The most important difference between live videos and video on demand is the time availability. A video that is always available entices many users to watch it later – “when there is time for it.” Except that there is seldom more time than work. To score points and be seen, the video must either already have a certain level of awareness, offer great entertainment value, or be useful.

This is quite feasible, as numerous positive examples prove.

On the other hand, a live video has the character of the brief: now or never is the motto. This makes it more exclusive and attractive for customers. Especially if it is an event or the first look at a new development. Live streaming gives the impression of being the first to be there. This, in turn, sets you apart from others and gives viewers an advantage.

Use Live Videos As a Marketing Tool.

Whether it’s a look behind the scenes of your company, the moment a new model rolls off the treadmill, or an interview or a question and answer session where concerns are answered immediately – with live videos, the viewers are direct and in the first place line up. On the one hand, this is something special for the customers, but on the other hand, it also has other advantages.

• Provided with the appropriate comment function, viewers’ questions can be answered directly, and the questioner can be addressed immediately and personally. This has a positive effect on customer loyalty. It makes viewers feel valued and improves your company’s image.
• This creates a sense of community. The focus of this community: your company. This cannot be artificially created with a positive appeal, but live videos offer the possibility of the organic formation of such a community. Members of such a community are more likely to recommend your brand. This turns consumers into prosumers – i.e., producing consumers.
• Live video is inexpensive. You’re good to go: a camera, an app for live streams, a stable internet connection.
• On the one hand, live videos are direct and allow immediate reaction. On the other hand, they can also be available to “late” viewers after the first broadcast. A video on demand can be created from a live stream.
• Live videos are real communication channels and offer an opportunity for spontaneity. Even if something does go wrong, dealing with it can make your brand human and personable.

How Can You Best Use Live Video For Your Marketing Strategy?

Be authentic and offer live videos to impart knowledge and insight. Customers who are allowed to look behind the scenes identify themselves more directly with your brand. This also applies to the market launch of a new product or on the way to the finished service. Give viewers insight into the development, ask those responsible, or film the path from a call to service – this makes your company’s performance tangible, human, and understandable. You treat your customers as equals and turn them into partners.

What Content is Suitable For Live Videos?

Events, a tour of the company, interviews with partners, colleagues, or famous personalities, market launches, consultation hours, question and answer sessions – live video streaming is suitable for a wide range of content. However, there should not be a complete and fixed script. Allow time for spontaneity and stay flexible. Anyone who has just been well entertained as a live stream viewer will want to extend the fun afterward. In plain language, viewers will search your website for more content and find out more about what your company has to offer, which can positively affect the length of stay and your conversion rate.

Stay Spontaneous and Authentic.

Live video requires improvisation from time to time. So even with a well-thought-out script and all-around preparation, it becomes necessary to be spontaneous. That’s a big challenge.
Speaking of preparation: You should have done this before the live stream, but at the same time, be prepared to deviate from it. A simple “I don’t know” or “Oops. What’s going on here? Let’s see!” has a huge and positive impact on viewers. On the other hand, those who stick rigidly to the set plan tend to put off the viewers and appear fake. So say goodbye to the idea of ​​being perfect in live video. Use humor instead.

Our Conclusion

The (live) video format will neither leave the online marketer’s toolbox nor the focus of the Internet. Fast and entertaining knowledge transfer has a wide reach, as does the exclusivity of a live video. Live video marketing should therefore be valued rather than underestimated.

Also Read: Video Conferencing Fatigue – How To Deal With It?

The post The Live Video Should Be Part of Your Marketing Strategy For These Reasons. appeared first on TechReviewsCorner.

Users like to consume content in a passive form. Videos are particularly suitable here, for example, to present and explain products, answer questions or provide additional information. Below we have put together some tips for successful video content marketing:

Produce Quality and Relevant Videos.

On YouTube alone, 100 hours of video material are uploaded every minute. Your video must stand out from the crowd regarding content and quality. Customers will only click on your videos if they offer added value and the user is interested in them. Put yourself in the position of your customer and think about which topics could be of interest to him. Other people in the company may also be able to help you with this. Ask customer service to see what questions come up the most.

There are also a few things to keep in mind when creating videos for social media: Use professional video editing tools like Premiere Pro to stand out from the competition. But there are also many small tools and apps that you can use to achieve stunning results.

Optimize Your Videos For Google and Co.

Search engines love video content and display it prominently if you keep a few points in mind. This includes, for example, a good video description, an appealing title and, of course, good content.

Optimize Your Videos For Mobile Use.

Many users, especially younger ones, watch videos on mobile devices such as smartphones or tablets. Your video needs to look just as good on these devices as on a big computer screen. This primarily affects the readability of texts and the recognizability of details in the video.

Provide Your Video With a Good Thumbnail.

After uploading the video, all video platforms give you a selection of thumbnails that you can use for the video. However, it is often possible to upload the pictures you designed in advance. Use this opportunity! A good thumbnail can increase click rates enormously. However, the following applies here: Be honest and not annoy your customers with deceptive thumbnails.

Observe The Technical Specifications For Your Video.

If you distribute videos on platforms such as Youtube and Co., it is unlikely that your video will cause problems on different devices due to the conversion of the services. However, if you upload your videos to your webspace, you must ensure that the format can be displayed on as many devices as possible. Your server must also be powerful enough to make the video available to several users simultaneously.

Share Your Videos on Social Networks.

Almost 4.7 billion pieces of content are shared by users on Facebook every day – videos are shared much more often than regular status updates. Use this multiplier and benefit your company from the increased reach.

Use Relationships!

Find partners who are interested in sharing your video. In the best case, these partners bring many followers and serve as high-quality multipliers. You can find more information on blogger relations in our white paper.

As an online marketing manager, if you observe the points mentioned above, you will undoubtedly be able to achieve good results with your videos.

Also Read: Content Marketing on LinkedIn For Branding and Customer Acquisition

The post Seven Tips For Successful Video Content Marketing In 2022 appeared first on TechReviewsCorner.