The Web is Not An End In Itself

A website is a means to achieve a goal, such as selling online or attracting new potential customers. Therefore, we must be interested in the traffic attraction strategy, that is, how we will attract visitors who can become customers.

The Most Important Thing About a Website Is Usability.

There is no use going crazy with design if it is impossible to find what we are looking for. All information should be just one click away without users having to explore. The essential elements are:

• The menu at the top with easy access to information.
• Good readability.
• Careful selection of images.
• Relevant and useful texts.

A Good SEO Positioning Strategy

This study determines the descriptive keywords of the products or services that we want to sell. These words will determine the structure of the web and its contents. This study requires training, a nose for marketing, and many hours of work. Still, it is essential to make the web profitable as soon as possible and for our products to have visibility on Google. It is something that we must take into account when hiring a web designer.

Predesigned Templates Are Not The Best Option.

If we are clear about the online strategy and positioning needs, we will realize that these should determine web development and not the other way around. The predesigned templates are not going to match all the functions we need. The best long-term strategy is to design a tailored theme from scratch for each business.

Not All Content is Worth It

As we have already advanced, the most important thing is to offer the user’s information. For this reason, Google increasingly works like human criteria, prioritizing websites with good content even over aesthetically very attractive websites, but whose content is insufficient or lacking in interest.

The contents add value to your website. That is why it is important when hiring a web designer that they offer you texts written by professionals, quality images, and videos of their production or animation.

Were you aware of all these aspects? Web design is something much more complex than we think.

Also Read: 6 Actionable Tips to Improve Your Responsive Website Design

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Suppose one of the Firm’s objectives is to gain new and different clients. In that case, the answer is affirmative because when someone comes to your blog seeking to solve their doubts about VAT, taxes, tax return and gets hooked on the explanations of your posts, the immediate consequence will be to ask you about your services.

We Explain Below The Ten Surprising Reasons Why Your Professional Office Should Also Have a Blog:

1. The blog is one of the most powerful tools to generate new customers. And if you want to generate many more, in addition to having a blog on the WEB, you can distribute the posts periodically through Social Networks and emails.
2. A blog generates more credibility and trust than an elaborate advertising message. An advertising message interrupts your potential customers when they are browsing other sites, while the blog does not interrupt and is an excellent tool to explain how it can help you solve your problems once you find it.
3. A blog can publicize your Professional Office in a spectacular and accessible way. For example, if you write excellent posts, other media will be interested in them and spread them. They may even invite you to give lectures to talk about the topic you wrote in your last publication. As you can see, a blog is a cheap and effective way to spread your brand. 
4. A blog unleashes the creativity of all the members of the Professional Office because the team meets to brainstorm ( brainstorm ) about concepts of posts or about what most concerns clients. Each person part of the professional team has a vision, clients, or a perception that can be very interesting when creating new publications.
5. A blog is an inexpensive way to differentiate yourself from the competition because each firm has its way of seeing and doing things, and the blog is an excellent way to demonstrate it. The pity is that the Firm managers still do not believe in its effectiveness and are not involved.
6. The blog helps to direct more quality traffic to your WEB. The more posts you make, the more chances you will attract quality traffic to your WEB. On the other hand, Google values ​​more WEBs that have constantly updated content, which is why a WEB comes to position itself among the first. It is often said that Google likes ” fresh meat. “
7. The blog can end up creating great alliances. For example, name on your blog influential people from the Sector, or the post you are dealing with at the time and announce them in some way that you have included them in your blog, for example, by calling them or sending them an email with the link to the post and by the way you win one more visit ;-). Some people are pleased about this, and it is a way of gradually gaining good alliances with these people.
8. The blog also serves to retain customers you already have: refer to them in some of your posts, for example, indicating a service that you have updated or find a way to make them feel like you are addressing them personally in any of your posts.
9. The blog can be used to link to services on your WEB that you want to highlight. Throughout a post, you can put links that lead to that place on the WEB that you want: new services, contact page, or a service that you want to promote at this time.
10. Give a newsletter on your blog in exchange for them leaving their data. Experts say, “The money is on the mailing list. ” So, generate a mailing list thanks to exciting content in your post that has enough value to attract and encourage users to leave their data in return.

