Currently, teleworking is offered in many companies, regardless of the sector to which they belong, since most of the daily tasks do not require the worker’s physical presence in a specific place. Workers can carry out their work remotely thanks to the digital transformation. Their home is their office. However, this does not prevent them from participating in the company’s daily schedule in virtual meetings, calls, emails and decision-making in real-time. However, some sectors that promote teleworking is an almost impossible task, such as customer service. The employee is forced to work in person due to functions such as receiving clients at the office that prevent them from working from home. Below we analyze all the advantages that teleworking offers both for employees and for the company.

Lower Cost In Facilities And Infrastructures

The costs for facilities and furniture represent the second-highest value in the budget items of most companies. Therefore, more and more companies are promoting teleworking. Instead of assigning employees a permanent position in the office, they reserve it only for the days they need it. In this way, the company only pays for the space it needs to establish its office, which is much smaller and thus eliminates a multitude of expenses such as utilities, insurance, taxes, cleaning, maintenance, repair or security.

Accelerate Business Speed

The ability of a company to flexibly increase staff and tasks is a weapon of great competitive power. Teleworking allows workers to be located in the areas or regions where they do business, providing more effective support and achieving greater control over it. In this way, a global strategy where work follows the schedules of different countries through offshoring allows companies to achieve productivity 24 hours, seven days a week.

Business Continuity

Companies that offer telework to their employees must guarantee them uninterrupted access to all the data and applications that are necessary for them. A well-developed virtual structure that allows maintaining good teleworking conditions will provide an efficient basis to keep the business running in the face of any interruption, planned or not, such as a maintenance task or a natural disaster.

Work Without Borders

Teleworking offers the possibility of creating multi-geographic work teams made up of managers, clients and partners from different companies from various locations. Until a few years ago, these teams worked through conferences or meetings that they held in person in a specific place, and that involved a significant investment of time and money, forcing members to spend a lot of time outside their homes. Now, teleworking offers the possibility of carrying out all these meetings and meetings digitally, saving on the costs and time that these trips require.

Also Read: COVID-19 – Tips For Teleworking Without Losing Productivity

Recruit The Best Employees

All companies that want to hire new personnel must face a generational change that brings a large number of highly qualified professionals who are perfectly knowledgeable about new technologies. The teleworking modality allows hiring personnel beyond geographical limitations, allowing the most talented employees to be obtained regardless of residence.

Increase Employee Retention Rate

When an employee adopts telecommuting, employment, personal business, and family life are rarely kept separate. Mobile work policies offer workers the flexibility they need to balance work and family life. This formula is beneficial for the company as it allows employees to increase their performance while keeping them satisfied and predisposed to continue working thanks to good working conditions.

Running a business is not a simple matter. To increase job performance and retain talent, it is essential to allow optimal work and family reconciliation conditions for workers. Thanks to the advantages offered by new technologies, it is possible to achieve this. In addition to teleworking, other tools can help you automate other management processes in your company.

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When fake and fiction can hardly be distinguished from fact, it helps to have something that demonstrates authenticity and integrity: phishing, for example, is one of the biggest cybercriminal threats of our time. Emails that look deceptively real tempt countless users to disclose valuable information such as login data or other sensitive details. Many employees who have not been trained in IT security find it difficult to distinguish such phishing emails from real emails because cybercriminals are becoming more and more professional, and phishing emails are often provided with well-known labels that make the deception perfect. However, phishing and other fraudulent emails lack one thing: a qualified electronic signature.

The term “electronic signature” is to be understood as a legal term: This umbrella term can be used to describe electronic procedures that check the identity of an author and guarantee the integrity of information. If one speaks of the “digital signature”, this means the cryptographic implementation of the electronic signature: A message is signed with the help of cryptography, including private and public keys.

