Mobile Commerce – More Than A Stripped-Down Desktop

Is the same content in green? Rather not. What works on the desktop does not automatically make the user happy because mobile commerce does not mean optimizing applications for mobile use afterward. Instead, it is a question of aligning them with mobility right from conception. So mobile first.
To reach users on the go, you must understand which use cases mobile devices also allow you to serve them specifically as a shop operator. These include, for example, receiving push messages, taking photos or scanning QR codes, and using them as a second screen, for example, parallel to the television program.
With a well-thought-out Mobile First approach, new sales channels can be opened up here in a targeted manner, not least because the “Support Your Local Dealer” mentality has reached many people since the pandemic. For online retailers and shop operators, there is an excellent opportunity in the mobile sector, which often harbors enormous potential.

Attention Shop Operators

A look at the numbers shows that mobile commerce is booming. Mobile sales are constantly increasing, and the number of users of laptops and desktop PCs has been declining for years. Smartphones are on the way to becoming the number one internet device. But how do you address the relevant target group via smartphone and get them to make the desired purchase with little friction loss? What opportunities does this open up for shop operators in mobile commerce?

Social Commerce, Mobile Payment and Shopping Apps

To win over users in the relevant phases of smartphone and tablet use, there are several screws that shop operators can tweak both in terms of content and technology. The goal is always to integrate your shop as unobtrusively as possible into the everyday world of the target group so that potential customers are happy to interact with the corresponding products and applications. So it’s about offering users real added value and not taking the wind out of their sails with poor usability and cumbersome content.

Social Commerce

The expansion of e-commerce via social media describes the brand-strategic use of social networks. It offers the possibility of using the latter to directly sell products (e.g., via tagged products or by integrating buy buttons). The aim here is to use existing networks consistently and thus enable the community to have a consistent shopping experience, regardless of which touchpoint it is at. Because one thing is clear: social commerce does not stand for itself. Instead, it is a facet of the mobile marketing mix that can contribute to a coherent overall picture.

Mobile Payments

Mobile payment via smartphone is still in its infancy in this country, but there are already various providers of payment apps. Many new smartphones already have the necessary technology, and retailers are also increasingly converting. However, the uncertainty about “mobile payment” is still high among many users. Shortly, the focus will be primarily on data protection-compliant authentication and reducing time-consuming data entry.

Shopping Apps

The technical possibilities are making it increasingly easier for retailers to reach customers directly on their smartphones. For short, progressive web apps, PWAs are finding their way into increasingly more online shops and bringing all the advantages of websites and apps in a compact package. Shopping apps can often be wonderfully personalized and help shop operators to establish a direct line to their customers. But uncomplicated shopping experiences can also be realized in this way.

Practical Tips For Shop Operators

Transparency

Ensure transparency, especially with purchase-critical information such as availability, delivery time and additional costs.

(Additional) content

Convince with realistic product images and descriptions, instructions for finding the correct sizes or with 3D views optimized for mobile use.

Usability

Pay attention to intuitive operation and clear navigation elements. Also, optimize the loading times and monitor use cases and content design.  

Registration

Make sure there are no lengthy registration processes to complete before purchasing. Offer a purchase without registration or via a guest account. Social log-in or one-click check-out are also possible.

Intelligent Search Function

Upgrade your search functionality. For example, avoid zero-hit pages with a search function with error tolerance or push marketing functions in a targeted manner using your search function.

Shipping And Returns

Communicate return policies and shipping information clearly to build trust and a sense of security.

Payment & Delivery

Advertise different delivery and payment methods and thus ensure flexibility on the part of the user.  

Customer Service

Convince a digital customer service that can, for example, accept incoming customer inquiries via live chat.

Mobile-Only

Monitor your competition and optimally prepare relevant content for mobile devices. Tip: create special applications (mobile only).

Conclusion

The e-commerce structure is changing. To skillfully use the potential of the smartphone and enable seamless shopping experiences, one thing is critical: breaking up familiar structures and thought patterns. Mobile commerce requires rethinking. Mobile commerce requires thinking ahead. At the same time, however, it also offers enormous potential and promotes sustainable mobile marketing in e-commerce. Ultimately, however, each retailer must decide which measures make sense for their company.

Also Read: Social Media – The New Possibilities of Communication

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Which Advertiser Is Pinterest Suitable For, And How To Score On It

Pinterest is a very specific platform where the visual content just mentioned is the most important. Therefore, consider whether you can also present your product appropriately so the target audience is interested. To begin with, you can only test a few product categories that you think have the greatest potential for success.
When targeting, always try to focus as much as possible on a specific audience and personalize the content as much as possible. The creation of personas will also help you define what your potential customer is interested in, their purchasing behaviour, or their demographic data. All this information will subsequently help you better set up the campaign itself and create relevant creative, which is the most important bridge between the platform and your e-shop.

Have You Decided To Sell on Pinterest Yet?

As with other platforms, it is necessary to create a company account. However, Pinterest’s user interface is intuitive and simple, so even a beginner should have no problem getting started with advertising. However, if you do not feel up to it, contact a specialist or a marketing agency, who will certainly be happy to help you with the settings or professional advice. 

First, it is important to upload the product catalogue to the created store so that your products can be displayed in all places where users shop – on the board, from search or pins. If you have quality content ready, you can promote it through paid advertising. It differs from regular posts only by the “Sponsored” label. 

When creating a campaign, it is very important to define its goal, which determines what advertising formats will be available to you during creation. After choosing the target, the basic setting of the campaign follows, including defining the target group to which the advertisement will be displayed. You can choose acquisition, where you focus on acquiring new potential customers who don’t know your brand yet or retargeting.

This retargets users who have already viewed your products or performed a certain action, for example, placing a product in the cart. In addition to specifying the target group in more detail, you can also focus on specific keywords closely related to your products.

Also Read: Social Media – The New Possibilities of Communication

The post How To Use Pinterest To Increase Traffic And Sales In e-commerce appeared first on TechReviewsCorner.

The online environment is a key issue for most companies and brands today. It opens up possibilities that physical space will never give you. If you happen to be still on the fence, let’s summarize what being online means for your business:

• influx of new customers

• the possibility of expansion into foreign markets

• continuous sales

• possibility of interaction in real time

• large amount of data for analysis and statistics

• process automation

• reduction of personnel costs

• and many other benefits

If you decide to invest time, effort and money into your new website, you want to make sure you get the most out of it. So let’s take a look together at how to create a new high-quality website for you.

