The online environment is a key issue for most companies and brands today. It opens up possibilities that physical space will never give you. If you happen to be still on the fence, let’s summarize what being online means for your business:

• influx of new customers

• the possibility of expansion into foreign markets

• continuous sales

• possibility of interaction in real time

• large amount of data for analysis and statistics

• process automation

• reduction of personnel costs

• and many other benefits

If you decide to invest time, effort and money into your new website, you want to make sure you get the most out of it. So let’s take a look together at how to create a new high-quality website for you.

The Introductory Brief is An Important Beginning of Any Website Creation

At the beginning of work on every new website we create for our clients, we ask what they expect from their website. For some, brand presentation using static pages or articles may be important . For another client, the number of sent contact forms and therefore direct contacts to their potential clients.

In addition to the goals, it is important to clarify who your new website will target. Who will be his visitors? Will they be end consumers, decision makers of your potential partners, or a foreign audience? At the same time, we are always interested in what our clients expect from the design, functionality or language mutations of the website. All this information is essential for us in the next steps of website creation.

Quality Web Design Is Key

As soon as visitors click through to your website, the first thing that catches their eye and can be put off at the same time is the design of your website. It takes part in the visual presentation and thanks to it you build/communicate your brand. The design of the website is also important in terms of the behavior of visitors on the website. Show them the information you need, direct them to the subpages you want them to see, or to the buttons they want them to click.

When designing web designs, we pay attention to the uniqueness and specificity of your new website. At the same time, we are not subject to short-term trends that will no longer be “in fashion” in half a year. When we prepare the design of new websites, we realize that the new website should serve you for several years without the need for a redesign. We focus on the website having a clean and clear design. It will be appreciated not only by you, but especially by website visitors who will want to navigate it easily.

Design consistency is very important. This applies to the color spectrum, typography and images. In the case of colors, we use those that are typical for your brand and business. For texts, we suggest a main or additional font, which we use to suggest the right sizes in order to achieve the correct hierarchy of texts. When it comes to images, we pay attention to their quality, resolution and relevance to the content.

CTA Elements And Their Correct Placement

Getting visitors is one thing, but turning them into your customers is another thing, but very important for your business . It is web design and the correct placement of CTA elements (Call To Action) that can be crucial in obtaining conversions. Thus, the location and design of buttons, links or icons also depends on how many visitors directly contact you or perform the desired interaction/conversion.

Remember that the visitor should not wander on your website and browse it completely. Let’s direct his steps exactly where you want. With each click on the CTA element, your CR (Conversion Rate) increases, and the higher the CR, the more successful your website is.

Image Quality Matters

It is photos or images that have an important impact on how your website will look visually. Visual content is much easier to consume and more colorful than monotonous text. When designing new websites, we have several options to choose from. Either the client supplies us with photos and images from their own production, we purchase them from a photo bank, or they supply us with sources from their suppliers or partners. In reality, however, it is most often a combination of these options.

When using photos or other graphic resources, we always pay attention to their quality, material connection with the content and certainly also the correct size of the images. When we prepare new websites for clients that contain vector graphics, we upload them directly in curves in order to save space on the hosting and at the same time take care of the loading speed. Images that are too large can have a negative impact on the loading speed of your page.   

Simple navigation

A fatal mistake is when you let the visitor “wander” on your website. As we mentioned above, it’s important to drive visitors where you want them to go. We pay attention to this aspect already at the beginning of the creation of the website itself – during its brief and subsequent web design.

Place the navigation in a visible place, make it easy to understand and easy to read. You will help your visitors so that they do not feel lost with you. At the same time, you will not give them space to leave the website, as long as they find relevant information easily, using high-quality navigation.

Responsive Design Is A MUST HAVE!!!

For many people nowadays, the mobile phone is the primary device for browsing the web. But in addition, they also use desktops, laptops or tablets. Extra attention should be paid to this fact . If your website is not optimized for different types of screens, there is a chance that you will lose a large part of your customers. The display of your website is different on a tablet, mobile or desktop.

