Category: TECHNOLOGY

The Top Myths Of IoT Security

Conventional approaches to cybersecurity focus on one fundamental concept: protecting every device insight to keep hackers, attackers, and thieves away. However, this concept is outdated in a highly networked world in which many sensors, devices, and systems supply each other with data. The Internet of Things is growing, and IDC predicts 41.6 billion connected IoT […]

Five Essential Actions To Develop A Good B2B Ecommerce Strategy

The new post-pandemic situation has accelerated the need to digitize all sectors with a particular focus on Ecommerce, resulting in 36% in 2020 and double-digit growth expected regularly in the coming years. This change significantly affects the B2B sector with a buyer (buyer persona) that has started in an accelerated way to search for its […]

Social Media Trends 2022 – These Are The Most Important Developments In Social Media

Social media? At the end of 2021, it is crucial to look at the social media trends 2022 to adapt your strategies to target groups. The current trend report from Talkwalker and Hubspot shows what will be relevant in the coming year on Instagram, Facebook, Twitter, TikTok & Co. contentmanager.de has compiled an overview of […]

Big Data, Cybersecurity and Cloud Systems, The Disciplines Where There Is Employment

The digital sector is more than consecrated. From that stability, many new jobs have arisen (and do not stop doing so) to cover needs as necessary as good data management, programming, the cloud, or cybersecurity, among others. These are specialties that are only a few years old, but there is an increasing demand for professional […]

Twitter Advertising – Create Your Ads

Advertising on Twitter is interesting because the cost is affordable, being similar to advertising on Facebook and far from the abusive price of LinkedIn. For this reason, it is an exciting option to promote your business. Get to know Twitter Ads and organize your ad campaign easily. Twitter Advertising Advertising on Twitter is simple and […]

The Modern Business Card – Our Tips

Neither the inbox, Facebook, nor LinkedIn has replaced the business card. When attending an important business meeting with new clients or partners, business cards remain a must when attending industry trade shows or conferences. They keep changing hands to provide new contacts with your contact details. And yes, even today, in a primarily digital world, […]

What Is Employer Branding Labour? Five benefits

If you wonder what employer branding is, you have come to the right place. It is an increasingly common term in the field of Human Resources. Companies are increasingly concerned with their image to their customers and their workers and the talent they could potentially recruit. Through employer branding, companies work on their own perceived […]

Operational Marketing – Responsibilities and Challenges

The strategy guides our steps in making business decisions. Although it is not enough, it needs to complement the tactical approach. This is what operational marketing deals with, which is based on strategic marketing and data and comments collected in the field to implement concrete actions that help meet the company’s objectives in this area. […]

What Type Of Mobile Application To Develop And Why?

Here to the three kinds of mobile applications and their characteristics. Indeed, it is essential to understand the difference between the three types of applications to choose the one that will be the most suitable for a company that wishes to develop one. Hybrid Applications Hybrid applications are applications encoded from a single code base. […]

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