Why Provide Server Maintenance?

A server failure quickly leads to a broken network. Therefore, server maintenance is a crucial part of any business strategy. Indeed, regular server maintenance not only improves overall business productivity by minimizing system downtime and leads to an increase in server lifespan.

Following a regular hardware cleaning schedule and updating all necessary software will ensure optimal server performance and avoid potential security risks. Smart maintenance is also peace of mind. For example, if the worst should happen and you suffer a server failure, you can be sure that your servers will properly back up your data on a well-maintained system.

How To Ensure Server Maintenance?

Some people may be intimidated by the idea of ​​maintaining a server. In reality, maintaining a server is much like maintaining a PC. The latter usually requires the following:

• Develop a standard maintenance procedure: This is a detailed list of steps outlining how to perform server hardware and software maintenance tasks and constitutes standards for the job. All repetitive maintenance tasks should be covered by it, regardless of who is performing the work.
• Update the operating system regularly: Linux systems often release updates, and staying on track can be challenging. Therefore, it is essential to use patch management tools and monitoring that notify you of a system update. You risk missing vital security updates if you choose to do manual updates or no updates at all. If automatic updates are not possible, it would be better to create scheduled updates. Failing to update regularly could expose you to hackers, malware, and potential loss of important data.
• Check how the disk is used: Keep your disk storage clean, and don’t use your server system as a filing system. Delete old unused emails, logs and software versions.
• Review User Accounts: If you’ve had staff changes, client cancellations, or other user changes, you’ll want to remove those users from your system. Storing old sites and users is both a security and legal risk.
• Examine the logs: Hardware issues are common but create a big problem so that you can check the server log files (logs) for any hardware issue like disk read error, network failure… Servers keep logs that track accesses and errors on the server. These logs can be large, but certain tools and procedures make managing them easier.
• Enable control panel error notifications: Enabling this policy setting allows you to receive alerts in the event of server failures or errors. Control panel software (such as cPanel) must be updated manually. During this task, only the control panel is updated. You should always update the applications it runs, like Apache and PHP.
• Make sure backups are in good working order: One of the best things you can do is to keep server backups. There are several options for doing this. You can use local backup or use remote backup. Each has pros and cons, but maintaining an outsourced backup is often a higher security option, as being in a separate location is a safeguard against natural disasters. Before making any changes, make sure the backups are working. Verify that the save location is correct. Run a few recovery tests just to be sure.
• Practice preventive maintenance: This is the easiest and most important way to increase server reliability. The servers are running 24/7, accumulating a lot of heat and particulate matter, which requires regular attention and maintenance. The best way to ensure no preventative maintenance is missed is to follow a predetermined maintenance schedule. Performing all preventive computer maintenance tasks as scheduled will add to the life and functionality of your server.

The Key Elements of Server Maintenance

A maintenance routine is essential. The nature of a server maintenance checklist varies from organization to organization. However, each list must contain the following elements.

Data Backup

Data loss is inevitable when all the hardware fails at some point, and it can cripple a business in a second and destroy profits just as easily. That’s why an effective business recovery plan and backup solution is essential for virtually every business today.

Server Maintenance Security

We live in a time when server attacks are incredibly common. These can come in many different forms. For example, bots may try to brute force your machine, and the thousands of concurrent requests that this entails will cause capacity issues. A successful attack can lead to unauthorized access to your machine.

Malware is another big threat. Software injections through undisclosed and unpatched vulnerabilities can give hackers access to your machine, again giving unauthorized access and potentially leading to your server being used as a staging site for attacks on other machines.

In addition to the risks of unauthorized access, including data loss and capacity issues, these attacks can lead to reputation loss. In other words, your server may be excluded from search engine results, and you will find your traffic drops precipitously.

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Now, it’s impossible to avoid the internet. Cafes, hotels, and restaurants now provide free public WiFi access, but there is a hidden cost because we need to be able to access it almost whenever and wherever we are.

The security dangers associated with public WiFi have been steadily increasing, and cybercriminals are utilizing this opportunity. Maintaining user security while on the go or working remotely is a growing threat for businesses today. Not to worry!

