs operating in tourism are already beginning to understand this fact. Thanks to a partnership with another entrepreneur, you can mediate with each other those customers whose needs you cannot satisfy sufficiently. This will give customers the feeling that you care about being satisfied. And you can count on them to contact you again at the earliest opportunity.

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