Social media campaigns, content strategies, email automation ... it might seem that there is no room for offline marketing nowadays.…
Influencer marketing has been a reality for years. However, the term "influencer" is not always well understood. When we talk…
The strategy guides our steps in making business decisions. Although it is not enough, it needs to complement the tactical…
Outsourcing purchases is an advantageous way to reduce costs in a company. Especially for SMEs, where every euro counts, opting…
Conversational commerce, the growing weight of social networks, the hybridization of retail… Focus on seven trends that will impact e-commerce…
Among the main lessons of this survey, we note that, even in 2021, email remains a popular communication channel for…
In recent years, the Christmas campaign has started earlier and earlier. Consumption patterns have established getting gifts and seasonal products…
2020 was the year with the highest digital spending in the holiday shopping season, but the landscape continues to evolve.…
Selling anything to anybody requires effective communication, whether this is written or spoken. Without a mutual understanding and a connection…
You will be surprised, but statistically, 8 out of 10 people read headlines, only two of them open the link…