The digital signature allows documents to be signed digitally to replace handwritten signatures on paper documents. Depending on how the digital signature is used, there are different types, which we will discuss in the next paragraph. Typical application scenarios for digital signatures are, for example:

• Processing of tenders on the Internet,
• Online-Banking,
• legally secure exchange of electronic information, for example, when sending emails or
• Ensuring authenticity and integrity in software.

Digital Signature: Uses & Types

The legal basis for electronic signatures in general or digital signatures is the European eIDAS regulation (“Regulation of the European Union on electronic identification, authentication and trust services”). The types of digital signatures are also defined here:

• A general or straightforward electronic signature,
• an advanced electronic signature as well
• qualified electronic signature.

Each type of digital signature sets and fulfills specific requirements. 

This Is How The Digital Signature Works.

For a digital signature to ensure identification and integrity and – if it is an advanced or qualified e-signature – to be legally recognized, the functionality must have a high degree of security. One of the basic requirements is that the digital signature is unique for each user – similar to the manual signature of every human being. Therefore, the basis of the digital signature is the PKI ecosystem – i.e. the Public Key Infrastructure. The PKI relies on mathematical algorithms to generate the private and public keys. Because the basic requirements for the digital signature are public keys that can be assigned to the signers and that only the signers have their private keys.

Digital Signature: For Added Authenticity and Integrity

The transfer of data and information is happening less and less by non-electronic means: Contracts with service providers or employees are sent electronically, as are offers or invoices. It is not uncommon for business partners not to know each other personally, which is why a legally secure framework is all the more critical.

It’s essential to know if the person we think we’re communicating with is actually who we think they are. It is no less relevant that information reaches the recipient precisely as it was sent: free from manipulation, unadulterated, neither shortened nor lengthened – in short: integer. The digital signature ensures both: the identity of communication partners and the integrity of the content.

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Instagram and Co. For Retail

Websites are still the digital media flagship for products, services, and other offers. It is the gathering place for a digital shop, gallery, contact information, and current offers.

How and where people use digital media varies greatly. The website is the source of information for some, and others prefer to use Instagram, Facebook, or other social media channels. 

They depend on who belongs to the previous customer base and the desired customers, i.e., those who have not yet been included. Where are they staying digitally, and how can we draw their attention to our offers?

And that is precisely what further training or advice is about. Depending on your needs or desires, or existing expertise. Here is a selection of topics that we can address in additional training: 

• Creation of a social media channel including profile, settings, and background information.
• Editing and professionalization of an existing pipeline. 
• Additional training on maintaining a social media channel, including tricks and tips.
• Discussion and editing of content (images and texts) 
• Strategic advice and implementation – tips on efficiency and social media management.

In an initial meeting, we talk about your wishes and ideas. We also look at the existing knowledge and material. And then, we agree on the first steps and get started. Easy, and together we will get it done promptly! 

A Website Consists of Up-To-Date Content And Cool Features.

If you would like to use the funding for “further training,” then it can be helpful for you, …

… to understand more about your website and to implement it yourself.

… or to get advice on what is possible and individually suitable for your business.

In the digital age, websites that are outdated or not modern or designed in the retailer’s brand design are noticeable. However, much more important is the aspect that a website should be found by the search engines so that products become visible, local customers are always provided with up-to-date information, and, of course, also to win new customers. Logo!

More Visibility, More Interaction, More Know-How

Digital media have the potential to increase the visibility of your business or your products. On the one hand, it is essential to proceed efficiently and professionally. On the other hand

We can clarify the following questions as part of a funded further training course:

a) Which social media channel is the right one for your company?
b) What ingredients does your website need, and what is the right mix of these ingredients?
c) What does it take for your customers to “feel digitally comfortable” with you and for the first impression to leave a direct mark?
d) What options are there for budgeting with the existing budget for digitization so that it brings something sustainable.

Do you have further questions? Then get in touch with me, and let’s see what the answer is and how we can implement it for you!!

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We are facing an environment with a high level of competitiveness, highly qualified professionals, and a large amount of information generated at an incredible speed. A whole series of elements has given rise to a new way of managing and organizing companies. Today, companies welcome Digitization. However, what exactly is Digitization?