Risks of Using a Public WiFi

Man-in-the-Middle Attacks

Man-in-the-middle attacks, in general, are those that exploit a lack of security on a public WiFi network. This means an attacker is hidden between you and the server you are attempting to visit while you are unaware of it. This enables the attacker to record all your traffic, which they can then exploit to steal your personal information, access your credit card information for payments, or even modify the data packets to infect your device with malware or spyware.

Non-encrypted Networks

Encryption means that the data exchanged between your computer and the wireless network is in the form of a “secret code,” making it impossible for anyone without the key to decipher the code to read it. Most routers leave the manufacturer with encryption turned off by default; it must be turned on during network configuration. The likelihood of encryption being activated is high if an IT expert sets up the network. There is, however, no surefire technique to determine whether this has occurred.

Data Capture for Account and Password

If the website or app you are connecting to does not employ an encrypted connection and instead sends login and password information in clear text, it will be easy for a hacker to intercept the transmission and steal that login information. With that information in hand, a hacker can access your personal accounts.

Ways To Stay Safe While Using a Public WiFi

Use a VPN

Previously, VPNs were either reserved for the wealthy or were mostly used by employees working remotely or on the go to access corporate networks. However, in recent years, this has altered. Many businesses provide excellent protection for the typical computer or mobile device user at an affordable price.

So what exactly is a VPN? That’s a good question, you guy at the front. Virtual Private Networks are known as VPNs. The typical internet user can benefit from a variety of great protections from a reliable VPN provider.

A virtual private network (VPN) is the best investment you can make for security and peace of mind if you frequently use public WiFi networks. With a VPN, a private VPN server and your device are connected by a secure tunnel. The website or application you are browsing is then sent by this server.

If you are wondering about what is my IP address VPN? Think no more. A VPN masks your IP address and gives you anonymity.

Use SSL Connections

You can still use encryption to safeguard at least some of your data if you can’t access the internet through a VPN by using an SSL (Secure Sockets Layer) connection to the websites you use. The majority of websites for banking, shopping, and other services demand identity verification before you use them to have an SSL connection.

Turn on your firewall.

A firewall is a tool for network security that keeps an eye on traffic entering or leaving your network. On the basis of a set of specified security rules, it either permits or denies traffic. The firewall will protect your device by preventing unauthorized or malicious access. A firewall is now included on the majority of computers.

Additional Security Features of VPN

Protection Against Unsecured WiFi

In most circumstances, a public WiFi hotspot you connect to is not a secure internet hotspot. When using a VPN that offers Automatic Unsecured WiFi Protection, your VPN app will automatically connect to a VPN server to encrypt and conceal your internet activity from prying eyes. This feature is also referred to as Public WiFi Protection.

Kill-Switch

Another feature that is now almost standard fare for VPNs is the kill switch for the VPN. If your VPN malfunctions, it disconnects you from the internet. This ensures that even if the VPN connection breaks, you are still constantly secured.

Server Locations

Using a VPN to mask your location and your IP address and to unblock geo-restricted content is one of its main applications. A basic set of server locations is typically provided by VPN companies, but the more choices you have, the better. Checking whether you have servers close to your starting point is also crucial.

Conclusion

It makes sense that people would seek out free public WiFi. It is simple, cost-free, and practically universally accessible.

Hackers now find it much more difficult to intercept and use your data on open WiFi networks, thanks to HTTPS and TLS. That so, you’d be surprised at how much harm an attacker can cause with just a laptop or some free software. The best answers are frequently the most straightforward. Public WiFi doesn’t pose a significant risk for internet users if you’re prepared.

Use a trustworthy VPN, protect your device settings, and exercise caution while transferring data over an unsecured WiFi network.

Also Read: WiFi: How To Improve Your Home WiFi Network

The post How To Stay Safe While Using Public WiFi? appeared first on TechReviewsCorner.

And as you may also know, in this house of what we are also good fiber, that’s why run to take a look at the best fiber offers. Fly!

Once we understand fiber optics and how it works, it is normal for us to be assailed by doubts about the different types that exist. In summary, they are classified in this way:

• Optical fiber depending on the type of cable
• Optical fiber depends on the wiring termination.
• The optical fiber according to its mode of transmission.

