Category: MARKETING

Cross-Selling & Up-Selling – what They Are And Why To Use Them For Sale

The cross-selling and up-selling techniques allow every professional reality to achieve significant advantages from every point of view. The benefits can concern customers, who have numerous corporate offers at their disposal, and sellers, who have the opportunity to showcase high-level products and services. Here’s what to do to better manage your sales strategy based on […]

Find Out How To Use Google Ads To Achieve Your Business Goals

Google ADS is Google’s advertising system that allows you to set up and create advertising campaigns to help you achieve the goals of your business. Google is the most used search engine in the world, and for this reason, it is imperative to position yourself in the best possible way to be found by the […]

Branding And Performance – An Integrated Strategy

When we talk about Performance Marketing, we usually refer to Results Marketing, whose objective is to respond to the target to whom it is directed. When we speak about Branding, we talk about actions aimed at building and positioning (or enhancing) values ​​and promises of the brand in the consumer’s mind. Today, I never tire […]

A Review of the Digital Marketing Industry

Digital marketing industry is growing rapidly, especially since the last two years. Most businesses shifted their outdoor marketing budget to digital marketing in 2020 and the trend does not seem to slow down anytime soon.  According to Grand View Research, the global digital marketing industry was valued at $49.43 billion in 2020. The same study […]

Why Do Developers Choose Shopify For eCommerce Business Startups?

Ever since the internet was introduced to mankind, trade and commerce have grown exponentially.  Seeing the surge in the trade over eCommerce platforms businessmen are taking their businesses online.  While many platforms assist you with eCommerce development functions, but nothing works like Shopify as the platforms assist you with numerous functions which is the reason […]

Optimization Of The Communication And Marketing Plan

Social networks are a channel to consider in the communication and marketing plan. These media allow the company to get closer to the audience and better understand the customers and what they think of the brand and its products. Before planning the steps to follow in corporate communication and investing in advertising, it may be […]

Five Essential Actions To Develop A Good B2B Ecommerce Strategy

The new post-pandemic situation has accelerated the need to digitize all sectors with a particular focus on Ecommerce, resulting in 36% in 2020 and double-digit growth expected regularly in the coming years. This change significantly affects the B2B sector with a buyer (buyer persona) that has started in an accelerated way to search for its […]

Benefits of SEO Services for Law Firms

SEO, or search engine optimization, is an essential process for allowing your business to stand out from your competitors online, increase organic website traffic, and connect your attorneys with new potential clients. In recent years, marketing for the digital landscape has quickly overtaken more traditional advertising efforts, particularly for small businesses. An agency that specializes […]

Back To Top