LinkedIn – A Trendsetter For More Than 10 Years

One of the oldest platforms, yet a lively and fresh social network.

What distinguishes LinkedIn’s style is its unconditional focus on user needs. This generates a continuous development and adaptation of useful, freely accessible functions.

The use of #hashtags at #LinkedIn has always been based on user behaviour: their use has been promoted again for several years, and niche, branded, trending, community and weekly hashtags are recommended. True to the motto: Less is more. At most, five hashtags per post are the official recommendation, and companies should also heed the tip to combine specific hashtags with stronger, non-specific hashtags.

LinkedIn’s digital growth and adulthood without losing its identity as a network is a background to its success. It also shows that digital success requires proximity to the customer, which is rewarded in the long term.

Read More: Content Marketing on LinkedIn For Branding and Customer Acquisition

Use LinkedIn For Lead Generation

This title sticks to the network as one of the most popular social platforms in the business. As early as 2015, it had risen to 3rd place in popularity among business leaders in a general comparison of social networks.

The connection between the profiles of individuals and companies, the transparency of individual competencies and career steps make LinkedIn draw from this popularity. What endures on LinkedIn apply?

Researchers have proven that traffic generated via LinkedIn has the best and highest visitor-to-lead conversion rate among the various social networking platforms. Effectively, the numbers are higher than on Facebook and Twitter. The reason for this is the excellent reputation. The conclusion is that LinkedIn will continue to generate leads for companies in the B2B sector increasingly.

Act As An Opinion Leader In The Industry

If you want to present yourself as a brand, LinkedIn is one of the most effective channels. Because how does a name, a contribution, or a novelty establish itself? – Talking!

The professional distribution of content on LinkedIn means direct contributions to an industry’s discourse. One contributes to public exchange and thus also becomes a conversation.

Cleverly used, the social network helps to establish a brand as an industry leader. Of course, through contributions (in all format versions), comments and events.

Since the platform has looked closely at user behaviour and considered user needs, it also enables your company to join groups, form forums, and network with key people and opinion leaders in your industry.

Distributing your content and interacting with relevant stakeholders (and their content) helps companies strategically position themselves as key influencers in the industry. The result is that your sales team is also operating from an unexpectedly advantageous position.

Give The Company Personality

Any social network that works improves human-to-human relationships. This is what makes an open, democratic, respectful exchange possible. As a platform for business relationships, LinkedIn stands for exactly that.

It could be because this network works excellently as a recruiting platform. Seventy-five of the Fortune 100 companies find their staff here.

The many profitable collaborations that LinkedIn has established maintain a positive image. In times of transformation in the labour market, companies and employees find each other here faster, better and more than ever.

4 Steps To Make Your Best Impression On LinkedIn

Establishing a professional profile Completeness and fulfillment of the basic requirements are the top priority for the company profile. Use descriptive formulations in the benefits presentation and positioning of your company. Maintaining your profile is a task for the whole company. Encourage employees to interact. Assign important admins and delegate tasks, from the editorial plan to landing pages, focus pages or company posts, including hashtags.

Provide Opportunities with Relevant Content A LinkedIn Company Page needs a clear purpose. Would you like to discuss relevant developments? Represent your corporate culture? Or become the source of industry news? – Depending on the objective, you should create a persona. Which personality is it that you want to address optimally here? – This is the only way to plan the form and content of your contributions meaningfully. Offer your personal inspiration, experience, and help in the form they expect.  

Cultivate relationships: Posts with pictures, videos, articles, events, and job offers – all publications on LinkedIn are offers for interaction. Every interaction is worth noting. 

First, use the potential of your employees. Network with industry giants. Cooperate! And communicate directly and in suitable groups that use your personas to round off your opinion. 

Be Reliable: Whatever you do on and with LinkedIn, always ensure factual and conventional stability regarding your appearance. Only publish what your company stands for.

This starts with authenticity, brand loyalty, and the uniqueness of your presentation and leads to regular contributions, presence in relevant forums and proactive strategies to meet new customers and partners. All of this takes planning and attention. The best way to recognize your reliability is to take the voices of your network seriously.

