Many covet the client that you had to take from a colleague. Tell yourself that if you have been able to work with him, it is probably because your competitor has not been able to take advantage of his strategic advantage to maintain his position.

The most important thing is to understand your client’s latent demand properly, that is, to understand what he expects from a service provider, independently of your service.

Start By Understanding Your Customer’s Needs.

Some people expect their mechanic to fix their car when something goes wrong. Others also want the same mechanic to spend time explaining the repairs he has carried out on the vehicle. Still, others will expect the professional also to be able to inform them about future car models.

These examples show you that your activity does not delimit the scope of actions and interventions requested.

Indeed, some customers expect more from you than you offer on paper. How much attention does your customer expect from you? We advise you to take some time with your interviewer to address this issue specifically.

It would help if you quickly assimilated the functioning of your new client. You can even, depending on him and your performance, ask him how he imagines your partnership.

Like many online sites that offer you to receive a newsletter or information about new brand products, do not hesitate to ask your customer what he expects from you and make sure you adapt. It depends not only on his personality but also on his or your activity.

Demonstrate Professionalism

Your follow-up is part of the commercial development of your freelance activity, so pay attention to your prospect’s reaction.

Some will expect regular contact from you, while others will be satisfied with a call once or twice a year. You need to understand how everyone understands monitoring. It is the key to your success.

For your client, it is proof of professionalism and, for you, a way of fully understanding their expectations and retaining them over the long term.

Follow Up Regularly And Get To Know each Other.

Regular monitoring will allow you to work over the long term with your various clients. This can apply to all areas of your life, both professional and personal.

First, ensure you know and fully understand the workings of the company you will be working with.

If you have managed to retain a customer, it is because you have been able to collect information and complete it. Now that you are introduced to the company, you must know how to identify suitable relays.

It is often not enough to stick to the boss or manager to get the correct information, which will be helpful for you to set up an accurate customer follow-up.

You must be in contact with the person directly concerned by your provision of service. Depending on your activity, this can be an assistant, a salesperson or a manager.

This will allow you, on the one hand, to deepen the famous human relationship so meaningful in your approach and to obtain valuable information.

On the other hand, you can create allies internally; and thanks to this relationship, to the connivance that you establish, there is a chance that your partner will prevent your competitors from reaching your contact.

Use And Combine The Proper Means Of Communication.

To work on this closeness and this privileged attention, you have at your disposal three tools that have already proven themselves during your prospecting: email, telephone and physical meeting.

You will then juggle these different means of communication, depending on the intensity of the follow-up desired. As you deepen your relationship with your customer, you will know the best way to reconnect with them.

The Phone

This means of communication will allow you a few minutes to make a general point and maintain the human side of your relationship. In any case, do not be embarrassed by your approach, be brief and concise, especially at the beginning of your meeting.

Obviously, and that’s the whole point of knowing your client well, there are important moments in the life of a company that you should identify because they are conducive to making contact: back to school, trade shows, a birthday, activity peaks… Remember, you have already noted this information in your customer file thanks to the data gathered during your telephone contacts or on the website of your prospect’s company!

First, clearly state the reason for your call. You are not here to talk about everything and nothing. If you consider everything that has been said, all the professionals with whom you will ensure this customer follow-up will be sensitive to your attention and fully understand your approach.

The important thing here is to show that you are present and that you are paying particular attention to your prospect. Combined with email, the telephone is an excellent way to stay in touch.

Email

This means of communication and making contact is less intrusive but does not allow you to have as much impact as a telephone. Don’t be “one tool”. If you just send emails, you are much less likely to be able to exchange and develop your business relationship.

Simply sending an email brings little or no result. It comes down to doing emailing, whose return rate is almost nil.

The email allows you to make the relationship last after your call, to complete what has been said. This also allows your prospect to find your contact information when he needs it via the search engine of his email.

The power of the phone is to allow you to start building a stronger relationship with your contact. It is essential to be able to stand out from the competition.

Adapt your communication according to your objective and your client. Some will prefer telephone contact, and others may be more complicated to reach and will communicate with you by email.

The Physical Meeting

Always try to make a physical appointment. This is the best way to reinforce the monitoring work you do throughout the year. Pay close attention to latent demand. Some will ask to see you regularly, while it will be difficult for you to meet the others several times.

The post How To Carry Out Customer Follow-Up? appeared first on TechReviewsCorner.

Site Internet

The Internet is now an integral part of everyone’s daily life. You can very well use it for professional purposes. For your future customers to easily spot you and to increase your visibility and notoriety, you must be present on the web. And as a professional, this presence must be neat. Then consider creating a showcase site. On this site or blog, visitors can get a clear idea of ​​who you are, what you do, how you do it, and possibly how much you do it. As you will have understood from its name, it is a showcase site that will directly reflect your personality as a person and freelancer. It would help if you found a way to encourage prospects to contact you to learn more about you, your offers, and your services.