The Introductory Brief is An Important Beginning of Any Website Creation

At the beginning of work on every new website we create for our clients, we ask what they expect from their website. For some, brand presentation using static pages or articles may be important . For another client, the number of sent contact forms and therefore direct contacts to their potential clients.

In addition to the goals, it is important to clarify who your new website will target. Who will be his visitors? Will they be end consumers, decision makers of your potential partners, or a foreign audience? At the same time, we are always interested in what our clients expect from the design, functionality or language mutations of the website. All this information is essential for us in the next steps of website creation.

Quality Web Design Is Key

As soon as visitors click through to your website, the first thing that catches their eye and can be put off at the same time is the design of your website. It takes part in the visual presentation and thanks to it you build/communicate your brand. The design of the website is also important in terms of the behavior of visitors on the website. Show them the information you need, direct them to the subpages you want them to see, or to the buttons they want them to click.

When designing web designs, we pay attention to the uniqueness and specificity of your new website. At the same time, we are not subject to short-term trends that will no longer be “in fashion” in half a year. When we prepare the design of new websites, we realize that the new website should serve you for several years without the need for a redesign. We focus on the website having a clean and clear design. It will be appreciated not only by you, but especially by website visitors who will want to navigate it easily.

Design consistency is very important. This applies to the color spectrum, typography and images. In the case of colors, we use those that are typical for your brand and business. For texts, we suggest a main or additional font, which we use to suggest the right sizes in order to achieve the correct hierarchy of texts. When it comes to images, we pay attention to their quality, resolution and relevance to the content.

CTA Elements And Their Correct Placement

Getting visitors is one thing, but turning them into your customers is another thing, but very important for your business . It is web design and the correct placement of CTA elements (Call To Action) that can be crucial in obtaining conversions. Thus, the location and design of buttons, links or icons also depends on how many visitors directly contact you or perform the desired interaction/conversion.

Remember that the visitor should not wander on your website and browse it completely. Let’s direct his steps exactly where you want. With each click on the CTA element, your CR (Conversion Rate) increases, and the higher the CR, the more successful your website is.

Image Quality Matters

It is photos or images that have an important impact on how your website will look visually. Visual content is much easier to consume and more colorful than monotonous text. When designing new websites, we have several options to choose from. Either the client supplies us with photos and images from their own production, we purchase them from a photo bank, or they supply us with sources from their suppliers or partners. In reality, however, it is most often a combination of these options.

When using photos or other graphic resources, we always pay attention to their quality, material connection with the content and certainly also the correct size of the images. When we prepare new websites for clients that contain vector graphics, we upload them directly in curves in order to save space on the hosting and at the same time take care of the loading speed. Images that are too large can have a negative impact on the loading speed of your page.   

Simple navigation

A fatal mistake is when you let the visitor “wander” on your website. As we mentioned above, it’s important to drive visitors where you want them to go. We pay attention to this aspect already at the beginning of the creation of the website itself – during its brief and subsequent web design.

Place the navigation in a visible place, make it easy to understand and easy to read. You will help your visitors so that they do not feel lost with you. At the same time, you will not give them space to leave the website, as long as they find relevant information easily, using high-quality navigation.

Responsive Design Is A MUST HAVE!!!

For many people nowadays, the mobile phone is the primary device for browsing the web. But in addition, they also use desktops, laptops or tablets. Extra attention should be paid to this fact . If your website is not optimized for different types of screens, there is a chance that you will lose a large part of your customers. The display of your website is different on a tablet, mobile or desktop.

Even nowadays, you often come across websites that are still not responsive. Here at BigWay, we take responsive web design as a matter of course for every project we create. It is mainly about arranging individual parts of the website so that they are displayed correctly on all devices, but it is also important to pay attention to the functionality of individual elements. In practice, this may mean, for example, that instead of the traditional horizontal menu, you choose the so-called hamburger menu for mobile viewing to make navigation usable and clear for visitors.

Also Read: Use These Top Tips To Get Your New Website Off To a Successful Start.

The post What To Think About When Creating A New Website appeared first on TechReviewsCorner.

1. Prospect Qualification

Should you spend time selling this prospect or not?

How close is the prospect to making purchase decisions?

What action would you need to take to increase your chances of closing a deal?

These are questions teams need to ask before going full throttle on a potential customer.

Prospect qualification allows you to gather insights that inform your next move aka whether pursuing them is worth the resources and man-hours you’ll spend. 

The questions you raise help you understand the lead and craft custom messages and experiences. This goes a long way in helping persuade them.

On the other hand, when your team dives straight into pitching without qualifying the prospect or handling it poorly may hurt your efforts. Some of the dangers may include

• Wastage of time. Your team may put in plenty of effort and resources to sell to a company that isn’t interested or doesn’t fit your customer profile.
• Closing bad deals. It’s possible to successfully sell to clients that your solutions aren’t built for, leading to frustrations on both sides. Your customer support team may need to work double to make these solutions work for the client and the experiences may not be so great. 
• Losing deals at later stages. What is the potential client’s buying process? What’s the deal value? How long do purchases take to complete? Without this information, your team may find itself in for “bad surprises” after spending resources on such clients.

2. Engage in Social Selling

Here’s an interesting statistic—up to 78 percent of brands engaging in social selling outsell peers who aren’t engaging in it. In other words, through social selling, you’re better positioned to identify sales opportunities and exploit them.

So, should you set camp on your favorite social platforms and pitch to everyone you’re connected to? 

Camping on the platforms is agreeable, but your approach needs to focus on building relationships, credibility, and humanizing your brand.

To maximize this strategy

• Start by fleshing out your social selling strategy. What are you looking for? Brand awareness? Generating leads. What platforms will you use? Which channels are your competitors using?
• Consider the value you’re bringing to the table. How quickly would you unfollow a person that’s constantly posting ads? Your followers will probably do the same. People are more interested in content that improves their lives. Focus on creating such content.
• Engage meaningfully. Post thought leadership pieces, valuable research, studies, and videos. Pose questions to followers regarding recent developments that impact their industry (to gather feedback) and offer meaningful responses whenever people comment on your posts.
• Consistency is precious. Don’t be the brand that publishes posts, disappears for weeks, comes back posts, and goes away again. You won’t build relationships that way. Be regular and split your time between creating content and engaging other people’s content.

