4 Tips to Boost Your Amazon Ad Returns
Amazon continues to grow at an exponential rate and that’s both good and bad news for sellers. On one hand, Amazon is reaching more customers in 2023 than ever before, but on the other hand, the platform is simultaneously growing its list of sellers. The opportunities are certainly there, but so is the competition. The […]
Programmatic Advertising – What Is It And What Are Its Advantages
For a brand to enhance its presence in the digital environment, it must plan a marketing strategy in which digital advertising is present.A well-designed advertising campaign must have a prior research process that identifies the ideal type of audience, the most appropriate channels to transmit it, and the type of message that should be used […]
Content Marketing For Business – Definition And Benefits
One of the most important tasks of content marketing is to pick up the customer’s current interests, problems and challenges. Helpful tips and useful information convey trust, credibility and competence. Storytelling is also a popular method in content marketing. Case studies of customer projects, examples and stories make the content livelier and more authentic. Content […]
What Types of Ads Are on Facebook, And What Are They For?
Social networks are currently one of the most important and efficient advertising platforms. With millions of active users, these tools provide a wide audience for any company and business. Today, precisely, we will see what types of ads on Facebook you can carry out. Social networks also allow excellent audience segmentation and ad personalization capabilities. […]
The Dilemma of Attribution In Digital Marketing
At this point in the marketing world, some are less suspicious of conventional advertising than digital. In other words: what some ask of online advertising is not required of traditional media. As we have a more remarkable ability to trace user behavior through analyzing their behavior on social networks and web pages, many companies seek […]
Offline Marketing – Integrate It Into Your Online Strategy
Social media campaigns, content strategies, email automation … it might seem that there is no room for offline marketing nowadays. However, it is the perfect complement to all the company’s activities on the Internet. Despite the time that we all spend daily on the Internet, the reality is that not all of our day to […]
Why Do I Need An Influencer Agency?
Influencer marketing has been a reality for years. However, the term “influencer” is not always well understood. When we talk about people with millions of followers on social media, we often refer to them who upload photos in hotels with infinity pools and seem to spend their lives at parties and places with VIP access. […]
What Is Endomarketing And How Is It Applied In The Company?
Have you heard of endomarketing? Also known as internal marketing, it is becoming a more and more critical factor for companies. Focused on improving the employee experience, endomarketing uses marketing tools towards workers themselves and not towards customers. We are facing an activity that arises from the synergy between the marketing and human resources departments. […]
Important Steps To Get Started With Online Marketing
So That SMEs Can Quickly Reach Their Customers Online. The first steps in unfamiliar areas always seem the hardest to us. But to all small and local companies that ask us whether it is worthwhile for them to be active online, we answer clearly and unequivocally: yes! And there is no doubt: it is neither […]
Advantages And Importance Of Facebook For Companies
If you want to improve your online business, it is very likely that you can take advantage of some social networks. In particular, today we will see the benefits of Facebook for businesses. First of all, you should avoid making the mistake of confusing the fan page that your company or business should have on […]