Also Read: What Are The Types Of LinkedIn Advertising And How It Works

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Twitter Advertising

Advertising on Twitter is simple and intuitive, with several objectives adapted to any digital strategy: web traffic, conversions, brand recognition, …

Segmentation is very powerful, with many possibilities to reach your target audience. Another great advantage is the format of the ads, very similar to regular publications, so the ads will not be very intrusive.

Advantages of Twitter Ads

Twitter has more than 300 million users and more than 100 million daily tweets, and it does not reach the statistics of Facebook. Still, it is an exciting platform because its users are receptive, generating a lot of participation, being a good advertising proposal on the Internet.

Having seen what advertising is on Twitter, you assess its benefits:

• New contacts for your business.
• Increase in visits to your website.
• The price is low.
• Segmentation is effective.
• You can organize remarketing campaigns. 

Types of Advertising On Twitter

Evaluate the options you have in Twitter Ads:

Promoted Tweets

If you are looking to increase reach and improve your brand image, promoted tweets can be a good proposition. They are similar to regular publications, with a bidding system to encourage them. Twitter allows four promoted tweets per user per day, so it is not intrusive advertising, as is increasingly common on Facebook and Instagram.

Promoted Accounts

Perfect to increase your community, expanding the number of followers. Suggestions appear first to try that the user clicks on the follow button. Also, you can get app downloads or product purchases.

Promoted Trends

If you want to reach many users, increasing the reach, you can create a hashtag to turn it into a trend. The objective would be to achieve the Trending Topic, visible in a country or region. 

How To Advertise On Twitter

Before we get down to work, know the requirements to organize your ad campaign:

• It would help if you had a profile on Twitter.
• Add image and header to your account.
• Include the URL of your business.
• Your tweets must be public.
• Your account will not be penalized, having a history.
• Your profile must comply with the policies and rules of Twitter.

Create Your ad Account in Twitter Ads

If you haven’t advertised on Twitter, you need to create your ad account. Log in to your account, go to Twitter Ads, add your country, time zone, and billing information, and launch your new campaign.

Select Your Goal

Twitter ads are focused on specific objectives, so you should think very well about how to develop your campaign:

• Recognition: promote your tweet to reach the maximum number of people.
• Interaction: achieve the maximum number of interactions with your promoted tweet. You will pay for each exchange earned.
• Followers: increase the number of your community
• Website conversions or clicks: You pay per click to increase visits.
• App download: cost per download to install your application.
• Re-interactions of apps: intended for users who have your application to increase their use.
• Promoted Video Views: Increase the number of views by paying per view.
• In-stream video views: Add your short video to start high-quality videos from creators, paying per video.

Campaign Settings

Add the name of your campaign, payment method, daily budget, start and end date. In addition, it includes disseminating the ads: standard (throughout the day) or accelerated (spending the budget as soon as possible).

Ad Group Settings

Include the name, start and end date, budget, and type of bids:

• Automatic bidding: get more interaction at the lowest cost.
• Target cost: you will pay the average price for each conversion or click, valuing the average of the rest of the advertisers
• Maximum bid: define the maximum you want to pay for each interaction.

Audience Segmentation

Select the users who will view your ads, segmenting with several criteria: gender, age, geographic location, and language.

On the other hand, you can narrow and segment in a more specific way:

• Types of devices, operating systems, operators, and models of smartphones. 
• By events.
• Interests.
• Conversation topics.
• Similar users.
• Keywords.
• TV shows and movies. 

Ad Placement

You have three options: user timeline, profiles, pages, and search results. On the other hand, you can use Twitter contributors to position your ads on a network outside the application platform and web pages with the Twitter Audience Platform.

Design Your Ad

Try to convey your message effectively; you can add cards or cards to your ad campaign, including the link of your landing page, to get more interaction, achieving more significant visual impact. 

