In the past decade, more and more brands have understood the importance of SEO techniques. They have realized that selling their services offline is not enough. It is equally important to reach out to the masses in the digital world. Therefore, brands need to collaborate with an SEO agency. 

AdLift is a creative digital marketing agency that offers robust SEO services. They ensure that your website gets the right ranking on search engines such as Google and Bing. In this article, we will discuss the SEO services that AdLift offers and what makes AdLift the best SEO company in India. 

Role of SEO

To help you understand the role Search Engine Optimization plays, we have bifurcated its functions into seven categories- 

• Keyword Research

Any successful campaign that is based on Search Engine Optimization always begins with keyword research. Through the research, brands can identify topics and themes that their target audience is searching for. This also helps you to cut down on words that you don’t need. Therefore, you will get a chance to rank higher. 

• On-Page Optimization

This process ensures that search engines like Google understand what your content is all about. It involves using keywords at strategic locations of your web page to make sense to Google as well as your readers.

• Technical Optimization

To make sure that your website is user-friendly and receives sufficient traffic, an SEO agency uses tools like Google’s Page Speed Insights to check your brand website’s speed. Agencies also use other crucial technical SEO strategies such as HTML and XML sitemap, using a flat site architecture and schema markup, making sure your site is optimized for mobile users.

• Link Building

The best SEO companies in India uses multiple ranking factors such as inbound links to rank higher on search engines. To ensure that your brand gains a lot of popularity, you should focus primarily on two factors- content and links.

• Internal Linking

Internal linking is important to boost your rankings. It helps Google and users navigate around your site, helps spread link equity among your pages, and provides a way for readers to find useful relevant content. To make sure that you use them correctly, always focus on linking from higher authority pages to lower authority ones. Use anchor text that makes sense both to Google and to your readers.  In addition, you should always link to relevant content that offers further info on the topic of the post.

Why Adlift is the Best SEO Company in India?

Here is a list of reasons why AdLift is the best SEO company in India-

• Our squad of experts 

What truly makes us stand apart from the crows is our team of skilled professionals. The award-winning agency ensures that every member of the team delivers excellent results yet is able to meet the deadlines. AdLift offers content writing, SEO & SEM strategy, social media, paid media etc. 

• Brilliant communication skills

At AdLift India, we understand the importance of effective communication with clients. This particular trait has helped our agency to develop a long-lasting relationship with clients 

• Problem-solving skills

Having worked in the industry for more than a decade, AdLift professionals possess problem-solving skills. They can handle all types of campaigns and their related issues and have the expertise to deliver remarkable results. They offer performance proof marketing strategies. 

• They offer accurate data

Each of AdLift’s campaigns has been successful. It is because of data and analytics, measurements, and insights. So, when your brand or business opts for a digital marketing agency, you should ensure that they add value to your brand.

As a leading digital marketing agency in India, AdLift has always made sure to track the success of its clients. The agency prepares weekly and monthly progress reports and shares them with the client. They also use analytical tools to measure the campaigns and strategies, ensuring that the leads turn into revenue.

Also Read: How Do We Prepare For A Digital Future?

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It is interesting to know the most frequent SEO mistakes that are made, generally, due to ignorance or neglect:

