Category: TECHNOLOGY

Big Data and AI are Transforming The Customer Experience

Technology alters people’s lives and, therefore, it is also changing businesses and how they focus on certain areas of their activity. Businesses have more means than ever to understand their customers’ needs and, in the same way, customers have more information on hand than ever. That’s why companies try to offer an engaging and helpful […]

Web Development – The Challenges In Web Development

“Content is king!” This maxim applies, even more, today when it comes to successfully placing a website in the search engines and attracting as many visitors as possible to the page. But content, i.e. content, does not only consist of good texts and appealing pictures. Web development also plays an essential role in creating the […]

HOW ARTIFICIAL INTELLIGENCE IS CHANGING COMMUNICATION WITH CUSTOMERS

Dealing with the possibilities that artificial intelligence opens up in communication is currently becoming a must for companies. But many sales, marketing, service, and communication departments are still rather cautious about the new AI technologies. They have to overcome their fear of contact quickly, says Gabriele Horcher. Because not a few representatives of their target […]

INTERNET OF THINGS: SPECIFIC NETWORKS OF CONNECTED OBJECTS

The advance of the Internet of Things and its growth expectations in the coming years requires the creation of specific networks of connected objects. Do you know what these new networks are, why they are essential for the advancement of digital transformation, and what future prospects lie ahead in the immediate future? Discover keys in […]

10 Trends in Social Networks That We Have To Follow In 2020

Trends in social networks are a basic aspect that you must take into account in your social media strategy. By following these trends, you make sure you are up to date with the vast majority of users and not lag behind in terms of your competition. And is that the use of social networks by […]

SCAMPER Technique – How it is useful for positioning on the Internet

What is the SCAMPER technique? SCAMPER is an acronym that represents the words: Substitute, Combine, Adapt, Modify, Put in other uses, Delete, and Reorganize. This technique is very common to innovate, while for positioning on the Internet it is very useful in creating content. Often times, the SEO copywriter or copywriter goes through a creative […]

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