Even nowadays, you often come across websites that are still not responsive. Here at BigWay, we take responsive web design as a matter of course for every project we create. It is mainly about arranging individual parts of the website so that they are displayed correctly on all devices, but it is also important to pay attention to the functionality of individual elements. In practice, this may mean, for example, that instead of the traditional horizontal menu, you choose the so-called hamburger menu for mobile viewing to make navigation usable and clear for visitors.

Also Read: Use These Top Tips To Get Your New Website Off To a Successful Start.

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The Web is Not An End In Itself

A website is a means to achieve a goal, such as selling online or attracting new potential customers. Therefore, we must be interested in the traffic attraction strategy, that is, how we will attract visitors who can become customers.

The Most Important Thing About a Website Is Usability.

There is no use going crazy with design if it is impossible to find what we are looking for. All information should be just one click away without users having to explore. The essential elements are:

• The menu at the top with easy access to information.
• Good readability.
• Careful selection of images.
• Relevant and useful texts.

A Good SEO Positioning Strategy

This study determines the descriptive keywords of the products or services that we want to sell. These words will determine the structure of the web and its contents. This study requires training, a nose for marketing, and many hours of work. Still, it is essential to make the web profitable as soon as possible and for our products to have visibility on Google. It is something that we must take into account when hiring a web designer.

Predesigned Templates Are Not The Best Option.

If we are clear about the online strategy and positioning needs, we will realize that these should determine web development and not the other way around. The predesigned templates are not going to match all the functions we need. The best long-term strategy is to design a tailored theme from scratch for each business.

Not All Content is Worth It

As we have already advanced, the most important thing is to offer the user’s information. For this reason, Google increasingly works like human criteria, prioritizing websites with good content even over aesthetically very attractive websites, but whose content is insufficient or lacking in interest.

The contents add value to your website. That is why it is important when hiring a web designer that they offer you texts written by professionals, quality images, and videos of their production or animation.

Were you aware of all these aspects? Web design is something much more complex than we think.

Also Read: 6 Actionable Tips to Improve Your Responsive Website Design

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According to an article by Forbes, competition is good for your business. However, with a poorly planned digital portfolio, one will never be able to achieve the visibility and influence they desire. A company’s website is its digital profile on display for potential customers to scrutinise. It is the window that gives your potential customers a thorough view of what a company has to offer them. So central to a company’s goodwill and market presence is its website that, in its absence, no significant business can fully function. It might be best to consider engaging with a web design agency to ensure your website is up-to-the-minute with the fast-evolving trends of the market.

Below are a few of the many reasons why.

Improves your professional outlook digitally

If you were to compare two websites–one that is well-designed and one that looks outdated–you would undeniably always choose the former rather than the latter. You would agree that everyone prefers engaging in a website that looks credible, comprehensible and safe.

A poorly-developed website directly casts a negative impression on your business. On the other hand, a professional-looking website will help attract new customers while keeping your regular customers loyal to the brand.

Enhances the functioning of your website

Other than keeping your website presentable to your audiences, web design agencies help you have a well-functioning website by designing your site as user-friendly as possible. Your website can therefore be, both visually appealing and easy to use at the same time.

Considering the type of business you have, you can tell your goals and objectives to the reputable agency of your choice and watch them communicate the same most effectively through your website to your customers. Additionally, you can also expect that the design on your page translates well across different devices.

Optimises your web design for better engagement

Reputable web design agencies can utilise special plugins and integrate essential features that would enhance the speed and security of your website. Not only do you get an attractive and well-functioning website for your business, but you also get to optimise your website.
By opting to invest in web designing agencies, you can expect your website to have a faster loading rate and swifter responsiveness; both are undeniably one of the most crucial features a great website must possess.

Attracts the target audience

Now that you have a professional-looking, well-functioning, and fully optimised website, it is safe to say that your business is now ready to accommodate more leads and sales. Investing in great web design would undeniably improve the overall performance of your website.