What Is Digitization?

Digitization implies redirecting the dynamics of management and work of a company to adapt it to the needs of an environment as digitized as the current one and build an excellent base to face the future.

And it is that Digitization is far from an option, and this is a sine qua non-condition for any company that wants to survive in the current business network. In addition, it is an excellent opportunity for companies to add new techniques and skills, achieving optimal business results. However, giving way to Digitization in a company implies an effort because working in a digital, global and interconnected world means being constantly willing to change and adapt to new challenges: social changes, economic, cultural, technological…

Why Bet On The Digitization Of Companies?

The Digitization of business is necessary to survive in an environment where companies are more expert than ever and use innovation and technology to specialize their processes and offer high-quality products and services. Next, we detail the three reasons why it is essential to bet on Digitization:

1. Speed ​​and agility to change: what differentiates good management is, precisely, acting with speed and efficiency. Using the right visualization tools, such as dashboards that monitor information in real-time, companies can make decisions on the spot, detect any errors and act accordingly. It is about giving value to the management, analytical and decision-making process.
2. Self-knowledge. Many companies, both SMEs and multinationals, have fallen into a classic mistake of not knowing their company 100%. Because the goal, far from having as much information as possible, is precisely to convert that information into knowledge. What is the use of investing in advertising campaigns if the return on said investment is not analyzed later, for example? Hence, the commitment to Digitization is necessary so that companies can know the how and why of their strategic actions.
3. Real-time analysis. We work in the era of immediacy. Therefore, the research and visualization of data in real-time will be shared in decision-making processes in a few years. Many companies are already betting on different analytics solutions, such as Smart Visual Data, which turn the way of understanding and managing an organization 180 degrees.

In short, Digitization is a commitment that companies should not ignore. The benefits and the enriching effect they have at the level of process management, projects and teams is invaluable. And considering that innovation and technology.

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According to Grand View Research, the global digital marketing industry was valued at $49.43 billion in 2020. The same study suggests that the digital marketing industry will grow at a CAGR of 18.2% from 2021 to 2028. 

However, this doesn’t mean, digital marketing is an easy thing. It is crucial to know what to do, if not, you will likely lose a lot of time and efforts in the long run. 

So, what’s the solution? While the best solution is to outsource the task to a digital marketing agency, you can also consider learning the trick and doing it yourself. 

When learning yourself, you need to update yourself with the latest trends and best practices all the time. 

When outsourcing the task, make sure to read the reviews. For instance, you can read the FirstCom Solutions Glassdoor to understand if they are the right choice for your business. 

More tips to Reviewing a Digital Marketing Agency or a Freelancer

Since doing digital marketing yourself is a challenging task, especially when you already have a business to run. To make things easier, consider hiring a digital marketing agency or a freelancer. And while you do that, here are some tips to help you get the most out of your investment. 

1 – Define Outcomes

It is crucial to define your expectations with digital marketing. 

• Do you want to boost brand awareness?
• Do you want to increase your website traffic?
• Do you want to get more leads?

Unless you define what you want from digital marketing, you cannot determine success. Plus, it will be a waste of money. 

2- Ask for a Framework

A framework refers to a plan of action for your marketing campaign. It is crucial to understand what framework does the digital marketing agency applies to drive results. 

As a rule of thumb, a framework should include:

• Your marketing goals
• Tools that will be used in the campaign
• Their approach to meet your goals with every campaign
• The expected return on investment
• The process to track and measure the campaign performance

3- Look for the Agency’s Experience in Your Industry

It is crucial to know whether the agency or the freelancer has worked in your industry. If so, which company has they worked for? What was the outcome? Did they generate a positive ROI? If yes, how long did it take to generate a positive ROI? 

If they have created a case study or have a testimonial from a company in your industry, that would be even great to help you understand the agency’s experience. This will help you determine if they are the right choice for you. 