Tips For Organizing Your Ad Campaign In Twitter Ads

Before launching your advertising on Twitter, use these tips:

• Communicate your message directly.
• Increase creativity by including emojis.
• Add attractive images related to your business.
• Take advantage of cards to increase user response. 
• Add a call to action.
• Highlight your prices, offers, and promotions.
• Create the Twitter pixel for remarketing campaigns. 

Also Read: Twitter And The Benefits It Brings to E-commerce

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Find out in this post why you should regularly display content on LinkedIn and how you can achieve success with it. Get tips on how to create successful posts that will bring you the reach you want. You learn to select topics with relevant keywords for your posts.

Why Content Marketing on LinkedIn?

You’re guaranteed to find your target group on LinkedIn! LinkedIn has 16 million members in the DACH region. B2B contacts, in particular, can be reached as it functions as a business network.

Potential customers, employees or partners will become aware of your content via LinkedIn content. In this way, you convey trust because you provide your expertise in the form of specialist articles free of charge. This will help you build your network on LinkedIn with potential customers. Your desired customers will then automatically come to you or be better addressed by you as warm contacts. So you get more leads and generate new customers and sales by posting regularly on LinkedIn.

How Does Triumphant Content Marketing Succeed?

Our customers often have the problem of not having enough human resources. Usually, one person does all of the content marketing alone. There is no strategic approach here—every time new content is created, which requires a lot of effort but fails. The person responsible for content marketing is dissatisfied, content marketing is abandoned in case of doubt.

It doesn’t have to be the case once you systematically build up your content marketing process. It would help if you had defined budgets and specify a time frame and those responsible. With marketing automation and a strategic approach, you save yourself a lot of effort and mistakes.

For your content marketing success on LinkedIn, you, therefore, need a content marketing strategy. Because effective content that is tailored to your target group and brings you leads can only be created through a strategic approach. Otherwise, your content marketing on LinkedIn is only done through sheer actionism. It would help if you had defined target groups and goals, analyzed and measured success with tools.

We are happy to help you with your content marketing strategy! This will reduce your efforts, and finally, have fun with content marketing! In the post, you will get further tips on how you can create operationally successful content.

What is The Content Shock?

Content shock is the exponential increase in online content that exceeds our limited human ability to consume media. As a result, users can no longer read the content correctly or cannot even perceive it. This reduces the reach of content creators. So invest more resources (time and money) to keep reaching your target group and attracting their attention!

You need the best content in your industry NOW! Become an indispensable part of your target group. Otherwise, someone else will do it. Therefore, regularly produce new content to stay current, relevant and the best in your niche. Alternatively, you can find a thematic place with so much relevant content that you’ll win the SEO competition anyway. However, this isn’t easy. Ultimately, it would help if you had top positioning and defined budgets and resources. That is why a strategic approach with appropriate analyzes is so essential!

What Does a Successful LinkedIn Post Need?

To avoid content shock, you need effective and engaging content!

A successful LinkedIn post needs one thing above all: your expertise. So write about something you are very familiar with and what you can pass on to your potential customers as added value. Start your LinkedIn posts with a good hook, structure your post in paragraphs and close it with a call to action! You can also use storytelling and write in the activating language to create lively stories and thus generate enthusiasm among your customers.

Finally, always use hashtags that are relevant to the topic, generate a greater reach, and underline your positioning. Whenever it suits us, we recommend including other members in a post and linking them—questions at the end of a post-work particularly well to further stimulate commitment. If you want to include a link, write it as a comment on your post.

Also Read: LinkedIn Now Performs More Relevant Searches

How do I Find a Topic For My LinkedIn Content?