3. Make Cold Calls

This strategy isn’t a breeze. If you want to succeed at cold calling, you’ll need to put in research time, effort, and practice. 

Or, you can engage a lead generation agency to do the heavy lifting. Agencies price their services differently, so you’ll want to check how that lines up with your goals and budget.

If you opt to keep things in-house, here are some helpful tips

• Refine your calling script. That script is meant for your prospect’s ears. Does it resonate with their situation? Will it inspire them to act? Tweak your script to suit the prospect—sometimes this could be amending your opening statement based off what you’ve learned about them.
• Mind your tone. In addition to what you say, think about how you say it. Speaking too softly says you aren’t confident and the listener may not hear you while being too loud can come off as pushy. Pace yourself to ensure the prospect captures every word.
• Work with three points. What top three challenges does your prospect’s industry face? How do your solutions tackle these challenges? Focus on these to ensure you keep your listener’s attention.
• Take a value-first approach. Rushing through your script to get the prospect to agree to a meeting or demo won’t get you far. Neither is quoting the price—even when your solutions are the cheapest in your industry. Prove value and the sales will come.

4. Leverage Data Analytics

The challenge many vendors face today is not in gathering data, but rather how to use it to answer sales and marketing questions and help advance business.

Here are some ways you can use the data lying in your CRM and other customer data management software:

• Streamlining operations for greater efficiency. Through analytics, leaders can assess existing workflows to pick up complex or budget-draining processes. The results they get may help them refine their workflows or develop new ones to improve efficiency.
• Enhancing cybersecurity by monitoring data. With COVID-19 came spikes in cybersecurity threats, including account takeovers. When you embed data analytics into your risk management processes, you’ll be better placed to identify, monitor, mitigate, and report risks faster.
• Tracking consumer behavior. With info on customer attitudes, preferences, and interactions, you can personalize experiences to improve satisfaction.
• Monitoring market trends. Brands that use analytics to discern market changes and evolving customer demands to ideate new solutions quickly and test their offerings before the competition catches on. It leads to greater market share and increased revenues.

5. Brand Differentiation

It’s interesting how the moment a company innovates and launches a new solution on the market, its competitors go into overdrive.

They will straight up copy, duplicate, or build on it. They will try to nullify your offerings and claim your ideas as your own.

This shouldn’t stop you from distinguishing your brand. People know a good thing when they see it, and here are some top ways to differentiate your way

• Market responsiveness. Up to 90 percent of customers consider immediate responses essential when they have questions. So, how quickly can your brand respond to or anticipate needs?
• Market dominance. While it might take Herculean effort to unseat larger brands with bigger market share, find their weakness, and exploit them maximumly to differentiate your offering.
• Distribution methods. How seamlessly can you get your products to customers? Re-look at your supply chain and smoothen hiccups to make it more effective. In some cases, you may need to partner with a logistics company while in other cases, cutting them out.
• Technological advantage. Investing in advanced hardware, software, and intellectual property may help improve efficiency and effectiveness leading to greater customer satisfaction.

The post Top Digital Marketing Strategies That Improve B2B Conversions appeared first on TechReviewsCorner.

If you have the project to create your e-business, we can only encourage you this way. All you have to do is find the perfect idea! To make it easier for you, we have thought about and found 14 online business ideas to create in 2023. Happy reading!

Online Business Ideas in Web Professions

On the web, there are dozens of professions that we know well or less well. These professions sometimes require training and precise mastery of computer tools (such as development professions, for example) or are sometimes accessible to all. We have found 10 web business ideas to present to you.

WEB DEVELOPMENT: A JOB WITH A FUTURE

Web development is one of those web jobs reserved for those who master specific tools. To develop a website, you must master a code system (we also speak computer language).

After the covid-19 crisis, the number of online businesses exploded. Many companies open a website. These online stores need to be developed. This is why entrepreneurs increasingly call on web developers to design their websites.

If you know how to code and have knowledge of website creation, you can make yourself known via specifically dedicated platforms and charge for your know-how. For this, you can start a web development company and see where it takes you! This is a job with a future.

FREELANCE WRITER: WRITING ON THE INTERNET

Web writing is, unlike web development, a profession accessible to all. Even without training in the field of the web, you can create your business and offer your writing services.

It suffices for this:

• to have a perfect command of the written French language (spelling, syntax, etc.);
• to be versatile and able to carry out in-depth research on any subject;
• to have some basics in SEO (Searching Engine Optimization).

This last point will be significant because most of your customers will be looking to use your articles to improve their search engine rankings. Search engines value specific ways of writing more than others. But do not panic! Just educate yourself by researching it, and you can quickly become an expert on the subject!

DIGITAL GRAPHICS

Back to a job that requires mastery of computer tools. In the case of digital graphics, you also need a certain artistic sense and training in communication. For the same reasons as for web development, digital graphics is a future profession.

BLOGGING

Getting into blogging is no small feat. It’s a complicated path on which you must embark by showing finesse and a spirit of strategy. However, when it works, we reap very satisfying fruits!

• The first step, find a subject that you are passionate about, that you master and that you can talk about without getting tired;
• Then, target an audience that will be interested in your content;
• Make yourself known, communicate on the networks, and expand your audience;
• Monetize your blog traffic and earn a living from your passion.

Some topic ideas for your blog:

• Travel, tourism, and culture of foreign countries;
• Your experience around a profession or a discipline;
• Sharing your passion (a sport, singing, sewing, etc.)

PODCASTS

If podcasting had fallen into oblivion, it would have come back stronger than ever! It is an audio format which allows consumers to listen to something other than music while they are busy doing other things. It is an enjoyable way to learn, educate oneself or reflect on topics that are important to us while driving, cleaning or cooking, for example.

Share your passion or your interests, it is a much less competitive format than blogging, and you will be able to find a place more easily.

The process is much the same as creating a blog: choose a subject, target an audience, and communicate. Instead of creating a website and writing, you will need to find a dedicated platform that will accept to broadcast your podcasts, like Spotify. 

Some topic ideas for your podcasts:

• feminism ;
• parenthood;
• personal development…

COMMUNITY MANAGEMENT

You can offer companies your community management services. You can anticipate and create their posts on social networks and respond to comments… Your job will help companies maintain a community spirit around their brand.