Also Read: How Long Does It Take To Make Money From Blogging?

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Everything Starts With The Appropriate SEO Measures!

You may have invested a lot of time to make your website pleasant and to offer your customers as much information as possible in a friendly format. Your new website is the virtual shop window for your products or services. Your website can be beautiful without the appropriate SEO measures you offer interested customers but no way to find them in search engines.

You should see search engine optimization as a regular and essential part of your marketing. The Internet offers an overwhelming amount of information for visitors from all countries. You need to provide a way for your prospective customers to find their website.

You need to identify the exact keywords that your customers use when searching for products. The successes or failures of the various search terms must be constantly checked and updated if necessary. This is the only way to ensure that your customers can find you at any time.

Always Present On Social Media!

In the past few years, the way we use the Internet has changed dramatically. The younger generation, in particular, grew up with social media and used them in all situations. Nowadays, if you want to run a successful website, you have to be represented on as many social media sites as possible. Successful websites can attract up to 80% of their visitors to their website via social media. For this reason, in addition to the website, you should also advertise on Facebook, Twitter, and all social media that interest your customers.

Success Factor Mobile Devices!

One of the most significant changes in recent years is the trend towards mobile devices. There are successful websites that are almost exclusively visited by smartphones or tablets. When creating the website, it can be crucial that it is optimized for visitors from mobile devices. So it would help if you tried to constantly analyze your visitor flow and respond to your customers’ needs. This also includes analyzing the number of visitors to the devices with which your website is visited. Nothing is worse than your new customers leaving your website quickly because the content is not displayed correctly on their mobile devices.

Good Content Is The Guarantee For High Visitor Numbers!

If you have managed to attract many visitors to your website, you have to be able to offer them good content so that they stay on your website for a long time. You also want to build up a constant stream of visitors who, in the best case, revisit your website several times a day.

For this, it is essential to offer good content. These can revolve around your products or services. Offer your customers additional information that will add value to you when they buy your products or use your services. Your customers need to benefit from visiting your website if you want to retain them over the long term.

It would help if you tried to give your visitors a great experience. This also includes regularly updating your website content and offering new offers. You can’t expect your website visits every day if you only add new content once a week. So you have to adapt your request to the needs of your visitors, and you cannot expect them to adapt to your offer.

Also Read: The Best Compact Smartphones In 2021

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Even if you don’t have the faintest idea and knowledge of programming or the internet or the like, following the tutorial, you will be able to make your site in 5 minutes, ready to be published on the web and accessible to all.

Until recently, few were able to create internet pages. Today there is a myriad of tools that make the creation of entire portals a real walk.

WordPress is one of these and, thanks to its great potential, you can create your website by yourself, make it grow and maybe find new customers online. So if you can’t afford to pay an experienced programmer and have time to dedicate to a new project, take a few minutes to read the instructions below and find out how easy it is to take the first steps in getting your business online.

What Is WordPress?

Before diving into the tutorial, let’s understand what WordPress is, the program we will use to create your site. WordPress is a CMS, acronym Content Management System, or a content management system.

Born as software to create blogs, it is a very advanced and versatile platform with which professional websites and even top-level online shops can easily be created.

The biggest advantage of this software is that it creates your website with WordPress. You don’t need to write a single line of code: you can get spectacular results, even without programming, using so-called themes that will give your site a beautiful look.

Please note that this tutorial does not concern the direct wordpress.com service but the creation of an autonomous site that does not include the subscription plan for this service. The main difference is the price, which is much lower, and the greater features available if you want to customize your portal. Plus, you’ll need to find a domain and hosting for the site, but you’ll see it’s super easy.

How To Make a Site With WordPress

If you understand what this platform is and how it works, let’s dive into the tutorial. Remember that, even if everything is not quite clear to you, there is no problem: below you will see how to create a website with wordpress is so simple that it takes 5 minutes, if not less.