We often come across the question, “Help, what should I post?” There are many different ways to find exciting and relevant topics, content and questions for your LinkedIn posts:

1. Gathering inspiration: See what your competition is doing, what is doing well and what they are talking about and how. It stands to reason that this will work for your target audience as well. Of course, it remains essential that you still write your contributions and not copy too much. You can also gather inspiration by looking for hashtags and keywords on LinkedIn that you also use regularly.
2. Evaluate old posts: Which posts were particularly popular with your LinkedIn followers? Always measure the success of your old posts. What can you learn from, and what can you benefit from? Use it to create your recipe for success. What can you keep doing to make a successful LinkedIn post? You can then use this recipe to only successful post posts on LinkedIn. Learn how to do it in this post: LinkedIn: How Users Can Measure Success.
3. Use tools:  Use tools to enter one of your focus areas or services as keywords. The agency then tells you which W-questions or contexts are relevant in this regard and which are searched for on Google. We can recommend Hypersuggest for this. Here you can also filter by language and country and see the results based on the search volume.
4. Ask Google: If you want to get quick and budget-friendly answers to your key areas, entering one of these critical areas in the Google search is worth it simply. Google tells you what people often search for in this context. This gives you an incentive about what is being asked for and what to include as keywords.
5. Picking up on trends:  Which topics are currently relevant and fit with your positioning, your services, your priorities? As a pioneer, be the first to write about new developments or show them when you have new knowledge. This is an excellent way of showing how strong you are in the subjects and being trusted in this regard.
6. Reactivate content: Not all posts are read by everyone at all times. So feel free to post old content again, maybe in a modified form. Also, use content that you play out in other ways (other social media, blog, whitepaper or newsletter, for example). This makes posting LinkedIn posts resource-saving and efficient.
7. Ask your audience what they want to hear, read, and see. Content is only effective if it hits the pain of your target group! Accordingly, you should create content that is read and that covers and solves their interests and problems.

How Long Should a LinkedIn Post Be?

A post on LinkedIn can contain 1,300 characters on your private profile and the company page. Take into account that a link and an image also cost characters, and you also need space for your hashtags.

The general rule is: the flavour lies in brevity. So make the key messages and don’t bore your target group with irrelevant paraphrases. You can write links (to your website, an exciting article or a book, for example) or other statements in the comments, thus stimulating and promoting engagement.

When Should The Post be Published?

The best engagement is achieved on Tuesdays, Wednesdays and Thursdays. During the week, most people are active on LinkedIn and less occupied with private and leisure topics.

The times 7 a.m. to 8 a.m., 12 p.m. and 5 p.m. to 6 p.m. work best. Then you meet the LinkedIn members in a professional context, for example, on the train ride to/from work or during the lunch break.

How Can I Learn How to Create Great Content?

In this post, you have already learned a lot about creating content for your LinkedIn network. You now know why content marketing is essential. The creation of your content and formats must be strategic so that you build your community and receive interactions that have a long-term and sustainable effect on your business goals. We have given you a few tips. You and your employees need a teaser and copywriting skills to create content. This will help you avoid the content shock and create appealing content that will resonate with your target group! We are happy to offer you individual projects, coaching, courses and seminars and train your employees with all the necessary know-how, to create compelling content for your website and social media like LinkedIn! Interesting for you?

Conclusion: Create content for LinkedIn

You must trust the topic of content marketing on LinkedIn. Use the opportunity to play out LinkedIn posts. However, remember to do this strategically and regularly to reach your dream customers and meet your business goals.

The post Content Marketing on LinkedIn For Branding and Customer Acquisition appeared first on TechReviewsCorner.

When a major update occurs, some of its new features may go more or less unnoticed. Even users who have automatic updates turned on may not even be aware that an update has occurred. The most important news of this latest update is the following.

Moving letters in stories

Moving letters can now be added to all texts. This icon of moving letters appears whenever we are going to write a text about the stories.

The trash can be renewed

This is one of the most striking and previously demanded novelties. Now the option “Recently Deleted” is added that allows recovering of any photo, video, story, or IGTV that has been deleted, within 30 days later.

Also Read: Instagram For Your Company

Share the Reels on Facebook

Short videos called reels can now be posted to the Facebook Watch account instantly. It can continue to be published also in the stories. This option will make the Reels add views and can reach a larger audience.

No more post in the stories

This novelty is only affecting some regions to check its impact. The point is that Instagram considers the posts that are shared in stories to be duplicate content. That is why you are eliminating this possibility in some markets with the new update.