4- What results are they promising? 

This is also an important aspect of digital marketing. If they are promising moons and stars, it’s probably time to find a new agency. 

It is worth mentioning that they can guarantee a positive ROI, but if they are promising a specific number, it’s a red flag. That’s because, no one knows what will happen in the future. 

So, don’t get drawn into the promises of quick results when hiring an agency. 

5- Do they practice what they preach?

If the agency promises stellar marketing campaigns or a visually-appealing website, but doesn’t have the same for their company, this is a massive red flag.

Therefore, look if they have generated the results, they’re promising for themselves. If not, it’s time to find a different agency.  

Also Read: Five Digital Marketing Strategies To Launch Your Product

Marketing Yourself

While marketing your company is important, it is also crucial to build your own brand. As an entrepreneur, make sure to build a personal brand so people trust you and your business. The best way to do so is by getting active on LinkedIn. Make sure to engage with your audience and create quality content regularly. Although it will take time, it will be worth your efforts.
Did we miss anything? Let us know in the comments.

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All industries are being affected by the digital revolution, which is constantly developing. So, no matter what path you take, whether digitally-related or not, you will be significantly reliant on specific aspects of the digital world. As a result, look for digital transformation courses that will benefit your career goals.

With the help of the Digital Transformation Leader program, you will get a digital leader’s perspective on technology disruption and the forces driving transformation. Develop a digital product utilizing design thinking and agile methods.

Defining the Digital transformation

Customers’ expectations for products and services have changed, resulting in a reassessment of how an organization leverages technology, people, and processes to pursue new business models and revenue sources.

The development of digital products, such as mobile applications or an e-commerce platform, has become a priority for many traditional goods-producing companies. Since most software companies rely on product models, they must function similarly. The software creates additional value or the perception of value. Digital transformation necessitates cross-departmental cooperation between business-focused philosophies and rapid application development approaches.

Why does digital transformation matter?

A positive spin on the digital transformation argument could be that it helps organizations win their markets. A negative one could be that certain companies won’t survive without it. Both are valid arguments, of course. The truth is that digital transformation is essential because everyone is doing it.

We’re seeing the physical and digital worlds merge at an ever-increasing rate throughout the Fourth Industrial Revolution. The Internet of Things powers our homes and workplaces (IoT). Our manufacturing and supply networks are more automated than ever before. People and businesses continuously adapt to new digital platforms, audiences, and customer expectations.

There are numerous ways companies can benefit from digital change rather than being held back by it. Digital technology investment continued even in an otherwise harsh pandemic environment because of CIOs’ responsibility to create cultures where quick experimentation, learning, and adaptability are the norm. A similar trend is projected for the rest of the decade:

Key reasons why digital transformation is vital?

Five reasons why digital transformation is crucial for your organization’s success are:

We all anticipate on-demand:

Today’s consumers expect the same level of service in business as they do at home. But this can be difficult for a corporation. Regarding how and where applications are delivered and who partners in providing services, options have never been more fantastic. Security and performance will continue to be top priorities for IT leaders in the future.

Assisting employees to be more productive:

In a scattered workforce that may never return to the office, workforce engagement is a big topic. Employers seek new methods to boost productivity, and digital technology may help employees be more productive in their jobs both in and out of the workplace.

A company’s main priority should always be security:

A significant concern for many IT managers is securely moving more data to the edge of their networks. Employees will still search elsewhere for more freedom and quicker speeds regardless of how secure a network is. An ever-increasing number of issues must be addressed, such as access control, data compliance, and protection against assaults.

Boosting business alliances:

Customer demands are rising, and industry competition is fierce. Companies increasingly rely on suppliers, distributors, subcontractors, and specialist consultants to provide various products and services that appeal to customers.