The CMS is now one of the most used for creating sites and blogs: we also use it for Gufo. It. It has evolved so much over the years that, on the one hand, it is very easy to use even by the less experienced. On the other hand, it offers advanced options dedicated to real professionals who carry out important projects. In practice, it is good both to start and, eventually, to grow your project on a large scale and take it to the highest levels.

To make a site with WordPress, follow the 4 steps listed below.

Also Read: 7 Tips for Starting and Running a Blog

Choose Hosting And Domain.

Each website needs a domain, the name (in our case, it is www.gufo.it), and hosting, that is, the space on the web where the files and pages are.

Keep in mind that normally you would have to register a domain, buy a hosting on which to install WordPress, connect the two, and do so many other operations that are impossible for those new to this world, or in any case, take a lifetime. Fortunately, today some services do all the work for you and are not expensive!

Choose The Theme

Once you have registered the domain and paid for the hosting, your site will be online in no time. If you go to the main page, you will see that it already has a shape, a font, some colors, and a menu.

Everything related to the graphics is called Theme. You can change it in a few seconds by simply accessing the site’s administration panel, usually reached by typing in the browser site name. it/wp-admin.

To change a Theme in WordPress, when you are on the main screen, go to the left side menu and select Appearance > Themes. On the page that opens, click on Add new. At this point, you can search among the many themes present, both paid and free. The choice is so great that you will surely find one that suits your needs and tastes. Select the one you like and click on the activate button – you can also preview it before activating it to understand how your site will change.

Set a Static Page as Your Home Page

Having chosen the Theme you like, you will surely have noticed that your site now looks much more professional and polished. The amazing thing is that you got there without writing a single line of code and without any particular difficulty. However, there is still a very small step, a little more technical, which takes a few minutes.

Since WordPress was born as a platform for creating blogs, you will see the new articles and not a typical presentation page of a website on the main page. If it is a blog you are trying to do, you have already succeeded and can skip this step.

However, the purpose of this tutorial is to create a site, so there is still another small setting to do, that is, to set a static Page as the Home Page and if we want one dedicated to the Blog. First, we create the two new pages by going to Pages > Add page, and we also write just the title Home to get started. We click on Publish. We repeat the process and call the new Blog page, after which we publish it. Now let’s change the home page of our site.

To set up a static page and make it the main page in WordPress, you need to:

• go to Settings > Reading
• Check A static page
• Select the page you want as Home and the eventual page for the Blog (optional)
• Click Save changes.

As you see, nothing is difficult, and you can see where to find the settings in the screenshot above.

Add Content

Your site has been created and is probably already active to be visited. Now you are ready to write all the content you want, embellish the interface with images, publish even more pages or posts and create a truly amazing project from which to learn a lot. Let’s see how to do it.

By default, WordPress provides the ability to write pages and articles, in which, in addition to simple text, you can add photos, videos, and audio files. While pages are perfect for static text, such as your presentation or your company, articles are ideal for news, events, insights, etc.

Keep in mind that by changing the Theme, you may have added demo content to show you how the site is structured and what you can change. I recommend you edit them or directly delete them and start from scratch.

To create new pages and articles, add new photos or media, select the + New item that you find in the control bar at the top, and from which you can choose what you want to write or upload. As you can see in the screenshot above, you can also select what to add from the left menu,

If you want advice on how to make a site even more beautiful and discover all the features of WordPress, there are lots of guides online, as well as lots of videos that you can read and watch.

Why Create a Website?

There are many reasons to learn how to make a website. We are all now online, and the internet is a very useful resource for looking for information and finding new customers or job opportunities.

Whether it’s for personal or professional growth, the web is one of the best places to focus. Knowing how to create a website is one of the most useful notions you can learn today. More and more companies are taking their offer online to increase the catchment area, and more and more people want to communicate their opinions with the whole world.

WordPress is one of the tools that I recommend you learn to use because, from simple blogs, you can create important business sites and even a complete professional ecommerce portal. Although the platform is free, there is a myriad of extensions such as WooCommerce that will allow you to add and sell products.