• Lack of professionalism: Leaving SEO positioning in the hands of a friend or relative is a severe SEO mistake. As in other subjects, SEO will require prior knowledge that only experts (community managers and media agencies) will master perfectly. Making a good investment on time will bring us more benefits than costs in the long run.
• Choosing keywords: An error SEO will use words generalized key and chosen by competition. You have to be more specific and look for creative content.
• Link with marketing: Both departments ( SEO and marketing ) cannot be independent but will work hand in hand in the day-to-day running of the firm. In this way, the keywords used must go hand in hand with the advertising and marketing campaigns that are developed.
• Links: Obviously, external links to exciting content are essential, but internal links. Although we should not abuse them, neglecting them will be a big SEO mistake. However, we must avoid illegal techniques like link building (creating artificial links).
• Link quality: To optimize a website, we cannot make the SEO mistake of using any link. We must be more precise and improve this quality as much as possible.
• Content: You cannot make the SEO mistake of neglecting web content, providing just what users are looking for. It is essential to think well about the titles, the keywords. Google has determined that effective SEO positioning will be quality texts starting at 1,000 words with the latest updates. Subsequently, it will be necessary to carry out dissemination work through social networks or other means.
• Design: It is a big SEO mistake not to bet on the insertion of images and videos and h1, h2, bold or italic text formats. In the difference lies the success. However, we cannot make the SEO mistake of using excessive flash content, as it will be more difficult for search engines to index.
• Statistics: It is essential to pay attention to statistics, examining where the traffic comes from to our website, the most used keywords, or the most read texts. Failure to carry out these studies will make it difficult for us to make decisions a posteriori and, therefore, a significant SEO error. The content must be original, exciting, and own (not copied from other web portals).
• The term of the results: Many times, companies make the SEO mistake of considering that their investment in research and strategies will pay off in a short period. However, you must be patient and wait until it is time to see our website among the first entries of the search engines.
• Content update: Although it is a common SEO mistake, it is almost apparent. The organization must update its website constantly, eliminating visits to the competitor’s portal. It will be ongoing work to improve SEO positioning, optimizing the texts of the news section and the blogs.

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The Most Important On-Page Criteria (What You Should Optimize on Your Website)

The first question in search engine optimization should be: Does Google even index my website? If not, it cannot be found by Google. The following tips can make things easier for Google:

• Sitemap.txt: This file is a kind of table of contents for your website for Google.
• Robots.txt: This text file is used by Google as an instruction on which pages should be crawled. Important: Link it to the Sitemap.xml.
• Meta Robots: Here, you can define which pages should be indexed by Google and which should not 
• Google Search Console: This free Google tool helps you keep an eye on important key figures for your website. Here you can also see, for example, which Google is already crawling subpages.

If Google already indexes your website, check it, including all subpages, for the following criteria:

Page Title

The page title appears when you move the mouse over the tab of your browser.

• The page title should be between 55-60 characters. Caution: The decisive factor is not the number of characters but the pixel width (the page title).
• The page title is ultimately important for SEO. Relevant terms should be in front (e.g., the important keyword, the brand name in the back).
• Tip: Every single page needs an individual page title!

Description

Google uses the Description for the search results. The Description is not a ranking factor, but of course, triggers the click incentive for the user.

• The Description should be around 139 characters (one SMS) long.
• Complete the Description with emojis, calls to action, and important keywords
• Tip: Every single page needs an individual descriptive text!

Page Structure

A good page structure makes it easier for the search engine to recognize what your website is about or what topic you are an expert on.

• Use H1, H2, and H3 headings to define whether they are main headings or subheadings.
• Every page needs an H1 – this heading tells not only your reader but, above all, the search engines what this page is about.
• In the future, users will talk to their devices more and more. This is also the reason why FAQ areas are again rated very positively by Google. What this means for you is that you formulate headings as the user asks their question, for example, “What are the most common SEO mistakes?”
• Tip: Page title + Description + H1 should be in a coherent context.

Texts

Visitors to your website expect texts. But the crawler also needs texts to understand what your website is about.

• Use bold letters, bullets, and, as mentioned, headings and sub-headings to structure your text.
• What about a text that can be opened? This function is pleasant for the reader because he is not overwhelmed by the content. However, you are also forcing him to interact (he has to open the text). However, from a technical point of view, the crawler cannot open the text and, therefore, has difficulties optimally capturing your content from an SEO point of view. Therefore use it sparingly.
• Tip: The text/code ratio also plays a role. WordPress themes, in particular, have many, sometimes unnecessary, plugins that not only affect your loading time but also reduce their text/code ratio with unnecessary source code. So take a close look at which plugins are loaded and which you need. A good value is around 25% text.

Keywords

If you use the right terms on your website, you are more likely to find your topics on Google. Ask yourself the following:

• Which terms and words do your customers use? Companies and customers do not always speak the same language!
• There is no upper limit to the keywords used on a website, but the ratio of keywords to content has to be right. The more content your website has, the more keywords you can, of course, put on it.
• Make sure, however, that your website does not become too broad in terms of content to use more keywords. The rule here is class before mass!
• The following rule applies one relevant keyword per subpage.
• Tip: Google also recognizes synonyms. So you don’t always have to use the same terms. On the contrary: Google rates too high a keyword density negatively (“keyword stuffing”).