E-LEARNING: SELL KNOWLEDGE

Monetizing knowledge is much more profitable than monetizing a good. It’s a concept we talk about, and for a good reason: sell a property. It’s no longer yours. Sell ​​knowledge, and you will always have it!

E-learning has a future. If you are a specialist in a discipline, it is now entirely possible to sell your knowledge on the Internet through paid e-training.

There are platforms on which you can sell your training. If your first customers are satisfied, their feedback and word-of-mouth will help you gain exposure and grow your customer base. 

E-learning is very profitable and can be applied to any area of ​​expertise:

• Marketing
• Communication
• The kitchen
• The examination methodology…

There is no limit to what you can sell!

APPLICATION DEVELOPMENT

Return to a specific area of ​​expertise. As we have seen with web development, you need special knowledge and a certain mastery of computer tools to develop an application. Moreover, it is necessary most of the time to assemble a team of professionals (several developers, graphic designers, and experts in communication and marketing…).

When everything must be adapted to the smartphone’s format rather than that of the computer, it can be strategically fascinating to turn to the development of applications.  

PUBLISHING EBOOKS

Digital has become so important in our daily lives that most of what we read today is on a screen. Ebooks are now part of the daily life of many people.

One can find literature ebooks, novels and other classic or contemporary books that are much more convenient to read on a tablet and store in a virtual library. One can also find shorter training ebooks on specific subjects, which are sold to provide knowledge to the buyer. 

Going into ebook publishing can also mean helping companies that would like to sell their knowledge but need more time and skills.

ONLINE TRANSLATION

If you are fluent in one or more foreign languages, you can make a name for yourself on the Internet by setting up your online translation business. Entrepreneurs who want to export to other countries and reach customers who speak other languages ​​may need a translator for their articles or web pages. It’s a web business that pays off and has a future! Speaking a foreign language is a valuable asset that can be used to earn a living.

Online business ideas in e-commerce

Among the many online business ideas we thought about, we had to remember e-commerce. You can create a business by opening an online store. Here are 4 ideas for online stores to open in 2023.

DROPSHIPPING

It’s a scary word because it often has negative connotations and is associated with fraudulent sales or poor-quality products. However, dropshipping is the victim of an abusive reputation. Products sold in a dropshipping store are somewhat low-quality products.

The principle of dropshipping is as follows: it involves selling products via an online storefront without having them in stock. When a customer places an order, it is up to the company to contact its supplier to order the product and then send it to the customer. In this way, you will not lose money in purchasing supplies and will earn money by taking a margin on the product.

Customers find it beneficial: the products you sell on your dropshipping site must be highlighted, your product selection must be consistent, etc. The customer’s buying experience must be facilitated and pleasant.

SMARTPHONE ACCESSORIES

Everyone has a smartphone. It is also true that all smartphones are more or less alike. It is increasingly fashionable to accessorize your smartphone to make it original. It is possible to personalize your smartphone with shells or charms.

You can open an online store specializing in selling smartphone accessories and be very successful. Be careful to offer covers and accessories adapted to the most significant number of smartphone models to satisfy the greatest possible number of customers.

SALE OF SECOND-HAND PRODUCTS

Second-hand product resale platforms are flourishing on the web. While the world is in an increasingly ecological approach, the world of commerce is no exception. If you want to open an online store, but you disagree with the injunctions of the consumer society, which pushes you to buy new and throw away what you no longer use, why not turn to the sale of products second hand?

You can specialize in selling textiles by opening, for example, a vacuum-dressing platform. You can also create an online store with several categories of goods, allowing buyers to quickly find what they are looking for by connecting them with sellers. 

GREEN COSMETICS

This last category remains in the same spirit as the previous one. Ecological approaches are increasingly appreciated by consumers, who are becoming aware of the importance of respecting the planet. The search for “green” particularly concerns cosmetics. We apply them directly to our skin, face, body, and hair… They are often filled with chemicals, animal substances or substances tested on animals, products that can be dangerous for health in the long term. To change that, start selling green cosmetics:

• Vegan and cruelty-free products;
• Products made from organic plants;
• Minimalist, biodegradable and recycled material packaging…

We hope you have found what you want among these 14 online business ideas to open in 2023. If not, we hope to have given you some ideas! We wish you a wonderful year 2023, filled with beautiful projects and success.

The post 14 Online Business Ideas In 2023 appeared first on TechReviewsCorner.

The Covid-19 pandemic boosted this business model between 2019 and 2020.  The trend continued in 2022. In the case of the United States, the world’s leading economy, the rise in electronic commerce was 19%, according to the Statista outlook report.

These data demonstrate the value of e-commerce, the prospects in the medium term, and how it has become an indispensable means for business growth today.

But an online store or offering products through the Internet is not only about having a web page to offer them, but also the user experience must be transferred to the digital medium while taking advantage of the tools offered by the ecosystem of the web to get to know customers better, optimize costs, simplify processes, make the business more efficient in general.

For this, there is a series of tools that cover each one of the aspects of the business that go from the creation of the web page, optimization of the online and offline website to be found by the target audience through search engines, management of images, process automation, payment simplification, knowing the impact of marketing campaigns, to name a few.

In a world, as competitive as e-commerce is, taking advantage of digitization is imperative to be at the forefront, especially when it comes to knowing the customer, their preferences and improving the user experience.

Website Plugins

It all starts with the website. Today practically all companies have a website, but those who want to be part of e-commerce must adapt it for sales. This means including the necessary plugins to optimize the entire purchase process, from the deployment of products or services, through payment and shipping options (when applicable), to monitoring to have feedback on the process experienced by the customer.

Plugins are additional programs which take care of specific actions. They are usually part of the configuration of the platform used to create the page, but the variety of these will vary depending on the plan contracted with the venue that hosts the web page.

WordPress is one of the most popular, and within it, dozens of plugins can be incorporated into the virtual store (or are included depending on the plan). Sometimes, a monthly subscription must be paid for specific plugins.

When talking about an online store, one of the most used plugins in WooCommerce, which allows the creation of virtual stores, Approximately a quarter of e-commerce in the world is powered by WooCommerce.