Frequent Questions

In today’s guide, we have seen how with WordPress, it takes almost nothing to start, neither as an investment nor as technical knowledge. To make a website grow well, however, there must be dedication, continuity, and the desire to learn many new things that, at this point, you probably don’t even know exist. This, however, will be the subject of other articles we will write about it.

We conclude today’s tutorial with a small section dedicated to answers to the most frequently asked questions of those who engage in this enterprise. If you still have doubts about it, don’t hesitate to leave a comment.

How Do I Choose The Right Domain?

The domain is the address of your site. I recommend that you choose a name that is easy to remember, short to write, without dashes and numbers unless your business name requires them.

What Is A CMS?

A CMS (Content Management System) is content management software that helps you automatically insert new pages, articles, photos, media, and products into your site without the need for technical knowledge.

The post How To Create A Website With WordPress In 5 Minutes appeared first on TechReviewsCorner.

But the good news is that, if you are determined and want to put in the effort to start your blog, you will be able to earn money in just under a year.

If you want to speed up the entry of money with your blog, you must put all your concentration in motion and apply some or all of the advice that we will give you here.

Exactly How Long Does it Take to Make Money From Blogging?

The first thing you should know is that there is no magic or specific recipe to know exactly how long a blog takes to make a profit. This is so, because each blog handles different topics and audiences.

In addition to this, you must have a solid strategy if you want to make money within the first year of blogging . There are two basic factors that dictate how fast you can make money from a blog:

• The time you spend on it.
• How do you monetize the blog?

Let’s see in more detail what these factors are.

1. How Much Time Should You Spend on it?

The time you spend blogging largely depends on whether you want to do it full time or just to have passive income alongside your job.

If you are in the first situation, you can work on the blog 40 hours a week without problems. But if you only want a source of passive income, you should dedicate at least 15 hours a week.

Time and effort are the measures to start making money. The more time you dedicate to the blog the faster you will start to generate money.

That is why you should know how committed you will be to the creation of the blog, since, depending on the time and dedication, it will be much more profitable.

Most people believe that being a blogger is just writing all day on a laptop and watching the money come in. But this is far from being a reality. Creating a blog is hard work and is not just about writing.

To be successful, in addition to quality content, you must build marketing strategies that involve email and affiliation. Also, have social networks where you can share content and spend time responding to comments, sending information by email, among many other things.

How Do You Monetize Your Blog?

Another factor that determines how quickly you will start making money through a blog is the way you monetize it.

Generally, beginners sell ad space on their blog to generate income. But this is a tall order and if you really want to start a blogging career, this alone will not be enough.

Ideally, you should have multiple income options to maximize your blog earnings. So you must first focus on your audience and generate traffic . In this way you can use an affiliate marketing strategy and generate more profits.

Always research and look for the monetization channel that is most profitable for your theme, as well as all the available options.

How To Make Money with Your Blog Faster?

We have already established how long it takes to make money with a blog, and we have been told that a quick average is one year to see your first profits. You can speed up the earnings process by applying little details like the following:

Choose a Good Platform To Create Your Blog

If you don’t know where to start and want to create your blog with all the resources you need to do so at hand, even if you don’t have enough budget, you can use free blogging platforms.

These platforms increase your visibility online. Among the most popular are WordPress and Blogger. The reputation of these platforms is excellent, so creating a blog there will help you build more trust in your audience.

Although these platforms are free, their benefits are more limited. Instead, website builders help you design a professional website or blog with monetization in mind from day 1.

Write For Your Audience

You should know that as a blogger you are going to write, but you are going to do it for an audience. The creation of your content must revolve around your audience.

That is why you should choose a specific topic to talk about, based on your audience. You cannot write to the millions of people who are on the internet. So pick a niche and dedicate yourself to strengthening your relationship with your readers.

For example, if you like to cook and have personalized recipes, you can create a recipe blog and attract people with the same interest. Your content will be more relevant to them, so making them loyal will be easier.

Also Read: Benefits of Guest Blogging for Your Business

Create a Content Calendar

Focus and continuity are key to staying a professional blogger. A calendar is ideal if you want your blog to become a business.

One of the biggest downsides to blogging is that they don’t post regularly. This is because people are not writing full time. If you can stick to a schedule and spend time on your blog, the faster it will produce results.