Pictures

They not only reinforce the statements of your texts, but pictures are also a visual anchor for your readers and loosen up your texts. The search engine cannot see your images, but image SEO plays an increasingly important role in invisibility.

• The number of images: A website with images is generally perceived positively by Google because it is more pleasant for the visitor than a pure text desert.
• Use metadata such as alt attributes and alternative texts: this data is important for the search engine and visually impaired people to understand what is shown in an image.
• Filename: You can optimize your images when you save an image on your PC. Use important keywords for the file name if you like several, which you can separate with hyphens.
• Tip: Pay attention to the size of your pictures! Images, in particular, are often the cause of poor loading times. With open-source programs such as Gimp, you can compress the image size without losing quality.

Videos

• Technically, Google does not understand the content of your videos. However, it is crucial that users like to watch videos and that videos can increase the length of stay of your visitors. Conversely, this reduces your bounce rate. Google understands these signals and rates them positively.
• Tip: Host your videos on YouTube or Vimeo so as not to affect the loading time of your website, and then embed the videos on your website.

User Experience

An important criterion that Google uses to evaluate your website is related to the user experience. Google rates them primarily based on the following points:

• Pagespeed: how fast is your website? You can test it here.
• Core Web Vitals: They consist of three values ​​with which your users’ experience with the website is measured. The three values ​​are LCP, FID, and CLS.
• Mobile-Friendly: How mobile-friendly is your website? You should take a critical look at older websites in particular.

Also Read: Important Points To Improve The SEO Of Your Blog

Offpage Optimization (What You Need To Optimize Outside Of Your Website)

Backlinks

Backlinks are links from other websites that link to your website. Search engines perceive these links as a kind of “recommendation,” depending on which website these links came from.

• When building backlinks, watch out for slow, normal behavior. Avoid links from link farms or bought backlinks. The sudden growth of links has an unnatural effect on Google and is punished. Backlink building is, therefore, a very long-term thing.
• Check your backlinks regularly, as there are also toxic links that can negatively affect the ranking of your website.
• Tip: Make sure that links come from different domains and that the links do not only lead to your home page. At best, they refer to various subpages (so-called deep links).

Social Signals

• Use social media to increase the reach of your website. Unfortunately, Google does not reveal to what extent these social signals are included in the ranking.
• However, the fact is that more and more content from social networks is shown in search results. Recently, tweets from Twitter have even been indexed by Google again.
• Use the Open Graph on your website: This is used to share your content on social media as easily and optimally as possible. For example, Facebook automatically pulls the stored preview image + the defined teaser text when specifying a website link.
• Tip: Use the Facebook Debugger to test the preview of your links.

Optimizing SEO Ranking – What Are The Next Steps?

Have you now viewed your website critically and reworked a few things? Well! Because all of these factors have an impact on your ranking. But how do you proceed now?

• Our tip: Examine your website and find out which ranking positions your website already holds.
• Identify subpages that have already made it into the top 10. This gives you a good indication of where “low-hanging fruits” might be lurking because it is often easier to get a page that is already well-ranked on page 1 than to optimize a page without a ranking from the beginning.
• Make sure that ranked pages are also relevant to you (pages you want to be found). Unfortunately, experience shows that desire and reality do not always match.
• Tip: If you are not found for your relevant keywords, the only thing that helps is building up content and observing the criteria mentioned above.

Also Read: How Good Quality Content Is Vital For SEO Ranking?

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Due to its thriving economy, the state’s competition forces businesses to exert more efforts to stand out against the others. One of the first things they often do is look for a reliable Utah-based SEO agency that can help create effective SEO strategies. 

But looking for a qualified SEO agency may be more complicated than it seems, especially if you are running a large enterprise. Here is some information that you must keep in mind when searching for the best enterprise SEO agency that can provide everything you need to compete in the booming Utah market. 

Working With Enterprise SEO Agencies: Everything You Need to Know

One of the major factors to make an enterprise SEO agency provide your company with the best services is to understand what to expect from them as soon as you start your contract. 