What’s the point of learning about digital transformation strategies?

https://www.youtube.com/c/SimplilearnOfficial

The digital transformation leader program will teach you how rapidly evolving technology has changed consumer behavior, upending companies and economies. An effective digital transformation strategy is the key to surviving and succeeding in this disruptive era. To create disruptive business models, one must first understand the drivers of disruption and their impact on company models. Agile transformation and leadership are required to navigate a disrupted economy and change business models into high investment returns.

Eligibility to enroll for digital transformation leader course

• People who want to create digital as a business strategy and drive the transformation to build value from new prospects through imaginative use of data and technology
• Program/Product Managers who want to turn a digital transformation plan into new business models for underserved markets
• Entrepreneurial technologists who build technological systems with significant business effects and reach

Are you planning to become a digital transformation leader?

Apply technology and human talents to become a customer-centric firm.

This program will:

• Use Gartner’s Digital Transformation Framework to create a disruptive company model
• Create a customer-centric product using Stanford Design Thinking
• Leverage leading firms like Accenture’s Agile Business Transformation framework to develop better products faster
• Lead your organization through the digital disruption

Digital transformation responsibilities and skills

• While new technology and streamlined procedures are essential, firms believe in having the appropriate people.
• Companies aiming to launch new goods and services rely on software engineers, cloud computing experts, and digital product managers. DevOps executives inspire software development by combining development and operations, allowing firms to iterate products rapidly.
• Data scientists and data architects are in high demand as firms seek insights from massive data sets and transform using machine learning and AI.
• Digital trainers, writers, UX designers, forensic analysts, ethics compliance managers, workplace technology managers, and conversational brand strategists round out the list of needed professionals.

To wrap-up

Companies that adopt a digital transformation strategy might become more viable than before. They outperformed their competitors by managing a changing digital terrain. But, on the route to digital maturity, every organization has its business case and obstacles. It will be a lot easier if you work with an experienced partner who understands the issues and addresses them.

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Process Mining Creates Transparency – And Options For Action

Complex IT and information landscapes shape companies. Processes often do not occur in a closed environment but across departmental and, in particular, system boundaries.

Classic workflow monitoring approaches, rules, and escalations do not apply here because they are geared towards individual systems. Local inefficiencies and compliance risks can be identified with these means, but the major, overarching challenges, especially when changing systems and communication relationships, remain hidden.

This is where process mining comes in by enabling comprehensive analyzes. Real process cycles can be recognized and visualized. On this basis, outliers can be identified, e.g., long delays, unexpected additional steps, or repeated runs. Different aggregation levels offer a detailed view of individual processes and comparison values.

In addition, various systems also offer support in problem identification and solution development. The detection of patterns and outliers can be done with the help of the system. Typical questions here are: Where are not all cases covered / where do the current tools and processes not provide the necessary support? Where does training have to be given again, if necessary? Where does awareness have to be created?

Possible countermeasures can then be simulated, e.g., additional resources or increased data quality. The recommendations for action derived from this can be continuously monitored and targeted improvements initiated.

Process Mining As Part of The Strategy For Process Management And The Digital Workplace

With the tools and analysis, Next Generation Process Mining supports the implementation and design of the digital workplace on various levels.

• The detection of possible violations of internal and external guidelines supports compliance with compliance and the implementation of risk management.
• The knowledge generated about real processes makes it possible to identify needs for action and possible alternatives. This provides direct support for project management and change management.
• The comprehensive analysis of processes helps to design the tools, information, and means of communication for the implementation of the Digital Workplace: What do users need to perform their tasks in the best possible way? Where do risks have to be avoided or at least reduced? Where is additional training required? Where can additional automatisms help with control and monitoring?
• The comprehensive view creates detailed knowledge about the possibilities and framework conditions of process processing, especially the daily implementation challenges. This can be used to shape and sharpen the vision.