A calendar of posts and content will help you maintain the focus and consistency necessary for your blog to be a success.

The post How Long Does it Take to Make Money From Blogging? appeared first on TechReviewsCorner.

Now the question is what causes website downtime? Well, various reasons can lead to this problem. We will be discussing that in detail in the article below.

To avoid website downtime, you should choose a quality web hosting provider. A reputable hosting solution will provide you maximum uptime. Besides that, you should also check website status on Sitechecker. It is one of the most useful tools for website owners.

Causes Of Website Downtime

There are many causes of website downtime. But some of the most common ones include:

Hardware failures

More than 50% of all website downtimes are caused due to hardware failures. Even if you have multiple network controllers and power supplies, you still don’t know when a major power crisis will hit. No matter, how prepared or protected you think you are, there is always a risk of failure. At some point or the other, your site may go offline. The only thing you can do is reduce the chances of downtime.

DNS problems

Another very popular cause of website downtime is DNS issues. Sometimes, the DNS is figured incorrectly, and other times, it is waiting for propagation. Even a small spelling mistake can cause your site to go down. Whenever there is a DNS issue, you need to figure out the root cause of the problem and fix it. But sometimes the issues are more complicated.

Bad web hosting service

As mentioned before, you should choose a hosting service that will provide you maximum uptime. You can go for low-cost or free web hosting services. But you will not get guaranteed uptime. Even if you are saving a lot of money, choosing a cheap hosting service is not good for your site. To maintain your site properly, you need a quality hosting service.

Hackers attack

The online world is a risky place. It is filled with hackers and malicious viruses that are waiting to attack your site. As soon as they detect your site’s weakness, hackers will try to exploit it by hacking your site. They may try different ways to bring your website down. This is why you should have strong security measures to keep your site protected. If your site has any vulnerabilities, fix them as soon as possible to protect it from cyber-attacks.

To check the status of your site, you can use is it down checker. This will let you know if your site is down or working properly.

To run your online business successfully, you need to make all the efforts to prevent website downtime. From choosing the right hosting solution to protecting your site, you have to do it all to make it work.

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Turn your website into a door to infinity

We assume that you will already be aware that your website is the online showcase of your business, the platform that allows you to publicize your products and services in the digital universe, and that scene where your brand can earn the trust of your potential customers. But what good is a carefully designed website full of quality content, if it does not receive visitors who appreciate its virtues?

Within the world of online marketing, to define the stages that any user goes through, before reaching the objective they are looking for, a term called a conversion funnel is used. It indicates the percentage of interest losses that occur in each of these stages, which allows us to identify where the weak points are that reduce the conversion of users into leads and, finally, into customers.

All of this can be kept under control, but, for this, you should pay attention to this small guide of actions, which can serve as the axis for your experience in online marketing :

• Get an SEO-optimized CMS. A CMS is a little program that provides you with support for the creation and administration of the content with which you want to feed your web page or blog, to give it that professional packaging that it requires.
• Mark the target of your actions well, that is, be clear who you want to target, considering it the main focus of the customer pool. This implies looking for possible market niches where, logically, there are the greatest possibilities of obtaining visits.
• Make every effort to publish content of the maximum value for those who make up that market niche and set a publication frequency that is neither too long nor too dense. Both extremes are not advisable to reach your goal of generating traffic, so a weekly periodicity is usually recommended.
• Do an exhaustive analysis of what your competitors are doing and you will be able to collect data to make interesting content that will serve as a hook. This is what is called inbound marketing, which reverses the sense of traditional communication between brands and consumers.
• Look for the highest number of subscribers for your blog, as a large list of them has the value of a real treasure.
• Do not close yourself to directing the content only on your website, as it is very profitable to do it also on other blogs with a similar theme, where you must add links to your website, so that your authority on the Internet is forging, something that will have repercussions, without a doubt. , in the traffic you receive.
• Give the importance it deserves to the presence in social networks, but without falling into the temptation of trying to cover all of them: depending on the topic you are dealing with, some will be more suitable than others to generate abundant traffic to your blog. However, in general terms, they are Facebook, Pinterest, Twitter, Google+, and LinkedIn (in this order, the most suitable).
• In brand branding, he is very grateful for the use of infographics, very effective in increasing the authority of our domain and, consequently, in getting visits. As it is very common for websites to demand this type of content, links from their authors are inserted.

