Having your website and mastering the tools and techniques of website animation is a sine qua non for the success of a digital strategy. From now on, the site owner’s duty consists in setting up an animation strategy using varied and quality content.
These must generate permanent interaction with Internet users. By receiving a lot of visits, the site generates profits for its owner in terms of business. It would help if you had appropriate tools, content ideas, and animation methods.
Table of Contents
The Different Possible Formats Of Publication Content
Publication of Videos
This format is today the most attractive form of publication, although setting up the medium is not easy. To successfully convey a simple and concise message, nothing beats video.
Quizzes
The quiz is one of the tools and techniques for animating a functional website, especially for animating a community. It is easy to set up. Quizzes or surveys collect relevant information that can be used later in developing a strategy.
Infographics
As part of a website’s animation tools and techniques, publications resulting from computer graphics are more easily shared than simple articles. Images or graphics, more than simple text, much more attract readers. In a single image, infographics can communicate more information.
The Organization Of Contests
Online contests mainly consist of:
- improve the online visibility of the company,
- strengthen its reputation and establish its brand image,
- collect information from prospects and customers,
- promote a product, service, or special operation online,
- revive old customers, retain them and win new ones;
- increase the number of visitors and visits to the site,
- obtain the opinions of consumers to know their attitude,
- qualify the contact base by gathering more information.
Other Formats That May Be Without Computer Media
The Case Study
The case study is a straightforward way to prove to prospects and reassure them of your expertise in providing solutions to a problem. It is through a case study that the company makes people talk about it. This is another way to retain customers and convince them.
The Interviews
Some websites have interviews with influential personalities available. Their testimony attracts readers and generates more visits to the site. Like any other content, it is imperative to update it.
The How To
It’s a complete tutorial on a subject. This content is very common in blogs and is a good way to expand visibility. This type of publication has a title often in the form of questions most used by Internet users in search engines.
The Different Tools And Techniques For Animation Of A Website
Newsletters and Mailing
They allow to:
- reach an unlimited number of recipients,
- stay in constant contact with Internet users registered on the site,
- communicate directly with targets,
- customer loyalty,
- increase traffic on the site thanks to the links placed on the newsletters and which redirect to the site,
- timely inform customers about company news.
The Forum
It allows to :
- create a community of users,
- meet users on the same subject,
- talk about a brand,
- ask questions, exchange ideas with other Internet users
As a discussion platform, it is the webmaster who creates and manages the forum.
Social Networks :
Considered essential communication tools for VSEs/SMEs, these social platforms facilitate interaction with Internet users. The Community Manager is generally responsible for animating social networks such as Facebook, Twitter, Instagram, Linkedin.
Criteria For Choosing A Type of Social Network
Facebook is considered a versatile social network by bringing together several features. Facebook allows, among other things, to publish texts, images, videos, or stories. This social network provides companies with a corporate Facebook page allowing the community manager to interact with customers and for them to give their opinion on the products.
By arousing the emotions of Internet users, a company benefits from increased visibility. Additionally, Facebook offers the ability to customize posting time, for example, when traffic is high or based on target audiences.
Twitter stands out from other social networks for its speed. Opt for Twitter if you want to share a piece of news in the shortest possible time or reach influencers as quickly as possible.
With Twitter, there are no communication barriers. Everyone can communicate with anyone by replying to tweets or via direct messages.
In addition, Google indexes tweets that have garnered more interactions. The site will have a better chance of increasing its traffic by posting more relevant tweets.