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The word that will have marked the last decade is undoubtedly the anglicism “business model,” which constitutes a fundamental subject for many successful books in the field of management (more than 300 references of management books on Amazon). The success of the University of St Gallen (in Switzerland) at the top of the Financial Times ranking of the best universities in the world is not far from the success of their “browser,” a variation in the form of a game of the 55 business models that govern the business world. The very idea of ​​the business model is not new. Still, this question has taken a real turn since the end of the 1990s because the various changes, in particular related to digital, have allowed the emergence of new means to monetize invoice goods. And services. New models appear from the actual purchase – production/operation/transformation – sale model and offer new opportunities. The question of how to earn money for the business has therefore become more complex. The concept of the value chain, born of industrial procedures, taught to generations of business school students, is outdated because it no longer allows representing the richness and variety offered today. A simple micro-enterprise or start-up can become a giant in a few years when it took dozens for brands that have been established for a long time.

Switch From A Logic of Products To A Logic of Services

Digital is at the heart of these economic transformations. It disrupts traditional operations and changes how private and public institutions conduct their activities, regardless of their sector. It revolutionizes both the way of doing business, of communicating and the way of interacting with customers. For example, the automotive industry is moving from a logic of products (purchase of a car) to a logic of service offer(financing, security offers, etc.), and the distribution sector from a logic of relations between companies (B2B – the manufacturer sells through a distribution network) to ties with the general public (B2C – the manufacturer sells directly to the end customer). At the same time, companies with a hundred-year history in production tend to develop services. Now to sell a product, they must learn to charge for use through service, as illustrated in the case of the automobile.

Many companies have understood the fundamental nature of this development. They have already started to introduce digital technologies into their operations. So that the integration of digital technology can bring tangible improvements within the businesses, it is necessary to review its strategy to integrate this new component. Setting up an ecosystem makes it possible to manage all the activity flows of a company or a community: customers, suppliers, associated data, services, etc. Its potential is significant in terms of synergies, considering customer needs, speed of access to new markets, or even the capacity to deploy and size new offers.

Information Transport

The second industrial revolution saw the birth of industries (automobile, aeronautics) which were its spearhead. The outstanding question is to know the equivalent of these sectors in 2020, that is to say, the real economic sectors born of the new industrial revolution. The first industrial revolution had allowed the rapid and long-distance transport of goods, the second the transport of people, the third was to be that of the transportation of information. Over the past decade, several hypotheses have emerged to support that the famous “new model” had been found. After the explosion of the dot.com bubble in the early 2000s, the Internet made a comeback and returned to the heart of these new models with a natural mass effect this time around.
Undoubtedly, traditional management and the medium / long-term strategy of companies are affected. The MIT Initiative on the digital economy is overhauling part of the conceptual bases due to the impact of platforms. With an open, multi-sectoral approach, the classic concepts of “value chains,” even Porter’s “Five Forces,” which have been the alpha and omega of strategy for 30 years, need to be revisited. The platform economy brings up to date the approaches, which appeared in the 1990s. Competition can no longer be analyzed solely through the prism of Porter, who did not know the digital in the foundation of its matrix. The strategy no longer boils down to killing the competitor but instead making the pie more prominent (the market, the new consumer, the importance of the link with the customer, the network effect, etc.).

Adapt And Quickly

All the players have to gain or lose depending on their reaction time. Traditional players have not lost and can still come back by surfing the current waves (Nike and connected objects, Schneider Electric, and data to improve production). The actors born since 1994 (like Amazon) have taken a step ahead in a few years but can also be threatened, as in their time were the pioneers Altavista, Netscape, or myspace, by actors from other sectors coming in their field or by future start-ups. Governments and administrations must also move forward on the issue of their service offerings for citizens and the lot of regulation or the taking into account societal changes.