It is an open-source program through which you can sell any product or service, from physical items, and online services, to content subscriptions, for example. Its integrations allow you to accept payments through various forms such as debit cards, credit cards, PayPal, electronic transfers, and Mercado Pago (Mercado Libre).

Likewise, it allows the registration of products, their editing, reactivation of an abandoned shopping cart, recurring payment, and Facebook store, to name some of the features of this plugin.

The fact that it is open-source software is one of its differentiating characteristics, allowing the company to connect with other software and thus maintain its identity in its online store. However, precisely the fact of having open source can be one of the complexities of the plugin since the integration of other software to WooCommerce may require programming professionals to develop it.

Leaving aside the functionalities of the payment process in the virtual store, other plugins that can be added are those such as Shipment Tracking, so that customers have the opportunity to track their orders; Menu Caching to optimize page load time; Automate Woo, as a marketing tool, to name a few.

The latter allows you to send follow-up emails to customers to get feedback on the product or service they purchased; identify inactive past customers to “target” them with automated marketing campaigns; generate personalized promotional coupons to improve sales, among other things.

SEO Analysis

One of the most critical aspects of e-commerce is that customers find the product through the Internet, that is, in search engines, especially new prospects. For this, SEO positioning (Search Engine Optimization, for its acronym in English) is essential; therefore, the content is displayed on the page.

Yoast is a plugin that allows you to quickly optimize your posts to be indexed by search engines. These publications can range from descriptions of products or services, the copy of the page to the content of the website’s blog, the latter highly recommended when having an online store, as it not only helps in the web positioning of the company but it is also a means to show relevant information on the subject to customers and gain brand credibility.

Images, Prices, Organization

When talking about electronic commerce, no aspect should be left aside, going through the images that are used, the configuration of the page to offer the best experience to the users, the organization of the products in this virtual showcase, the administration of the business, to mention a few. For each of them, you can find various tools for e-commerce that help optimize the business.

Images

Perhaps one of the most superficial aspects, but of great value, is the images used in the virtual store. Especially regarding physical products, their graphic representation must be attractive enough to captivate the customer. However, this can make these images too heavy for the configuration of the page, which ends up affecting the loading speed of the website, with a negative effect on the user experience.

Broken Links

Broken links and duplicate content in the virtual store are other technical reasons that impair the user experience, but there are also simple tools that help detect them.

In the case of broken links (code 404), it is essential to detect them as soon as possible to remove them from the website and identify if another has replaced the page or if it is necessary to create a new page to replace said content. Broken links not only affect the user experience but also do not add any value from the point of view of the positioning of the business on the web.

Among the tools for e-commerce, Screaming Frog is one of the most used in the world, and there are also other options such as Siteliner. The job of this software is to deeply scan each one of the pages of the website, in this case, the virtual store, for a complete analysis of its technical details, including the presence of broken links or duplicate content. Screaming Frog also analyzes off-page elements of the page for SEO optimization.

Prices

One of the critical elements for the competitiveness of a business is its prices. Within a universe as expansive as e-commerce, it is quite a challenge to develop the best strategy, but there are also e-commerce tools designed for this.

Pricing software allows you to carry out a market study to obtain relevant data for the trade-in in terms of prices, such as the behavior of competitors, the price index against them, conversion rate, and profit margin of the products, among other things.

These tools not only focus on monitoring, but through them, tasks such as automatic repricing can be automated by following business rules if deviations are detected.

Virtual Organization

The store’s organization, based on the products displayed and administratively, can also be automated.

In the first case, some tools use artificial intelligence to create a user profile and, in this way, organize the items of the virtual store according to the preferences of said person, to maximize sales; Smart Hint is one of these tools for e-commerce.

Administrative operations such as invoicing, controlling cash flow, managing inventory, and managing accounts receivable and payable can be left to programs like Tiny ERP or Bling.

Comprehensive Automation

And although the use of a whole series of new tools for e-commerce can be a headache for the administrators of a virtual store, some programs allow the integration of different tools to simplify and optimize processes within electronic commerce.

For example, you can have sales software integrated with the CRM platform to follow up with customers when they cancel an order and get feedback on that decision.

There is a lot of information generated by each application that is an input for others. 

Customer Management In E-commerce

Interaction with customers is always vital, even more so in an environment where they cannot be contacted physically but virtually. Within this specific context of e-commerce, CRM (Customer Relationship Management) tools play a fundamental role, as they allow all buyer information to be in one place.

This way, the strategy can be complemented with marketing campaigns, segment customers to send exclusive promotions and real-time metrics, and automate tasks such as sending emails after a purchase. These are just a few of the features.

Through this type of tool for e-commerce, customer satisfaction can be ensured through comprehensive experiences for users. Among the most used CRM software are Shopify and Hubspot.

Performance Analysis

Finally, once all the tools are in place, it will be necessary to evaluate the behavior of the virtual store, the marketing campaigns, and the user experience. All aspects must be measured to know what is being done well and what is not.

The business decisions that are made today must be based on data, and e-commerce is full of them. The best-known tool to analyze this data is Google Analytics, which allows you to have a global vision of the traffic that you have on the web page and identify where they come from, and how they interact on the page, among many elements that are analyzed and that are placed at the disposal of the administrators of the company.

In general, there are countless tools for e-commerce that can be used to automate and optimize each aspect of the business in a virtual store and whose objective is to help companies maximize profits within the new and competitive world of digital commerce.

Also Read: Big Data – The Strategic Ally Of Electronic Commerce

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The world is currently going through a new industrial revolution, led by digitization and technology, and one of the main elements that feed them is information. Virtually any interaction in the digital world leaves a trace, a mark that can be traced and that, once analyzed, is an invaluable input to know a specific individual.

This is where Big Data comes in. One way to define it is to manage and analyze vast amounts of information or data that conventional software systems cannot process because the volume of data exceeds its algorithmic processing capacity. In other words, specific plans must be created to be able to process all this information.

The origin of this data can range from simple information such as form data, through emails, audio files, digital images, camera sensors, and survey data, to name a few sources. The objective of Big Data is to transform this entire set of data, which may or may not be structured, into accessible and valuable information for decision-makers.

And although large companies had been handling large volumes of information for a long time, the evolution of technology gave access to a more significant amount of data, so they were forced to create tools to analyze it.

Today, Big Data plays a fundamental role in different business aspects, including knowing people’s purchasing habits, needs, characteristics, and other data to optimize a business, including its electronic commerce.