Optical Fiber Depending on The Type of Cable

Single-mode fiber optic cable: its diameter is between 8 and 10 microns (a very small unit, one-thousandth of a millimeter) that gives rise to a single mode of transmission. This means it can transmit signals over a greater distance if we compare it with a multimode cable. Thus, you can reach a space 50 times greater with a single-mode line. 

And what are its disadvantages, then? Its price, on the other hand, maybe higher. Generally, this type of cable is used to send data in multi-frequency.

Multimode fiber optic cable: it is normal that its diameter is greater than that of a single-mode line and has between 50 and 62.5 microns. This makes it possible for you to transmit in broadband at high speeds. It is normally used for shorter distances. As for its price, it is cheaper. This multimode cable classification also highlights 5 types: OM1, OM2, OM3, OM4 and OM5.

As you can see, there are differences between single-mode and multimode fiber that you should consider, but stop there! We still have one more option on this list:

POF or Plastic Optical Fiber: This option is ideal for sites where there are coverage issues. One of its main features is that it is made of plastic (which contributes to its durability) and is very flexible. In addition, it is positioned as especially affordable in terms of its price.

The Optical Fiber, According To The Wiring Termination.

• FTTH: the origin of its name comes from the English ( fiber to the home ) and means thread to the house. It is the most common type of connection, direct and reliable since all its cables are fiber optic. It connects homes, offices or the like with the operator’s switchboard and is also known as shared fiber.
• FTTN: In fiber to the node (which means thread to the node), the connection is directed from the main hub to an intermediate node and, from there, through a coaxial or copper cable, it connects with the place from where it is connected. You have contracted the service.
• FTTA: is the acronym for fiber to the antenna. Directs the fiber optic connection towards the telephone antennas to provide high speed. It is ideal for covering a higher mobile bandwidth for smartphones and tablets.
• FTTB: fiber to the building or thread to the building has the particularity that the fiber optic connection reaches a building through a coaxial or copper cable. Once there, it is distributed to each home or room (depending on the type of building in question).

The Optical Fiber, According To Its Mode of Transmission.

Simplex Fiber Optic: In this type, signals flow in only one direction, making it an excellent option for sending information that floats over long distances and unidirectionally. It consists of a connector at each end (the transmitter is in one, and the receiver is in the other; these cannot be interchanged).
Duplex fiber optic: Here, the signals circulate bidirectionally, unlike what happens with simplex fiber optics. In this type of fiber, there is the half-duplex style (it sends passwords in both directions but in a single order simultaneously) and the full-duplex (the signals are transmitted simultaneously in two different directions).

So, What Type of Fiber Optics Should You Choose?

After this complete review, surely you want us to give you the magic key to choosing the best type of fiber optic. The quick answer is that it depends on the needs and characteristics of the site where you want to contract the services. However, we leave you some criteria to take into account so that you make the best decision:

• Look at the type of building (is this your home? an office? or a large company?).
• Look at your budget ( the price you will pay can also help you decide on one option or another).
• Look at the data flow you need (do you want the information to travel long distances? One way? Bidirectionally, and simultaneously?).

Now that you know the types of fiber optics, the decision is in your hands. Still, if you want to go even further because your curiosity is piqued, we leave you some interesting information about symmetrical fiber optics.

Also Read: Differences Between Fiber And Cable For Connectivity 

The post What Fiber Optics Are There, And Which One Should I Choose? appeared first on TechReviewsCorner.

Use long, unique passwords for each of your accounts. These should be hard to crack but easy to remember. Use two or more factor authentication wherever possible.

If in doubt: Delete!

Emails, social media posts, texts, and more aren’t always what they appear to be — sometimes they contain malware or malicious links. If you are unsure whether the sources are trustworthy, click» Delete«.

Keep your computer clean!

Keep all software up to date to reduce the risk of ransomware and malware infection. 

Secure yourself!

Create backups of your important data. In the case of ransomware attacks or other threats, these can help prevent permanent data loss. 

Take control of your online life!

Set up your accounts’ privacy and security settings immediately after registration and check them regularly, and this ensures that the settings are permanently configured to your liking. 

Share with care!

Before posting any personal information about yourself or others, consider the possible consequences.