All of these transformations require thinking about market access differently, and therefore it is marketing that is impacted today. These innovations are forcing marketing practitioners to revisit traditional business models and think differently. A source of commercial innovation between 1950 and 1980, marketing had become, in the 1990s and the beginning of the 21st century. In this more routine profession, the same models of “brief” and “recommendations” were replicated in companies. Stars of the time. It is indeed new marketing which appears and makes old-fashioned that of the end of the 20th century ( see the 16th edition of Marketing Management, published in 2019and deeply revised to take into account these changes supported by three major trends: the role of digital and associated innovations (big data, internet of things), the development of CSR practices and the emergence in this field of Chinese companies). In fifteen years, these companies have lost their leadership on best marketing practices, to the benefit of companies confronted with these changes in economic models: marketing at Alibaba, Amazon Prime, SpaceX, Snapchat, or Facebook is now the benchmark (still in the 16th edition of Marketing Management, out of all the case studies, 20 concern digital platform marketing, 9 mass distribution, food and beverages, 5 luxury goods, 3 clothing, and cosmetics.). This new marketing is now structured around four fundamental challenges:

1- Building partner ecosystems by being able to offer offers intended for several players, or even competitors; open innovation (heresy in specific sectors where intellectual property seems to prohibit it), with the ability to work with start-ups, through the possibility of building offers with different actors (“bundle”), is playing the role of the constructor of these offers.

2- Continuously identify good use cases, that is to say, how customers will perceive the usefulness for them of taking such and such a service at such a cost for such an action. This requires being able to build new uses, monetizing them (which is often the most significant obstacle), and accelerating the frequency of the release of new offers (and therefore reducing the “time to market”). It’s also about using digital as a way to sell differently.

3- Meet customer expectations, even if it means changing your business model, if necessary. It is a question of going further than “the customer is at the center”… From now on, the customer is in control: greater transparency on the quality, on the price, on the activity, on his consumption of service offers, implementation of new combinations where we can help the customer to sell to his customers (B2B2C, that is to say, the sale at several levels, but also the development of C2C platform, from consumer to consumer ).

4- Being agile, a fashionable term but which underlies a new way of organizing, of breaking down silos, of being able to defend a holistic approach; these changes in “go to market” strategy and business models have an impact on the organization, which must adapt to openness to other players, to new models, to new modes of collaboration and through even working.

Also Read: Why All Companies Should Embrace the Digital Age

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Improved Productivity and Efficiency

The overall sense of teamwork and strong bonds between each other, which your employees will be able to develop, will substantially increase, and as a result, your business will benefit from an improved sense of productivity and efficiency.
The entirety of your business model and, specifically, the administration elements of your company will experience a significant organizational overhaul and, once the changes are fully assimilated by your workforce, your employees will appreciate quicker and more efficient working processes altogether.

Access to Latest Innovative Technology

The digitalization of your business will allow you to access the latest in technologies, equipment, and software updates, ensuring you are ahead of your competitors and at the forefront of developments within your specific industry.

Investing in the latest asset management & maintenance software is one of the best decisions you can make for your business. Such innovative software will eliminate the existence of time-consuming paperwork and never-ending challenges with communication.

Upgrades are significantly simpler to implement as you have a practical and functional complete overview of all assets requiring an upgrade. Asset management software also affords businesses a heightened level of simplicity and clarity regarding the adherence to specific legal requirements. 

The Cultivation of a Digital Presence

It is strongly advisable to cultivate and continually review and update a digital presence for your business. A strong digital presence is no longer simply just a good idea, but now almost a necessary key factor in business, and remaining visible online will significantly improve the level of customer engagement you experience as well as giving a powerful first impression. It can afford you the opportunity to properly showcase your products or services.

Active and consistent interaction with existing and potential customers alike is substantially easier when utilizing social media platforms, and the instant response to customer complaints and questions will hold your business in good standing when it comes to matching competitors.  

Increased Customer Service Levels

Digital transformation applied to your entire business model is guaranteed to have a positive impact on the level of customer service you are able to offer. Running a comprehensive and user-friendly website will enable you to provide an area online where potential and existing customers alike are able to ask questions and resolve issues.
The optimization of your website will result in an increased volume of traffic as well as transforming your business into a 24/7 accessible company, instead of customers having to wait for your office to open before being able to contact you.

