If you have the project to create your e-business, we can only encourage you this way. All you have to do is find the perfect idea! To make it easier for you, we have thought about and found 14 online business ideas to create in 2023. Happy reading!

Online Business Ideas in Web Professions

On the web, there are dozens of professions that we know well or less well. These professions sometimes require training and precise mastery of computer tools (such as development professions, for example) or are sometimes accessible to all. We have found 10 web business ideas to present to you.

WEB DEVELOPMENT: A JOB WITH A FUTURE

Web development is one of those web jobs reserved for those who master specific tools. To develop a website, you must master a code system (we also speak computer language).

After the covid-19 crisis, the number of online businesses exploded. Many companies open a website. These online stores need to be developed. This is why entrepreneurs increasingly call on web developers to design their websites.

If you know how to code and have knowledge of website creation, you can make yourself known via specifically dedicated platforms and charge for your know-how. For this, you can start a web development company and see where it takes you! This is a job with a future.

FREELANCE WRITER: WRITING ON THE INTERNET

Web writing is, unlike web development, a profession accessible to all. Even without training in the field of the web, you can create your business and offer your writing services.

It suffices for this:

• to have a perfect command of the written French language (spelling, syntax, etc.);
• to be versatile and able to carry out in-depth research on any subject;
• to have some basics in SEO (Searching Engine Optimization).

This last point will be significant because most of your customers will be looking to use your articles to improve their search engine rankings. Search engines value specific ways of writing more than others. But do not panic! Just educate yourself by researching it, and you can quickly become an expert on the subject!

DIGITAL GRAPHICS

Back to a job that requires mastery of computer tools. In the case of digital graphics, you also need a certain artistic sense and training in communication. For the same reasons as for web development, digital graphics is a future profession.

BLOGGING

Getting into blogging is no small feat. It’s a complicated path on which you must embark by showing finesse and a spirit of strategy. However, when it works, we reap very satisfying fruits!

• The first step, find a subject that you are passionate about, that you master and that you can talk about without getting tired;
• Then, target an audience that will be interested in your content;
• Make yourself known, communicate on the networks, and expand your audience;
• Monetize your blog traffic and earn a living from your passion.

Some topic ideas for your blog:

• Travel, tourism, and culture of foreign countries;
• Your experience around a profession or a discipline;
• Sharing your passion (a sport, singing, sewing, etc.)

PODCASTS

If podcasting had fallen into oblivion, it would have come back stronger than ever! It is an audio format which allows consumers to listen to something other than music while they are busy doing other things. It is an enjoyable way to learn, educate oneself or reflect on topics that are important to us while driving, cleaning or cooking, for example.

Share your passion or your interests, it is a much less competitive format than blogging, and you will be able to find a place more easily.

The process is much the same as creating a blog: choose a subject, target an audience, and communicate. Instead of creating a website and writing, you will need to find a dedicated platform that will accept to broadcast your podcasts, like Spotify. 

Some topic ideas for your podcasts:

• feminism ;
• parenthood;
• personal development…

COMMUNITY MANAGEMENT

You can offer companies your community management services. You can anticipate and create their posts on social networks and respond to comments… Your job will help companies maintain a community spirit around their brand.

E-LEARNING: SELL KNOWLEDGE

Monetizing knowledge is much more profitable than monetizing a good. It’s a concept we talk about, and for a good reason: sell a property. It’s no longer yours. Sell ​​knowledge, and you will always have it!

E-learning has a future. If you are a specialist in a discipline, it is now entirely possible to sell your knowledge on the Internet through paid e-training.

There are platforms on which you can sell your training. If your first customers are satisfied, their feedback and word-of-mouth will help you gain exposure and grow your customer base. 

E-learning is very profitable and can be applied to any area of ​​expertise:

• Marketing
• Communication
• The kitchen
• The examination methodology…

There is no limit to what you can sell!

APPLICATION DEVELOPMENT

Return to a specific area of ​​expertise. As we have seen with web development, you need special knowledge and a certain mastery of computer tools to develop an application. Moreover, it is necessary most of the time to assemble a team of professionals (several developers, graphic designers, and experts in communication and marketing…).

When everything must be adapted to the smartphone’s format rather than that of the computer, it can be strategically fascinating to turn to the development of applications.  