Beware of WiFi hotspots!

WiFi hotspots are not secure, and that means potentially anyone can see what you’re doing on your device while connected to WiFi hotspots. Consider a VPN connection or mobile hotspot for more security.

The post Stay Safe Online With Seven Simple Tips appeared first on TechReviewsCorner.

SD-WAN technology creates new possibilities for enterprise networks by consolidating multiple network functions to reduce hardware and operational costs. In addition, the technology supports various WAN links, making the network more reliable and favoring bandwidth bundling and traffic segregation. Application awareness and policy-based routing open up new avenues for network optimization. Central, cloud-based management simplifies the deployment and management of network devices.

However, as long as the resulting networks are still wired, the benefits of the technology cannot be fully realized. Wireless WANs can bring more range to corporate networks, and the basis for this is a reliable WAN, which can be achieved by supporting different network connection types.

Wireless edge solutions are suitable for cellular connections to extend the range of corporate network functionality – people, locations, or devices can be connected. Based on intelligent SD-WAN solutions, relationships can be changed dynamically, specific applications can be separated or prioritized, or a new business location can be opened.

5G Services For More Performance

With affordable flat rate options and higher bandwidth through gigabit-class LTE, mobile communications are now an attractive alternative or supplement to conventional connections. 5G is designed for low latency, and faster reaction times should enable the unrestricted use of business-critical applications and make processes more flexible.

Improved antenna and transmission technologies allow each 5G station to handle more devices and connections. In this way, IoT networks and other high-density applications can be supported wirelessly.
With gigabit-class LTE becoming widely available and many major network operators focusing on rolling out 5G services, high-availability networks can be deployed almost anywhere, anytime.

Wireless WAN Strategies

Wireless WANs Offer New Opportunities:

1. Better Network Failover: The digital transformation of companies requires continuously available networks, e.g., B. in the form of layered systems that include different types of connections – wired and wireless. Wired-to-wireless failover can jump from one connection type to another without disruption. SD-WAN policies recognize and weigh the critical data traffic if LTE connections have lower bandwidth. Gigabit-class LTE and 5G connections can failover all traffic. Wireless failover capabilities are more accessible to deploy than installing new cables. The network management function is lost if wired connections fail and the remote data traffic. Since most landline dropouts occur in the last mile, Secondary PSTN lines also often fail, rendering the remote unit inaccessible. Wireless connections provide an out-of-band management option that connects directly to the console port of one or more remote devices.
2. Extension of the network bandwidth: SD-WAN can combine several connections simultaneously and thus generate a higher bandwidth. Adding a wireless connection to the wired network or using different wireless connections can effectively increase bandwidth. Wireless connection options are rapidly reaching or exceeding the performance potential of wired connections with LTE speeds of up to 50 Mbit/s, Gigabit LTE with up to 350 Mbit/s, and 5G with over 1 Gbit/s.
3. Make Mobile Connectivity the Main Link: Wireless WANs offer greater operational flexibility for different business locations, making opening or relocating branches and offices more effortless. This technology is also suitable for business areas where only wireless networks are possible, e.g., B. on construction sites or in pop-up stores. Wireless is the ideal primary connection if a highly redundant network with low operating costs is to be set up.
4. Expansion of IoT functions: Large amounts of data are generated in intelligent buildings, intelligent cities, or fully automated production. The predominant use cases in retail include video surveillance, self-service kiosks, and manufacturing and industrial processes, as these require a lot of bandwidth. Large-scale IoT initiatives require low latency and higher bandwidth wireless connections. Some IoT devices have built-in wireless capabilities and connect directly to a cellular or WiFi network. As the number of devices increases, managing SIM cards and wireless network subscriptions or access points becomes too costly and time-consuming. This is why companies rely on their own private LTE or 5G networks.
5. Enabling enterprise mobility: Mobile process support – especially in vehicles – is seen as a growing market for data connectivity as companies strive to transition to paperless offices and intensify data collection. Thanks to LTE technology, a lot is already being implemented here. 5G will open up new possibilities such as real-time data and video uploads, automated work and route planning, and the connectivity of entire vehicles.

