DIGITALIZATION – DIGITAL COMPETENCIES: DIGITAL LEADERSHIP

Digital skills are the knowledge, skills, abilities, or skills that allow the use of information and digital technology strategically. Thus arises the concept of digital leadership, focused on the management of the company’s digital assets.

The objective is for the company to acquire the knowledge and tools to develop its business within the framework of digitization, to create a competitive ecosystem in an environment in which innovation sets the standard. Organizations redefine themselves with new governance and decision-making models.

Companies that want to position themselves in their sector have to incorporate a whole set of digital skills. New professional profiles are emerging that have to be integrated into a company to exercise the functions of digital leadership, whose purpose is to ensure the quality of the assets that are now decisive for decision-making in the organization.

The digitization process includes the entire set of systems that make up digital businesses. It is not just about the use of email or servers in a company but goes further to focus on business development in the framework of the digital age. It includes the management of data, processes, and information that affects the entire company. Digital leadership is crucial in today’s decisions, regardless of the sector to which the organization belongs.

Digital skills for the transformation of the company

The digital transformation of the company requires a team prepared and trained to carry it out, as well as the tools and knowledge that allow the company to adapt to the new environment. It is not just a question of technology, but of business culture, which implies talent management and professionalism to take advantage of the opportunities offered by the market. A full-fledged challenge for which you should be well prepared.

Knowledge

Digital knowledge includes collaboration and continuous innovation in the organization since the transformation of organizations requires continuous learning and permanent training of teams. Only in this way can true digital leadership be achieved.

For this, companies have to feed the members of the organization with the tools, technology, and knowledge that allow them to boost their capacity and the process of adapting to change. It is imperative to understand the environment and the opportunities that are generated, constantly update knowledge and establish a collaboration that involves the different business levels with agile and practical communication systems.

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Ability to manage information

An infinite amount of information is processed on the Internet every day. The challenge is in the ability to obtain this data, process it, select it, analyze it, manage it and interpret it so that it can be beneficial for the company. Organizations need the appropriate profiles to carry out all these processes, in addition to providing them with the means that favor their continuous learning and the work they do online.

3. Communication

One of the main transformations of the digital age has been communication. The Internet has radically changed the way people, businesses, and organizations in general communicate. Digital communication could be considered the most basic of digital competencies since it is completely holistic and involves all the audiences of a company.

Digital communication to be permanent, constant, and relevant as well as being distributed in an appropriate way. Each member of the organization faces the challenge of communicating efficiently with the other members, teams, and areas involved. The company must have the means, tools, and resources so that it can be carried out correctly.

Work on the Internet

Professionals who work on the web are capable of moving information, resources, and people. It is constant teamwork that offers the possibility of being connected, sharing, and creating together, hence collaboration is one of the fundamental pillars of digital leadership.

The people work interconnected continuously and, therefore, they should be prepared. It is not about the individual work of each of the members. Today more than ever the result is collective and shared. Professionals who master network processes must have the tools and resources to make this collaboration efficient and feasible.

In addition, this type of leadership requires a humble and two-way personal profile. It is not about ordering or guiding, but you have to know how to listen, be attentive to feedback,  negotiate, share, contribute and manage the processes so that the machinery works properly. An organization cannot remain oblivious to the opinion and reaction that its actions have on its stakeholder map.

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Learning and improvement

The digital environment is constantly changing. The speed of innovation is a real challenge for professionals who embody the condition of digital leaders of organizations. Not only do you have to be up-to-date, but you also have to learn. Learning must be continuous and is part of the most important digital skills of this type of professional profile. Constant updating is one of the pillars of current business competitiveness. 

This type of learning goes beyond the acquisition of knowledge, it is about developing the ability to be continuously learning and doing it online. It is about knowing how to manage this learning, of assuming an active role in understanding the values ​​that make up the current digital culture.

Vision

The ability to have a strategic vision is essential for digital leadership. The leader is the driver of change, of digital transformation, which implies promoting the updating and continuous training of the human team and having the appropriate resources. To take advantage of business opportunities, you have to value and appreciate them.

Leadership

Leadership is very important in guiding members’ processes digital transformation of organizations. It is essential that they know how to work as a team and promote continued collaboration over time, since, in the digital age, results are the result of shared work. To be able to carry out correct digital leadership, it is important to have the relevant digital skills that include communication and information management, as well as networking.

The digital leader does not base his leadership on authoritarianism, but on his own knowledge of the environment and his abilities to collaborate and be a true engine or driver of change. It favors the growth of team members, delegates, develops their functions from the trust, promotes dialogue and the resolution of conflicts.

8. Public

Organizations in the digital age have to keep in mind the different audiences of the company. They must take advantage of the full potential offered by the network to optimize all processes, including active listening and the ability to respond to offer continuous improvement of their services and products. It is essential to interact, understand and understand the needs that you have to take advantage of the opportunities that arise. In the stakeholder map,  the customer occupies a prominent place, although the profitability and competitiveness of a company do not revolve only around the consumer or customer.

Functioning of digital leadership

Thus, digital leadership is part of the digital competencies that members and organizations must incorporate to position themselves in the current market. In a company, the digital leader works in the same way that a CFO or a sales manager does, he is the driver and the guide of change so that the company can carry out its digital transformation successfully.

All areas of a company work in digital environments, which requires maximum precision, efficiency, and agility in processes in order to maintain competitive levels. The person responsible for the machinery to function properly is the digital leader of the company, who takes care of the quality and value of the information or communications that are made.

Today, from digital leadership, the transformation of organizations is promoted in an integral way, from resources or processes to the provision of digital skills to the human team. Companies that wish to improve their position in the market need this type of profile, regardless of the economic sector in which they carry out their activity. Digital transformation is a constant that holds the key to the survival of any company.

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