Also Read: Medical Sensors – The Life Savior Against COVID-19

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However, now that we have developed it, we have realized that not everything refers to new skills but that in many traditional jobs, the tools have varied. The same skills must be executed in different ways … Are you curious? Follow me and see if I can satisfy her. I promise you a description of the positions and some juicy links so that you can develop that knowledge.

New Jobs Linked To Digitization.

It is evident that with the level of inclusion of the Internet in our daily and work-life, there are conditions that did not exist before. As a consequence, new jobs have been developed, and our mission is to show you… and also offer you training solutions if you want to develop your professional career towards these digital paths.

New Jobs Linked To Social Media Strategy.

With the advent of social networks, our lives have undergone certain changes, such as the loss of privacy or certain disorders that many people suffer from not controlling their exposure times in these applications. However, they have brought many advantages, and we have very powerful communication tools in the palm of our hand. Of course, they also affect companies, which have discovered a way to be closer to consumers, both with advertising techniques and in a more natural way. In any case, it is easy to collect information on tastes, reactions to new launches, and in general, market studies are easier and more direct.

Community Manager

He is in charge of connecting the brand and its followers on social networks daily. You must plan and publish the content to be shared, respond to commercial questions in the messaging services, and comment on the publications, generating maximum possible interaction.

Social Media Strategist

Their functions are not day-to-day but rather plan to be used in the brand’s strategy and propose general action tactics in the chosen social media.

Paid Media Manager

It is a figure that is becoming more and more important. Social media for companies offer payment options, that is, advertisements and promoted publications, and this figure is in charge of optimizing these campaigns.

New Jobs Linked To Electronic Commerce.

Ecommerce Manager

He is in charge of ensuring everything works in the online store; he must have expert knowledge about the CMS with which the store is implemented (wordpress, PrestaShop, Magento, etc.) and handle all the catalogue and commercial information of the company.

SEO Specialist

Search engine positioning is essential for the online store to be found by potential buyers. Both at the level of internal factors of the page and the contents created and the way of communicating the characteristics of the product, the SEO specialist must optimize these aspects to achieve consistency and efficiency in the indexing of the web.

SEM Specialist

SEO factors are free, as they are worked through configurable, technical and copywriting aspects. The SEM factors have to do with the means of payment in search engines. Ads on multiple platforms, forms and with different objectives require a figure similar to that of the paid media manager (they usually converge on the same person)

User Experience Specialist

It is a technical profile that optimizes the processes and components of the web so that the buyer has the best possible perception of the online store and, at the same time, meets the criteria set by search engines.

Data Analyst

All the activity of an online store is reflected in the statistics. Accesses, traffic sources or most viewed pages are just the simplest examples; a good data analyst will draw the appropriate conclusions so that the previous profiles optimize their actions to the maximum.

New Jobs Linked to Business Intelligence.

Business Intelligence

You must know the fundamentals of data warehouses, data mining processes, technical aspects of servers, and analytical skills to make valid queries and reports for decision-making in the company.

Business Intelligence Project Architect

The key to a project is its management, correct planning, and visualization and consultation tools. This position should focus on the implementation of all the necessary functions.

Also Read: DIGITALIZATION – DIGITAL COMPETENCIES: DIGITAL LEADERSHIP

New Digital Skills Linked to Labour Market Situations.

Entrepreneurship

The self-employed have a lot of merit for launching themselves and creating their companies. In its management, the digital component takes more and more strength, both due to the advantages of optimizing time and the lower cost of digital management.

Unemployed.

Sometimes we are unemployed, for structural reasons, due to market disruption or simply because we need to change our professional course; in those cases, new technologies provide a different way of entering the labour market again.

As you can see, it is not difficult to adapt to what the new digital jobs demand; you have to be clear if you opt for a new job or need to polish your knowledge to use new functionalities and methodologies based on digitization. At FEMA, we love to help, and if you have questions, you have to comment on this post, and we will be happy to guide you, or, if you need it, we organize an information session. We are at your disposal to advance your professional career!

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