PUBLISHING EBOOKS

Digital has become so important in our daily lives that most of what we read today is on a screen. Ebooks are now part of the daily life of many people.

One can find literature ebooks, novels and other classic or contemporary books that are much more convenient to read on a tablet and store in a virtual library. One can also find shorter training ebooks on specific subjects, which are sold to provide knowledge to the buyer. 

Going into ebook publishing can also mean helping companies that would like to sell their knowledge but need more time and skills.

ONLINE TRANSLATION

If you are fluent in one or more foreign languages, you can make a name for yourself on the Internet by setting up your online translation business. Entrepreneurs who want to export to other countries and reach customers who speak other languages ​​may need a translator for their articles or web pages. It’s a web business that pays off and has a future! Speaking a foreign language is a valuable asset that can be used to earn a living.

Online business ideas in e-commerce

Among the many online business ideas we thought about, we had to remember e-commerce. You can create a business by opening an online store. Here are 4 ideas for online stores to open in 2023.

DROPSHIPPING

It’s a scary word because it often has negative connotations and is associated with fraudulent sales or poor-quality products. However, dropshipping is the victim of an abusive reputation. Products sold in a dropshipping store are somewhat low-quality products.

The principle of dropshipping is as follows: it involves selling products via an online storefront without having them in stock. When a customer places an order, it is up to the company to contact its supplier to order the product and then send it to the customer. In this way, you will not lose money in purchasing supplies and will earn money by taking a margin on the product.

Customers find it beneficial: the products you sell on your dropshipping site must be highlighted, your product selection must be consistent, etc. The customer’s buying experience must be facilitated and pleasant.

SMARTPHONE ACCESSORIES

Everyone has a smartphone. It is also true that all smartphones are more or less alike. It is increasingly fashionable to accessorize your smartphone to make it original. It is possible to personalize your smartphone with shells or charms.

You can open an online store specializing in selling smartphone accessories and be very successful. Be careful to offer covers and accessories adapted to the most significant number of smartphone models to satisfy the greatest possible number of customers.

SALE OF SECOND-HAND PRODUCTS

Second-hand product resale platforms are flourishing on the web. While the world is in an increasingly ecological approach, the world of commerce is no exception. If you want to open an online store, but you disagree with the injunctions of the consumer society, which pushes you to buy new and throw away what you no longer use, why not turn to the sale of products second hand?

You can specialize in selling textiles by opening, for example, a vacuum-dressing platform. You can also create an online store with several categories of goods, allowing buyers to quickly find what they are looking for by connecting them with sellers. 

GREEN COSMETICS

This last category remains in the same spirit as the previous one. Ecological approaches are increasingly appreciated by consumers, who are becoming aware of the importance of respecting the planet. The search for “green” particularly concerns cosmetics. We apply them directly to our skin, face, body, and hair… They are often filled with chemicals, animal substances or substances tested on animals, products that can be dangerous for health in the long term. To change that, start selling green cosmetics:

• Vegan and cruelty-free products;
• Products made from organic plants;
• Minimalist, biodegradable and recycled material packaging…

We hope you have found what you want among these 14 online business ideas to open in 2023. If not, we hope to have given you some ideas! We wish you a wonderful year 2023, filled with beautiful projects and success.

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Two thousand twenty-one is finally coming to an end, and the time is ideal for analyzing what is looming for the year to come!

This year, many companies have disrupted the marketing sector by a dazzling digitalization.

On this occasion and anticipate the coming months, the SaaS company Uberall takes stock of the marketing trends not to be missed in 2022.

E-commerce Hits New Records.

After a particular year that has shaken up the way millions of consumers buy, e-commerce is expected to reach 18% of total retail sales in 2022.

The Line Between E-commerce And Physical Selling Is Blurring.

If the two channels have been opposed for a long time, their complementarity no longer needs to be demonstrated.

The success of businesses depends on the careful integration of their online and offline activities.

Inventories produced in real-time or click & collect digital options to be favored.

It is also estimated that in 2022, around 40% of purchases made online will be collected in stores.

Conversational Commerce Is Increasing.

Virtual assistants, such as Alexa or Google Home, will exceed 100 million users in the United States alone.

The use of these “smart speakers” as a marketing channel for brands or a purchasing channel for consumers will develop significantly in the coming months.

At the same time, instant messaging (chatbot) will always represent a privileged sales and customer relations channel.