With credible web designers working on your website, you can expect to have a more presentable platform that would attract an interested audience — the very backbone of your business. A thoughtfully made web design is a worthwhile investment for your business and there is no better way to begin with it than by signing with an expert web design agency that offers you the best services.

The post How Can a Web Design Agency be a Game Changer for Your Business? appeared first on TechReviewsCorner.

If you’re looking for graphic design courses in London or anywhere in the world, read this article to know what are the trends in graphic designing in 2021.

1. Videos with texts

As the design industry is working from home as much as any other industry, shooting production videos is becoming difficult. Most organizations therefore rely on videos that come along with the text. It has the added advantage of designing plus communication all at once.

Videos at a text are advantageous because one does not have to work separately on creating the content. After all, the content is embedded in it. Experts bring a fine balance in it so that viewers do not find it overwhelming and the messages are clear.

Videos embedded with text have a great advantage as they can shorten lengthy messages. It also does take less time to do the work instead of shooting videos separately.

2. Industrial Designing

Industrial designing is an amalgamation of modern and traditional elements. Industrial designing is commonly seen in the interior, graphics, and even in fashion.

With the vast change that the world has witnessed with the coronavirus, a blend of the commercial with the indoors is understandable as the whole world continues to work from home.

3. The millennium style

The millennium design is the grand design that is classic, timeless, and has a touch of the bygone. It has a touch of vintage to it, and also sees a lot of patterns in Florals and botanicals.

Sometimes it’s also whimsical and features an antique design. For example, the font style songs service is again on-trend as it is elegant but also classic, and people love it.

4. Illustration and Flat Icons are back

Icons can be defined as powerful tools meant for communicating visually. The simplicity that flat icons have is again in trend, mostly in business designing. Flat icons are popular today because they require less space and have fewer visual complications.

Apart from flat icons, illustrations are also in the trend. Illustrations are certainly more intricate but highly creative designs that are perfectly capable of narrating a story or conveying a strong message.

Because of the evocative nature of illustrations, stock photos are getting increasingly replaced by them.

5. Geometric design

Geometric shapes are not only popular including interior design but also majorly in graphic design. Geometry has a very universal aspect as it brings structure and consistency that provides a feeling of comfort and ease.

The visual harmony that geometric shapes can do to graphic designing is great for brands to communicate clearly while also tweaking it to be a bit edgy. In comparison, abstract designing can be overwhelming and confusing for the eyes of the consumer which is something that designers are actively trying to avoid at the moment.

Visual designing is integral to every business, small or large scale. Enroll in a program today to upswing your career as a graphic designer in the industry.

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What is web development?

Web development is the development of programs for various services and applications on websites. Because the tasks are extremely diverse and range from programming to designing the layout, there are also a multitude of jobs in web development. The reason: In various aspects, there are some differences to classic software. Because the specialists in web development must also take into account the various interfaces and the network architecture. Specialists who are looking for new challenges in the various areas of web development will find a variety of suitable jobs.

Also Read: VPN – What Is A VPN?

The special challenges in web development

The challenges facing web developers depend, among other things, on how the Internet develops. In the early days of the network, static HTML pages were standard in the 1990s. In the early 2000s, however, dynamic websites became popular, which required other programming languages ​​to be implemented. Other technologies that were once very popular, such as Java applets or Adobe Flash, we’re rapidly becoming less important. But not only the technical development challenges the web developers, but also the requirements of the legislator.

This includes, for example, the General Data Protection Regulation, or GDPR for short. This is a regulation of the European Union, in which it was regulated across the EU how the processing of personal data should be implemented. This regulation came into force on May 25, 2018, but has also raised massive questions from website operators and developers.

For example, the data protection guidelines on the pages had to be updated in order to comply with the regulations. Control over how companies handle their customers ‘and business partners’ data is likely to be the biggest change. Many companies are even obliged by the GDPR to appoint their own data protection officer for the IT teams. And the data must also be better protected. This means that new and better tools must be available to identify weaknesses and analyze possible threats. In addition, both web developers and company employees have to deal increasingly with the topic of cybersecurity.

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