Knowing what to expect will not only allow you to distinguish which SEO strategies will work for your company and which ones will not, but it will also let you pave the way for better chances to succeed in the long run. 

Your prospective SEO agency must know how to draft a business case with your company. It should include all the SEO tools that you may need to implement your plans. It will allow you to be more organized as you move forward with the agency. 

Where to Look for When Choosing an Enterprise SEO Agency?

There are different ways to look for the best enterprise SEO agency in your area. First, you must make a list of prospective agencies that can work for you.

To generate a list, you may attend several SEO conferences to build your network within the SEO industry. You may interact with various agencies by going to various booths and talking to the agencies’ representatives to discuss your needs. These events also allow you to talk to other attendees to ask for recommendations.

If you have no time to go to these conferences, you may take your search online or ask for help on Facebook Groups.

How to Manage Your SEO Agency

Once you find your ideal Utah-based SEO agency, you need to have a continuous communication flow with the agency to have a fuss-free interaction. 

You need to give them access to the information necessary to do the work faster. It is also important to have a contract with the agency to have a written agreement about what they should do for your business within your agreed time. 

You must also come up with a detailed roadmap of all the deliverables that the agency must accomplish for your company. It will help you track the progress of your SEO strategies to ensure that they will not miss the deadline. 

It is also crucial to show your support to your SEO provider. It will ensure that you will have a stress-free working relationship, and thus you can achieve your company’s goals on time.  

Also Read: The Best Providers To Set Up An Online Business

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Search engine marketing is abbreviated SEM, which in turn is in English Search Engine Marketing. SEM is of great importance for all those who move into the digital world and successfully advertise their products or services there or who want to generate more traffic on their online presence. Search engine marketing describes the attempt to get a product or service to men or women as successfully as possible via search engines. Search engine marketing is one of the three pillars of online marketing.

The field of SEM is divided into two areas. Search engine optimization ( SEO ) and search engine advertising (SEA), which is also known as affiliate marketing. This definition assumes that SEM is used as a generic term for search engine optimization (SEO) and search engine advertising (SEA). While search engine optimization aims to better position one’s own page in the organic search results of the various search engines, search engine advertising focuses on improving the visibility of the respective content by booking advertising links alongside the corresponding search terms.

The importance of SEM

Search engine marketing has developed into one of the most important channels of online marketing in recent years, as the two sub-areas SEO and SEA can generate new customers very effectively and the results of the methods are also very measurable. As a result, very low scatter losses can also be achieved.

Who runs the SEM?

SEM can be promoted either in-house or via professional SEM agencies, which then carry out the relevant campaigns. For example, a central area of ​​responsibility is to identify the keywords that are relevant for your own website and to use tools such as Google Adwords to identify terms that are most frequently searched for by the target group. There are also various payment models within the scope of search engine marketing, such as the “per click model”, ie payment per click. Depending on how popular a keyword or keyword combination is, the higher the cost.

Also Read: Social Media – How It Is Benefitting The Businesses Worldwide

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How to choose themes for your blog

The first thing you should do is be clear about who your buyer person is, that is, who you are addressing. You should never forget that your blog has to be a key tool in your business to attract potential customers, that is, you must create content of interest to attract these potential customers and hook them from the first moment and make them fall in love with your brand.

Once you have this part clear, I recommend that you make a list of main topics or themes adapted to that target audience. A little further down I will give you 10 topics that can be used for almost any type of business, but first I recommend that you use these tools to find the keywords for your business and, in this way, you can adapt the rest of the topics for the blog.

Some ideas to help you in your search:

• Google Ads Keyword Planner to find out the most frequent search terms and their bid price.
• Google Trends to view and analyze search trends.
• Answer The Public to get headline ideas from a keyword. 
• Ubbersuggest to see keyword suggestions and your SEO competition.
• Keyword Tool to search for key terms on Google, Instagram and other social networks.

Nor should you forget that if you create perennial content (that does not expire) it is much more useful because it will have a much longer life within your blog.

content ideas for your blog

And now yes, finally we tell you what 10 ideas can help you overcome the syndrome of the blank sheet and start writing a post for your blog today. But never forget the intention that should go behind each post!