Social Commerce Is Essential.

In 2022, Facebook, Instagram, Pinterest, Snapchat, YouTube, and TikTok will represent major channels for e-commerce.

Already present this year in marketing strategies, their commercial use continues to rise and dramatically squeezes the conversion funnel.

Corporate Social Responsibility Must Be At The Heart of Their Identity.

Following recent protests and the COVID-19 pandemic, younger generations now expect brands to demonstrate specific social, ethical, or environmental values.

In addition to fostering the buying journey, engaged brands find it easier to recruit and retain employees.

Also Read: eCommerce – Golden Rules For Selling Legal Services Online

The Upsurge In Fake Customer Reviews Is A Problem.

The growing problem of spam and fake online reviews is increasingly bothering consumers.

The leading consumer platforms must therefore implement new reforms and guarantees to strengthen the credibility of their content.

An increasingly crucial issue, particularly for the giant’s Google and Amazon …

Google My Business Takes a Closer Look At E-commerce.

For several years now, Google has offered online reservation and food ordering services.

Google My Business is expanding its e-commerce offering to develop new ways to help local businesses combine consumers’ online and offline experiences.

In 2022, local merchants will sell products directly through their local business profile on Google.

The post E-commerce – 7 Trends To Watch Closely In 2022 appeared first on TechReviewsCorner.

And that’s how it works.

Create Legal Certainty

Of course, this notice applies to everyone who is on the Internet for business purposes, but it does not become any less important. Make sure that you meet all legal requirements for online shops: that your imprint is complete, that the data protection declaration can be displayed on all devices, that your cancellation policy is not out of date. The modern user has a routine when shopping online and knows roughly what usually appears where and when. Nothing arouses suspicion faster than a website that is missing legal texts or an imprint without a telephone number.

The About Us Area

Many users click into the About Us area first if they want to find out something about the operators of a shop. Present yourself here professionally and transparently. Show your face – present the managing director and team in photos, provide an insight into your company. Don’t hide yourself.

References

Map customer testimonials with which you can prove the competence of your company! To do this, you can create a separate reference area, for example, add it to your About Us area or find ways to integrate individual customer voices in the periphery of the shop

Seal of Approval

Seals of quality such as those from Trusted Shops also represent a type of reference. They have a tremendously trustworthy effect.

Reference To The Store

In addition to the online shop, do you also run a retail shop? Let the visitors know that in a central place. Knowing that there is a physical sales area in the background of the shop, that you could go to the location and enter the shop, creates trust. Incidentally, many users forgive the weaknesses of a shop more quickly if they visit it knowing that behind it, for example, a tiny, but tradition-conscious shop is hidden in the city center, because that also arouses sympathy.

Contact Options

Your contact options belong in the header of the website so that they are displayed at any time, regardless of where the visitor is – telephone number, e-mail address, possibly postal address or location. That creates transparency. Even if the user doesn’t intend to contact you, knowing that they could be reassuring.

Also Read: eCommerce -Tips To Buy Products Online Safely

Communicate Readiness For Service

Emphasize your willingness to provide service – make it easier to contact you and make it clear that users can and should contact you at any time if they have questions or problems. This includes the illustration of the correct contact person with photo, email and telephone number, a tidy contact area and contact forms with a minimum of mandatory fields. Also, don’t forget to refer to your social media profiles if necessary.

Product Reviews

The illustration of product ratings and reviews by other customers creates trust in the quality of the product and company performance and, moreover, a particularly clear impression of the product. But stay away from fake reviews! All too often that goes wrong, you get caught, and the damage to your reputation can be significant.

Detailed Product Descriptions

Describe your products as detailed and multi-valued as possible. Offer meaningful product photos. Make sure that the customer receives all the information to be really sure that they want to order this product. If he knows exactly what is on offer, fears that the quality is poor or the product is the wrong one will be reduced.

Transparent Shipping And Payment Information

Give the customer the opportunity at an early stage to get an overview of the shipping process and the payment modalities – before making the purchase. So he knows exactly what he has to do on the way to the check-out and how his goods will find him afterwards. This also includes information about what happens to the customer’s data!

Payment Options

Even when offering several payment options, you create both trust and convenience, because your customer can conveniently choose his favorite payment option – including the one that appears to be the safest. According to studies, the most popular payment method among customers is – not surprisingly – payment on account.