Transformation of The Network Edge

Enterprise networks are no longer tied to fixed locations and are formed from people, cloud services, vehicles, kiosks, pop-up locations, and a growing cosmos of IoT devices. The expansion of the network edge allows for new sites, services and digital transformation initiatives. Overall, companies have a high level of flexibility based on the existing range and the evolving capabilities of wireless WANs.

Also Read: SD-WAN In The Post-COVID Era

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Today when it comes time to contract the Internet for companies, the great unknown that still raises many headaches arises the differences between ADSL and Fiber Optic.

In this article, we will solve all your doubts about it so that you can make the best decision according to your needs: Fiber Optic or ADSL?

Differences Between ADSL And Fiber Optics

What advantages does Fiber Optics offer over ADSL? What are the differences and what advantages do they offer us? We’ll tell you then.

The Big Difference Between ADSL And Fiber Optic – Speed

Before starting to detail and list the differences between these two types of connectivity, it should be noted that the main difference has to do with speed.

ADSL is slower, it covers lower speeds than Fiber, but it has more network coverage. That is, it reaches more homes.

Fiber can reach 600 symmetric megabytes, while ADSL barely exceeds 20 Mb.

In addition, if you contract Fiber Optic, you will be able to connect several devices simultaneously and not notice a drop in speed. On the other hand, with ADSL, you can have a lower speed than the one contracted.

Advantages and Disadvantages of Fiber Optic

In short, fiber optics has become the best Internet solution for companies.

This is the latest and fastest solution, but it is still under development. Its only handicap has to do with coverage since there are still many corners it does not reach.

Although it will not be a problem for a long time, since companies are investing to increase the deployment of Fiber Optic and today, there are many other ways to get a good connection in isolated areas.

On the other hand, with Fiber Optic, the speed you contract is the one you receive, and the price depends on the speed you want to contract.

In addition, it guarantees more excellent stability, avoids annoying network drops for users, is immune to magnetic interference and has a higher level of security than ADSL, thanks to its FTTH ( Fiber To The Home ) installation.

Also Read: The Technologies Behind The Rise Of Robots

The post Differences Between ADSL And Fiber Optic appeared first on TechReviewsCorner.

What is Digital Marketing?

In simple terms, Digital Marketing is promoting your business using various digital channels to reach your target audience. You can use multiple digital channels like search engines, social media, emails, applications, etc. Digital marketing can be a very interactive way of marketing your products/services.

7 Reasons You Need To Adopt Digital Marketing Strategies in 2022

Times are changing and to run your business in such a competitive environment, you need to adopt new ways of reaching your audience. That’s where Digital marketing can change the way you are marketing your products/services. These 7 strategies are the reasons why you should also look at promoting your business through different digital channels. A digital marketing course in Vadodara can help you learn everything about it.

1. Campaign Flexibility

When you create your Digital marketing campaigns, you will be able to do trial and error, change plans in between, or take another approach to your campaign. Whereas traditional marketing is not so flexible and you do not have the freedom to make such changes. This campaign flexibility also allows you to come up with a new approach and personalize your campaigns to your target audience.

2. Budget Manageability

One of the most important reasons digital marketing is being adopted. You can easily manage your budget when it comes to digital marketing. Whereas traditional marketing does not allow you such freedom. You can easily strategize how much budget you would like to make for a single campaign or set up any restrictions within the campaign. You do not have to commit to the running period of a campaign. Stop when you feel you have achieved your goal. On a plus point, all your budget strategies and numbers are already digitally recorded.

3. Personalisation

The possibility is endless with digital marketing personalization. Traditional marketing does not allow you to personalize within your target group. Whereas digital marketing does allow you to personalize to a greater limit even within your target audience. You can target them with specific ads and analyze their behaviour. You can also use Google Analytics to understand your customer base and make changes. Personalisation gives a sense of importance to your audience and builds loyalty.

4. Multiple media channels

Texts alone will not make your content engaging, you must use a variety of media channel options that can be enabled through digital marketing. For example, you can use social media to make your content more engaging with a mixture of text, images, and videos. This will increase customer engagement.