Step-by-step tutorials

Creating tutorials or guides on how to solve a certain problem is very useful, practical and highly valuable content . In addition, articles like these allow you to make different posts on the same topic in parts, if there is enough content to be able to divide it.

Consequently, you can currently find two guides in various fascicles ( how to go to press and how to create your website ). This type of content for the blog I do not recommend that you do it regularly since it can take a long time, and you should never forget that it is free content, information pills to get the reader’s attention and that they can hire your services or request more information.

This type of content can also be used to create downloadable resources, in this way you already make sure you get a lead.

Educational posts about your area

Producing educational / informative articles can help you to demonstrate your expertise but also to educate your clients.

For example, if we work with a client who is a printer, we can develop a blog post on how to send files to the printer. In this way, in addition to positioning ourselves in Google with this post, when a client does not know how to send you the file or does it incorrectly, you can redirect to the blog post and in this way learn more about your company, but most importantly, save time explaining it from 0.

Also Read: How Good Quality Content Is Vital for SEO Ranking?

Expert interviews

When you lack topics or want to have a periodic section, you can make use of the interview with other professionals in your sector , for example, every first Monday of each month: new interview.

These types of articles can save you a lot of time in writing, since it may be enough to have a question template and update each interviewee with a specific question for that person.

Of course, you must not forget that you will have to “give something in return”, usually a link to their website or social networks, so try to make them professionals who complement your activities and not so much direct competition.

You should also bear in mind that even if you save time in writing, you will have to invest time in looking for these professionals, contacting them, reviewing their texts, publishing the posts on the blog and disseminating them … It was not going to be that easy!

Infographics

Infographics or images that provide valuable information is content that can work great on your blog, but most importantly: you can reuse it for other platforms such as social networks, and you will also have very useful content to upload to Pinterest and redirect traffic to your blog.

The important thing about infographics is that in addition to providing valuable content, they are easy to understand and explanatory. It’s the perfect type of material to download and save on your computer for occasional reference or even print. Is there anything better than having your brand seen every day?

Accordingly, one of the infographics that has worked best on Pinterest is the meaning of colors.

Experiences or learnings

Talking about your own experiences or learning, always related to your sector, can be a good way to create content that is “easy for you” and that can help others.

These types of posts help a lot since we all like to read the experiences of others to learn from their mistakes and their successes. One piece of advice is that you try to talk about your own experiences, but within the professional and not so much of the personal, because you must not forget that it is a client-supplier relationship, that is, professional.

Take advantage of membership

Do not hesitate to take advantage of the affiliate links on your blog so that in this way, in addition to adding value, you can generate passive income.

Of course, the important thing is to focus on giving value, so for example, if you are affiliated with Metricool, you can create a post about “3 necessary tools to manage Social Networks” and name Metricool with its link (which by the way, in a meaningful way is our favorite tool) or if you are talking about web pages.

These types of posts can be very interesting for the user, as long as you make an effort to create the content that the user needs.

Latest trends / news

Producing novel articles about trends or news can help you position your brand very well and quickly in certain keywords, but you must bear in mind that they will be posts that “die” after a few days or months, which will not serve to position you forever.

I recommend that you make publications of this type, especially if you find out about something new before anyone else, but that it is not the only source of inspiration for your posts.

Some types of content that work very well in the area of ​​marketing are:

• Image sizes Social Networks – June 2020 update. You can try to reuse this type of post and try to adapt it with each new feature, only changing the sizes that are modified.
• Instagram news 2020
• Marketing trends 2021
• Ecommerce trends due to Covid-19

Use the multimedia format (images, infographics, videos, podcasts …)

One way to create more valuable content with less effort is to use the multimedia format, that is, to take advantage of the content of a blog post to complement it with an infographic, a video showing how to do it, an image or infographic with the summary … You can also connect them to each other and redirect traffic from one place to another.

Another option, as we do accordingly, is to adapt the content of some blog posts to create carousels for Instagram . Have you thought about it?

Guest Authors / Contributors / Guest Posts

Finally, you should know that working with guest posts or guest authors is a fantastic strategy for your blog. The operation (and effort) is similar to the interviews of professionals, but in this way, you can also exchange posts and thus generate link building on other websites in the sector.