Platforms

Signing up for specialized platforms in your field is a very effective way to find customers quickly and efficiently. Moreover, more and more freelancers opt for this solution when they start (and even when they have been in the business for a long time). Through these platforms, you will be in touch more easily with potential customers, and you could also present your offers by responding to advertisements. The more missions you complete on these sites, the higher your profile will level up.

Social Networks

Social networks are not only made for personal use. And for a good reason, you can use them to find your first customers. Be careful, don’t fall into the trap: it’s not about creating a professional account on all platforms (although it can help a little). It is, above all, a question of finding THE network that will be able to propel you to your target customers. And the most popular network for this is Linkedin. This professional platform refocuses experts in all fields, freelancers, and several potential customers.

Professional Events

Above all, do not think these events will be useless to you. In addition to allowing you to create a network, it is also a way to make yourself known and introduce yourself to professionals in your field or different fields. You should also know that customers will receive your active participation in these events. As long as you can, always accept invitations to participate. If you can, you can also create your professional events. It is also much more effective in attracting customers and standing out from competitors.

Word Of Mouth

Word of mouth is one of the oldest and most effective techniques in commerce and entrepreneurship. Recommendation and connection are essential levers to activate to win new customers. And what better than a dynamic network to increase your chances of referrals and connections? Do not hesitate to ask some people you know if they have contacts in their networks which could be interested in your services. If so, ask them to introduce you to these people. These people will be much more receptive to your message through a trusted contact. For example, if your friend introduces you to someone they know, you’ll be more receptive to what they’ll tell you than an email from someone you don’t know. You would have understood it! If you want to contact someone you don’t know, try to get someone in your network to introduce you to them.

Opportunities Available

The best way to have opportunities is to provoke them! This is why it is essential to remain enterprising and active by announcing to your relations that you are looking for an extended mission in the context of such a profession by:

• Attending networking events and get-togethers so you can be remembered.
• Discussing with strategic contacts around a coffee, for example, Etc…

These small actions, taken over time, will allow you to generate opportunities. If an e-HRD has met you several times at networking evenings, he will probably think of you when he has a mission falling within your field of expertise.

In short, you will understand. To activate these three levers, reputation, connections, and opportunities, you will need to put yourself in a network dynamic to maintain existing relational links, join networks, and possibly create your network.

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Good Communication Means Customer Satisfaction

The fast, simple and personalized communication’s influence on customer loyalty and acquisition should not be underestimated. Unlike the underlying product or service, communication is less of a basic customer requirement and more often a performance or excitement factor.

High Customer Satisfaction Means Economic Success

The satisfaction of the customer results from the comparison of his expectations with the performance of the company. It has a far-reaching influence on the recommendation, repeat purchase and cross-buying behavior, and the willingness to pay a higher price. But what are the expectations of customer communication? And what options do companies have to improve their communication?

“It Works Elsewhere Too – Why Can’t They Do It Yet?”

Today, people organize a large part of their private life via smartphones. Digital applications characterize the image of your home screen; everything is done with a swipe of your finger. If they are stuck in a telephone queue when communicating with a company, have to navigate through a complicated customer portal in search of information or apply for the “A38 pass” by post, this represents a breach of reality for them. It is particularly important to meet today’s expectations with today’s service.

Improving Customer Communication – Tips

Put Yourself In Your Customers’ Shoes.

What does an ordinary day in your life look like? How do they communicate, which channels do they use, how much time do they have available and when? How can you make communication with him as comfortable as possible? Use these criteria to select the ideal channel for the respective communication task.

Keep It Personal.

A not entirely new finding in marketing is that people want to be addressed personally and want to feel that their needs and past interactions are known and that a single point of contact is taking care of them. Design the communication in your company’s design and use your signature.

Keep It Simple And Intuitive.

Offer direct access and communicate clearly, understandably and concisely. Keep the structure clear and understandable. Give simple, step-by-step tasks. Long telephone queues, cumbersome customer portals or letterhead that has to be filled out can be replaced by digital services.

Keep It Fast.

The path from problem to solution should be as short as talking personally to a friend who organizes everything necessary. Multi-level processes for issues such as signatures, verifications, sending in evidence, etc., can be digitized.

Stay In Touch.

The probability that your customer will be able to take care of his request outside your business hours is relatively high. Your service should therefore be available around the clock and every day of the week – at least in such a way that the customer can “get the ball rolling”.

Think About Your Employees.

Even if the satisfaction of your customers is the highest priority, your employees are an important part of the communication process and have needs and expectations. So ask yourself: Which tools are useful, save time and help make customer communication easier and more successful.

Also Read: Why Is Social Listening Very Important For Understanding Your Customers?

The post How To Improve Your Customer Communication – Simple Tricks appeared first on TechReviewsCorner.