5. Mobile audience

As we know, today mobile accessibility has increased by some margin. Now, imagine how beneficial it would be for your business if you are able to connect with these audiences. Your ads reach these mobile audiences through emails, text messages, or engaging content on social media. This can easily create an online presence for your business and keep you in the competition. Ignoring such a huge base may slowly run you out of business.

6. Affordability

As we discussed earlier about budget manageability, connecting to that, digital marketing can prove to be more affordable than traditional marketing. The cost may differ on different marketing platforms but they prove to be cheaper in the long run and if your approach is right. You can also manage your ad spending according to your results and make your budget much more flexible. After a while, you will be able to make the most out of your money and make your campaign not just effective but efficient as well.

7. Brand Awareness

As everyone today is online, creating your brand’s presence online has become that important. You could easily use digital marketing strategies to spread awareness of your brand among your target audience. This is also connected to your customer engagement strategies that will allow you to measure your progress. In the end, know how well your brand is known within your target audience.

8. Performance Tracking

It can be such a useful feature of digital marketing. Tracking, there are various applications or websites, that lets you track your performance online. The most popularly used is Google Analytics. You can track your audience’s activity on your website, what they like, what part or page of your website is not working, etc. Using a call to action also allows you to measure specific kinds of goals. This allows you to improve and be innovative with your approach.

9. Convenience of E-retail

The popularity of e-commerce is increasing day by day. It is much more convenient for customers to shop from e-commerce while sitting at home. It also saves you from the effort of creating a physical place that could take up so much time to just commence your business. Instead, e-commerce takes up so much less time and you can instantly innovate to attract more and more customers.

10. Integrated Strategy

It is not seen as an important factor but digital marketing run in silos can prove to lack a sense of growth in the long run. It is best utilized when integrated with all marketing and media departments. When you are using your digital marketing strategies in an integrated manner, you will be able to increase your day to day efficiency as well.

MIP Academy can help you learn everything related to digital marketing with certification.

In Conclusion

Coping up with change is crucial in such a competitive business environment. Therefore we would recommend forming a plan and committing to going digital with your business. It will show you your business growth potential and allow you to take subsequent steps to take your business to another level.

Also Read: Five Digital Marketing Strategies To Launch Your Product

The post 10 Reasons You Need A Digital Marketing Strategy In 2022 appeared first on TechReviewsCorner.

Just as it happens with different events throughout history, the digital world works and works as an accelerator of processes or perspectives. The COVID-19 pandemic served as an accelerator for digital development, increasing the effects that I will develop in the following lines.

From Showing Off To Exhibitionism

Social networks have radically changed how young people relate to each other. Using these platforms requires us to expose ourselves to know who they are contacting. But this exhibition, essential for the digital connection to occur, quickly becomes exhibitionism that leads inevitably to the development of the culture of showing.

This oversized exhibitionism is part of a seduction strategy to capture the attention of the other. Although this competition for such attention has existed since time immemorial, the digital world places us in competition with millions of people simultaneously. In this environment, a culture of envy and insecurities is consolidated.

Itemize And Possess

Something even worse happens when it comes to analyzing social relations, in general, and love relationships, in particular. The reifying process in which one is immersed is crystallized in the act of being jealous. The ability of a digital social network to visualize people means that any reaction from another (a comment on a photo, a “Like” in a comment or a Follow ) is seen as an imminent threat that gives rise to the feeling of being jealous.

Jealousy, seen as an emotional response when someone perceives a threat to what they consider theirs, is the reifying act in social relations. The act of guarding is the culmination of the perception of the other as private property. And like all private property, it must be defended from the threats of others. This act, mistakenly confused with an act of love, is the depersonalization of the person and a profound limitation of her rights and freedoms.

An Old Problem With New Manifestations

I would like to bring a fragment of the Friends series to exemplify this problem. At the beginning of the third season, we can see how Rachel, one of the protagonists and partner of Ross – another protagonist – meets Mark in a cafeteria, and he offers her a job. Of course, this is far from social networks since the series dates from the mid-90s. Upon learning of the proposal, Ross begins an escalation of jealousy as a result of his insecurity about his relationship with Rachel. This escalation reaches the point of sending gifts and singers to their work to mark territory: insecurity and objectification.

Also Read: Successful Business Online Presence – How To Take Advantage Of Social Networks?