The post Tips To Gain Visitors Confidence In Your Online Shop appeared first on TechReviewsCorner.

Find Your Niche

It’s estimated that there are over 7.9 million online retailers on the planet, with 2.1 million of them residing in the United States. No matter what your idea is or where your specialties lie, you need to be confident with your business and know the kinds of products or services you’re planning to sell. If you don’t take time to establish a niche and what you’re going to provide to consumers, you will have a hard time convincing people to buy into your brand and stay loyal.
Whatever you decide on, you must pick a profitable niche. There’s no point putting all your hard work and time into a venture that doesn’t yield the results you want. Not only will you fail at the beginning, you will have nothing to show for it. Whether you dive into the pet owner market, health and wellness, or retail, make sure you pick a niche you’re passionate about, otherwise you may not stay focused, and this will show in your brand’s message.

Target the Correct Customers

Once you’ve figured out your business niche, you need to spend time finding your target audience. If you don’t know who you’re targeting, you will have difficulty gaining any interest in your brand. Customers are spoilt for choice nowadays, so you need to identify who will be interested in what you have to offer and how they will engage with your brand. There are many questions to ask yourself, such as where your consumers shop online, how much they typically spend, as well as how long they browse the internet.

If you’re aiming for the Gen Z market, you need to get into the mind of your consumer and understand their online habits. Your words matter, so if you don’t use the correct terminology, you may have difficulty getting consumers on board. To help, you can conduct user surveys and use Google Analytics. Once you’ve found your target audience, this will make it easier when it comes to promoting and marketing your products or services.

Also Read: Reasons to Conduct Identity Access Reviews for Cloud Security

Know Your Competition

No matter what online business you plan on running, there will always be competitors who are already in the market. While a little competition isn’t necessarily a bad thing, it does payoff to conduct research into your rivals to check how they’re building their brand and getting consumers on board. There is a fine line between taking inspiration from a competitor and copying them outright, so to avoid a hefty lawsuit, you need to come up with bigger and better strategies to make consumers take notice of you and switch to your brand.

You can make friends in the business world too. If you make connections with peers in your niche, you can help each other out by guest posting on blogs and promoting each other services. No matter what, you need to build a solid business reputation, otherwise your rivals may spread negative rumors about your brand which can put consumers off from clicking on your page.

Choose the Right Platform

When creating a website for your business, you need to pick a platform to host your page on. Depending on the kinds of products or services you offer, there is a wide variety of hosting platforms to choose from. There are tips that can help you select the right platform, such as reading reviews, reviewing the security features, and selecting a service that has excellent customer support.

Understandably, the prices will vary depending on the hosting provider, so if you’re strapped for cash and starting your online business on a minimal budget, you may be inclined to go for the cheapest option. However, this may not always be the wisest move to make. It pays to read testimonials from past and current online businesses, so make sure you shop around before making your decision, otherwise, you could be stuck paying a fortune each month when you don’t need to.

Build an Email List

Unlike in the pre-internet days where you would need to market and promote a business in the local newspaper, online business owners are building email lists as a way to keep consumers engaged and up to date with the latest goings-on. Your email list is a great way to spread brand awareness and let your audience know about your products or services. Whether you’re hosting a product launch, competition, discounts, or an important update, you can send out emails to your list within a matter of seconds.

When building an email list, you need to be careful with how many messages you send out. While you may think you’re doing the right thing by sending out regular emails, this can turn consumers off and can come across as spammy. The last thing you want is for consumers to opt-out of emails, so make sure any content you deliver is relevant to your audience and grabs their attention (in the best way possible!).

Become an Expert in Your Area

Launching an online business is no easy feat. If you aren’t an expert in your field, you can’t expect consumers to take you seriously. No matter what your brand is about, it’s worth investing in education and perfecting your craft which will not only boost your confidence, but help you run and maintain a healthy online business. Many budding entrepreneurs are enrolling on MBA programs at Suffolk University that will teach you the A-Z of business. If you’re wondering Why Get an MBA Online at Suffolk University? There are many reasons that can sway you in the right direction.

Although you may see it as a hassle to go back into education, spending time obtaining relevant credentials can be an enormous help when going into business. If you want to bring clients into your brand, showing that you have an MBA behind you will help build strong business relationships. There are transferable skills you will learn and master throughout your course, such as how to communicate, meet deadlines, and work well under pressure.

