One thing that discourages many people from doing business is the fear that they will have to sell. This is also because the trader profession has a tarnished reputation among people, thanks to some sales and marketing systems. Fortunately, the notion that you are forced to use aggressive and manipulative sales techniques to make a living is neither correct nor accurate. After all, most of your purchases lately have certainly not been accompanied by a relentless merchant. The right sales are especially about listening and conversing with your customers. The sooner you learn this art, the faster your business will grow. After all, every business lives on the sale of goods, products, or services that it produces or buys. Managing sales means mastering systematic work, the content of which we have summarized in a few basic recommendations.

Learn The Art of Sales – Listen To Your Customer’s Needs

The first and most crucial step to a successful sale is to be able to listen. If you are offering a product or service for sale, after a brief and concise presentation of the benefits, you should stop listening more to what your customer is saying than speak proactively. And speaking of which, that should be the point. You should respond constructively to the customer’s questions and, if necessary, try to ask them additional questions to help determine precisely what they need. It is recommended to apply this principle both in the personal sale of physical goods and in the sale of goods or services via the Internet. Of course, the form of communication will be different.

It is your job as an entrepreneur to make sure that the sale of your product takes place so naturally that the customer does not even notice that he is buying something from you. Remember, the purpose of the deal is not to sell the most expensive product with the highest margin but to sell what will suit the customer the most. Regardless of whether or not the result of your conversation with a customer is a sale, it would help if you always tried to make a positive impression.

Know The Value of Your Product

Knowing your product is perfect for a successful sale is not enough. Of course, you should also know the competing product to be able to evaluate and compare the strengths and weaknesses of your offer. Before you choose to reach your customers, buy a competing product or service and try it for yourself, such a personal experience will come in handy.

There is no magic word that would open the customer’s wallet. As we have said, the key to success is to be interested in what customers are saying and answer their questions constructively. At the same time, this conversation gives you room for natural enthusiasm. After all, who should be more excited about your product if you are not alone? When you sell, you must feel that you believe what you sell.

Build Long-Term Relationships With Customers

The best customer is a loyal customer. Successful companies know that it is much cheaper to offer an existing customer a gift, discount, or benefit than to gain new customers through costly marketing. It is also prudent if you are trying to meet your customers’ needs, even in the case of complaints. Unfortunately, a bad reputation spreads much faster than praise.

• bring new ideas to the customer or educate him about new perspectives,
• cooperate with the customer and bring him the added value,
• convince the customer that by working together, they can achieve higher goals and are the best of the available alternatives,
• listen to the customer and communicate with him in person and regularly,
• understand the needs of the customer and propose exciting and valuable solutions,
• help the customer to avoid mistakes thanks to their own experience and know-how,
• They are proactive, easy to reach, and reliable throughout the sales process.

Respond To Customer Inquiries As Soon As Possible

Today, when your competition is not just two clicks away in search engines, it wants those who are fast and flexible enough. A study published in the Harvard Business Review confirmed that companies that contacted leads within an hour of leaving them a message had seven times more meaningful customer conversations than companies that got tips, even an hour later. In addition, insidesales.com claims, based on its research, that those suppliers who respond first to customer demand usually receive up to 35% -50% of total sales. That’s a pretty good argument for why reaction speed is so important.

Don’t Rely On Just One Sales Channel.

Internet sales have been gaining momentum in recent years and are becoming a necessity for traditional businesses. If you sell products exclusively through a local store, you should consider setting up your online store or your presence on online markets. Registering for such portals is usually free, and if the target group of customers in these markets is close to your business, it’s a great way to promote and gain more customers.

These marketplaces are not suitable for every type of product. Still, if you decide to offer your products on these platforms and have your online store, we recommend that you consider the SEO implications of this decision for your online store. This is because these platforms are very likely to overtake your online store over time in key search engine phrases, ultimately creating competition. We recommend consulting an SEO specialist on these issues.

If you already run your online store, actively focus on its development. Stores with 30 to 40 landing pages have up to seven times more customer queries than online stores with 1 to 5 pages.

Establish Meaningful Partnerships

You may feel that you will succeed when your competition stops thriving. In practice, however, this is not so clear-cut. By partnering with other entrepreneurs – even with your competitors – you can strengthen your business. Many entrepreneurs operating in tourism are already beginning to understand this fact. Thanks to a partnership with another entrepreneur, you can mediate with each other those customers whose needs you cannot satisfy sufficiently. This will give customers the feeling that you care about being satisfied. And you can count on them to contact you again at the earliest opportunity.

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A simple sales analysis can be a great inspiration for you. Just three steps, and you have it. You don’t have to be a specialist.

Business Opportunities Versus Orders

The number of agreed orders and the number of business opportunities is essential to you. Every incoming demand, every new, addressed customer counts. Therefore, before you close the old year, look at how many potential deals you have dealt with as a company and compare them with the number of orders. You may have been able to process an average of 180 orders a week, but what if another 2,780 queries failed?

By comparing the number of all business opportunities and the number of orders, you will find out how successful you are in catching up with stores. So, what is the percentage? Is there a chance for your company to get more?

Tip for you: Look at these numbers monthly or weekly and compare the individual months with each other. You may come across interesting information. In the article How to effectively manage and monitor business activities? Here are some more helpful tips on how to do this.

When You Know The Numbers, Start Looking For Connections!

The context behind the numbers is essential in the analysis. See what exciting information you can get by looking at your business opportunities.

Find Out Where To Target.

What do business cases that have been turned into an order have in common? It’s the customer profile, the type of product or service you offer, or the way your business communicates with them. Look for commonalities of your successful companies. They make it easier for you to identify your target group and apply to them. In the new year, you will target more precisely.

Find Out Where You Lose The Most Customers.

Now, look at the stores you failed to turn into orders. Before marking each opportunity as unsuccessful or postponing it, note why it has not moved on. It was the price, the silence of the customer, or the faster reaction of the competition. You may find that you need sales training.

Finally, Check Where New Customers Are Coming From.

Website, cold calls, or conferences. It all costs you time, energy, and money. At least try to determine where your “customers” come from. Which source brings you the highest quality “potential customers,” which is none? Each company is specific, and each can work something different. Identifying resources will help you find your “recipe for success.”

Tip for you: Pay special attention to orders from your existing customers. Make a fair note of this opportunity. Purchases of existing customers are the most significant source of income for any successful company. How many current customers do you have? How many orders have you received from them this year? Do you use the potential of your existing customers to the full, or do you give space to your competition?

If you register your business opportunities during the year, it will be easier to obtain this information. Companies that use a CRM system (What is a CRM system?) I will have no problem with this. If you haven’t started a customer record business yet, the first step in contributing to better business results in the new year is to do so. Whether you choose Excel or a simple CRM system, you will make a significant step for your sales.

The post Improve Your Business Results – A Simple Sales Analysis That Every Company Can Handle appeared first on TechReviewsCorner.