INFLUENCER MARKETING – IS IT A SIMPLE FAD OR REAL STRATEGY?
INFLUENCERS, TRENDSETTERS, OPINION LEADERS … SO MANY TERMS THAT FLOURISH ON THE WEB TO DESIGNATE THE ACTORS OF A GROWING STRATEGY: INFLUENCER MARKETING. SO JUST A FAD OR A REAL IMPACT ON THE PURCHASING BEHAVIOR OF CONSUMERS? DECRYPTION. In the beginning, there were affiliate and sponsorship programs which, initiated 20 years earlier, were real levers […]
How 5G Will Serve Marketing And Customer Experience
5G is coming soon across the world and, well beyond a formidable technological revolution, it will also bring a new dimension to marketing, allowing brands and companies to reinvent themselves. Through more interactivity, marketers will be able to better target consumers, and the online customer experience will be better.5G will be synonymous with speed, with […]
5 Major Tips For More Sales In Online Shops
You or one of your customers already have numerous visitors in the online shop and only a small fraction of them shop there? Then I would like to give you some valuable tips for improving your conversion rate (the ratio of visitors to buyers/newsletter registrations etc.) along the way. In addition to SEO and SEA […]
Visual Content Can Increase The Traffic Significantly
Running a website or blog is not always easy. However, this does not refer to the structure (with regard to the website builder), but to the number of visitors (also called traffic). These do not just come about, you have to do something for them instead. Advertising can of course also be away, but if, […]
Artificial Intelligence (AI) In Marketing And Sales
Traditionally, marketing and sales managers make decisions about products, brands, advertising, promotions, prices, and sales channels based on extensive customer knowledge. Will these decisions soon be made by artificial intelligence (AI) machines? Nowadays, artificial intelligence (AI), robotics, and machine learning are already having a significant impact on sales and marketing. The developments are progressing rapidly. […]
Big Data – An Essential Tool To Boost eCommerce
The use of Big Data will allow eCommerce to improve decision-making, control of operational processes, and understanding of customers, as well as a reduction in costs. A correct use of Big Data is a fundamental tool to grow an eCommerce channel. And, in order to manage the large amount of data available and to be […]
Mass Marketing: The Advantages Of Mass Marketing
When designing the Marketing strategy of a company it is essential to know our target audience in-depth, as well as their behavior and their preferences and habits when purchasing a product or service. If we have not determined the type of user that is the focus of the business, the sales and customer service strategies […]
How to improve your SEO using content authoring
For many years we talk about the importance that may have the authoring content in the organic positioning of the site where staying. The authorship of the content has become increasingly important in the online environment, especially with the aim of avoiding plagiarism and duplicate content and improving the user experience. In 2005 Google developed […]
SMS and Email Marketing – Two Determining Tools In The Digital Strategy For Companies
Profitable, effective, and capable of generating leads, SMS Marketing and Email Marketing are two channels of communication with our clients that must be part of our digital strategy with help of email and sms marketing software. Email Marketing The use of email as a marketing tool has established itself as one of the most effective […]
Backlinking – Strategies For Building Backlinks
Every operator of their own website sooner or later comes across the topic of backlinks, also known as link building. This strategy improves the important Google ranking. We introduce the basics of building backlinks and various strategies. Basics of backlinks and link building A backlink is a link back from one website to another website. […]