Use SEO Strategies

When running an online business, using the correct SEO strategies is vital for establishing your dominance on the web and pointing consumers in the right direction. If your website or blog isn’t on the first couple of pages of search engine results, consumers aren’t likely to scroll through dozens of pages to find what they want. Many users lead hectic schedules, meaning they are more likely to stick to the first page. This means that you must use the right SEO strategies to boost your search engine ranking. To do this effectively, make sure you use keywords throughout your content that are linked to your brand. There are numerous types of SEO you need to use which will boost traffic to your page, including on-page SEO, off-page SEO, and technical SEO. Once your business website becomes more visible on the web, you should notice an influx in traffic which means more consumer interest and revenue.

Create a Social Media Presence

Whether you love to scroll through social media feeds or you roll your eyes at the sound of Facebook or Instagram, you need to put your personal feelings aside and join the buzz. Creating a business page on social media platforms lets you connect with your audience on a personal level and create more awareness. It can be hard to know the ins and outs of social media, so unless you are tech-savvy, you may prefer to have a social media team who can create content and connect with your target demographic.

Social media is constantly evolving, with new platforms popping up every year. In recent years, TikTok has grown in popularity, becoming a firm favorite with millions of users from across the globe. If you’re targeting youngsters, it makes sense to create business platforms on Snapchat and TikTok where your audience are. No matter what social media platform you pick, make sure you respond to customers’ questions quickly and efficiently. As you build followers, you must regularly update your social media pages with relevant content about your brand. Staying consistent with your content will show that you value your business and believe in your message. Should you start to not post as much, consumers may lose faith in your brand.

Reward Your Customers

Without your customers, you won’t have an online business. As you start to build a following and turn potential customers into long-term followers, make sure you reward them for their loyalty. If you show that you value and appreciate your audience, they are more likely to put in a good word for you to family and friends. In many instances, word-of-mouth marketing is what can propel a business forward.

There are many things you can do to show your gratitude to your followers, such as by giving exclusive discounts and promotional offers on your products or services. If you’ve noticed a decline in website traffic and want to target more people, you can entice consumers to check out your brand by offering special offers on popular products. You can create a loyalty program to make your customers feel recognized and result in more profits, referrals, and retention. We all love a freebie, so if you can afford to do so, handing something over for free will definitely get customers on board.

Take Regular Breaks

In the early stages of your online business, it’s normal that you’ll want to spend every waking hour fine-tuning your brand to make it a success. While there is no harm in having passion and determination for succeeding, it can come at a cost if you aren’t prioritizing your health and wellbeing. If you aren’t getting enough sleep, eating the wrong foods, or not getting exercise, you can burn out far quicker than you thought.

Regular breaks away from your workload are key for keeping your business afloat. You need to be in the right mindset to perform at your best, so don’t feel guilty about stepping away from your laptop from time to time. Long hours behind a screen can cause headaches and migraines that will put you out of action and hinder your productivity levels. If you have a business partner, let them take the reins while you have some much-needed time for yourself.

Also Read: How to improve your SEO using content authoring

Stay Committed

There will be lots of competition to fight against when launching your online business. While some entrepreneurs are up to the challenge and ready to take on anything, others may want to give up if they aren’t getting the results they want. It’s very rare for a business to grow to the top overnight, so don’t feel disheartened if you aren’t at the stage that you envisaged right away.

You must set realistic goals that align with your brand. If you try and take on too much at once, you will never gain a sense of accomplishment and you’ll be constantly unhappy, even if you’ve had success and achieved things you could only dream of. Whatever happens, make sure you stay motivated and retain a positive mindset. The way you think about your brand and audience can make all the difference.

Creating and running a successful online business takes hard work, patience, and determination. Unless you’re passionate about your brand and believe in what you do, it’s unlikely you’ll get very far in the business world. Success rarely happens overnight, so if you’re willing to work hard and are ready for obstacles and challenges along the way, you will be one step further to running a profitable online company.

The post 11 Strategies for Building and Maintaining a Successful Online Business appeared first on TechReviewsCorner.

Shopify

An online commerce SaaS that will accompany you from the first steps of the project, due to its ease of use and that will adapt to all changes in the size of your business until you are a giant. It has a wide range of functionalities, it can be customized very easily and it offers a wide range of logistics, financial and technical services.