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The Internet has also penetrated mobile phones, and search engines are trying to adapt to mobile systems as much as possible.

It is impossible to say for sure whether this is good or bad, since using Wi-Fi access points that allow you to access the Internet from any computer, laptop, or another gadget, you can solve various problems:

• call a taxi,
• book tickets,
• buy all kinds of goods
• order services,
• , etc.,

And at the same time, be anywhere where there is Wi-Fi.

Wi-Fi access is now available in many public places.

Cafes, large and small supermarkets, parks, public transport, and even city and district governments try to attract visitors and tourists with free access, taking advantage of this modern addiction.

It is worth considering some priorities when creating or promoting your business because it is quite possible to increase income due to free Wi-Fi.

More clients

Due to the high attendance, there will be significant traffic of customers. Moreover, the search for establishments with free access points is searched through the Internet.

More often than not, higher attendance results in impressive profits. This is what every business owner expects.
So far, not everyone can connect to the Internet at home. Therefore, such customers will choose your institution because being with you, and they can simultaneously solve other essential issues that are being resolved today via the Internet.

This increases attendance and, of course, increases the number of customers of your establishment.

Word of Mouth

Using free Wi-Fi, visitors will spend more time in your establishment. Alternatively, they will want to eat or drink, and possibly more than once, which will cause unplanned purchases (especially for catering establishments).

Breaking away from the Internet, sitting in a cozy place, is not easy, so you can spend much more money than planned. They will likely advise their friends to visit you more often.

And where should they invite their friends and acquaintances? Today it is not very common to organize meetings at home. Most often, they gather in cafes or other “entertainment” establishments.

This means that everyone who was with you and used free access to the Internet will most likely invite their friends and acquaintances to a meeting with you, not somewhere else.

Competitiveness

Having free Wi-Fi will increase your competitiveness. Where prices, location, and services used to be a priority, now the importance is to connect to the network at any time.

If the institution works around the clock, more visitors will want to use the available Internet, regardless of the time of day.

In general, the issues of competitiveness are very complex. And free Internet access for customers is an integral part of your business’ competitiveness, no matter how big or small.

Internet Maps And Mobile Applications

If the enterprise is registered on various Internet maps, it will be displayed in the first lines when searching. This is achieved thanks to Wi-Fi, but rather the visitors themselves, due to the mandatory authorization, will make the institution visit.

A business registered in a mobile application is also in demand. Such widespread popularity will only benefit any business.

Gifts For Reposts on The Network

Wi-Fi can be used as an additional sales incentive. Many companies use free access to lure customers. You need to connect to the network of a particular outlet, make a report on a social network and get a small flier, which can later be exchanged for a small gift. The advertising effect works almost instantly.

Even a tiny number of reposts of people who received gifts lead to the fact that about 50% of the customers who came for him buy an additional amount of goods and the bonus.

But we are not talking about one or two dozen people. As part of such actions, there may be thousands of them. This allows you to increase sales by several times.

Portrait of The Target Audience

All available information about visitors using their social pages will make it possible to draw up a buying portrait of potential customers successfully carry out promotions, make a preliminary sales forecast. These incomplete data will not be completely accurate, but they certainly will not be superfluous.

It is essential and at the same time very difficult to collect information about your current and potential customers. And here, a beneficial opportunity is provided to see the profiles of your customers’ profiles and their friends and like-minded people. So you see profiles of both existing and potential customers! And therefore, you can make critical decisions for your business about expanding or vice versa, reducing goods and services, diversifying, and other “tricks” that lead to business growth.

The post How Free Wi-Fi Will Boost Your Business Profitability appeared first on TechReviewsCorner.

What does this mean for companies? If you are stuck with the traditional approach to security, it is time to restart your security initiative to reflect a limitless computing environment. The IoT is very different from IT, and it is essential to focus on the network and the overall data environment rather than the specific device.

The IoT Is Simply The Next Phase Of IT Security

Nothing could be further from the truth. Connected devices and systems represent a more decentralized approach to computing and cybersecurity. Moving to the IoT requires a substantial conceptual leap for IT teams as they are no longer the buyer or device owner.
The problem is that IT teams are trying to use the same tools and approaches when Fort Knox was founded. You approach a business problem as an IT problem. The IoT is not about laptops and smartphones, and it’s not about protecting user networks. It’s a whole different world that revolves around protecting business processes and data.