And although Big Data can be used for dozens of disciplines or business areas, which can range from medicine, automotive, architecture, engineering, and security, among many others, electronic commerce is one of the branches in which it is most beneficial. Can draw, even for small businesses.

Why Is Big Data Important?

Thanks to all the information on the network about each individual, with a robust Big Data system, a company can structure the profile with the purchasing habits of its customers, with simple data such as demographics, even those that give more detail about each one as the average value of each purchase, its geographical location, the time at which it connects to visit the electronic commerce, the display time of each product, cart abandonment, the means of payment used, estimate the other individuals who interact with the subject at home, among many other data.

For example, there are marketplaces that, with the information mentioned and additional data, configure a client’s profile in such a detailed way as to create a credit risk profile and know if said person is an excellent subject to receive a line of credit, by the marketplace.

Below are four elements that detail the importance of Big Data for e-commerce:

Competitive Advantages

Electronic commerce has become a necessity in business to the extent that Internet access has been growing, coupled with other factors such as the pandemic. The vast majority of companies know it; the competition is high.

Through Big Data, a competitive advantage can be gained by defining the most appropriate sales strategies for the business that target the right target audience. Systems that can also be customized which has become essential in ecommerce. You can also know how the competition acts to differentiate yourself positively and your consumers’ expectations.

Also Read: Big Data, Cybersecurity And Cloud Systems, The Disciplines Where There Is Employment

Track The High Volume of Data

To say that infinity increases sound redundant, but with the amount of information available on the Internet today, it is as close to reality as possible. Every day there are more devices capable of providing information that determines people’s behavior.

The next step in the available data revolution is with the arrival of 5G networks and the Internet of Things (IoT). 5G networks allow data transmission between 10 and 20 times faster than 4G networks and allow the connection of more devices; therefore, there will be greater access to information.

When an element such as a refrigerator to generate data is added to the transmission speed, it is possible to know how often a person replenishes the ketchup in his house.

With Big Data, all this data, which continues to emerge, can be tracked, accounted for, and used to make strategic decisions within the business. Without a doubt, those companies that know how to follow all the traces that their clients, and potential clients, leave in cyberspace are the ones that will be one step ahead on the constant path to success.

Accurate Consumer Tracking

A person’s behavior today may differ from six months ago, and the same goes for their buying habits. The digital transformation also influences the behavior of consumers, who every day have access to more information, ideas, and all elements that can affect their decisions.

Also, every day the interaction between companies and their customers is more significant, so the possibility of being aware of changes in their behavior is more accessible. Using Big Data tools, this monitoring can be done to determine if there are changes in customer preferences and predict behaviors that can directly impact the business.

Upgrade Points

Thanks to Big Data, you can get to know what people think about each business and how they react to the actions taken within it. One of the tasks of Big Data is precisely to offer accurate data on the interactions that consumers have with the business platform to find out the areas for improvement.

Information has always been a valuable asset for business, and today it is imperative that complex data support decisions.

Pillars of Big Data

Big Data was initially considered to have three fundamental pillars, its three V’s: volume, variety, and speed. But over the years, two more elements have been added: integrity and value of the data. In other words, today, we can talk about five pillars that make up Big Data.

• Volume: Given the speed with which information evolves in the digital world, the concept of data volume does too. However, in this case, the large volumes of information can refer to hundreds or thousands of Terabytes or Petabytes (1,000 terabytes), that is, much more than the thousands of Gigabytes that an ordinary computer is used to processing.
• Variety: refers to the types of data that the software receives and can be of three types. It is structured, semi-structured, or unstructured.
• Speed is the speed with which the data in question is received, processed, and analyzed to make decisions. Although it may be more complex, the idea is that the results are returned in real-time, especially if you want to provide a personalized experience during a purchase in e-commerce.
• Veracity: it is the confidence that can be had in the processed information, that it is of quality, and that it can evolve and add other elements such as time and the economy’s behavior.
• Value: refers to the importance of the information being analyzed for the business. A pre-selection of the fundamental data must be made, with which the processing process becomes faster and more precise.

Advantages Of Electronic Commerce

Two words that can encompass the advantages of Big Data within electronic commerce are optimization and personalization. The detailed knowledge that makes it possible to have all business areas, including the client, is a tool that allows you to stay ahead of your competitors.

Here are seven advantages that Big Data brings to e-commerce:

• Improve the user experience: UX is increasingly valued by customers; not only does the quality of the product and its value matter, but also what was experienced during its acquisition. Problems in the usability of the ecommerce platform can result in a bad experience and make the customer not return. With all the available information, you can provide a personalized experience based on purchasing habits and send interactive content of interest or ads based on your profile analysis. Likewise, it can be determined if all the web page elements yield the desired result or if any of them require attention according to the response obtained from the public.
• Predict demand: thanks to existing information and the patterns adopted by customers, through Big Data, it is possible to try to predict future demand for a particular good and consumption trends. With these elements in hand, a business can anticipate its competition’s marketing campaigns and gain positioning with its target audience. You can even tailor products based on that prediction of your customers’ preferences.
• Online positioning: if you want to have a successful digital marketing strategy, Big Data is essential since all the available data allows you to be more segmented, assertive, oriented, and consequently more efficient. Among the marketing tools that can be used through Big Data are voice commerce, the use of voice within the online purchasing process; social commerce, which is not only limited to sales through social networks, but also other activities such as the search for opinions from other clients, and reviews about the product, to name a few; Finally, the use of search engines or SEO is essential to position yourself better on the Internet, and in the case of virtual stores, the process must be a little more technical because it is necessary to “show” the search engines the specific characteristics of the products that stand out on the Internet. The competition.
• Storage and distribution optimization: when it comes to e-commerce, probably few things generate a more negative user experience than misinformation about the stock of a product or that it is not delivered within the promised period. To avoid these inconveniences, Big Data is essential to: know in which period a product is most in-demand, reduce delivery times by generating more efficient delivery routes or processes, and automate product data such as available sizes, colors, quantities, etc. to create positive user experiences.
• Personalized attention: Personalization helps create more personal, human, and close interactions, and the data generated with Big Data allows this personalization to be completed. The digitization of commerce has brought companies closer to customers, which opens the door to offering new recommendations and experiences that translate into sales and boost brand loyalty.
• Understand the gaps in the purchase process: in electronic commerce with Big Data, not only can you encourage purchases, but you also know in detail the consumer’s behavior throughout the purchase process, which allows you to identify if there is any obstruction to its subsequent improvement.
• Find the exact moment: with the knowledge of purchasing habits and other Big Data tools, businesses can determine the most appropriate moment to approach the customer so that the approach is seen as a solution to a specific need and not as one more sale that the person faces. In addition, with this information, it is possible to guarantee that the approach is made to clients who are interested in the product or potential clients.