Optimize your site for search engines, that is, practice SEO

Positioning a site among the top ten of Google searches on its subject is an almost infallible guarantee of obtaining a good flow of traffic. And how is this done? You must carefully handle the subject of HTML tags, as each page of your site must have a title tag and a meta description that is the tip of the iceberg regarding the content that is offered. Most of the clicks received come as a result of natural positioning techniques, SEO, and only a quarter corresponds to the so-called sponsored links.

Something that is essential for you to understand is that an SEO strategy only works in the long term. To carry it out, you must focus on a bunch of 510 keywords, which you will choose according to the difficulty of positioning. The SEO has another virtue, in contrast to the SEM: infinitely lower investment required.

But while one of the best formulas you have at your disposal, to get a lot of traffic, is based on SEO actions, there is an interesting repertoire of marketing mechanisms that, depending on your budget, you can also adopt.

Be a Google favorite

If you want to achieve that status, a fairly straightforward path is to use your own social network, Google Plus. It is proven that regularly sharing good content there has a very favorable impact on the positioning of a site and, consequently, on the traffic it receives.

This phenomenon gives the fact of having a blog, if possible, and added utility to attract traffic, which is because your publications can be shared on Google+, which gives your brand notoriety and ensures more visits. This is what is called social media SEO. If you share content on Google+, you enhance the virality of your content and increase the number of links.

Social media: an extraordinary ally for traffic

Apart from Google+, being active on the main social networks is another of the most direct channels to generate traffic to your website. Sharing content on them will cause a diverting effect to your site of a part of the thousands of visits they receive.

The crux of good dissemination on social media is that you have a community of followers that values ​​you to the point of feeling stimulated to spread your content to their respective contacts, which translates into a geometric progression that can bring you juicy revenue. You must strive to locate the figure of influencers, due to their enormous relevance when it comes to gaining prestige. And an important fact: consumers attracted by these channels tend to show greater loyalty to the brand.

In this area, a suggestion that we can make to you and you should not let yourself fall on deaf ears is to organize contests that involve users with your brand and cause traffic to be sent to your portal. This belongs to the strategy known as gamification.

Paid advertising: a good short-term resource

Without a doubt, a PPC campaign on Google or a social network guarantees traffic quickly. Broadly speaking, it consists of designing ads aimed at a specific target, so that they are displayed in searches related to your brand’s theme. For this reason, many companies allocate economic items to this type of campaign, capable of opening, in a short time, your business to your potential customers.

The PPC can be focused on users who carry out their searches with a computer or those who do it through mobile devices. In any case, among all the possibilities, Google AdWords stands out, with which you can attract customers at a fairly affordable cost.

The options based on paid advertising do not end there, because, for example, you can work on relevant sites through banners or popups, ads on YouTube, etc.

Email marketing campaigns

They are another ideal method to double your number of visits, for which it is convenient to hire an advertising agency that, logically, will have records of email addresses segmented by profiles. If you are in an advanced phase, in which you have already equipped yourself with a good list of subscribers, you can send them emails using tools such as MailChimp or Blue. In the emails you send them, insert at least one link to your website.

Participate in forums related to your market niche

Your potential clients will probably participate in a discussion forum. Your initial task is to identify which one or which of them can contribute more and, when you see the opportunity (here it is advisable not to force), include a link to your page or a post published on your blog.

We are done with multimedia resources

The images, videos, and infographics are an excellent attraction for those interested in buying your products and publishers of other blogs that consider materials of high intrinsic value. We recommend that, to the latter, you ask them to send a link to the original content that you have previously hosted in a blog post.

We could continue listing more or less effective tools for your website to acquire the luster it surely deserves, such as affiliate programs, video marketing, etc. Now it’s your turn: apply yourself and have the necessary perseverance to end up opening the doors of success.

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