Category: TECHNOLOGY

Artificial Intelligence – What Is Their Potential?

Hardly any other technology has as much potential as that artificial intelligence. Intelligent, learning machines – from chatbots in customer service to product recommendations in online shops to cancer detection in MRT – bring massive innovations. They increase companies’ competitiveness and innovative strength in digital markets and will conquer more and more areas of application […]

The Dilemma of Attribution In Digital Marketing

At this point in the marketing world, some are less suspicious of conventional advertising than digital. In other words: what some ask of online advertising is not required of traditional media. As we have a more remarkable ability to trace user behavior through analyzing their behavior on social networks and web pages, many companies seek […]

What Is A Customer Database?

In the era of Big Data and the evolution of commercial solicitations, companies need to improve their communication strategy with their customers. It all starts with a quality customer database. More than a simple address book, it plays a significant role in implementing an effective marketing strategy. Here are the essential points to know about […]

Two-Factor Authentication – Opportunity Or Risk?

Double is not automatically better: conscientious handling your data is the be-all and end-all. Two-factor authentication ( 2FA ) is a “strong customer authentication” measure that checks whether an electronic payment transaction is legitimately made. The 2FA consists of a first factor for the identity of a user, which consists of a username and password, […]

Promote Your Business On a Small Budget Through Content Creation

Are you looking to develop your business with the internet, but you don’t have the means to launch advertising campaigns and don’t have the expertise of a marketing team? Creating content on the internet can be a compelling way to get your business off the ground with little money. And contrary to popular belief, you […]

Monetization Approaches For The IoT

There are many concepts and ideas for promoting digital offerings. The companies that use the IoT for their solutions are correspondingly numerous. But long-term success also requires concrete monetization approaches. More and more companies are using IoT to network their products to establish new digital offers and services on the market or to increase the […]

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