Big Data in Logistics

As has already been reiterated, Big Data is the processing of a lot of information put at the business service, and the logistics link does not escape it. Thousands of data can be collected to make the logistics process more efficient and provide a better user experience.

Among the five aspects in which Big Data can be applied within logistics are:

• Last-mile: more problems usually occur at the moment and where there is generally more loss within electronic commerce. With the IoT, real-time data transmission, and Big Data, some risks can be neutralized at this stage of the purchase process, such as traffic, the location of the cargo, the risk areas it can cross, and availability. The customer to receive the product.
• Fraud control: With real-time supervision of cargo and vehicles, postures that compromise productivity and efficiency in the delivery process can be avoided.
• Routing: the information is vast, so much more efficient routes and schedules can be drawn up to improve the logistics process. Accident rates, environmental or social risk areas, and traffic, among other variables, are data that can be analyzed within Big Data. 
• Reliability: Just as Big Data is used in internal business processes, it can also be available to customers or suppliers. In this case, the transparency generated by real-time data updates works as a driver for external reliability. That is, the market can consider the level of reliability of the company.
• Warehouses and stocks: automation in inventory processes and more innovative warehouses are other applications of Big Data to the logistics process, in this case, supported by the IoT, to optimize electronic commerce.

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This new digital player, Social Commerce, has revolutionized the digital sector and transformed social networks from conversational to transactional. But, what is social commerce, and what place does it occupy in the current digital ecosystem? Social commerce is a branch of electronic commerce that allows customers to purchase products or services directly on social platforms. With this definition, the space currently occupied by social commerce is easily attributable: to a common area between the client’s website and their eCommerce and their corporate social networks.

The data also plays in favour of this new digital service. In Spain, 87.1% of the population actively uses social networks where, on average, they spend almost 2 hours a day on these platforms. However, these figures are increasing every year in the face of a digital society that is increasingly younger and with more time of use, both the Internet in general and social media in particular. It is a unique opportunity for the takeoff of social commerce. We face the crest of the wave that companies are beginning to ride. Since in March 2020, the pandemic forced strict confinement, users will spend much of their time on social networks, and brands will take advantage of this situation to digitize and increase their sales through digital channels.

Present And Future of Social Commerce

The most used social networks, Instagram and Facebook, already have social commerce 100% integrated into their platforms, and Pinterest is the other leading social network in implementing this service. In these three social networks, brands can link their eCommerce product catalog to their social profiles to create a showcase within the platforms to promote their products and generate direct sales.

But the other social networks are not lagging. TikTok, the fastest growing social network since March 2020, is moving towards Social Commerce with the test of a new purchase tab for stores, for now only together with Shopify. Twitter has already added the “Shopping” option to its profiles menu, although there is no possibility of linking eCommerce with the social network. It is expected that the full implementation will come from the hand of professional profiles when Twitter launches the “Stores” module to not miss out on the trend of Social Commerce.

But everything does not stay there. The ‘Live Social Commerce’ or ‘Live Shopping’ are already in beta on some of the platforms and include a format established for years in Chinese social networks, and Facebook was the first to put it into practice in May 2021. With brands such as Abercrombie & Fitch or Sephora, it carried out a series in the United States to show the brand’s products live with different themes (clothes shows, beauty tutorials, etc.). However, Pinterest has been the network that has taken the lead in Social Commerce Live Shopping through a special section called Pinterest Tv, where content creators show brand products, something similar to Amazon Live.

Currently, they are only available on specific social networks and in particular markets, such as the United States. Still, they will soon go global and allow brands to create memorable events to increase sales with streaming and social commerce. A perfect hook to demonstrate the benefits of products in real-time, resolve user doubts and attack the hot moment of purchase in a dynamic, different and attractive way for users. If social commerce is the trend and revolution of digital marketing, live social commerce will mark a before and after in brands’ user experience and sales.

A New Reality

Social commerce is already a reality today that allows brands to take advantage of the behavior of the digital user, with more active time on social networks, and create stores in their corporate profiles on these platforms to create a new direct sales channel, using all the Data Lake that social networks offer us when creating campaigns. Social commerce shopping will be an excellent ally for brands and advertisers who want to differentiate, engaging content with a conversion rate of up to 5 times more. Events such as sales, Black Friday, Cyber ​​Monday, etc., will be dates marked in red on the calendar to create Live Shopping events to boost sales in the global social commerce strategy.

Only past events related to data protection and cybersecurity pose a slight barrier to the implementation and success of social commerce, which will indeed be solved with trusted payment gateways for users and an improvement in the security and data of its users by the different social platforms.

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Many company owners have been forced to digitize their establishments sooner than they had intended due to the events of the last year. More people are opening totally online stores. Shopify is almost probably the selling platform used by those merchants. That’s why you need Shopify SEO Hong Kong to help you stand out from the crowd.

Shopify is used by over 1.9 million digital businesses across the world, and for a clear reason. They provide sellers with a simple way to get the business stores up and operating so they can start selling their services. However, such simplicity comes at the expense of increasing competitiveness.

It’s unlikely that you have not heard of COVID-19’s positive impact on online shopping these days. Businesses were compelled to go online by change and the new normal and as a result, Shopify SEO became more important.

Prices for Shopify stocks were about $285 on November 7th, 2019. Can you predict how much it will cost in a few months? Hold on to your hats, it’s now above $620.

The Value of Optimization

Although it is true that “practice makes perfect,” you should still strive for perfection prior to launching your business. Website visitors will have a decent understanding of what your company is for and whether they should buy from you after optimization is in place.

With so many people using mobile devices to access the internet, it’s critical that your eCommerce site be mobile-friendly on numerous platforms. Tablets and smartphones are the technology of the future, thus your site should have layouts that are optimized for each of these devices.