Hidden likes

This is an option that can be very useful for some brands. It is the possibility of hiding the “Likes” that a publication has received. If something has not turned out as expected and the engagement has been low, the “likes” counter can be hidden.

Time remaining in stories

This is another of the great news that Instagram is testing and that allows you to know the remaining time of the stories. That is, we will see the time that remains before they disappear.

Remix on the Reels

It is a function that will fight against the famous duets of TikTok. In this way, when it is active, the user will be able to color one video next to another to make a replica.

Also Read: Ideas To Promote Products and/or Services On Instagram

Group posts

The new Instagram guides allow you to group several publications in the same content. This format can be shared in both stories and private messages.

Other novelties

• Voice Effects for Stories: Effects can be added to the voice.
• Direct of up to 4 hours (previously it could only be 60 minutes)
• Live now: a new IGTV section that recommends other live shows
• Messages being deleted: a new chat feature deletes messages when you leave it
• Automatic captions on IGTV

The post Instagram Is Updated With Great News – What Has Changed? appeared first on TechReviewsCorner.

The modifications that have been made to the plan of the platform have to do with the distribution of space, size, and typographic shape to facilitate consumer navigation on LinkedIn.

For its part, the look has an extra white house and the ornamental icons have been reduced. The platform has additionally launched a new shade palette with heat tones, in which blue and inexperienced stand out in the motion and determination options. Also, the shapes and buttons are extra rounded to make the journey smoother and extra pleasant.

Accompanying these buttons, new illustrations have been designed that exhibit in a sure way the range of professions and industries located in the community, as nicely as these employees of exceptional genders, races, and ethnic origins, which highlights the exceptional voices that makeup LinkedIn.

Apart from this news, it is predicted that the association will additionally include the alternative of darkish mode soon, which will serve these customers who have some kind of visible impairment.

Regarding the search parameters, the platform has modified the configuration of this machine to show greater applicable results, such as events, courses, publications, organizations, and different associated content. So, searches that solely confirmed human beings or jobs have turn out to be a good deal extra blended space.

Notably, the search device now shows greater customized statistics to the results and new consequences sections that exhibit current things to do for a connection, as properly as a listing of applicable businesses or humans to follow.

As for non-public messages, the person can edit and delete them. In turn, videoconferences can be made at once from InMail, having Teams, Bluejeans, and Zoom as providers.

On the different hand, the world’s greatest expert community provides for the first time in Spain a rating that acknowledges rising agencies that have skilled notable adaptation and resilience in the modern context of the country.

With the goal of inspiring the expert neighborhood of the social community with success memories in the face of unattainable challenges, LinkedIn has simply shared the listing of startups that stand out in the world market for their tenacity and way of adapting to the new reality.

Also Read: What Are The Types Of LinkedIn Advertising And How It Works

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What are vertical social networks?

The concept is very simple. These are social networks that are focused on a theme. This theme in turn can be subdivided into different activities or more specific interests. Therefore, vertical social networks try to satisfy the specific tastes or needs of their users.

Like any social network, it seeks to create a community among its users through the exchange of content, such as information, opinions, or advice.

The vast majority of them are free to use, although if you want to access certain functionality (such as avoiding advertising), they have premium subscriptions to unlock them.

On the other hand, you will be able to access some networks without having to be registered, while in others you will have to log in with your user to be able to use them.

Vertical social media ranking

If we get deeper into vertical social networks, they are classified into different types, as I mentioned earlier, depending on the activity or interest on which they focus.

Thus, we will find 3 classifications: by subject, by activity, and by shared content.

Networks by theme

Today on the Internet you can find everything imaginable and surely a little more. Social networks were not going to be left behind! The possibility of creating a community around that hobby (common or rare) has been used by astute people who knew how to take advantage of the opportunity to group all the interested parties under the same place.

According to the themes, we can find:

Professional networks

If I ask you to think of a professional network, I am 100% convinced that the LinkedIn logo will have appeared in your mind. Not in vain, this social network has become the place par excellence to look for employment, professionals in the sector or do the so-called networking 

Xing is another professional vertical social network that in Spain is slowly opening a gap, although its use for the moment does not reach the same level as LinkedIn. However, in countries like Germany, Austria, or Switzerland it has great weight.