Business leaders who understand IoT realize that taking a holistic, data-centric approach rather than making everything more complex can make cybersecurity easier.

IT Should Oversee The Security Of The IoT

Typically, when IT is responsible for the security of the Internet of Things, it uses conventional tools, technologies, and approaches to the task. This “one-size-fits-all” approach often leads to disappointing results. The IoT goes beyond the limits of traditional computer systems. Data resides on various devices inside and outside a company and flows through many other points of contact.

But there is another, sometimes bigger, problem. With IoT spanning teams, departments, and companies, it’s easy to put up with an isolated approach to cybersecurity. In some cases, different groups dealing with security issues can duplicate or even inadvertently use conflicting methods – and ultimately leave an organization unprotected.

Alignment between IT and cybersecurity teams is even more critical in the age of IoT. This requires close collaboration between CIOs, CSOs, and CISOs. You need to analyze, identify all of your resources, and understand how, why, and where data is being used. Only then can you design a framework that is optimized for the IoT. This may require hiring or retraining people with the right skills and expertise.

Traditional Security Tools And Strategies Will Protect Us

The castle-and-moat approach to cybersecurity can actually “undermine” IoT security. While still valuable, malware protection and other traditional tools were not designed for managing data streams across sensors, edge environments, and modern multipurpose devices.

This does not mean that an organization should remove these protections, and it just needs to redesign them and add new features as they become available. This could be, for example, data encryption during transmission or tools for network monitoring that detect when data is particularly at risk. It could also be setting up separate networks for different types of data. Even if someone hacks a device or system, they may not get anything of value.

AI can find IoT devices on a network, including previously hidden devices, ensure they have received critical updates and security patches, and identify other potential problems. Machine learning enables IoT devices to be grouped based on security risks without additional security software and manual processes. This approach allows for risk assessments of when devices function “normally” or “suspiciously” and helps enforce IoT guidelines.

It’s All About Protecting Your Device

The application of conventional IT security thinking to the IoT opens another trap. IoT security requires a broader approach that includes network authentication, connectivity, clouds, and more. “It is time to stop thinking of IoT devices as small PCs. Most of these devices are simple and dumb,” says Utter.

Thousands or tens of thousands of IoT sensors and devices make it impossible to protect everyone in an intelligent business, supply chain, or city. While it’s essential to cover a medical device or car from hacking attacks, many connected sensors and devices have read-only components that cannot be compromised. As a result, enterprise IoT security measures must revolve around more complex relationships between systems and data.

“You really have to start with the basics,” emphasizes Utter. “That means that you have to create a zero trust framework.” In this new order of IoT, the network is the thing – and all sensors, devices, systems, and data have to be viewed holistically. “By classifying data, setting up zones, and creating whitelisted applications and processes, it is possible to identify the right protective devices and tools for the right task.”

This means, for example, that one has to move away from a traditional model in which all sensors and devices are integrated into the same network. Instead, a company can benefit from organizing its systems according to business tasks, data security, and trust levels. It is then necessary to create network nodes, departments, or zones and implement tools and protective devices that meet the security requirements.

Manufacturers’ Safety Precautions Are Critical

The prevailing mentality is that vendors need to build strong safeguards into their products. And if there is a patch, the user has to rush to install it after installing it. Unfortunately, this is a flawed concept in the age of connected devices. That’s not to say that security shouldn’t be built into products. It just isn’t to say that an organization shouldn’t consider the safety of IoT device providers as the primary form of protection.

Because many sensors are just “dumb endpoints” that are replaced and not patched, even when it comes to more complex devices, “most companies use IoT components and never update or patch them.” The problem is that firmware patches and upgrades become a nightmare for thousands of networked devices.

The bottom line? Security on the device becomes much less critical when data and network controls are in place. The IoT requires a broader overarching strategy that spans all device manufacturers. Ultimately, protecting the IoT doesn’t have to be a chore.

Also Read: Internet of Things [IoT] – Simple Gadget or The Start of a Revolution?

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