Pay-per-click (PPC) initiatives like Search Google ad Words benefit greatly from an E-Commerce plan. E-Commerce improvement is a natural method that raises search engine ranking data relating to your webpage and product lines to search phrases.

Whereas Pay per click gives your site into the prestigious slices of search engines devoted solely to paid advertising space, E-Commerce optimization by Shopify SEO Hong Kong is an organic technique that raises rankings based on the relevance of your site and products to search phrases. When organic and sponsored tactics are coupled, your ROI may soar to new heights!

E-commerce Store Or Dropshipping

You can sell more or less anything if it is something you produced, anything you are reselling, or maybe something you offer as a service. But you have to include Shopify SEO to get better results with your sales. You can effortlessly add things, curate them, and have your customers check out with Shopify’s simple interface.

Dropshipping has been a popular method of selling online in recent years. Dropshipping allows company owners to offload the fulfillment and shipping of orders placed on their website rather than acquiring and holding goods themselves.

You will not have to worry about obtaining warehouse space or losing money on unsold goods, which eliminates some of the most difficult parts of selling items.

In certain circumstances, earning a profit on Shopify doesn’t even need selling anything. The Shopify affiliate marketing program allows you to earn money for each successful recommendation to the Shopify platform made through your profile. The more vendors you can get onto Shopify’s platform, the more money you will make.

Know When To Switch Shopify Plans

If you are just getting started, experts recommend beginning with the Basic Shopify price plan and working your way up as your business expands and your online shop demands more functionality – and your revenues and profits show that you can support it.

Stick with the Basic Plan if your monthly income is less than $5,000. If your monthly income exceeds $5,000, you should upgrade to the Shopify plan. If your account balance exceeds $10,000, you should consider subscribing to the Advanced Plan.

Is Shopify A Safe Investment?

Shopify has been collaborating with online sellers for almost 15 years, but they have just recently begun to expand into physical marketplaces.

Although the market for commerce tools is competitive, the company’s basic philosophy of accepting external change drives them to continue developing. Shopify proved that they don’t care about predictability or anything like that. What matters to them is how fast they react to changing circumstances.

Shopify has been a long-time supporter of conversational commerce. Kit CRM’s acquisition in 2016 was a significant step forward. The creation of a commerce communications platform in Facebook Messenger was also a success. Shopify is counting on a future in which consumers use personal and text-based tools like Messenger and WhatsApp to purchase and sell more things.

Shopify announced a 75 percent year-over-year revenue increase at the conclusion of Q2 2017. The corporation considers its performance to be inextricably linked to its capacity to react to changing market conditions.

The underlying change in retail toward multi-channel and mobile, as well as major companies’ sustained use of Shopify and their continuous commitment to building out the market-leading platform for sellers, all contributed to the results’ success.

Final Thoughts

In the last year, buyers spent more than $43 billion dollars at 900,000 Shopify businesses. This is why you need specialized aid to run your business in order to keep up with the company’s rapid development and success while also ensuring your happiness. With global internet sales expected to top $5 trillion by 2023, now is the moment for businesses to seize the lead.

The third-party apps you integrate into your eCommerce website will be your most valuable ally. There are various uses for each eCommerce capability, such as opening your shop, developing your business, Shopify SEO Optimization, Marketing programs, and so on. You must choose the finest option based on your requirements and budget.

The post Being Successful On Shopify? What’s The Secret? appeared first on TechReviewsCorner.

Budget Online Store

Selling on the Internet is an exciting option for any business, getting your online budget store. It is not easy. Think that in your sector, any employer will decide the same, but with strategy and hard work, you will increase sales.

Because of this, we tell you how to create an online store focused on SEO positioning to get the top positions in search engines. In addition, we will give you tips to improve your relevance in the digital world.

It looks good, right…

Budget Online Store Woocommerce

Having seen the importance of having an online store and the difficulties in positioning it, we value its elements to achieve sales.

Hosting, Domain, And Email Accounts

Everything is related to the domain that will identify your project:

• Hosting: hosting that will allow visibility on the Internet for your online store. It will be fast, friendly with positioning, and safe. It is a necessity to have a security protocol.
• Email accounts: with an unlimited number according to your business needs
• Domain: including the name of your store or modifying it to be more relevant for SEO positioning. Ex: fernandogonzalez.com or ferreteriabarata.com. Know the types of environments to hit with yours.

Data Protection Act

The online store will be adapted to the RGPD to avoid legal problems.

Corporate Store

The ideal is to create a store that conveys confidence to potential customers, so it is necessary to add business content to make yourself known to users. The usual thing is to create the home, about us, contact and showcase tabs.

In this case, several aspects come into play:

• Keyword study: the project must be adapted to SEO positioning. Each page, product, or category will be directed to a keyword to position it.
• Content writing: maintaining the SEO protocol that will position the page on the Internet.
• Images: the same thing will happen as in the previous cases, optimized in weight and size, adding the ALT and royalty-free attributes.
• Articles: Each product must have optimized content and images following the same SEO line.

Store Settings

Having created the store, the user’s comfort quickly browsing and buying your products will be a must. For this reason, it will be essential to achieve an exemplary management configuration:

• Shipments: making explicit the commercial areas and their costs.
• Payment methods: card, transfer, store pickup, depending on your needs.
• Coupons: it is necessary to have promotions to motivate users to purchase. In this way, you can easily create them with discounts and special purchase conditions.

Training For Self-Management

Imagine that having created your store, you need to include a new clothing collection, modify prices or eliminate products that are not in stock. What would you do…

Think about the monthly cost of maintenance. Depending on your requests, it would be a considerable investment. For this reason, the idea is to train yourself to do it by yourself or through your work team. With a short course and constant support through our technical service, it will be possible at zero cost for your business.

E-Commerce Budget

Well, you already have your online store set up, but you must be clear that no one will see it. It is a widespread mistake to think that you will become a millionaire by doing the store, but it is not like that; selling smoke has never been a formula for success.

Therefore, it will be necessary to know how to make a marketing strategy to succeed online. It is essential to analyze your project a priori to achieve goals. If you sell jellies for 50 euros, think that someone will buy them… On the other hand, if your product is not of quality or customer service, you think you will close sales… Therefore before designing your store, value these ideas because it will be impossible to do anything even if the store is spectacular and you reach the top positions.

Also Read: E-commerce – 7 Trends To Watch Closely In 2022

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