Travel networks

They connect travelers with other potentials to exchange opinions on places visited. They are very interesting for the tourism and hospitality sector. On this subject, TripAdvisor and Minube stand out.

Networks by hobbies and interests

They are focused on those people with an interest in specific leisure activity and free time. Under this category, we can find:

• Moteurs
• Dogster 
• Ravelry

Also Read: Social Media; How It Is Benefitting The Businesses Worldwide

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LinkedIn Advertising

Advertising on LinkedIn is developed on an ad platform similar to Facebook or Twitter Ads to promote your business through the social network, with the aim of getting new customers, making your brand known.

How LinkedIn Advertising Works

Linkedin values ​​two bidding methods to organize your advertising campaigns, select the most appropriate one focusing on your objective:

• CPC (Cost Per Click): set the maximum bid you want to pay for each click on your ad.
• CPM (Cost per thousand impressions) : In this case, you decide the cost of the ad views (1,000), omitting the number of clicks. It can be a wise option to increase your brand image.
• Use the ad manager to control the campaign, being very intuitive . It is important to define the daily investment to avoid surprises and control advertising spending.

Types of Advertising on LinkedIn

Let’s see the options that he proposes us

Text Ads

It is the most basic proposal to start organizing your campaigns . It has an image, title and description, being able to choose several formats.

They can appear in various spaces on LinkedIn, in the right column or in the upper area of ​​the platform. 

To achieve the success of your ad campaign, use clear and precise language, with an attractive image, creating a good headline. 

Ads per message

They work in the same way as private email from linkedIn, allowing you to send messages to users . The main advantage of this option is that users receive the emails if they are active , increasing the chances of contact. Personalize the message, making the offer clear, including a call to action

Sponsored content

You have the ability to share content on your page and promote it to users in a segmented way to increase your audience . In this case, the ads will appear on all devices and on the right side of computers. 

This proposal is perfect to increase the reach, adding text ads, presentations or videos, making it the most complete option.

The video format gives us the possibility of including a call button, being active in the reproduction to get leads.

Also Read: How To Recognize A Reputable Online Marketing Agency

Display ads

They offer a more attractive format than text ads, with videos, audios and large images. It is a good idea to awaken the interest of your brand in new users. 

Dynamic Ads

They are ads that are dynamically created based on the user’s activity and profile . LinkedIn will display the ads depending on the interests on the social network.

They include content and calls to action created by advertisers with dynamic images related to the user’s profile.

Suitable for getting new contacts and increasing the followers of your LinkedIn page.

How to create advertising on LinkedIn

You must have a personal profile on the platform, if you want to run a sponsored content campaign, it will be necessary to have a company page .

• Account campaign manager: g estiona your LinkedIn advertising via the tool, you can create multiple accounts and is intuitive.
• Select the ads: you can combine several types for a campaign, choosing the call to action: contact form or take the user to your website
• Design the ad: take advantage of the tool that will help you assess the size of the images or content
• Segmentation: choose the appropriate segmentation criteria to reach your target audience. LinkedIn has professional information about its users, so it is a great advantage to reach your goal: location, company, university, professional profile and skills.
• Budget and Scheduling: Cost per click, per thousand impressions, or per open for per message ads. Don’t forget to set start and end dates for your ad campaigns, as well as turn on conversion tracking to analyze performance.

Tips for advertising on LinkedIn

Advertising on LinkedIn is a good alternative to Google advertising for selling on the Internet . For this reason, I leave you some tips to achieve success in the business social network:

• Content optimization : with a simple message but showing your knowledge
• Add attractive designs to your images related to your offer to capture the attention of users
• Video ads will give you the ability to be more effective, taking advantage of your greater interaction on the social network
• Correctly select the bids and budget adapted to your objectives
• Segment by groups: it is a very interesting filter to reach the defined target
• Control ROI : with conversion tracking to assess the profitability of your ad campaign.

Also Read: How To Have A Good Presence On Social Networks?

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