Category: MARKETING

Is SEO Marketing Dead? 3 Ways to Leverage It in the Digital Marketing Era

Whether or not SEO is “dead” has been on the minds of many marketing professionals. One of SEO’s most popular myths is that ROI (return on investment) is hard to come by, but this is simply not true. As digital marketing grows and innovates, some people mistakenly assume that SEO is a dated strategy in […]

Tips To Gain Visitors Confidence In Your Online Shop

The solution: Firstly, you have to “prove” that your online shop is a real, serious, tangible company where everything is going well, and secondly, that what you are claiming is really behind your offers. And that’s how it works. Create Legal Certainty Of course, this notice applies to everyone who is on the Internet for […]

Digital Marketing – Who Should You Write For?

The digital transformation of businesses and buyer behaviour has not finished being a hot topic simply because these changes substantially impact the buying journey and business practices in all company sectors. Activities. Write For Clients You Don’t Have! It is easier to write for your existing clients because you know them well. However, this editorial […]

Inbound Marketing & Account-Based Marketing – The Winning Strategies of B2B?

Are you a B2B company and want to set up a differentiating digital strategy adapted to your sector? Two winning strategies are available to you: inbound marketing and account-based marketing (ABM). B2B being in substantial evolution, these two strategies are set to gain momentum in the years to come. Find out why one or the […]

PopUp And PopIn Ads – Do You Know The Difference?

PopUp ads are graphic teasers that are displayed in pop-up windows. Surely you are used to seeing this type of advertising. Sometimes they are obnoxious, but it is a good strategy to increase your audience. Many companies use this promotional tactic. The objective of this method is to attract traffic to a specific website, be […]

Content Marketing on LinkedIn For Branding and Customer Acquisition

LinkedIn is a strategic marketing channel in B2B communication. But only those who do regular content marketing on the platform will be seen, found and build trust to be booked or sold. But how does successful content marketing on LinkedIn succeed? Find out in this post why you should regularly display content on LinkedIn and […]

B2B Digital Marketing Automation Report 2021

How does marketing automation succeed? In the B2B area? For the fourth time in a row, Experts illuminate the current trends and technological developments for modern marketing with marketing automation B2B companies in various industries. The central result of the Marketing Automation Report 2021 is: For B2B companies, it is essential to make better use […]

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