It is important that you have a style book for the guest authors and that you pass some recommendations so that they “do not clash” on your blog. You must also regulate what types of links can be added in your post, how many words or extension they must have, how the structure should be …

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In 2005 Google developed the patent “Agent Rank”, which had the objective of assigning a certain score to content based on the reputation of its author. This new implement gave rise to think that Google was considering in its algorithm the quality of the authorship of content to determine its position in the SERP’s.

Is authorship an SEO ranking factor?

The debate on whether or not authorship is a factor in SEO positioning has been going on for many years and was especially triggered after a Google article entitled ” What webmasters should know about core updates “, where a suggestive mention was made.

Google has responded, as usual, saying that authorship does not influence SEO, since the necessary resources are not available to make this type of measurement. The idea of ​​assigning a score for authorship is to improve the user experience and allow you to better know the reliability of content. However, this does not mean that this score does not influence web positioning in practice.

How to use authorship to improve SEO

The webmasters have developed strategies and tools to analyze the score authoring and use it for your positioning in the organic searches. Here are some practical tips on how to analyze your authorship score and improve the organic positioning of your content.

Determine your score using HTML Extract

• This is the most effective method to find the score of each of your content. To carry out this process the first thing you will have to do is use Chrome Inspector to find the Author’s XPath or Expert Reviewer.
• Once you have the XPath, just copy and paste it into the crawler that you use regularly (for example Screaming Frog ). Here you will have to sort the parameters by author name to obtain the necessary data and make an analysis with the crawler on all the pages of the authors.
• The data obtained should be dumped into a spreadsheet that you can then use in an analytical tool such as Google Analytics. Performance data can be used to create an Excel table and, using the VLOOKUP function, you can cross performance data with the names of each author using the URL of each content analyzed as a common element.
• The information should be distributed in a row by each author and in the columns, you should order the values ​​by the percentage of conversions, traffic, and engagement.
• You can add more analysis factors using readability analysis tools to help you determine the quality of each content automatically. Remember that these types of tools serve to get a rough idea, but if you really want to have an idea of ​​the performance of your content, it is best that they be analyzed by a human editor.
• Once you have the performance data by author, you can determine which are the most valuable contents according to each of the collaborators of your team. This will help you improve your content strategies and get more traffic and conversions.

The post How to improve your SEO using content authoring appeared first on TechReviewsCorner.

Social media are the main online channels

• Nowadays, social media are an integral part of everyday and professional life. Millions of users watch videos on YouTube, communicate via WhatsApp and Messenger, spend time on Facebook and Twitter, or upload photos to Pinterest.
• Social networks offer a great opportunity for companies and the self-employed: nowhere else can they be as close to the customer, reach a broad mass of potential customers, and offer their existing customers real added value.
• However, not every channel is suitable for every company. A professional social media strategy is therefore essential: which channels fit the company? What goals should be achieved? What needs to be considered with the content? How do I measure my success in social networks?

Also Read Twitter And The Benefits It Brings To E-Commerce

The most important social media channels at a glance

• There is no way around Facebook: here you can set up your own company page and post texts, images, videos, links, and live streams. Interested parties can give your page a like and thus automatically track all further contributions from your company. The more likes, followers, and interactions you measure on your site, the greater your reach. In the beginning, you can buy Facebook likes.
• Instagram is particularly popular with young people. Here, however, the focus is on photos, longer texts cannot be posted. Companies that market products or services that are easy to depict should be represented on Instagram.
• The WhatsApp messenger service is increasingly being used by companies. If you want to be quickly and easily accessible to your customers, you should jump on this train.
• YouTube is the second-largest search engine in the world after Google. You can publish videos on your YouTube channel. If appropriate, distribute videos about your products, for example, and also provide all relevant information so that the videos can be found quickly.
• In contrast to Instagram, Twitter is very text-heavy and is a good support channel. Products for women are very well presented on Pinterest. A LinkedIn or Xing presence is recommended so that employees and customers can network with each other. A good network is often a key to success. You can also present information about your company on the free company page and make regular contributions.

Also Read: 10 Trends In Social Networks That We Have To Follow In 2020

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