Prestashop

A software that has something else on the market and because it is free (it is free software) is among the most used in the Spanish market. 30% of digital stores in our country are set up with this platform. Of course, it requires more implementation and maintenance work than the SaaS versions.

Woocommerce

Another solution very much in line with the previous one: free, open-source, and highly recommended for projects that will have the advice of experts in the development of this type of project. It is mounted on WordPress at no cost, although you have to pay for the necessary plugins to customize the store. It is used by 28% of businesses. 

Magento

It is the platform par excellence for the largest e-commerce projects due to its great capacity to scale, whether it is projects oriented to B2C or B2B. Magento is also open source, which allows you to customize it to the maximum, but on the contrary, it has a higher cost compared to other CMS, both in its initial implementation and in its maintenance.

Also Read: Marketplace And ECommerce: Differences And Advantages
 

Payment Gateways

Stripe

It is one of the favorite tools for managing payments in digital stores due to its cost and flexibility: it supports the main debit and credit cards, works with more than 135 currencies around the world, and adapts to new global payment methods, such as as as Alipay. 

Put me off

A tool that helps customers to defer payment for their purchases easily and in a few clicks.

Mastercard and Visa

Payment methods with Mastercard as well as Visa cards are interesting due to the consumer’s brand awareness and the solvency when it comes to processing large amounts of transactions from any device: mobile phones, laptops, etc.

Smart Lockers

Citypaq 

Citypaq is the service that Correos has developed so that stores can include the smart locker service as a delivery method. A key service in the logistics chain, by facilitating delivery in safe places located in the office or in the neighborhood community.  

Butler.io

Mayordomo is a Smart Services company that has been crowned the best Prop Tech in the world in 2020. Its Smart Point technology has converted hundreds of company buildings, institutions, and even hospitals, into Smart Buildings, connecting them with hundreds of local suppliers and all the online stores. The technology allows local businesses to minimize their logistics costs and offer discounts in addition to improving user convenience. Its deliveries are zero emissions and with Covid-protect technology.

Email Marketing

Connectif

There are more popular email marketing tools, all of which we will tell you below, but not so “ours” and so affordable. this automation tool will help you to manage the messages of your business with your customers in real-time, to create highly personalized shopping experiences, and to control the customer journey in all your sales channels. 

MailChimp

A best-seller among online business email marketing services. It always appears in the lists of the best eCommerce solutions repeatedly due to its versatility to manage email campaigns, so useful in online sales: overcoming spam filters, personalizing messages, reports of bounce rates, and spam complaints …

Hubspot

An all-in-one marketing solution that will help you design and measure all your messages online, whether they come from emails, blogs, social networks, etc. 

Jumplead

An emailing tool that differs from the rest due to its simplicity. It will help you grow with just enough money and time. 

Carts Guru

A tool that allows you to create marketing campaigns for all phases of the customer’s sales funnels: from their contact to the key attention calls for them to reconsider their purchase or the recovery of carts. And all from a multi-channel proposal.

Content Marketing

Publisuites

If you need to create content to attract customers to your online store, this platform will help you connect with specialized journalists and influencers who will help you in your content marketing strategy. It also offers SEO services to improve the organic positioning of eCommerce. 

Analytics

Google analytics

It always appears in all the pools when advice is requested on essential tools, because of their usefulness, reliability (it is Google) and because it does not involve any financial outlay. It will help you understand the traffic of your store and the interaction that users make with it, either for your commercial proposal or for your advertising actions. Since it is free, it is advisable to mount it from minute one; there are few payment tools that overshadow it. 

Market Analysis

Minderest

Keeping an eye on what the competition is doing will help you better define your marketing actions, especially if you work with prices. Minderest is the key solution to optimize this pricing strategy: it monitors for you what Amazon, eBay, Google Shopping, etc. offers. and helps you set the most accurate pricing strategy. 

SEO

Semrush

As in any digital value proposition, SEO in eCommerce is key to success. And technology like Semrush is among those preferred by online marketers for that positioning. It will help you to know the search trends of the users, the sales strategies of the competition …

Social Media

Hootsuite

It will help you manage your actions on social networks from a single place, identifying traffic to generate more appropriate actions, detecting new potential customers, and scheduling content on various networks, to reach your audience at the best time and through the most appropriate channels.

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